{"id":1850,"date":"2020-03-26T08:12:57","date_gmt":"2020-03-26T08:12:57","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=1850"},"modified":"2024-05-20T14:39:58","modified_gmt":"2024-05-20T11:39:58","slug":"what-kind-of-mistakes-may-low-ctr-on-push-ads","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/what-kind-of-mistakes-may-low-ctr-on-push-ads\/","title":{"rendered":"What kind of mistakes may decrease CTR on Push ads"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">In any push campaign, the CTR value means a lot. Even experienced specialists are not immune to its low value.&nbsp;&nbsp;<\/span><span style=\"font-weight: 400;\">In this post, we will dwell on which mistakes may be the reason for low clickability rates (CTR) on <a href=\"https:\/\/richads.com\/blog\/push-notification-advertising\/\" aria-label=\"&lt;span data-sheets-value=&quot;{&quot;1&quot;:2,&quot;2&quot;:&quot;push advertisement&quot;}&quot; data-sheets-userformat=&quot;{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}&quot;&gt;push advertisement&lt;\/span&gt;\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;push advertisement&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">push advertisement<\/span><\/a>.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Mistake 1: Trivial creatives&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to CTR the <\/span><b>uniqueness of your creatives means a lot!<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A lot of marketers use spy tools to see the trends. And there is nothing wrong with it!&nbsp;It\u2019s important to evaluate competitors and understand if the product is popular on the market.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When decide to run the campaign with the same creatives others use \u2014 think twice. The results may be low if the creatives are just copied.<br><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Imagine that lots of different advertisers can run the same offer with the same creatives on the same platform. Oops! ? Will the CTR be high? Nope!<br><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The better way out is to find a similar picture that will help you to perform much better and have a higher CTR.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Mistake 2: Using 1 creative<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">New advertisers create<\/span><b> one creative for the campaign.<\/b><span style=\"font-weight: 400;\"> But it may lead to low CTR. This creative may have a low conversion from the very beginning but you will have nothing to compare with.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Launch a campaign with 3-5 creatives and you will easily estimate which of them performs better and delete outsiders.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s assume your only creative showed good results. But over time people will get used to it and it will burn out. What should you do? <\/span><span style=\"font-weight: 400;\">Change it in time!<\/span><strong> If you see the decrease of CTR change the image or text and test how it will perform.&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Mistake 3: Too frequent impressions&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s a really surprising fact but <\/span><b>frequency cap<\/b><span style=\"font-weight: 400;\"> can affect CTR!&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Lots of advertisers come with an idea to push and to get more clicks because the idea is to pay for CPC. You pay for clicks so you can show your ads a hundred times and it will cost nothing. Unfortunately, it\u2019s not the best tactic.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you show your ads too often the audience will be too bored with it and won\u2019t click it at all. <\/span><span style=\"font-weight: 400;\">When your CTR will become low, then your campaign may be kicked away from the bidding.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Limit frequency cap to 1 impression per day<\/strong> and get your profit without annoying your potential clients.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Launch your campaigns using our recommendations at <a href=\"https:\/\/my.richads.com\/login\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds ad network\">RichAds ad network<\/a>! Wish you profit and high CTR!<\/span><\/p>\n\n\n\n<div class=\"form-link\"><a class=\"typeform-share download\" style=\"color: #ffffff!important;\" href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mode=\"popup\" data-submit-close-delay=\"10\" aria-label=\"Run ads on RichAds traffic\">Run ads on RichAds traffic<\/a><\/div>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"> <strong>What is RichAds?<\/strong><br>\ud83d\udd1d&nbsp;Push and pop ads,<br>\ud83d\udd3c CPC starts from $ <strong>0.003<\/strong>, <br>\ud83d\udd1d CPM from <strong>$0,3<\/strong> in Tier 3, <strong>$0,5<\/strong> in Tier 2, <strong>$1<\/strong> in Tier 1,<br>\u23eb large volumes of available traffic in more than 200 geos. <\/p>\n\n\n\n<p class=\"has-text-align-center  single-info-blue\">Learn more about how to increase the clickability of your campaigns <strong><a href=\"https:\/\/richads.com\/blog\/ctr-of-push-notifications-how-to-increase-clickability-of-your-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"here\">here<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In any push campaign, the CTR value means a lot. Even experienced specialists are not immune to its low value.&nbsp;&nbsp;In this post, we will dwell on which mistakes may be the reason for low clickability rates (CTR) on push advertisement.&nbsp; Mistake 1: Trivial creatives&nbsp; When it comes to CTR the uniqueness of your creatives means [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[165],"tags":[655,11,185,167],"class_list":["post-1850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-push-notification-advertising","tag-ctr","tag-push","tag-push-ads","tag-push-notifications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What kind of mistakes may decrease CTR on Push ads &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"In any push campaign, the CTR value means a lot. 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