{"id":77133,"date":"2026-06-12T12:16:16","date_gmt":"2026-06-12T09:16:16","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&#038;p=77133"},"modified":"2026-06-12T12:22:33","modified_gmt":"2026-06-12T09:22:33","slug":"in-stream-ads","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/in-stream-ads\/","title":{"rendered":"In-stream Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Video is a top format now, with people spending an average of 17 hours a week watching streaming content. That\u2019s a massive opportunity for affiliates, and in-stream ads are the tool to take advantage of it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are in-stream ads?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An in-stream ad is an advertising video that autoplays within other video content. The viewer is already prepared to watch a video when the ad appears, so it catches maximum attention.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1-1024x512.jpg\" alt=\"Pre-roll video ads example\" class=\"wp-image-75968\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1-1024x512.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1-300x150.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1-768x384.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In-stream ads run on streaming platforms and video sites where users&#8217; primary intent is to watch video \u2014 YouTube, Twitch, Vimeo, and more. They can appear before, during, or after the main video content.<\/p>\n\n\n<div id=\"richads-button-block_fb0a0701c467f41efee44805380d50d1\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Run in-stream ad campaigns on RichAds premium traffic!\">\n                Run in-stream ad campaigns on RichAds premium traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\" id=\"block-24cd3f86-e900-4538-a0ae-1edd66a45bfd\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do in-stream ads work?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The in-stream ads definition implies that the video plays inside a standard video player on the publisher&#8217;s site. The process is straightforward:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A user clicks to play a video on a website or streaming platform.<\/li>\n\n\n\n<li>The ad usually plays before the main video when the user is highly engaged.<\/li>\n\n\n\n<li>The user watches your ad and clicks your CTA button, landing on your offer page.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-ads-1024x535.jpg\" alt=\"\" class=\"wp-image-75972\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-ads-1024x535.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-ads-300x157.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-ads-768x401.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-ads.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To start, you only need a video creative and a reliable <a href=\"https:\/\/richads.com\/blog\/best-video-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"video ad network\">video ad network<\/a> that supports video ads, like <a href=\"https:\/\/richads.com\/blog\/what-is\/richads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a>. You pay per 1000 impressions (<a href=\"https:\/\/richads.com\/blog\/what-is\/cpm-or-cost-per-mille\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CPM\">CPM<\/a>) and get access to premium-quality traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In-stream vs out-stream ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When discussing the meaning of in-stream ads, we should also cover out-stream ads. Both formats deliver video ads, but they work very differently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a clear comparison table:<\/p>\n\n\n\n<figure class=\"wp-block-table style3 is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>In-stream ads<\/th><th>Out-stream ads<\/th><\/tr><\/thead><tbody><tr><td><strong>Placement&nbsp;&nbsp;<\/strong><\/td><td>Inside a video player<\/td><td>In text content, feeds, sidebars<\/td><\/tr><tr><td><strong>Sound&nbsp;&nbsp;<\/strong><\/td><td>On by default<\/td><td>Muted by default<\/td><\/tr><tr><td><strong>Viewability&nbsp;&nbsp;<\/strong><\/td><td>Very high<\/td><td>Low, user may scroll past<\/td><\/tr><tr><td><strong>Engagement&nbsp;&nbsp;<\/strong><\/td><td>High<\/td><td>Moderate<\/td><\/tr><tr><td><strong>Completion rate&nbsp;<\/strong><\/td><td>Up to 90%<\/td><td>40-60%<\/td><\/tr><tr><td><strong>Inventory&nbsp;<\/strong><\/td><td>Requires video content<\/td><td>Works on any page<\/td><\/tr><tr><td><strong>CPM&nbsp;&nbsp;<\/strong><\/td><td>Higher<\/td><td>Lower<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, in-stream video ads win for affiliate campaigns, ensuring higher engagement rates and better conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Types of in-stream advertising<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are three categories of in-stream ads: linear ads, non-linear ads, and companion ads. Let&#8217;s explore each of them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Linear video ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Linear ads take over the entire video player and play in line with the content. They pause the main video, similar to TV commercials.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This type of in-stream ad is the most common and the one most relevant to affiliates. Usually, the ads play before the main video starts &#8211; they&#8217;re called <a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"pre-roll ads\">pre-roll ads<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Linear-In-stream-ads-1024x415.jpg\" alt=\"linear in-stream ads\" class=\"wp-image-76459\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Linear-In-stream-ads-1024x415.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Linear-In-stream-ads-300x122.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Linear-In-stream-ads-768x311.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Linear-In-stream-ads.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pre-roll videos are 15 to 30 seconds long and work well for brand awareness campaigns. The viewer has to watch for at least a few seconds before getting to their intended content, so visibility is guaranteed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are also mid-roll and post-roll ads among linear video ads. However, they are less popular.<\/p>\n\n\n\n<div class=\"wp-block-custom-embed custom-embed\">\n    <div class=\"custom-embed__title\">\n        <a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;h3&gt;What Are Pre-Roll Ads and How Do They Work&lt;\/h3&gt;\">\n            <h3>What Are Pre-Roll Ads and How Do They Work<\/h3>\n        <\/a>\n    <\/div>\n    <div class=\"custom-embed__content\">\n                    <a class=\"custom-embed__image-link\" href=\"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;img width=&quot;300&quot; height=&quot;202&quot; src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads.jpg&quot; class=&quot;custom-embed__image wp-post-image&quot; alt=&quot;What Are Pre-Roll Ads and How Do They Work&quot; srcset=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-768x516.jpg 768w&quot; sizes=&quot;(max-width: 300px) 100vw, 300px&quot; \/&gt;\">\n                <img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads.jpg\" class=\"custom-embed__image wp-post-image\" alt=\"What Are Pre-Roll Ads and How Do They Work\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-768x516.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            <\/a>\n                <div class=\"custom-embed__text\">\n                            Video content is conquering and dominating the digital space. In 2026, over <a href=\"https:\/\/www.idomoo.com\/resources\/state-of-video-technology-report\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"80%\">80%<\/a> of users prefer watching videos to reading text, and affiliates can leverage this trend.\u00a0\r\n<a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"RichAds ad network\">RichAds ad network<\/a> launches a new format &#8211; <a href=\"https:\/\/richads.com\/blog\/new-pre-roll-video-ad-format-launch\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"pre-roll video ads\">pre-roll video ads<\/a>. They are highly visible, engaging, and effective, and this guide covers everything you need to run successful pre-roll campaigns.                        <a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;span class=&quot;custom-embed__read-more&quot;&gt;Continue reading&lt;\/span&gt;\">\n                <span class=\"custom-embed__read-more\">Continue reading<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"custom-embed__bottom\">\n        <a href=\"https:\/\/richads.com\/blog\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;img src=&quot;\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-32x32.png&quot; srcset=&quot;\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-150x150.png 2x&quot; width=&quot;25&quot; height=&quot;25&quot; alt=&quot;RichAds Blog&quot;&gt;\n            &lt;span&gt;RichAds Blog&lt;\/span&gt;\">\n            <img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-32x32.png\" srcset=\"\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-150x150.png 2x\" width=\"25\" height=\"25\" alt=\"RichAds Blog\">\n            <span>RichAds Blog<\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Non-linear streaming ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Non-linear video ads don&#8217;t interrupt playback. They appear on top of the playing video as an overlay, letting the viewer keep watching while the ad is visible. Overlay ads are less intrusive and don&#8217;t interrupt the viewing experience but also have a lower impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main non-linear formats are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Overlay banners<\/strong> \u2014 a small static or animated banner that appears at the bottom of the video frame.<br><\/li>\n\n\n\n<li><strong>Overlay text<\/strong> \u2014 a text message layered on top of the video. It helps deliver a short message without blocking the screen.<br><\/li>\n\n\n\n<li><strong>Branded canvas units (L-banners)<\/strong> \u2014 the video temporarily shrinks to accommodate an L-shaped banner beside it.<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Non-linear-In-stream-ads-1024x415.jpg\" alt=\"non-linear in-stream ads\" class=\"wp-image-76460\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Non-linear-In-stream-ads-1024x415.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Non-linear-In-stream-ads-300x122.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Non-linear-In-stream-ads-768x311.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Non-linear-In-stream-ads.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Non-linear ads are mostly used for retargeting campaigns, as they won&#8217;t convert cold traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Companion ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Companion ads run outside the video player. They can appear in the sidebar, below the video, or in the surrounding page content as image, text, or animated units.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"387\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/companion-ads-1024x387.jpg\" alt=\"companion ads\" class=\"wp-image-76461\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/companion-ads-1024x387.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/companion-ads-300x113.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/companion-ads-768x290.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/companion-ads.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">They&#8217;re often paired with linear or non-linear in-stream ads to reinforce the message. You may have seen these on YouTube: they usually show a banner ad next to the video that matches or relates to the pre-roll video ad that just ran in the player.<\/p>\n\n\n<div id=\"richads-button-block_3bccbc52b0e5a4d11a83e09a9d4f6c43\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Leverage in-stream video ads on RichAds!\">\n                Leverage in-stream video ads on RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\" id=\"block-24cd3f86-e900-4538-a0ae-1edd66a45bfd\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Skippable ads vs. non-skippable in-stream video ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most affiliates use the term in-stream ads meaning <a href=\"https:\/\/richads.com\/blog\/what-is\/pre-roll-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"pre-roll ads\">pre-roll ads<\/a>, since these are the most popular type of the format.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The thing with in-stream pre-roll ads is that they can be skippable or non-skippable. Both formats convert, but efficiency depends on your goals and offer type.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Skippable in-stream ads definition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Skippable ads give the viewer a &#8220;Skip&#8221; button after 5 seconds. The user can choose to continue watching or skip to their content.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"630\" height=\"364\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/skippable-pre-roll-ads.png\" alt=\"skippable pre-roll in-stream ads\" class=\"wp-image-75973\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/skippable-pre-roll-ads.png 630w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/skippable-pre-roll-ads-300x173.png 300w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><figcaption class=\"wp-element-caption\"><em>Source: Google Help<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s like a filter: viewers who keep watching past 5 seconds are genuinely interested. Your traffic quality is higher, and you get a better conversion rate.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, most people will skip, so your first 3-5 seconds need to be engaging and catchy. Keep in mind that most publishers support skippable video ads, and your creative should meet the requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Non-skippable in-stream ads definition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Non-skippable ads force the user to watch the entire ad. That&#8217;s why this type delivers a higher completion rate &#8211; everyone sees your ad till the end.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, a non-skippable format can irritate viewers, especially if the ad isn&#8217;t relevant to them. You should carefully target your audience to achieve good results.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"596\" height=\"349\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/non-skippable-pre-roll-ads.png\" alt=\"non-skippable in-stream ads\" class=\"wp-image-75974\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/non-skippable-pre-roll-ads.png 596w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/non-skippable-pre-roll-ads-300x176.png 300w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><figcaption class=\"wp-element-caption\"><em>Source: Google Help<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Most affiliates start with skippable ads, as they&#8217;re less intrusive and work well across a wide range of verticals. Non-skippable in-stream ads suit retargeting campaigns when you know exactly who you&#8217;re reaching.<\/p>\n\n\n\n<div class=\"wp-block-custom-embed custom-embed\">\n    <div class=\"custom-embed__title\">\n        <a href=\"https:\/\/richads.com\/blog\/best-video-ad-networks\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;h3&gt;Top Video Ad Networks List in 2026\u00a0&lt;\/h3&gt;\">\n            <h3>Top Video Ad Networks List in 2026\u00a0<\/h3>\n        <\/a>\n    <\/div>\n    <div class=\"custom-embed__content\">\n                    <a class=\"custom-embed__image-link\" href=\"https:\/\/richads.com\/blog\/best-video-ad-networks\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;img width=&quot;300&quot; height=&quot;202&quot; src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks.jpg&quot; class=&quot;custom-embed__image wp-post-image&quot; alt=&quot;Top Video Ad Networks List in 2026\u00a0&quot; srcset=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks-768x516.jpg 768w&quot; sizes=&quot;(max-width: 300px) 100vw, 300px&quot; \/&gt;\">\n                <img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks.jpg\" class=\"custom-embed__image wp-post-image\" alt=\"Top Video Ad Networks List in 2026\u00a0\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks-768x516.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            <\/a>\n                <div class=\"custom-embed__text\">\n                            Video is now the dominant format in digital advertising. About 65-82% of all internet traffic is video, and the global video advertising\u00a0 market value is projected to reach <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/digital-video-ad-market\" target=\"_blank\" rel=\"noopener\" aria-label=\"$659.16 billion\">$659.16 billion<\/a> by 2030. For publishers, this means more demand and higher CPMs; and for affiliates, better engagement and more conversions.\r\nBut to profit from video ads, you need the right platform. This guide covers the 12 best video ad&#8230;                        <a href=\"https:\/\/richads.com\/blog\/best-video-ad-networks\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;span class=&quot;custom-embed__read-more&quot;&gt;Continue reading&lt;\/span&gt;\">\n                <span class=\"custom-embed__read-more\">Continue reading<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"custom-embed__bottom\">\n        <a href=\"https:\/\/richads.com\/blog\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;img src=&quot;\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-32x32.png&quot; srcset=&quot;\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-150x150.png 2x&quot; width=&quot;25&quot; height=&quot;25&quot; alt=&quot;RichAds Blog&quot;&gt;\n            &lt;span&gt;RichAds Blog&lt;\/span&gt;\">\n            <img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-32x32.png\" srcset=\"\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-150x150.png 2x\" width=\"25\" height=\"25\" alt=\"RichAds Blog\">\n            <span>RichAds Blog<\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Top verticals for in-stream video ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In-stream advertising works best for emotion-driven offers, where the audience wants to see the product in action. The best verticals are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gambling<\/strong><\/li>\n\n\n\n<li><strong>Betting<\/strong><\/li>\n\n\n\n<li><strong>Dating<\/strong><\/li>\n\n\n\n<li><strong>Gaming<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Best GEOs for in-stream ad campaigns<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In-stream traffic is global, so your choice of GEO mostly depends on your offer. Still, we can determine some specific countries where you can achieve the best ROI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are real traffic volumes and CPMs across the top in-stream GEOs on the RichAds ad network:<br><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th>Country<\/th><th class=\"has-text-align-center\" data-align=\"center\">Daily impressions, million<\/th><th class=\"has-text-align-center\" data-align=\"center\">Average CPM, $<\/th><\/tr><\/thead><tbody><tr><td><strong>India<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">20<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.065<\/td><\/tr><tr><td><strong>Indonesia<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.065<\/td><\/tr><tr><td><strong>Brazil<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">5.5<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.9<\/td><\/tr><tr><td><strong>Philippines<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">4<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.1<\/td><\/tr><tr><td><strong>United Kingdom<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">3<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.536<\/td><\/tr><tr><td><strong>Canada<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">3<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.568<\/td><\/tr><tr><td><strong>Thailand<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">2.5<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.171<\/td><\/tr><tr><td><strong>Australia<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">1.5<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.743<\/td><\/tr><tr><td><strong>Pakistan<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">1<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.3<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now you know everything you need: what in-stream ads are, types of advertising, top GEOs, and best verticals to set up your campaigns. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, in-stream ads are an affordable, converting, and profitable format for affiliates. To start, you just need an engaging video creative and a reliable advertising network with quality traffic sources and advanced optimization tools, like RichAds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get your creatives right, launch in-stream video campaigns, and work with your personal RichAds account manager to maximize their impact and achieve the best ROI.<\/p>\n\n\n<div id=\"richads-button-block_fb0a0701c467f41efee44805380d50d1\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Run in-stream ad campaigns on RichAds premium traffic!\">\n                Run in-stream ad campaigns on RichAds premium traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\" id=\"block-24cd3f86-e900-4538-a0ae-1edd66a45bfd\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related articles:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/new-pre-roll-video-ad-format-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Announcing the Launch of Our New Pre-Roll Video Ad Format\">Announcing the Launch of Our New Pre-Roll Video Ad Format<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pre-Roll Ads: Complete Guide\">Pre-Roll Ads: Complete Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/what-are-in-stream-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"What Are In-Stream Ads and How Do They Work?\">What Are In-Stream Ads and How Do They Work?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/best-video-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top Video Ad Networks in 2026\">Top Video Ad Networks in 2026<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Video is a top format now, with people spending an average of 17 hours a week watching streaming content. That\u2019s a massive opportunity for affiliates, and in-stream ads are the tool to take advantage of it. What are in-stream ads? An in-stream ad is an advertising video that autoplays within other video content. The viewer [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-77133","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Are In-Stream Ads? Definition and Meaning &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Learn what in-stream ads are, how they work, and how to run them profitably. Accurate stats on top GEOs, verticals, and traffic volumes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/what-is\/in-stream-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are In-Stream Ads? Definition and Meaning &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"Learn what in-stream ads are, how they work, and how to run them profitably. 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