{"id":77200,"date":"2026-06-15T14:19:34","date_gmt":"2026-06-15T11:19:34","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&p=77200"},"modified":"2026-06-15T14:23:46","modified_gmt":"2026-06-15T11:23:46","slug":"video-ads","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/video-ads\/","title":{"rendered":"Video Ads"},"content":{"rendered":"\n

Video content is dominating the digital space in 2026, and affiliates can leverage it for their profits. Let’s discuss what video advertising is and how to use it in affiliate marketing.<\/p>\n\n\n\n

What are video ads?<\/h2>\n\n\n\n

The video ads definition is simple. They are advertising videos that autoplay within other video content. The viewer is already prepared to watch a video when the ad appears, so it catches maximum attention.<\/p>\n\n\n

\n
\"Pre-roll
Video ads example<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Video ads run on streaming platforms and video sites where users’ primary intent is to watch video \u2014 YouTube, Twitch, Vimeo, and more. They can appear before, during, or after the main video content.<\/p>\n\n\n

\n
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\n \n Run video ad campaigns on RichAds premium traffic! <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n

Types of video advertising<\/h2>\n\n\n\n

When discussing the meaning of video ads, we should cover two main types: in-stream ads<\/a> and out-stream ads. Both formats require video creatives, but they work very differently.<\/p>\n\n\n\n

Here’s a clear comparison table:<\/p>\n\n\n\n

<\/th>In-stream ads<\/th>Out-stream ads<\/th><\/tr><\/thead>
Placement  <\/strong><\/td>Inside a video player<\/td>In text content, feeds, sidebars<\/td><\/tr>
Sound  <\/strong><\/td>On by default<\/td>Muted by default<\/td><\/tr>
Viewability  <\/strong><\/td>Very high<\/td>Low, user may scroll past<\/td><\/tr>
Engagement  <\/strong><\/td>High<\/td>Moderate<\/td><\/tr>
Completion rate <\/strong><\/td>Up to 90%<\/td>40-60%<\/td><\/tr>
Inventory <\/strong><\/td>Requires video content<\/td>Works on any page<\/td><\/tr>
CPM  <\/strong><\/td>Higher<\/td>Lower<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Ultimately, in-stream video ads<\/a> win for affiliate campaigns, ensuring higher engagement rates and better conversions.<\/p>\n\n\n\n

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What Are In-Stream Ads and How Do They Work?<\/h3>\n <\/a>\n <\/div>\n
\n \n \"What <\/a>\n
\n Video is a top format now, with people spending an average of 17 hours a week watching streaming content. That’s a massive opportunity for affiliates, and in-stream ads are the tool to take advantage of it.\r\nIn this guide, the RichAds<\/a> ad network team provides comprehensive info on this ad type: what in-stream ads<\/a> are, how they work, how much you can earn, and how to run profitable in-stream campaigns. \n Continue reading<\/span>\n <\/a>\n <\/div>\n <\/div>\n
\n \n \"RichAds\n RichAds Blog<\/span>\n <\/a>\n <\/div>\n<\/div>\n\n\n

In-stream video ad formats<\/h2>\n\n\n\n

There are three categories of in-stream video advertising: linear ads, non-linear ads, and companion ads. Let’s explore each of them.<\/p>\n\n\n\n

Linear video ads definition<\/h3>\n\n\n\n

Linear ads take over the entire video player and play in line with the content. They pause the main video, similar to TV commercials. <\/p>\n\n\n\n

This type of video ad is the most common and the one most relevant to affiliates. Usually, the ads play before the main video starts – they’re called pre-roll ads<\/a>.\u00a0<\/p>\n\n\n\n

\"linear<\/figure>\n\n\n\n

Pre-roll videos<\/a> are 10 to 30 seconds long and work well for brand awareness campaigns. The viewer has to watch for at least a few seconds before getting to their intended content, so visibility is guaranteed.<\/p>\n\n\n\n

There are also mid-roll and post-roll ads among linear video ads. However, they are less popular.<\/p>\n\n\n\n

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What Are Pre-Roll Ads and How Do They Work<\/h3>\n <\/a>\n <\/div>\n
\n \n \"What <\/a>\n
\n Video content is conquering and dominating the digital space. In 2026, over 80%<\/a> of users prefer watching videos to reading text, and affiliates can leverage this trend.\u00a0\r\nRichAds ad network<\/a> launches a new format – pre-roll video ads<\/a>. They are highly visible, engaging, and effective, and this guide covers everything you need to run successful pre-roll campaigns. \n Continue reading<\/span>\n <\/a>\n <\/div>\n <\/div>\n
\n \n \"RichAds\n RichAds Blog<\/span>\n <\/a>\n <\/div>\n<\/div>\n\n\n

Non-linear streaming ads<\/h3>\n\n\n\n

Non-linear video ads don’t interrupt playback. They appear on top of the playing video as an overlay, letting the viewer keep watching while the ad is visible. Overlay ads are less intrusive and don’t interrupt the viewing experience but also have a lower impact.<\/p>\n\n\n\n

The main non-linear formats are:<\/p>\n\n\n\n