{"id":77133,"date":"2026-06-12T12:16:16","date_gmt":"2026-06-12T09:16:16","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&#038;p=77133"},"modified":"2026-10-09T11:42:10","modified_gmt":"2026-10-09T08:42:10","slug":"in-stream-ads","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/in-stream-ads\/","title":{"rendered":"In-stream Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Video is a top format now, with people spending an average of 17 hours a week watching streaming content. That\u2019s a massive opportunity for affiliates, and in-stream ads are the tool to take advantage of it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are in-stream ads?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An in-stream ad is an advertising video that autoplays within other video content. The viewer is already prepared to watch a video when the ad appears, so it catches maximum attention.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1-1024x512.jpg\" alt=\"Pre-roll video ads example\" class=\"wp-image-75968\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1-1024x512.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1-300x150.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1-768x384.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In-stream ads run on streaming platforms and video sites where users&#8217; primary intent is to watch video \u2014 YouTube, Twitch, Vimeo, and more. They can appear before, during, or after the main video content.<\/p>\n\n\n<div id=\"richads-button-block_fb0a0701c467f41efee44805380d50d1\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\">\n                Run in-stream ad campaigns on RichAds premium traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\" id=\"block-24cd3f86-e900-4538-a0ae-1edd66a45bfd\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do in-stream ads work?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The in-stream ads definition implies that the video plays inside a standard video player on the publisher&#8217;s site. The process is straightforward:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A user clicks to play a video on a website or streaming platform.<\/li>\n\n\n\n<li>The ad usually plays before the main video when the user is highly engaged.<\/li>\n\n\n\n<li>The user watches your ad and clicks your CTA button, landing on your offer page.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-ads-1024x535.jpg\" alt=\"\" class=\"wp-image-75972\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-ads-1024x535.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-ads-300x157.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-ads-768x401.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-ads.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To start, you only need a video creative and a reliable <a href=\"https:\/\/richads.com\/blog\/best-video-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\">video ad network<\/a> that supports video ads, like <a href=\"https:\/\/richads.com\/blog\/what-is\/richads\/\" target=\"_blank\" rel=\"noreferrer noopener\">RichAds<\/a>. You pay per 1000 impressions (<a href=\"https:\/\/richads.com\/blog\/what-is\/cpm-or-cost-per-mille\/\" target=\"_blank\" rel=\"noreferrer noopener\">CPM<\/a>) and get access to premium-quality traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In-stream vs out-stream ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When discussing the meaning of in-stream ads, we should also cover out-stream ads. Both formats deliver video ads, but they work very differently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a clear comparison table:<\/p>\n\n\n\n<figure class=\"wp-block-table style3 is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>In-stream ads<\/th><th>Out-stream ads<\/th><\/tr><\/thead><tbody><tr><td><strong>Placement&nbsp;&nbsp;<\/strong><\/td><td>Inside a video player<\/td><td>In text content, feeds, sidebars<\/td><\/tr><tr><td><strong>Sound&nbsp;&nbsp;<\/strong><\/td><td>On by default<\/td><td>Muted by default<\/td><\/tr><tr><td><strong>Viewability&nbsp;&nbsp;<\/strong><\/td><td>Very high<\/td><td>Low, user may scroll past<\/td><\/tr><tr><td><strong>Engagement&nbsp;&nbsp;<\/strong><\/td><td>High<\/td><td>Moderate<\/td><\/tr><tr><td><strong>Completion rate&nbsp;<\/strong><\/td><td>Up to 90%<\/td><td>40-60%<\/td><\/tr><tr><td><strong>Inventory&nbsp;<\/strong><\/td><td>Requires video content<\/td><td>Works on any page<\/td><\/tr><tr><td><strong>CPM&nbsp;&nbsp;<\/strong><\/td><td>Higher<\/td><td>Lower<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, in-stream video ads win for affiliate campaigns, ensuring higher engagement rates and better conversions.<\/p>\n\n\n\n<div class=\"wp-block-custom-embed custom-embed\">\n    <div class=\"custom-embed__title\">\n        <a href=\"https:\/\/richads.com\/blog\/video-ad-types-and-formats\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <h3>13 Types of Video Ads and When to Use Each in 2026<\/h3>\n        <\/a>\n    <\/div>\n    <div class=\"custom-embed__content\">\n                    <a class=\"custom-embed__image-link\" href=\"https:\/\/richads.com\/blog\/video-ad-types-and-formats\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/10\/types-of-video-ads.jpg\" class=\"custom-embed__image wp-post-image\" alt=\"13 Types of Video Ads and When to Use Each in 2026\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/10\/types-of-video-ads.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/10\/types-of-video-ads-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/10\/types-of-video-ads-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/10\/types-of-video-ads-768x516.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            <\/a>\n                <div class=\"custom-embed__text\">\n                            Video advertising is booming right now, but it&#8217;s a new format for affiliates and is often very confusing. That&#8217;s because there are 13 (not 1 or 2) video ad types that affiliates can run in 2026. Which one should you choose?\nIn this guide, the RichAds ad network team explains the types of video ads in plain words, so you can pick the best format for your offer.                        <a href=\"https:\/\/richads.com\/blog\/video-ad-types-and-formats\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <span class=\"custom-embed__read-more\">Continue reading<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"custom-embed__bottom\">\n        <a href=\"https:\/\/richads.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/images\/items\/logo-crown.svg\" width=\"25\" height=\"25\" alt=\"RichAds Blog Home Page\">\n            <span>RichAds Blog<\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Types of in-stream advertising<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are three categories of in-stream ads: linear ads, non-linear ads, and companion ads. Let&#8217;s explore each of them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Linear video ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Linear ads take over the entire video player and play in line with the content. They pause the main video, similar to TV commercials.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This type of in-stream ad is the most common and the one most relevant to affiliates. Usually, the ads play before the main video starts &#8211; they&#8217;re called <a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">pre-roll ads<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Linear-In-stream-ads-1024x415.jpg\" alt=\"linear in-stream ads\" class=\"wp-image-76459\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Linear-In-stream-ads-1024x415.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Linear-In-stream-ads-300x122.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Linear-In-stream-ads-768x311.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Linear-In-stream-ads.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pre-roll videos are 15 to 30 seconds long and work well for <a href=\"https:\/\/richads.com\/blog\/brand-awareness-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a> campaigns. The viewer has to watch for at least a few seconds before getting to their intended content, so visibility is guaranteed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are also mid-roll and post-roll ads among linear video ads. However, they are less popular.<\/p>\n\n\n\n<div class=\"wp-block-custom-embed custom-embed\">\n    <div class=\"custom-embed__title\">\n        <a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <h3>What Are Pre-Roll Ads and How Do They Work<\/h3>\n        <\/a>\n    <\/div>\n    <div class=\"custom-embed__content\">\n                    <a class=\"custom-embed__image-link\" href=\"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads.jpg\" class=\"custom-embed__image wp-post-image\" alt=\"What Are Pre-Roll Ads and How Do They Work\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-768x516.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            <\/a>\n                <div class=\"custom-embed__text\">\n                            Video content is conquering and dominating the digital space. In 2026, over <a href=\"https:\/\/www.idomoo.com\/resources\/state-of-video-technology-report\/\" target=\"_blank\" rel=\"noopener\">80%<\/a> of users prefer watching videos to reading text, and affiliates can leverage this trend.\u00a0\n<a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener\">RichAds ad network<\/a> launches a new format &#8211; <a href=\"https:\/\/richads.com\/blog\/new-pre-roll-video-ad-format-launch\/\" target=\"_blank\" rel=\"noopener\">pre-roll video ads<\/a>. They are highly visible, engaging, and effective, and this guide covers everything you need to run <a href=\"https:\/\/richads.com\/blog\/how-to-launch-pre-roll-video-campaign\/\" target=\"_blank\" rel=\"noopener\">successful pre-roll campaigns<\/a>.                        <a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <span class=\"custom-embed__read-more\">Continue reading<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"custom-embed__bottom\">\n        <a href=\"https:\/\/richads.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/images\/items\/logo-crown.svg\" width=\"25\" height=\"25\" alt=\"RichAds Blog Home Page\">\n            <span>RichAds Blog<\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Non-linear streaming ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Non-linear video ads don&#8217;t interrupt playback. They appear on top of the playing video as an overlay, letting the viewer keep watching while the ad is visible. Overlay ads are less intrusive and don&#8217;t interrupt the viewing experience but also have a lower impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main non-linear formats are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Overlay banners<\/strong> \u2014 a small static or animated banner that appears at the bottom of the video frame.<br><\/li>\n\n\n\n<li><strong>Overlay text<\/strong> \u2014 a text message layered on top of the video. It helps deliver a short message without blocking the screen.<br><\/li>\n\n\n\n<li><strong>Branded canvas units (L-banners)<\/strong> \u2014 the video temporarily shrinks to accommodate an L-shaped banner beside it.<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Non-linear-In-stream-ads-1024x415.jpg\" alt=\"non-linear in-stream ads\" class=\"wp-image-76460\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Non-linear-In-stream-ads-1024x415.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Non-linear-In-stream-ads-300x122.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Non-linear-In-stream-ads-768x311.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Non-linear-In-stream-ads.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Non-linear ads are mostly used for retargeting campaigns, as they won&#8217;t convert cold traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Companion ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Companion ads run outside the video player. They can appear in the sidebar, below the video, or in the surrounding page content as image, text, or animated units.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"387\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/companion-ads-1024x387.jpg\" alt=\"companion ads\" class=\"wp-image-76461\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/companion-ads-1024x387.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/companion-ads-300x113.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/companion-ads-768x290.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/companion-ads.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">They&#8217;re often paired with linear or non-linear in-stream ads to reinforce the message. You may have seen these on YouTube: they usually show a banner ad next to the video that matches or relates to the pre-roll video ad that just ran in the player.<\/p>\n\n\n<div id=\"richads-button-block_3bccbc52b0e5a4d11a83e09a9d4f6c43\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\">\n                Leverage in-stream video ads on RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\" id=\"block-24cd3f86-e900-4538-a0ae-1edd66a45bfd\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Skippable ads vs. non-skippable in-stream video ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most affiliates use the term in-stream ads meaning <a href=\"https:\/\/richads.com\/blog\/what-is\/pre-roll-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">pre-roll ads<\/a>, since these are the most popular type of the format.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The thing with in-stream <a href=\"https:\/\/richads.com\/pre-roll-video-ads\/\">pre-roll ads<\/a> is that they can be skippable or non-skippable. Both formats convert, but efficiency depends on your goals and offer type.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Skippable in-stream ads definition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/richads.com\/blog\/what-is\/skippable-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Skippable ads<\/a> give the viewer a &#8220;Skip&#8221; button after 5 seconds. The user can choose to continue watching or skip to their content.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"630\" height=\"364\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/skippable-pre-roll-ads.png\" alt=\"skippable pre-roll in-stream ads\" class=\"wp-image-75973\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/skippable-pre-roll-ads.png 630w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/skippable-pre-roll-ads-300x173.png 300w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><figcaption class=\"wp-element-caption\"><em>Source: Google Help<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s like a filter: viewers who keep watching past 5 seconds are genuinely interested. Your traffic quality is higher, and you get a better conversion rate.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, most people will skip, so your first 3-5 seconds need to be engaging and catchy. Keep in mind that most publishers support skippable video ads, and your creative should meet the requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Non-skippable in-stream ads definition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/richads.com\/blog\/what-is\/non-skippable-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Non-skippable video ads<\/a> force the user to watch the entire ad. That&#8217;s why this type delivers a higher completion rate &#8211; everyone sees your ad till the end.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, a non-skippable format can irritate viewers, especially if the ad isn&#8217;t relevant to them. You should carefully target your audience to achieve good results.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"596\" height=\"349\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/non-skippable-pre-roll-ads.png\" alt=\"non-skippable in-stream ads\" class=\"wp-image-75974\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/non-skippable-pre-roll-ads.png 596w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/non-skippable-pre-roll-ads-300x176.png 300w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><figcaption class=\"wp-element-caption\"><em>Source: Google Help<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Most affiliates start with skippable ads, as they&#8217;re less intrusive and work well across a wide range of verticals. Non-skippable in-stream ads suit retargeting campaigns when you know exactly who you&#8217;re reaching.<\/p>\n\n\n\n<div class=\"wp-block-custom-embed custom-embed\">\n    <div class=\"custom-embed__title\">\n        <a href=\"https:\/\/richads.com\/blog\/best-video-ad-networks\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <h3>Top Video Ad Networks List in 2026\u00a0<\/h3>\n        <\/a>\n    <\/div>\n    <div class=\"custom-embed__content\">\n                    <a class=\"custom-embed__image-link\" href=\"https:\/\/richads.com\/blog\/best-video-ad-networks\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks.jpg\" class=\"custom-embed__image wp-post-image\" alt=\"Top Video Ad Networks List in 2026\u00a0\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks-768x516.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            <\/a>\n                <div class=\"custom-embed__text\">\n                            Video is now the dominant format in digital advertising. About 80% of all internet traffic is video, and the global video advertising\u00a0 market value is projected to reach <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/digital-video-ad-market\" target=\"_blank\" rel=\"noopener\">$659.16 billion<\/a> by 2030. For publishers, this means more demand and higher CPMs; and for affiliates, better engagement and more conversions.\nBut to profit from video ads, you need the right platform. This guide covers the 12 best video ad&#8230;                        <a href=\"https:\/\/richads.com\/blog\/best-video-ad-networks\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <span class=\"custom-embed__read-more\">Continue reading<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"custom-embed__bottom\">\n        <a href=\"https:\/\/richads.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/images\/items\/logo-crown.svg\" width=\"25\" height=\"25\" alt=\"RichAds Blog Home Page\">\n            <span>RichAds Blog<\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Top verticals for in-stream video ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In-stream advertising works best for emotion-driven offers, where the audience wants to see the product in action. The best verticals are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gambling<\/strong><\/li>\n\n\n\n<li><strong>Betting<\/strong><\/li>\n\n\n\n<li><strong>Dating<\/strong><\/li>\n\n\n\n<li><strong>Gaming<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Best GEOs for in-stream ad campaigns<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In-stream traffic is global, so your choice of GEO mostly depends on your offer. Still, we can determine some specific countries where you can achieve the best ROI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are real traffic volumes and CPMs across the top in-stream GEOs on the RichAds ad network:<br><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th>Country<\/th><th class=\"has-text-align-center\" data-align=\"center\">Daily impressions, million<\/th><th class=\"has-text-align-center\" data-align=\"center\">Average CPM, $<\/th><\/tr><\/thead><tbody><tr><td><strong>India<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">20<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.065<\/td><\/tr><tr><td><strong>Indonesia<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.065<\/td><\/tr><tr><td><strong>Brazil<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">5.5<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.9<\/td><\/tr><tr><td><strong>Philippines<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">4<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.1<\/td><\/tr><tr><td><strong>United Kingdom<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">3<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.536<\/td><\/tr><tr><td><strong>Canada<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">3<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.568<\/td><\/tr><tr><td><strong>Thailand<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">2.5<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.171<\/td><\/tr><tr><td><strong>Australia<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">1.5<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.743<\/td><\/tr><tr><td><strong>Pakistan<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">1<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.3<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now you know everything you need: what in-stream ads are, types of advertising, top GEOs, and best verticals to set up your campaigns. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, in-stream ads are an affordable, converting, and profitable format for affiliates. To start, you just need an engaging video creative and a reliable advertising network with quality traffic sources and advanced optimization tools, like RichAds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get your creatives right, launch in-stream <a href=\"https:\/\/richads.com\/blog\/how-to-launch-pre-roll-video-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">video campaigns<\/a>, and work with your personal RichAds account manager to maximize their impact and achieve the best ROI.<\/p>\n\n\n<div id=\"richads-button-block_fb0a0701c467f41efee44805380d50d1\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\">\n                Run in-stream ad campaigns on RichAds premium traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\" id=\"block-24cd3f86-e900-4538-a0ae-1edd66a45bfd\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related articles:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/new-pre-roll-video-ad-format-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Announcing the Launch of Our New Pre-Roll Video Ad Format<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pre-Roll Ads: Complete Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/what-are-in-stream-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">What Are In-Stream Ads and How Do They Work?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/best-video-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top Video Ad Networks in 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/how-to-launch-pre-roll-video-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Launch a Successful Pre-Roll Video Campaign<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/pre-roll-ad-cost\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pre-Roll Ad Pricing Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pre-roll Ad Examples for Affiliates<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/how-to-promote-gambling-with-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Promote Gambling with Video Ads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/promoting-sports-betting-offers-with-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Promote Sports Betting Offers with Video Ads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/how-to-convert-dating-offers-with-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Video Ads for Dating Offers: Complete Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/video-affiliate-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top Video Affiliate Programs: Commissions and Payouts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/gambling-video-advertising-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Research on iGaming video advertising in 2026<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Video is a top format now, with people spending an average of 17 hours a week watching streaming content. That\u2019s a massive opportunity for affiliates, and in-stream ads are the tool to take advantage of it. What are in-stream ads? An in-stream ad is an advertising video that autoplays within other video content. The viewer [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-77133","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Are In-Stream Ads? Definition and Meaning &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Learn what in-stream ads are, how they work, and how to run them profitably. Accurate stats on top GEOs, verticals, and traffic volumes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/what-is\/in-stream-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are In-Stream Ads? Definition and Meaning &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"Learn what in-stream ads are, how they work, and how to run them profitably. Accurate stats on top GEOs, verticals, and traffic volumes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/richads.com\/blog\/what-is\/in-stream-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"RichAds Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/richadscom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-09T08:42:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/in-stream-ads\\\/\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/in-stream-ads\\\/\",\"name\":\"What Are In-Stream Ads? Definition and Meaning &#8212; RichAds Blog\",\"isPartOf\":{\"@id\":\"\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/in-stream-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/in-stream-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Pre-roll-video-ads-example-1-1024x512.jpg\",\"datePublished\":\"2026-06-12T09:16:16+00:00\",\"dateModified\":\"2026-10-09T08:42:10+00:00\",\"description\":\"Learn what in-stream ads are, how they work, and how to run them profitably. Accurate stats on top GEOs, verticals, and traffic volumes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/in-stream-ads\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/in-stream-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/in-stream-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Pre-roll-video-ads-example-1.jpg\",\"contentUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Pre-roll-video-ads-example-1.jpg\",\"width\":1440,\"height\":720,\"caption\":\"Pre-roll video ads example\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/what-is\\\/in-stream-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/richads.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In-stream Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"\\\/#website\",\"url\":\"\\\/\",\"name\":\"RichAds Blog\",\"description\":\"All trends, tips, and e-books for advertisers and affiliate marketers\",\"publisher\":{\"@id\":\"\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"\\\/#organization\",\"name\":\"RichAds Blog\",\"url\":\"\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"RichAds Blog\"},\"image\":{\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/richadscom\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Are In-Stream Ads? Definition and Meaning &#8212; RichAds Blog","description":"Learn what in-stream ads are, how they work, and how to run them profitably. Accurate stats on top GEOs, verticals, and traffic volumes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/richads.com\/blog\/what-is\/in-stream-ads\/","og_locale":"en_US","og_type":"article","og_title":"What Are In-Stream Ads? Definition and Meaning &#8212; RichAds Blog","og_description":"Learn what in-stream ads are, how they work, and how to run them profitably. Accurate stats on top GEOs, verticals, and traffic volumes.","og_url":"https:\/\/richads.com\/blog\/what-is\/in-stream-ads\/","og_site_name":"RichAds Blog","article_publisher":"https:\/\/www.facebook.com\/richadscom","article_modified_time":"2026-10-09T08:42:10+00:00","og_image":[{"width":1440,"height":720,"url":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/richads.com\/blog\/what-is\/in-stream-ads\/","url":"https:\/\/richads.com\/blog\/what-is\/in-stream-ads\/","name":"What Are In-Stream Ads? Definition and Meaning &#8212; RichAds Blog","isPartOf":{"@id":"\/#website"},"primaryImageOfPage":{"@id":"https:\/\/richads.com\/blog\/what-is\/in-stream-ads\/#primaryimage"},"image":{"@id":"https:\/\/richads.com\/blog\/what-is\/in-stream-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1-1024x512.jpg","datePublished":"2026-06-12T09:16:16+00:00","dateModified":"2026-10-09T08:42:10+00:00","description":"Learn what in-stream ads are, how they work, and how to run them profitably. Accurate stats on top GEOs, verticals, and traffic volumes.","breadcrumb":{"@id":"https:\/\/richads.com\/blog\/what-is\/in-stream-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/richads.com\/blog\/what-is\/in-stream-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/richads.com\/blog\/what-is\/in-stream-ads\/#primaryimage","url":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1.jpg","contentUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1.jpg","width":1440,"height":720,"caption":"Pre-roll video ads example"},{"@type":"BreadcrumbList","@id":"https:\/\/richads.com\/blog\/what-is\/in-stream-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/richads.com\/blog\/"},{"@type":"ListItem","position":2,"name":"In-stream Ads"}]},{"@type":"WebSite","@id":"\/#website","url":"\/","name":"RichAds Blog","description":"All trends, tips, and e-books for advertisers and affiliate marketers","publisher":{"@id":"\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"\/#organization","name":"RichAds Blog","url":"\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"RichAds Blog"},"image":{"@id":"\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/richadscom"]}]}},"_links":{"self":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/glossary\/77133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"version-history":[{"count":14,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/glossary\/77133\/revisions"}],"predecessor-version":[{"id":81950,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/glossary\/77133\/revisions\/81950"}],"wp:attachment":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/media?parent=77133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}