{"id":9390,"date":"2025-10-07T14:36:00","date_gmt":"2025-10-07T11:36:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?post_type=glossary&#038;p=9390"},"modified":"2025-10-22T13:36:27","modified_gmt":"2025-10-22T10:36:27","slug":"retargeting-or-remarketing","status":"publish","type":"glossary","link":"https:\/\/richads.com\/blog\/what-is\/retargeting-or-remarketing\/","title":{"rendered":"Retargeting (or remarketing)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\">Retargeting or remarketing meaning<\/h2>\n\n\n\n<p>Retargeting (or remarketing) is a feature that automatically collects custom audiences of those who already engaged with your ads. <\/p>\n\n\n\n<p>It is true that retargeting makes your advertising more professional and attractive for the end-user. The reason is that it allows you to work with engaged users deeper to make the conversion happen. It is retargeting that helps you boost ROI significantly.<\/p>\n\n\n\n<p><strong>Now you can set up retargeting on push and pop traffic to squeeze more ROI by creating targeted ad campaigns.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"uzthWsTryb\"><a href=\"https:\/\/richads.com\/blog\/review-of-trackers-integrated-with-richpush\/\" aria-label=\"14 best tracking solutions for affiliate marketing in 2025\">14 best tracking solutions for affiliate marketing in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;14 best tracking solutions for affiliate marketing in 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/review-of-trackers-integrated-with-richpush\/embed\/#?secret=VgufwUVXeh#?secret=uzthWsTryb\" data-secret=\"uzthWsTryb\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why retargeting is what you need<\/h2>\n\n\n\n<p>There are many advantages of retargeting campaigns that open up for affiliate marketers:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Higher CTR and CR.&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Users who already somehow interacted with your offer are more likely to click or even convert after the second touch.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>More detailed info about the user.&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Data is gold. When working with push and pop traffic, you don\u2019t have an option to target audiences by interest or socio-demographics like on Facebook. But now there is a way to narrow your reach by analyzing what users like and then customizing your ads for each offer.&nbsp;<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Adjusted ads for each stage of the sales funnel.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Now it\u2019s easier to encourage your audience to convert after signup or just one visit to your page. For example, make a special offer or creatives with a particular CTA for users who already registered but have not made a deposit.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Lower CPA for verticals with high payouts.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Retargeting levels up your advertising in any vertical. So if you manage to make your CPA 5 times lower with retargeting (yes, it\u2019s possible), the profit will surprise you. Especially, if it\u2019s a crypto offer with extremely high payouts, for example.<\/p>\n\n\n<div id=\"richads-button-block_83da04d90017d76942652754af27e43b\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads on high-quality traffic by RichAds!\">\n                Launch ads on high-quality traffic by RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>Related articles:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/richads-updates-must-have-ad-network-features\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds Updates: Must-Have Ad Network Features\">RichAds Updates: Must-Have Ad Network Features<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/how-to-scale-push-ads-the-right-way\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to Scale Push Ads the Right Way with RichAds\">How to Scale Push Ads the Right Way with RichAds<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-10-affiliate-networks-in-year\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 12 best affiliate marketing networks in 2025\">Top 12 best affiliate marketing networks in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-affiliate-marketing-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 20+ affiliate marketing programs\">Top 20+ affiliate marketing programs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/15-best-gambling-cpa-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"15 Best Gambling CPA networks in 2025\">15 Best Gambling CPA networks in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/top-21-ad-networks-for-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top 21 ad networks for affiliates\">Top 21 ad networks for affiliates<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Retargeting or remarketing meaning Retargeting (or remarketing) is a feature that automatically collects custom audiences of those who already engaged with your ads. It is true that retargeting makes your advertising more professional and attractive for the end-user. The reason is that it allows you to work with engaged users deeper to make the conversion [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9390","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Retargeting in affiliate marketing: Definition &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Retargeting is a feature that automatically collects custom audiences of those who already engaged with your ads. 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