{"id":1231,"date":"2020-02-10T09:26:41","date_gmt":"2020-02-10T09:26:41","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=1231"},"modified":"2021-05-14T19:10:32","modified_gmt":"2021-05-14T16:10:32","slug":"how-to-make-converting-landing-pages-for-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/how-to-make-converting-landing-pages-for-affiliate-marketing\/","title":{"rendered":"How to make converting landing pages for affiliate marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Very often even experienced affiliate marketers face the problem of the budget leak. The reasons for it can be different but one of them is an incorrect landing page. It plays a key role in conversion. Logical elements, blocks, buttons, and headlines of the landing page influence the customer\u2019s decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read our new article to know how not to leak the budget and get high-quality conversions ??<\/span><\/p>\n<h2 style=\"text-align: center;\"><strong>Follow the traditional structure of landing pages<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In a perfect world, the landing page should be concise. Don\u2019t overwhelm it with irrelevant information. It\u2019s important to know that the goal of any landing page is to perform target action. That\u2019s why the offer should lead to the landing page but not to the main page of the website.<\/span><\/p>\n<h3><b>Here is the basic structure of converting landing page:\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">heading (company\u2019s logotype and name);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">offer;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">product\u2019s description;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">objections\u2019 reflection (for example, F.A.Q. section);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">social guarantees (case studies, feedback, appreciations);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">contacts.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><strong>Think of a cool headline<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The conversion of the landing page depends on the headline. If it\u2019s not catchy, the user will not scroll the page to the end. It means that the conversion rate will be quite low.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can snag the users in different ways. It\u2019s better not to choose shock variants to hype: quite doubtful way to attract clients ??<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While making headlines for landing pages we recommend using <\/span><b>4U formula<\/b><span style=\"font-weight: 400;\">. It convinces users to act and get solutions to their problems.<\/span><\/p>\n<h3 style=\"text-align: center;\"><b>How to make a successful headline for landing pages:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">usefulness (profit from using product\/service);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">uniqueness (what differs your product);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ultra-specificity (for example, \u201cyou will lose 10 kilos\u201d);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">urgency (time period for which the user will get profit, for example, \u201cacne will disappear in 7 days\u201d).<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-1234 aligncenter\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/02\/Screenshot_13.png\" alt=\"\" width=\"717\" height=\"503\" \/><\/p>\n<h2 style=\"text-align: center;\"><strong>Use a clear call to action<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">On the landing page, the user should perform target action. It can be different: to order, to call, to register, to fill in the form. If the call to action is vague, the user doesn\u2019t know what to do and the point is lost. <\/span><b>Call-to-action<\/b> <b>(CTA) <\/b><span style=\"font-weight: 400;\">should be concise, clear and pushy. No softer language \u2013 the user should understand the profit.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-1236 aligncenter\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/02\/Screenshot_14.png\" alt=\"\" width=\"701\" height=\"231\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There can be a few CTA buttons on the landing page but they should be posted in different parts of the page. If two call-to-action buttons are placed next to each other the user gets lost so he isn\u2019t likely to click at least one of the possible options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adapt your call-to-action button to your audience. All other selling elements (images, text, semantic blocks) should intensify CTA.\u00a0<\/span><\/p>\n<h3 style=\"text-align: center;\"><b>Working call-to-action buttons for affiliate marketing:\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>v\u0435rb + deadline<\/b><span style=\"font-weight: 400;\"> (for example, \u201ccall right now\u201d);<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>verb + profit<\/b><span style=\"font-weight: 400;\"> (for example, \u201cregister for free webinar\u201d);<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>verb + product\/service<\/b> (for example, \u201ctry new product\u201d).<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><strong>Use suitable images<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Landing pages with large images look much more attractive and offer is perceived better. It\u2019s \u201csecond headline\u201d which speaks for itself. Moreover, make sure that the image reflects the idea of the offer. Photos should be relevant to your offers and have a nice quality ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Images are a nice way to grab the user\u2019s attention. But it can be lost just as easily. It\u2019s better not to use stock images with smiling doctors or office clerks. It only discourages and users may question the product or service.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-1238 aligncenter\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/02\/Screenshot_16.png\" alt=\"\" width=\"699\" height=\"473\" \/><\/p>\n<h3 style=\"text-align: center;\"><b>Follow these rules while making images for your landing pages:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">choose attractive images;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">mind link between text and images;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">visual elements should be qualitative;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the image should complement the general layout of the landing page.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><b>Where can I found images?\u00a0<\/b><\/h3>\n<p><a href=\"https:\/\/richads.com\/blog\/push-notifications-are-trendy-making-cool-creatives\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;span style=&quot;font-weight: 400;&quot;&gt;&lt;strong&gt;Find here&lt;\/strong&gt;&lt;\/span&gt;\"><span style=\"font-weight: 400;\"><strong>Find here<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> a cool guide with all our recommendations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s quite difficult to predict the conversion rate in advance, so after launching we recommend to start testing and optimizing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use our tips while making landing pages. And bear in mind HQ <\/span><a href=\"https:\/\/richads.com\/\" aria-label=\"&lt;span style=&quot;font-weight: 400;&quot;&gt;RichAds &lt;\/span&gt;\"><span style=\"font-weight: 400;\">RichAds <\/span><\/a><span style=\"font-weight: 400;\">traffic ?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we will discuss logical elements, blocks, buttons, and headlines of the landing page that influence the customer\u2019s decision.<\/p>\n","protected":false},"author":15,"featured_media":1232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[217,454,455,456,195],"class_list":["post-1231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-affiliate-marketing","tag-lander","tag-landing-pages","tag-profit","tag-traffic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to make converting landing pages for affiliate marketing<\/title>\n<meta name=\"description\" content=\"Very often even experienced affiliate marketers face the problem of the budget leak. 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