{"id":1955,"date":"2026-01-05T16:35:39","date_gmt":"2026-01-05T13:35:39","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=1955"},"modified":"2026-03-26T17:01:22","modified_gmt":"2026-03-26T14:01:22","slug":"tutorial-how-to-launch-successful-push-campaign","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/","title":{"rendered":"How to create and launch push ads campaign + webinar"},"content":{"rendered":"<div class=\"lead-paragraph\">\n    <p>Going to try push ads? Good idea! We\u2019ve prepared useful recommendations about push notifications to make your way easier.<\/p>\n<p>After reading this step-by-step guide, you\u2019ll know all peculiarities about how to set up and launch push ads campaign.<\/p>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">What is push ads? The main point to take into account<\/h2>\n\n\n\n<p><strong>Push ads (or push notifications)<\/strong> is one of the newest advertising formats. It appears on the screen of the device over other windows. It looks exactly the same as notifications from the messengers, so banner blindness didn&#8217;t work for them!<\/p>\n\n\n\n<p>Push ads can be sent to any user of mobile phone, usual desktop, laptop, and tablet. In other words, to any device with a browser and Internet connection.<\/p>\n\n\n\n<p><strong>Push notification ads consist of:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the main image which conveys the sense of the offer;<\/li>\n\n\n\n<li>the small icon which explains the main photo;<\/li>\n\n\n\n<li>the headline is the main element to engage users;<\/li>\n\n\n\n<li>the message text shows the main details of the offer.<\/li>\n<\/ul>\n\n\n\n<p>On mobile devices, it is sent in the short form without the main image. To see the main image you should expand push.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"566\" height=\"280\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/How-to-create-and-launch-push-ads-campaign.jpg\" alt=\"\" class=\"wp-image-46144\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/How-to-create-and-launch-push-ads-campaign.jpg 566w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/How-to-create-and-launch-push-ads-campaign-300x148.jpg 300w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/figure>\n<\/div>\n\n\n<p>Text and icon are the most important things for mobile push traffic (up to 90% on the RichAds platform). However, for desktop traffic, the large image is the key, but it&#8217;s optional for mobile.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"7N4F3vRtKu\"><a href=\"https:\/\/richads.com\/blog\/top-18-push-advertising-examples-and-creative-approaches\/\" aria-label=\"Top 18 push advertising examples and creative approaches\">Top 18 push advertising examples and creative approaches<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top 18 push advertising examples and creative approaches&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/top-18-push-advertising-examples-and-creative-approaches\/embed\/#?secret=iONC3C4DYF#?secret=7N4F3vRtKu\" data-secret=\"7N4F3vRtKu\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">What you should know before launching a push campaign to make a profit?<\/h2>\n\n\n\n<p>Push ads are about the real people that subscribe to push notifications. Every push ad network has unique subscribers. Creatives and targeting options that were working somewhere else may not work in another network.<\/p>\n\n\n\n<p>We&#8217;ll guide you on setting up and launching a <strong>successful push campaign<\/strong> on your very first attempt.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Launch your push campaign with the broadest settings possible.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>This will allow you to test the audience and understand how the offer converts on this traffic. This applies to the so-called technical targeting (device, OS, browser). It provides valuable insights into the differences between audiences from one network to another.<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\">As for traffic sources, in our network, it&#8217;s better to start a push campaign directly on sources from the Premium group. Running on RON (all sources of the advertising network in the selected country) requires a substantial budget for testing and may initially show inferior results.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Initiate the campaign with 5-10 different creatives.&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Having only one creative is a significant mistake; even if the creative is not successful, without <a href=\"https:\/\/richads.com\/blog\/step-by-step-how-to-optimize-creatives-for-push-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"A\/B testing\">A\/B testing<\/a>, you won&#8217;t know it, and you might drain your budget.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Prepare pre-landers for push ads campaign.&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Due to the nature of the format, there&#8217;s limited space on the push itself. To boost engagement, redirect users to a pre-landing page. This tactic has shown positive results but direct linking is a good strategy too. Try them both.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"T5uQe2DpVX\"><a href=\"https:\/\/richads.com\/blog\/10-best-landing-page-builder-tools\/\" aria-label=\"20 best landing page builder tools\">20 best landing page builder tools<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;20 best landing page builder tools&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/10-best-landing-page-builder-tools\/embed\/#?secret=6bX2U3zGF9#?secret=T5uQe2DpVX\" data-secret=\"T5uQe2DpVX\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Start with ready-made whitelists.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Premium sources, as mentioned earlier, are the best in the network. However, they may convert differently for various verticals and geos. Consult your manager for a whitelist tailored to your offer. This way, you&#8217;ll achieve positive results faster and with lower costs.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Collaborate with a personal manager from RichAds.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Our network managers are always ready to provide guidance and assistance in setting up your push campaign. They can suggest successful geos or build a sequence of several geos to start with, assist with campaign setup and optimization, provide whitelists from the start, and help create creatives.<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\">Your <strong>personal manage<\/strong>r is available to every client with a deposit of $500 or more.<\/p>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li><strong>Use Performance mode.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Smart people say you should <strong>minimize costs<\/strong> and <strong>maximize valuable<\/strong> actions. That&#8217;s exactly what the <a href=\"https:\/\/richads.com\/blog\/performance-mode-feature-get-the-most-converting-traffic-weekly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Performance mode\">Performance mode<\/a> in RichAds does. This mode offers several privileges, including daily source updates, automatic addition of the best resources to whitelists, no need for a tracker, and many other features that we&#8217;ll discuss in detail later.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"290\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Choose-Perfomance-mode--1024x290.png\" alt=\"\" class=\"wp-image-46075\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Choose-Perfomance-mode--1024x290.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Choose-Perfomance-mode--300x85.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Choose-Perfomance-mode--768x218.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Choose-Perfomance-mode-.png 1235w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div id=\"richads-button-block_874a46c8b633a37d415e075e42aef186\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch Push ads at RichAds now\">\n                Launch Push ads at RichAds now            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue has-pale-cyan-blue-background-color has-background\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to set up and launch a push campaign step by step<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Decide on your campaign optimization strategy<\/h3>\n\n\n\n<p>At RichAds, there are <strong>three<\/strong> available campaign <strong>optimization options<\/strong> today: <strong>Performance mode<\/strong>, <strong>Manual<\/strong> <strong>CPC<\/strong>, or using the <strong>Target CPA<\/strong>. Why discuss optimization before understanding how to launch a push campaign? The choice of optimization strategy will influence the subsequent campaign launch setup.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"339\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Campaign-Optimization-Strategy-RichAds--1024x339.png\" alt=\"\" class=\"wp-image-46077\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Campaign-Optimization-Strategy-RichAds--1024x339.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Campaign-Optimization-Strategy-RichAds--300x99.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Campaign-Optimization-Strategy-RichAds--768x255.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Campaign-Optimization-Strategy-RichAds-.png 1219w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/richads.com\/blog\/performance-mode-feature-get-the-most-converting-traffic-weekly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Performance Mode\">Performance Mode<\/a><\/strong> is suitable for both beginners and experienced affilaties. Here are the perks associated with Performance mode:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;&nbsp;&nbsp;<strong>Daily source updates<\/strong>: the mode automatically adds the best sources to whitelists every day, considering their relevance and effectiveness.<\/li>\n\n\n\n<li>&nbsp;&nbsp;<strong>&nbsp;No need for a tracker<\/strong>: using Performance mode doesn&#8217;t require tracker setup, facilitating a quick campaign launch.<\/li>\n\n\n\n<li>&nbsp;&nbsp;&nbsp;<strong>Micro-bidding<\/strong>: this secure method allows adjusting bids for specific sources, thereby optimizing the cost per conversion.<\/li>\n\n\n\n<li>&nbsp;&nbsp;&nbsp;<strong>Target CPA<\/strong>: the automatic algorithm aims to achieve the set cost per conversion, creating micro-bids and forming black and white lists to optimize the course of advertising campaigns.<\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Target CPA<\/strong> is more suitable for experienced publishers who have launched push campaigns and know how to set up postback (data transfer from the tracker to the advertising network) and work with it. To unlock this optimization method, go to the &#8220;Tracking&#8221; tab.<br><br><a href=\"https:\/\/richads.com\/blog\/target-cpa-2-0\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Target CPA\">Target CPA<\/a> enables you to obtain conversions at a target cost without your intervention. Set the budget and desired cost per conversion, and the RichAds system will handle all the optimization for you.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Manual CPC<\/strong> is suitable for those who enjoy doing everything by hand. From setting up the advertising campaign to optimizing it, everything needs to be done independently.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">2. How to set up postback?<\/h3>\n\n\n\n<p>Regardless of whether you chose manual optimization or automatic, setting up postback is the simplest and most effective way to track conversions when it comes to pushes and pops.<\/p>\n\n\n\n<p>Postback integration can be set up in the &#8220;Tracking&#8221; section.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"129\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Target-CPA-in-RichAds-1024x129-1.png\" alt=\"\" class=\"wp-image-46142\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Target-CPA-in-RichAds-1024x129-1.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Target-CPA-in-RichAds-1024x129-1-300x38.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Target-CPA-in-RichAds-1024x129-1-768x97.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When configuring it, you transmit part of the information to the advertising network, and managers can assist you with optimization. Conduct a test conversion to ensure your tracker is working properly. Thanks to postback, unique features like <a href=\"https:\/\/richads.com\/blog\/automated-rules-media-buyers-superpower\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Automated Rules\">Automated Rules<\/a> and <a href=\"https:\/\/richads.com\/blog\/new-feature-at-richpush-micro-biding\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Micro Bidding\">Micro Bidding<\/a> become available.<\/p>\n\n\n\n<p>Choose one of the suggested trackers and connect it to RichAds.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"403\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/how-to-install-a-postback-tracker-1024x403.png\" alt=\"\" class=\"wp-image-46042\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/how-to-install-a-postback-tracker-1024x403.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/how-to-install-a-postback-tracker-300x118.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/how-to-install-a-postback-tracker-768x302.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/how-to-install-a-postback-tracker-1536x604.png 1536w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/how-to-install-a-postback-tracker.png 1890w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>If you have questions about setting up postback, your personal assistant, the Tracking Wizard, is here to help. Learn more about it <a href=\"https:\/\/richads.com\/blog\/tracking-wizard\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"here\">here<\/a>.<\/p><\/blockquote><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Use no less than 5-10 creatives<\/h3>\n\n\n\n<p>Creating a variety of creatives for an advertising push campaign is a crucial step to enhance effectiveness. This allows for <a href=\"https:\/\/richads.com\/blog\/step-by-step-how-to-optimize-creatives-for-push-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"A\/B testing\">A\/B testing<\/a>, adapting content for different audiences and moments. Diverse creatives help identify optimal content, improving conversion and campaign efficiency.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Prepare and upload creatives for the campaign.<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2313\" height=\"758\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_17-46-14.png\" alt=\"\" class=\"wp-image-69329\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_17-46-14.png 2313w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_17-46-14-300x98.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_17-46-14-1024x336.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_17-46-14-768x252.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_17-46-14-1536x503.png 1536w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/01\/2025-10-22_17-46-14-2048x671.png 2048w\" sizes=\"(max-width: 2313px) 100vw, 2313px\" \/><\/figure>\n\n\n\n<p>Get a collection of 300 push notification icons absolutely free. Accelerate the visual design of your push campaigns right <a href=\"https:\/\/richads.com\/blog\/pack-of-300-best-icons-for-push-notifications\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"now\">now<\/a>!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creative options make the campaign more diverse and appealing to users. In our blog, there are guides on creating creatives for top verticals: <a href=\"https:\/\/richads.com\/blog\/guide-titles-for-financial-offers\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"finance\">finance<\/a>,<a href=\"https:\/\/richads.com\/blog\/gambling-titles-7-working-formulas\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"gambling\"> gambling<\/a>,<a href=\"https:\/\/richads.com\/blog\/headlines-for-nutra-examples-of-titles-and-descriptions\/\" aria-label=\"nutra\"> nutra<\/a>,<a href=\"https:\/\/richads.com\/blog\/full-sweepstakes-guide-with-examples-of-headlines-and-creatives\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"sweepstakes\"> sweepstakes<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When preparing creatives for mobile push notifications, focus on the icon and headline. The main visual on the phone screen can be seen by expanding the push before clicking the link.<\/li>\n<\/ul>\n\n\n<div id=\"richads-button-block_92095b3b35baa238c2ec43683c50735e\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Your personal RichAds manager will help you with creatives and much more\">\n                Your personal RichAds manager will help you with creatives and much more            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue has-pale-cyan-blue-background-color has-background\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Select the country to launch push ads campaign<\/h3>\n\n\n\n<p>RichAds provides targeting according to the country, city, or certain district. At the start, it\u2019s better to choose the <strong>whole country<\/strong> and then optimize separate locations according to the results: some regions may bring more conversions than others.<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\">An <strong>exception <\/strong>may be offers targeted at a specific city within the country.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"394\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Select-the-country-to-launch-push-ads-campaign-in-RichAds.gif\" alt=\"\" class=\"wp-image-46134\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Split your advertising campaigns into mobile and desktop<\/h3>\n\n\n\n<p>The behavior of audiences receiving pushes on mobile and desktop differs. Push notifications are more noticeable on computers, while on mobile devices, they may get lost among other notifications. Moreover, audiences on different devices may react differently to pushes: mobile pushes are more restrained as they lack large images, while on computers, they are more prominent.<\/p>\n\n\n\n<p>To simplify optimization, <strong>segment <\/strong>your campaigns. This makes it easier to filter different OS and other parameters that vary across devices. It can also help save costs as one of the devices typically has a lower CPC. Check with the <strong>managers <\/strong>for current CPC breakdowns by device.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"kkx9SJQsZA\"><a href=\"https:\/\/richads.com\/blog\/cpc-cpm-cpl-cpa-or-cpi-what-should-you-choose\/\" aria-label=\"CPC, CPM, CPL, CPA, or CPI: What Should You Choose?\">CPC, CPM, CPL, CPA, or CPI: What Should You Choose?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;CPC, CPM, CPL, CPA, or CPI: What Should You Choose?&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/cpc-cpm-cpl-cpa-or-cpi-what-should-you-choose\/embed\/#?secret=gwHSRlpG0w#?secret=kkx9SJQsZA\" data-secret=\"kkx9SJQsZA\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. Limit ad impressions and clicks<\/h3>\n\n\n\n<p>The more, the better \u2013 not the most optimal choice for push campaigns. Limit impressions to 1-2 per day. Exceptions may include <strong>significant events<\/strong> like the <strong>Champions League<\/strong> or <strong>FIFA<\/strong>, where you might benefit from showing your ad more frequently.<\/p>\n\n\n\n<p>Apply the same approach to clicks. Typically, users need a maximum of 2 clicks on an ad to make a decision. If you don&#8217;t set this parameter, someone might click on the ad multiple times, and you&#8217;ll be charged for each click, even if the person doesn&#8217;t convert on the third or fifth attempt.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/jjGPZhgwHIjqnaN6v9xe7eAxm-40Rm_GCLwrq6woZx7jEE_kgNYqRqXlV3oHd7ZJyOC-B4SkqVtoJiqu-MPB-zSu88IzG5c_HEK5_QhnnQItHH1c5-S_W7DvorYq_YZjXZeMVjXchiciw7qvxRJ5oIY.gif\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">7. Specify your bid<\/h3>\n\n\n\n<p>To avoid setting a bid that&#8217;s too high or too low, consult with your manager as click prices may vary. The average bid for your GEO for different devices can be found on the right side of the screen after selecting the country. The average and top bid for the country are visible during campaign setup. It&#8217;s advisable to place a <strong>bid higher than the average<\/strong> to win in the auction. If you aim to get all available traffic, place a bid higher than the &#8220;<strong>top bid.<\/strong>&#8220;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/ezODsq2sxS0SOrKgR3ZG0uyR2SDOLGM5joMHOGBc5Bb7CPKMJII8sIlUUmJtyn-LXnSSwdxD6BnnJNgrQBqYFNilhmeVfAVCyueTqiIypY0Uv0ZfZFULKzo85VdsqzfMaZJ_llooEzbEKCEbi7VKTeA.png\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">8. Enable CPA goal (optional)<\/h3>\n\n\n\n<p>CPA Goal allows you to set the maximum acceptable cost per conversion. Once the campaign receives 10 conversions, the algorithm strives to reach your specified conversion cost. It directs more bids to sources that have already shown results. This feature is available to those who have set up conversion data tracking.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"768\" height=\"316\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Enable-CPA-goal-in-RichAds.gif\" alt=\"\" class=\"wp-image-46135\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">9. Set budget size and type<\/h3>\n\n\n\n<p>For testing effective combinations at the campaign&#8217;s start, we recommend setting budget limits of at least <strong>$100 per day<\/strong>. This helps avoid unforeseen expenses during the testing phase. You can disable budget constraints when everything is optimized and performing well.<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\">We recommend setting the budget type to ASAP (as soon as possible). This allows you to capture traffic in all possible situations where your bid is winning. Also, set a daily budget around $100 for conducting more precise <strong>A\/B tests<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"278\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Set-budget-size-and-type-in-RichAds.gif\" alt=\"\" class=\"wp-image-46137\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">10. How to set up additional targeting (Optional)<\/h3>\n\n\n\n<p>On our platform, approximately <strong>96%<\/strong> of the volumes come from <strong>mobile traffic<\/strong>, while around <strong>4%<\/strong> come from <strong>desktop<\/strong>. <\/p>\n\n\n\n<p>The RichAds ad network allows you to set up targeting based on: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>devices, <\/strong><\/li>\n\n\n\n<li><strong>browsers, <\/strong><\/li>\n\n\n\n<li><strong>operating systems,<\/strong><\/li>\n\n\n\n<li><strong>connection types<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>We recommend adjusting these parameters during campaign optimization. Each traffic source has its peculiarities. It&#8217;s crucial not just to copy settings from other networks but to conduct tests and optimize the campaign based on the results.<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\"><strong>Exception<\/strong>: campaigns that can only target specific devices or mobile operators. In these cases, these parameters need to be configured immediately.<\/p>\n\n\n\n<p> You can also choose the most common options: OS, browsers, languages, connection types, etc. You can view the popularity of a particular parameter in the selected country during the selection process.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"714\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/How-to-set-up-additional-targeting-1024x714.png\" alt=\"\" class=\"wp-image-46139\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/How-to-set-up-additional-targeting-1024x714.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/How-to-set-up-additional-targeting-300x209.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/How-to-set-up-additional-targeting-768x535.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/How-to-set-up-additional-targeting.png 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">11. Choose subscribers lists for your push display<\/h3>\n\n\n\n<p>The first thing any push advertiser should understand is the hierarchy of traffic sources. Subscribers lists are the largest traffic source for pushes, consisting of several publishers, each made up of individual websites.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/How-to-target-traffic-sources-on-push-ads-1-1024x307.png\" alt=\"\" class=\"wp-image-46189\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/How-to-target-traffic-sources-on-push-ads-1-1024x307.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/How-to-target-traffic-sources-on-push-ads-1-300x90.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/How-to-target-traffic-sources-on-push-ads-1-768x230.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/How-to-target-traffic-sources-on-push-ads-1.png 1454w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It&#8217;s better to include all sources from one group if you have no experience launching a similar offer in the same GEO. Only in this case will you know exactly which sub-lists are effective and which are not. Ineffective sources can be disabled during campaign optimization. Personal managers can share lists of the most successful sources for your offer.<\/p>\n\n\n\n<p>We&#8217;ve made it easier for you by categorizing all our subscribers&#8217; lists based on their success. We recommend starting the campaign with a group of <strong>Premium <\/strong>sources and deciding to connect other sources during optimization. More details about subscribers lists groups can be found <a href=\"https:\/\/richads.com\/blog\/product-updates-from-richads-team\/#category\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"here\">here<\/a>.<\/p>\n\n\n\n<p><strong>Sources are divided into 4 categories:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Premium<\/strong>: top-performing push sources that convert the best and are updated monthly,<\/li>\n\n\n\n<li><strong>Standard<\/strong>: functional but not the cherry on top,<\/li>\n\n\n\n<li><strong>Remnant<\/strong>: convert slightly less effectively than others for your GEO,<\/li>\n\n\n\n<li><strong>New<\/strong>: all new sources that haven&#8217;t been tested or categorized yet.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Choose-subscribers-lists-for-your-push-display-in-RichAds.jpg\" alt=\"\" class=\"wp-image-46140\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Choose-subscribers-lists-for-your-push-display-in-RichAds.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Choose-subscribers-lists-for-your-push-display-in-RichAds-300x153.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Choose-subscribers-lists-for-your-push-display-in-RichAds-768x391.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">12. How to set up your advertising campaign schedule (optional)<\/h3>\n\n\n\n<p>This feature is beneficial for those with time-limited offers. Initially, it&#8217;s advisable not to enable this function to test during which time intervals your creatives convert better.<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\"><strong>Exceptions<\/strong>: when the offer is associated with a call center, and it typically operates on a specific schedule. This might be relevant for verticals such as finance, nutra, e-commerce.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"834\" height=\"582\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/How-to-set-up-your-advertising-campaign-schedule-in-RichAds.gif\" alt=\"\" class=\"wp-image-46147\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Watch onboarding webinar \u201cMaking a profit with push ads\u201d to set up a profitable push campaign<\/h2>\n\n\n\n<p>Also feel free to check our freshest tutorial on setting up a push campaign by Daria Maichuk, a Head of Customer Success at RichAds, she\u2019ll show how to set up a successful campaign on push.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Making a profit with push ads [ONBOARDING WEBINAR]\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cZ4pBUDIuQU?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/richads.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div id=\"richads-button-block_874a46c8b633a37d415e075e42aef186\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch Push ads at RichAds now\">\n                Launch Push ads at RichAds now            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue has-pale-cyan-blue-background-color has-background\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"awUFFsYNOf\"><a href=\"https:\/\/richads.com\/blog\/tutorial-how-to-optimize-successful-push-campaign\/\" aria-label=\"Tutorial: How to Optimize Push Ad Campaigns\">Tutorial: How to Optimize Push Ad Campaigns<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Tutorial: How to Optimize Push Ad Campaigns&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/tutorial-how-to-optimize-successful-push-campaign\/embed\/#?secret=IuoGEuM4ex#?secret=awUFFsYNOf\" data-secret=\"awUFFsYNOf\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ: Push campaign setup<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Which targeting options work best for push ads?<\/h3>\n\n\n\n<p>The most effective push ad campaigns rely on technical and GEO targeting. Start with broad targeting, setting only the country, device type, and language to match the offer\u2019s audience. When you get the first data, you can optimize and choose the operating system, browser, connection type, and so on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to choose the right budget for push campaigns?<\/h3>\n\n\n\n<p>For testing push campaigns, the <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds ad network\">RichAds ad network<\/a> team recommends starting with around $100 per day to evaluate different creatives and traffic sources. Use ASAP delivery so the system can capture available traffic when bids win auctions. Once you determine profitable combinations of targeting, creatives, and sources, you can switch to Target CPA optimization to control spend better.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What creatives drive the highest conversions in push ads?<\/h3>\n\n\n\n<p>High-converting push creatives use simple visuals and concise messaging. Use clear, attention-grabbing icons and images and short, catchy headlines that highlight a benefit or urgency. The <a href=\"https:\/\/my.richads.com\/signup\" type=\"link\" id=\"https:\/\/my.richads.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> ad network experts recommend running A\/B tests with 5-10 creatives at the start to identify winners.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is push ads? The main point to take into account Push ads (or push notifications) is one of the newest advertising formats. It appears on the screen of the device over other windows. It looks exactly the same as notifications from the messengers, so banner blindness didn&#8217;t work for them! Push ads can be [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[155,161,13,165],"tags":[11,185,167],"class_list":["post-1955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-network","category-lead-generation","category-push","category-push-notification-advertising","tag-push","tag-push-ads","tag-push-notifications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to set up and launch push ads campaign in 2026 &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Going to try push ads? Good idea! We\u2019ve prepared useful recommendations about push notifications to make your way easier. After reading this step-by-step guide, you\u2019ll know all peculiarities about how to set up and launch push campaign in 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to set up and launch push ads campaign in 2026 &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"Going to try push ads? Good idea! We\u2019ve prepared useful recommendations about push notifications to make your way easier. After reading this step-by-step guide, you\u2019ll know all peculiarities about how to set up and launch push campaign in 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"RichAds Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/richadscom\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-05T13:35:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T14:01:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/08\/Tutorial_-How-to-Launch-Push-Campaign.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"968\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aksana Shakal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aksana Shakal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/tutorial-how-to-launch-successful-push-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/tutorial-how-to-launch-successful-push-campaign\\\/\"},\"author\":{\"name\":\"Aksana Shakal\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/cd687c8cf439906bcc3427c6b597af37\"},\"headline\":\"How to create and launch push ads campaign + webinar\",\"datePublished\":\"2026-01-05T13:35:39+00:00\",\"dateModified\":\"2026-03-26T14:01:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/tutorial-how-to-launch-successful-push-campaign\\\/\"},\"wordCount\":2450,\"commentCount\":0,\"publisher\":{\"@id\":\"\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/tutorial-how-to-launch-successful-push-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Tutorial_-How-to-Launch-Push-Campaign.png\",\"keywords\":[\"Push\",\"push ads\",\"push-notifications\"],\"articleSection\":[\"ad network\",\"lead generation\",\"Push\",\"push-notification advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/tutorial-how-to-launch-successful-push-campaign\\\/\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/tutorial-how-to-launch-successful-push-campaign\\\/\",\"name\":\"How to set up and launch push ads campaign in 2026 &#8212; RichAds Blog\",\"isPartOf\":{\"@id\":\"\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/tutorial-how-to-launch-successful-push-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/tutorial-how-to-launch-successful-push-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Tutorial_-How-to-Launch-Push-Campaign.png\",\"datePublished\":\"2026-01-05T13:35:39+00:00\",\"dateModified\":\"2026-03-26T14:01:22+00:00\",\"description\":\"Going to try push ads? Good idea! We\u2019ve prepared useful recommendations about push notifications to make your way easier. After reading this step-by-step guide, you\u2019ll know all peculiarities about how to set up and launch push campaign in 2026.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/tutorial-how-to-launch-successful-push-campaign\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/richads.com\\\/blog\\\/tutorial-how-to-launch-successful-push-campaign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/tutorial-how-to-launch-successful-push-campaign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Tutorial_-How-to-Launch-Push-Campaign.png\",\"contentUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Tutorial_-How-to-Launch-Push-Campaign.png\",\"width\":1440,\"height\":968,\"caption\":\"How to Launch Push Campaign\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/tutorial-how-to-launch-successful-push-campaign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/richads.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to create and launch push ads campaign + webinar\"}]},{\"@type\":\"WebSite\",\"@id\":\"\\\/#website\",\"url\":\"\\\/\",\"name\":\"RichAds Blog\",\"description\":\"All trends, tips, and e-books for advertisers and affiliate marketers\",\"publisher\":{\"@id\":\"\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"\\\/#organization\",\"name\":\"RichAds Blog\",\"url\":\"\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"RichAds Blog\"},\"image\":{\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/richadscom\"]},{\"@type\":\"Person\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/cd687c8cf439906bcc3427c6b597af37\",\"name\":\"Aksana Shakal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/aksana-shakal_avatar-96x96.jpg\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/aksana-shakal_avatar-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/aksana-shakal_avatar-96x96.jpg\",\"caption\":\"Aksana Shakal\"},\"description\":\"Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/aksana-shakal-296a27a4\\\/\"],\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/author\\\/aksana-shakal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to set up and launch push ads campaign in 2026 &#8212; RichAds Blog","description":"Going to try push ads? Good idea! We\u2019ve prepared useful recommendations about push notifications to make your way easier. After reading this step-by-step guide, you\u2019ll know all peculiarities about how to set up and launch push campaign in 2026.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/","og_locale":"en_US","og_type":"article","og_title":"How to set up and launch push ads campaign in 2026 &#8212; RichAds Blog","og_description":"Going to try push ads? Good idea! We\u2019ve prepared useful recommendations about push notifications to make your way easier. After reading this step-by-step guide, you\u2019ll know all peculiarities about how to set up and launch push campaign in 2026.","og_url":"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/","og_site_name":"RichAds Blog","article_publisher":"https:\/\/www.facebook.com\/richadscom","article_published_time":"2026-01-05T13:35:39+00:00","article_modified_time":"2026-03-26T14:01:22+00:00","og_image":[{"width":1440,"height":968,"url":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/08\/Tutorial_-How-to-Launch-Push-Campaign.png","type":"image\/png"}],"author":"Aksana Shakal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Aksana Shakal","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/#article","isPartOf":{"@id":"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/"},"author":{"name":"Aksana Shakal","@id":"\/#\/schema\/person\/cd687c8cf439906bcc3427c6b597af37"},"headline":"How to create and launch push ads campaign + webinar","datePublished":"2026-01-05T13:35:39+00:00","dateModified":"2026-03-26T14:01:22+00:00","mainEntityOfPage":{"@id":"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/"},"wordCount":2450,"commentCount":0,"publisher":{"@id":"\/#organization"},"image":{"@id":"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/08\/Tutorial_-How-to-Launch-Push-Campaign.png","keywords":["Push","push ads","push-notifications"],"articleSection":["ad network","lead generation","Push","push-notification advertising"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/","url":"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/","name":"How to set up and launch push ads campaign in 2026 &#8212; RichAds Blog","isPartOf":{"@id":"\/#website"},"primaryImageOfPage":{"@id":"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/#primaryimage"},"image":{"@id":"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/08\/Tutorial_-How-to-Launch-Push-Campaign.png","datePublished":"2026-01-05T13:35:39+00:00","dateModified":"2026-03-26T14:01:22+00:00","description":"Going to try push ads? Good idea! We\u2019ve prepared useful recommendations about push notifications to make your way easier. After reading this step-by-step guide, you\u2019ll know all peculiarities about how to set up and launch push campaign in 2026.","breadcrumb":{"@id":"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/#primaryimage","url":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/08\/Tutorial_-How-to-Launch-Push-Campaign.png","contentUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/08\/Tutorial_-How-to-Launch-Push-Campaign.png","width":1440,"height":968,"caption":"How to Launch Push Campaign"},{"@type":"BreadcrumbList","@id":"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/richads.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to create and launch push ads campaign + webinar"}]},{"@type":"WebSite","@id":"\/#website","url":"\/","name":"RichAds Blog","description":"All trends, tips, and e-books for advertisers and affiliate marketers","publisher":{"@id":"\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"\/#organization","name":"RichAds Blog","url":"\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"RichAds Blog"},"image":{"@id":"\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/richadscom"]},{"@type":"Person","@id":"\/#\/schema\/person\/cd687c8cf439906bcc3427c6b597af37","name":"Aksana Shakal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/aksana-shakal_avatar-96x96.jpg","url":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/aksana-shakal_avatar-96x96.jpg","contentUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/aksana-shakal_avatar-96x96.jpg","caption":"Aksana Shakal"},"description":"Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.","sameAs":["https:\/\/www.linkedin.com\/in\/aksana-shakal-296a27a4\/"],"url":"https:\/\/richads.com\/blog\/author\/aksana-shakal\/"}]}},"lang":"en","translations":{"en":1955,"ru":595},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/posts\/1955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/comments?post=1955"}],"version-history":[{"count":87,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/posts\/1955\/revisions"}],"predecessor-version":[{"id":74488,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/posts\/1955\/revisions\/74488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/media\/18875"}],"wp:attachment":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/media?parent=1955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/categories?post=1955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/tags?post=1955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}