In fact, there are only two main advertising types for Mini Apps in Telegram:<\/strong><\/p>\n\n\n\n What is RichAds? We at RichAds happened to be the first among the non-specialised on Telegram only advertising network to launch ads in Mini Apps. For ads in TMAs marketers can choose among 4 formats of creatives for TMA ads<\/a>:<\/p>\n\n\n\n What marketers can expect from TMA ads by RichAds:<\/strong><\/p>\n\n\n\n Regarding the most performing countries and offers for Telegram Mini App ads, you can learn more in our monthly report on the best geos and verticals at RichAds<\/a>! There, you will find the up-to-date lists of the best converting geos to run ads in, profitable niches and bundles!<\/p>\n\n\n\n Telegram Mini Apps wouldn’t be that much attractive, if they didn’t involve enterprenuers who desired to monetize their projects, but is placing ads that beneficial for them? Initially, the monetization options for TMAs were also limited to selling ad placements just like for Telegram bots and channels, demanding to sign contracts with each advertiser individually and adjusting interface for specific in-app formats. For a while, monetization of Mini Applications<\/a> was stuck in this inconvenience, not bringing the full profits it could.<\/p>\n\n\n\n Good news!<\/strong> We at RichAds decided to solve this by allowing owners to become Telegram Mini App ads publishers<\/a> and seamlessly monetize their projects! Considering all the demands from publishers and advertisers, we carefully explored all the possibilities for TMAs, so the app owners can expect:<\/p>\n\n\n\n\n
Being one of the most popular choices, choosing the old-style displayed ads next to the app content usually serves more as a first negative experience for such advertisers and publishers. This kind of ads demands personal negotiations between a marketer and Telegram Mini App owner, as well as adjusting the in-app interface to insert the banner. Some ad agencies can offer speeding up the process by serving as a middle-man, but leaving both sides with either intrusive formats of the ads or lacking any automated targeting or traffic optimization functionality.<\/li>\n\n\n\n
In essence, Mini Apps are just web-based applications powered by Javascript and directly executed in Telegram messenger, which allows to show advertisements not in the app itself but from the TMA\u2019s interface. This leaves behind all the effort-consuming back-end adjustments and additional documentation. By the example of RichAds<\/a>, Telegram Mini App advertising might be advanced with the ability to set up campaigns manually and target audiences across a pre-made pool of publishers by parameters, optimize traffic sources and adjust bids.<\/li>\n<\/ul>\n\n\n
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\nWhat are Telegram Mini App ads by RichAds<\/a> for marketers?<\/h2>\n\n\n\n
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Highly reminding of classic push notifications, push-style ads consist of an icon, a title (up to 30 symbols) and a description (up to 60 symbols), altogether being a button. As it delivers high CTR due to push-style native integration into a TMA interface, the formats gathers about 1.6 million impressions daily! Minimal CPC (cost per click)<\/a> bids for launching this creative format are starting from $0.015<\/strong>.![\"Push-style](\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Push-style-creatives-format-for-Telegram-Mini-Apps-ads-at-RichAds-1.jpg\")
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A full-screen static image additioned with a short title, a description, a brand highlighting text and a button. Available for any resolution, interstitial banner gets the best spot to attract users and not interrupt the gameplay experience, which allows it to gain over 950k impressions per day! Minimal CPM (cost per 1000 views)<\/a> bids for launching this ad format would be from $1.5<\/strong>.![\"Interstitial](\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Interstitial-banner-format-creatives-format-for-Telegram-Mini-Apps-at-RichAds-1.jpg\")
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Attractive full-screen video ads with a title, a message and a button, which though can be closed in a short period of time, are truly captivating, which helps them gather over 200k impressions daily! Minimal cost per 1000 impressions for video ads in Telegram Mini Apps is starting from $3<\/strong>.![\"How](\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/03\/How-Interstitial-video-creatives-for-Telegram-Mini-App-ads-look-like-at-RichAds-ad-network-4.jpg\")
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A fixed-position banner image, integrated into a specific place in the TMA’s interface, without covering the content. Embedded banners are the least intrusive yet engaging format, covering almost 650k impression per day! The minimal CPM bids for this creative format would be starting from $0.4<\/strong>.![\"Embedded](\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Embedded-banner-creatives-format-for-Telegram-Mini-Apps-ads-at-RichAds-1.jpg\")
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The ads in Telegram Mini Applications<\/a> are a new and very promising ad format, providing a higher response rate from messenger users. The approximate audience coverage already exceeds 90 million active users worldwide from North America to Europe, Asia and Africa, while we prioritise popular clicker<\/a> and casual games as traffic sources.<\/li>\n\n\n\n
Moderation in Mini App ads at RichAds<\/a> is more lenient to offers from popular verticals in affiliate marketing like E-Commerce, Gambling, Finance, Betting, etc.<\/li>\n\n\n\n
Unlike many agencies, our advertising format in TMAs<\/a> targets audience by set paramters, not just by specifically chosen apps. So at RichAds marketers get access to such targeting options as geo (220+ available), OS, language, Premium subscription, whether the ad is motivating users with rewards, schedule and ability to user-friendly campaign set up: from creatives to bids and optimization! From a deposit of $3000, account managers can assist in setting up campaigns, along with providing whiteli<\/a>s<\/a>ts<\/a> for the exact geo and offer.<\/li>\n\n\n\n
The relatively recent appearance of ads in Telegram mini-applications makes it quite cheap to run campaigns there at RichAds<\/a>! For now, the recommended CPC (cost per click)<\/a> on Telegram traffic in Mini Apps starts from $0.03<\/strong>, while marketers still can utilize optimization tools to reduce budget draw on promotion and increase profits from well-performing sources.<\/li>\n<\/ul>\n\n\n![\"\"](\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/An-example-of-Telegram-Mini-App-ads-1024x537.jpg\")
Can app owners benefit from publishing ads in TMAs at RichAds?<\/h2>\n\n\n\n
RichAds team launched a brand-new Telegram channel for publishers<\/strong>, and it\u2019s packed with tips, updates, and everything you need to monetize your traffic. If you\u2019re a publisher, this is your sign \u2014 go subscribe @RichAds_TgAds!<\/strong><\/p>\n\n\n\n\n
Any owner can apply for earning on their Telegram Mini Apps project by being an advertising publisher at RichAds<\/a>, with as many subscribers as there are.<\/li>\n\n\n\n
Publishers of Mini App ads at RichAds<\/a> get paid for each click on the ads<\/strong> about $0.012 <\/strong>\u2013 $0.02<\/strong>, and if the traffic source proves being efficient and shows high CR \u2014 marketers will start competing for prioritised placements, thus increasing the bids and overall income for owners. Such payouts exceed the costs for motivated traffic by 4-6 times on promoting the app itself, providing a profitable option for fast reinvestments.<\/li>\n\n\n\n
This type of Mini Apps ads by RichAds is the one audience isn’t used to, so expresses a high interested towards. Plus to that, the advertisements\u2019 appearance easily overcomes the banner blindness and gathers increased engagement from users.<\/li>\n\n\n\n
At RichAds there are over 500 marketers who run campaigns operating within all the available geos and verticals in affiliate marketing (including Finance, Games, Leadgen, E-Commerce, Gambling and Betting offers with official licenses). So there\u2019s no need to negotiate with each advertiser personally on agreements, as the entire advertising process is automated via our platform.<\/li>\n\n\n\n
Unlike many other forms of in-app advertising, the Mini App ads integration<\/a> by RichAds doesn\u2019t require severe adjustments to the interface, additional documentation or interference with back-end, so the connecting process may take just a couple of minutes.<\/li>\n\n\n\n
Seeking to provide comfortable advertising conditions to both advertisers and publishers, we consider owners\u2019 preferences on the featured ad content, frequency, banner colour to match the app interface, action to initiate the advertisement to appear, affiliate offer categories allowed for promotion, etc. RichAds\u2019 managers will be in touch for any matter regarding setting up and customising advertisements.<\/li>\n<\/ul>\n\n\n