{"id":63930,"date":"2025-10-04T17:04:00","date_gmt":"2025-10-04T14:04:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&p=63930"},"modified":"2026-05-26T09:06:38","modified_gmt":"2026-05-26T06:06:38","slug":"floating-push-ads","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/floating-push-ads\/","title":{"rendered":"Floating push ads"},"content":{"rendered":"\n

What is floating push ads?<\/h2>\n\n\n\n

By definition, floating push ads, also known as in-page ads<\/a>, are a kind of push notifications advertising<\/a> format. In fact, the initial introduction of floating ads was following that at first the classic push couldn’t reach the iOS audiences<\/a> due to manufacturers prohibition to receive advertisements on a subscription basis. That made floating ads one of the most efficient and accessible ways to target the users of Apple devices, resulting in a consistent growth of traffic volumes and geo coverage over time.<\/p>\n\n\n

\n
\"\"
An example of a floating push ads banner<\/em><\/figcaption><\/figure>\n<\/div>\n\n
\n
\n
\n \n Launch ad campaigns on floating push ads at RichAds ad network! <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n

How do floating ads (in-page push) work?<\/h2>\n\n\n\n

In most cases, floating push ads look very similar to the classic ones, meaning that they usually appear as small banners with an icon, title and description. Unlike web push ads<\/a>, the floating ads don’t require users to subscribe to them on publishers’s resources in order to receive advertisements, making the mechanism of their appearance more of a pop-up.<\/p>\n\n\n\n

The other difference between them is that for in-page floating ads it’s possible to trigger users’ mouse input on the advertisement only, leaving no choice but to look at the ad and either click or close it. It doesn’t mean that every floating ads format features such an intrusive functionality as the most in-pages almost completely resemble the classic notifications.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n
In-page push traffic guide in 2025<\/a><\/blockquote>