{"id":2149,"date":"2025-03-03T12:25:00","date_gmt":"2025-03-03T09:25:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?page_id=2149"},"modified":"2025-09-22T16:49:24","modified_gmt":"2025-09-22T13:49:24","slug":"frequently-asked-questions","status":"publish","type":"page","link":"https:\/\/richads.com\/blog\/frequently-asked-questions\/","title":{"rendered":"Frequently asked questions"},"content":{"rendered":"\n

Getting started with RichAds: ad formats, prices, payment methods<\/h2>\n\n\n\n

What traffic does RichAds advertising network provide?<\/h4><\/div>
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At RichAds ad network you can launch advertising campaigns in Telegram Mini Apps<\/a>, as well as on push<\/a>, popunder<\/a>, in-page<\/a>, direct click<\/a>, display and native<\/a> traffic. The platform provides a complete self-serve solution to start customizable campaigns, optimize traffic via internal features and monitor data with the help of tracking tools.<\/p>\n<\/div><\/div>\n\n\n\n

What are the traffic volumes for your main ad formats?<\/h4><\/div>
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While you can launch campaigns at RichAds in over 220 geos worldwide, the average monthly traffic volumes on our leading advertising formats are:<\/p>\n\n\n\n

<\/th>Push<\/th>In-Page<\/th>Popunder<\/th>Telegram<\/th><\/tr><\/thead>
Mobile<\/strong><\/td>28.9 billion impressions<\/td>1.3 billion impressions<\/td>136.1 million impressions<\/td>19.8 million impressions<\/td><\/tr>
Desktop<\/strong><\/td>1.3 billion impressions<\/td>93.6 million impressions<\/td>30.5 million impressions<\/td>1.8 million impressions<\/td><\/tr><\/tbody><\/table>
*The data is relevant due to May 2025<\/em><\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n

Where can I find top geos for main ad formats, their average bids and traffic volumes?<\/h4><\/div>
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Marketers can look up the up-to-date information about RichAds\u2019 traffic by the Insights<\/a> tab, which can be found in the advertising platform\u2019s side-panel on the left. There, you can find the statistics on current impressions for our advertising formats per each geo and device, as well as their Average and Top CPC\/CPM bids, and Win Rate respectively.<\/p>\n\n\n\n

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What payment models are available at RichAds ad network?<\/h4><\/div>
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At RichAds you can buy traffic by CPC<\/a> (cost per click) and CPM<\/a> (cost per 1000 impressions) payment models. For push, iOS in-page and native traffic we use the CPC bidding, while for popunder, redirect and display traffic \u2014 the CPM model. For Telegram ads in Mini Apps you can find both payment models available, depending on the selected creatives format.<\/p>\n<\/div><\/div>\n\n\n\n

What\u2019s the minimum CPC for push and in-page traffic?<\/h4><\/div>
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The minimum cost per click for launching push notification and in-page advertising campaigns at RichAds would start from $0.003<\/strong><\/p>\n\n\n\n

The up-to-date average CPC bids are displayed after selecting a geo in the campaigns set up and editing mode.<\/p>\n<\/div><\/div>\n\n\n\n

What\u2019s the minimum CPM for popunder traffic?<\/h4><\/div>
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The minimum cost per 1000 views on popunder ads at RichAds would start from $0.5<\/strong> for Tier 3 geos, and from $1<\/strong> for Tier 1 regions.<\/p>\n\n\n\n

The up-to-date average CPM bids are displayed after selecting a geo in the campaigns set up and editing mode.<\/p>\n<\/div><\/div>\n\n\n\n

What\u2019s the minimum CPC\/CPM for Telegram traffic?<\/h4><\/div>
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At RichAds the payment models for launching Telegram Mini App ads would differ by creative formats. The minimum price for Telegram traffic<\/a> would start from:<\/p>\n\n\n\n