{"id":2069,"date":"2026-01-30T12:05:33","date_gmt":"2026-01-30T09:05:33","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=2069"},"modified":"2026-06-12T11:37:59","modified_gmt":"2026-06-12T08:37:59","slug":"tutorial-how-to-launch-successful-pops-campaign","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-pops-campaign\/","title":{"rendered":"How to launch a successful pop ads campaign"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Peculiarities of work with ad offer on popunder ads<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">How to launch a successful pop ads campaign? We know the answer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The success of any pop ads campaign starts at 5 key-points. Without these elements, you will not launch and optimize your campaign successfully. By the way, optimization plays the most important role while working with <a href=\"https:\/\/richads.com\/blog\/how-to-buy-popunder-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"popunder traffic\">popunder traffic<\/a>. It\u2019s hard to make a profit without switching off non-converting sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To start a successful popup or popunder campaign you need to consider them all!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5 things you need to launch an effective popunder campaign:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Choose the offer for the mass usage.<br><\/strong>Any pops campaign launch starts with the choice of the <a href=\"https:\/\/richads.com\/blog\/the-best-cpa-offers\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"offer\">offer<\/a>. Pop traffic is very fragmented. Offer page will be shown to absolutely different people, that\u2019s why it\u2019s better to choose offers that are interesting for a wider audience. Choose popular brands, consumer products, and verticals that cover people\u2019s daily needs.<\/li>\n\n\n\n<li><strong>Choose the source of high-quality pop traffic<\/strong>.<br>Pop traffic has been around for ages, thus the amount of sources that provide it is unthinkable. We recommend choosing the best source of quality pop traffic, for example&nbsp;<a href=\"https:\/\/my.richads.com\/login\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds ad network\">RichAds ad network<\/a>.<\/li>\n\n\n\n<li><strong>Pick tracker with maximum functionality<\/strong>.<br>Having a top-notch conversion <a href=\"https:\/\/richads.com\/blog\/what-is\/affiliate-tracker\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"tracker\">tracker<\/a> is really useful to know where the traffic comes from and disable non-converting sources.<\/li>\n\n\n\n<li><strong>Pick the best converting landing page<\/strong>.<br>The key element in conversion on pops is the <a href=\"https:\/\/richads.com\/blog\/examples-of-effective-pop-up-and-popunder-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"landing page\">landing page<\/a> the user will see on the tabs opened. Remember that the user probably doesn\u2019t expect to see the offer. A simple and clear landing page with large text you can read and understand in seconds is the way to successful conversion on pop traffic.<\/li>\n\n\n\n<li><strong>Ensure the stability of the landing page hosting.<\/strong><br>Make sure that the hosting for the landing page can handle many visits at the same time and is <a href=\"https:\/\/richads.com\/blog\/how-to-speed-up-page-load-time\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"quick to load\">quick to load<\/a>. Since users take less than a couple of seconds to evaluate the usefulness of the offer, they won\u2019t wait for it to load!<br>You can use TimeWeb for a free domain, and integrate CDN or VPS for quick loading, like CloudFlare. Also the optimal weight of the landing page must be within 200 Kb.&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"618\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Kak-rabotaet-popander-1024x618-2.jpg\" alt=\"How a popunder works\" class=\"wp-image-45757\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Kak-rabotaet-popander-1024x618-2.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Kak-rabotaet-popander-1024x618-2-300x181.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Kak-rabotaet-popander-1024x618-2-768x464.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Top verticals for pop ads advertising campaign launch:&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are several <a href=\"https:\/\/richads.com\/blog\/the-best-verticals-for-pop-ads-and-popunders\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"verticals that convert really well on popunders\">verticals that convert really well on popunders<\/a>, and have been proven the best for this ad format in years! Choosing an offer from any of those is a safe choice to get profit on pop ads.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gambling;<\/li>\n\n\n\n<li>Betting;<\/li>\n\n\n\n<li>Dating;<\/li>\n\n\n\n<li>Finance;<\/li>\n\n\n\n<li>E-Commerce.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"252\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Pop-NEW-inner-2x-1-1024x252.png\" alt=\"Top verticals for pop ads\" class=\"wp-image-45758\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Pop-NEW-inner-2x-1-1024x252.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Pop-NEW-inner-2x-1-300x74.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Pop-NEW-inner-2x-1-768x189.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Pop-NEW-inner-2x-1.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center single-info-yellow wp-block-paragraph\"><strong>Important<\/strong>: to keep up on the current trends for pop traffic, check our article on the <a href=\"https:\/\/richads.com\/blog\/best-geos-and-verticals\/\" aria-label=\"best geos and verticals at RichAds\">best geos and verticals at RichAds<\/a> that we update every month based on our advertising platform data!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the recent data, top GEOs for pop campaign targeting are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Indonesia;<\/li>\n\n\n\n<li>USA;<\/li>\n\n\n\n<li>India;<\/li>\n\n\n\n<li>Bangladesh;<\/li>\n\n\n\n<li>Vietnam;<\/li>\n\n\n\n<li>Pakistan.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"668\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/02\/TOP-winter-Feb-NEW-inner-2x-3-1-1024x668.jpg\" alt=\"\" class=\"wp-image-73665\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/02\/TOP-winter-Feb-NEW-inner-2x-3-1-1024x668.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/02\/TOP-winter-Feb-NEW-inner-2x-3-1-300x196.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/02\/TOP-winter-Feb-NEW-inner-2x-3-1-768x501.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/02\/TOP-winter-Feb-NEW-inner-2x-3-1.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div id=\"richads-button-block_0a52fba8a614fb7e03626a94a67ac44a\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch popunder ads on RichAds advertising platform!\">\n                Launch popunder ads on RichAds advertising platform!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to create a pops ads campaign<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now we will unveil the most essential steps for a pop ads campaign starting. This includes not only the initial setup of a popunder campaign, but everything that comes along in order to get success with it!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the best options to get closer to profit on pop ads is contacting the managers for help! After depositing at least $3000 to your <a href=\"https:\/\/my.richads.com\/login\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> account \u2014 you get a personal account manager, who we recommend to contact before you start a popup or popunder campaign. The managers can help you to setup a popunder campaign properly, choose the optimal CPM bid along with providing actual whitelists exactly for your offer!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Recommendations to run a pop campaign by<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Even before launching a campaign you need to start thinking of further optimization, as it\u2019s the most crucial part to get actual profit. So it\u2019s important to adjust your campaign that way, the optimization process will be as seamless as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before starting a popunder campaign at RichAds you will get several options on optimization strategy: <strong>Performance Mode<\/strong>, <strong>Manual CPM<\/strong>, and <strong>Target CPA<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/richads.com\/blog\/performance-mode-feature-get-the-most-converting-traffic-weekly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Performance Mode\">Performance Mode<\/a><\/strong> <strong>(Recommended)<\/strong> \u2014 provides your campaign with weekly fresh whitelists, so you don\u2019t need to optimize everything by hand. It\u2019s powered by RichAds inner statistics that will detect the most effective sources for your campaign. Performance Mode is suitable either for beginners or affiliate marketers who want to get a safe choice.<br><\/li>\n\n\n\n<li><strong>Manual CPM<\/strong> \u2014 is the option that demands setting campaign parameters by hand. It requires sufficient expertise and deep knowledge. We strongly recommend avoiding starting your campaign in Manual CPM unless you\u2019ve done it before, or have a backup from your manager.<br><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/richads.com\/blog\/target-cpa-2-0\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Target CPA\">Target CPA<\/a><\/strong> \u2014 is the option that allows you to get better optimisation on sources and campaign parameters, but only combined with results obtained by tracking. We recommend using it only if you have experience working with conversion trackers.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"995\" height=\"317\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Performance-Mode-optimisation-at-RichAds.jpg\" alt=\"\" class=\"wp-image-45761\" style=\"width:840px;height:auto\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Performance-Mode-optimisation-at-RichAds.jpg 995w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Performance-Mode-optimisation-at-RichAds-300x96.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/Performance-Mode-optimisation-at-RichAds-768x245.jpg 768w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Is integration of a conversion tracker to campaign required?<\/strong><br>As we recommend starting in Performance Mode, integrating a post back tracking remains optional but not required. But to get the most of your popunder campaign \u2014 conversion tracking is among the most important features. Integrating tracking gives you access to such features as Micro bidding and Automated rules, as they work properly only with tracked data.<br>Check the tag \u2018<a href=\"https:\/\/richads.com\/blog\/category\/affiliate-tracking-tutorials\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Affiliate tracking tutorials\">Affiliate tracking tutorials<\/a>\u2019 to learn how to set a post back and integrate it with RichAds platform!<\/p><\/blockquote><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to setup a pop campaign: detailed guide<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now we will show you how to setup a pop campaign on <a href=\"https:\/\/my.richads.com\/login\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> platform, providing you with detailed explanations step-by-step! We will be overlooking the process according to the Performance Mode option set, as it&#8217;s the most effective way to run a pop campaign.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Add destination URL<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Insert the URL address of your landing page. Note that you can add only one landing page per campaign, so to test different landings you need to launch a separate <a href=\"https:\/\/richads.com\/blog\/pop-ads-how-to-earn-on-popups-and-popunders-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"pop ads\">pop ads<\/a> campaign!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"992\" height=\"452\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/setting-up-a-creative.gif\" alt=\"Insert a landing page URL adress\" class=\"wp-image-45766\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">2. Choose a country<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We recommend setting targeting options as wide as possible, unless you\u2019ve already worked with the region and need to target a certain audience from a city, or a region. If you run a pop campaign in a broader region \u2014 you will get more info for further optimization.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"992\" height=\"292\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/choosing-targeting-options.gif\" alt=\"Choose the needed targeting country\" class=\"wp-image-45771\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">3. Choose a device to run your campaign on<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">You can setup your pop ads campaign on Desktop (computer), Mobile or Tablet. We recommend running separate campaigns for desktop and <a href=\"https:\/\/richads.com\/blog\/mobile-pop-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"mobile traffic\">mobile traffic<\/a>, since CPM size and landing page format for those differ.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"674\" height=\"58\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/dividing-by-device-type.gif\" alt=\"Mobile and Desktop traffic on pop ads\" class=\"wp-image-45774\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">4. Set Visits cap<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Visits cap regulates the amount of times a user gets shown your <a href=\"https:\/\/richads.com\/blog\/popunder-ads-what-is-it-how-to-earn\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"popunder ad\">popunder ad<\/a>. To prevent overwhelming users with your campaign we recommend setting this parameter to 1 visit per user for a period of 1 visit per day. But if you urgently need to gather as many impressions as possible you can adjust this visit&#8217;s cap, for example in case of an upcoming big event like the Football World Cup.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"990\" height=\"119\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/set-visits-cap.jpg\" alt=\"Set Visits cap for popunder campaign\" class=\"wp-image-45773\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/set-visits-cap.jpg 990w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/set-visits-cap-300x36.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/set-visits-cap-768x92.jpg 768w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">5. Set Cost per mille and budget options<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We suggest setting the recommended <a href=\"https:\/\/richads.com\/blog\/what-is\/cpm-or-cost-per-mille\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CPM\">CPM<\/a> bid which you can see on the right. It\u2019s calculated based on auction bids, and setting the recommended amount allows you to get enough traffic and conversions for further optimisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Set the budget amount for your pop ads campaign it will be starting off from. Then set \u2018<strong>Per day<\/strong>\u2019 so the budget will be spent during the day. Don\u2019t forget to set \u2018<strong>ASAP<\/strong>\u2019 as this allows to get up to 30% more traffic with the same CPM. These two options allow you to get the results of your campaign as fast and informative as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After that set the desired CPA goal, which you can figure out based on the offer CPA, but slightly reducing or increasing it. Don\u2019t lower or higher the actual CPA goal too much, set it at that amount, so according to your budget and bid you can get at least 30 conversions!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"362\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/budget.gif\" alt=\"Budget for popunder ad campaign\" class=\"wp-image-45775\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">6. Set up Advanced pop campaign targeting (optionally)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s better not to narrow down the Advance targeting options, unless your offer specifies this. For example, if you\u2019re about to promote a mobile offer for a certain mobile provider.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"994\" height=\"718\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/advance-targeting.gif\" alt=\"Advanced targeting options for pop ads campaign\" class=\"wp-image-45779\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">7. Start with Premium sources<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/my.richads.com\/login\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> we divide traffic into four groups: Premium, Standard, Remnant and New.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Premium<\/strong> \u2014 contains sources with the highest performance, no matter what niche your offer is from. We recommend you to start a popup or popunder campaign with Premium so that you can get the most demonstrative results for further analysis and optimization. Based on the performance of Premium sources the whitelists and blocklists will be composed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Standard, Remnant and New are good for scaling your campaign, after getting initial results and running it for a while.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"995\" height=\"398\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/traffic-sources.jpg\" alt=\"Premium traffic sources at RichAds ad network\" class=\"wp-image-45783\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/traffic-sources.jpg 995w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/traffic-sources-300x120.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/traffic-sources-768x307.jpg 768w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">8. Whitelists and blocklists<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/richads.com\/blog\/what-is\/whitelist\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;Whitelist&lt;\/strong&gt;\"><strong>Whitelist<\/strong><\/a> \u2014 is a list of traffic sources that convert the most at the desired price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/richads.com\/blog\/what-is\/blacklist-nbsp\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;Blocklist&lt;\/strong&gt;\"><strong>Blocklist<\/strong><\/a> \u2014 is a list of poorly performing traffic sources, that bring not many conversions, or they\u2019re too expensive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Composing whitelists to target only converting sources, and turning off sources from blocklists are the crucial steps of campaign optimisation. While running a campaign in Performance Mode whitelists will be provided automatically as the system detects what\u2019s best for your campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have whitelists or blocklists prepared that you are sure of based on previous campaigns \u2014 you can add them right away! Also you can get whitelists and blocklists from your managers in advance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"621\" height=\"444\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/whitelists.jpg\" alt=\"Whitelists for pop ads campaign\" class=\"wp-image-45789\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/whitelists.jpg 621w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/whitelists-300x214.jpg 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/figure>\n\n\n\n<p class=\"single-info-blue wp-block-paragraph\"><strong>Note<\/strong>: Premium sources can be set to add new sources automatically, so while the whitelists are being composed, these two features will operate at the same time. This gets your campaign to the point of getting the best results!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">9. Set schedule for your campaign<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We recommend you to setup your popunder campaign running full-time to be able to detect when your audience is most active, unless your offer contains call-center assistance. In this case specify its working hours and set the schedule accordingly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"686\" height=\"492\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/schedule.gif\" alt=\"Scheduled time for a popunder campaign\" class=\"wp-image-45794\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center single-info-yellow wp-block-paragraph\"><strong>Interesting fact!<\/strong><br>Once we came across a case when it turned out a Gambling offer was most profitable for Norway at certain hours a day, specifically early in the morning. This was realised only after running a pop campaign 24\/7 for a while.<\/p>\n\n\n<div id=\"richads-button-block_0a52fba8a614fb7e03626a94a67ac44a\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch popunder ads on RichAds advertising platform!\">\n                Launch popunder ads on RichAds advertising platform!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Additional options for launching a campaign on popunders<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As you\u2019ve already setup the main steps for the pop ads campaign, you can consider paying attention to these additional options: <strong>Micro bidding<\/strong> and <strong>Automated rules<\/strong>. They are not necessary, but in order to get maximum profit \u2014 you better adjust them as well!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, if you\u2019ve launched a campaign before and saved Micro bidding or Automated rules parameters \u2014 you can use them while launching a new one!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Adjusting Micro bidding<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Micro bidding allows making a custom bid for a certain parameter of your campaign. You can use it to save money and time because you don&#8217;t need to create multiple split pop ads campaigns to target specific parameters at desired CPM.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">Check our article about <a href=\"https:\/\/richads.com\/blog\/new-feature-at-richpush-micro-biding\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Micro bidding feature\">Micro bidding feature<\/a> to learn more about how to set micro bidding to your campaign!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"732\" height=\"484\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/micro-bidding.gif\" alt=\"Micro bidding for popunder ad campaign\" class=\"wp-image-45797\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Setting Automated rules<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/richads.com\/blog\/automated-rules-media-buyers-superpower\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Automated rules\">Automated rules<\/a> allow you to set certain rules, by which the traffic sources will be automatically sorted into either whitelist or blocklist. You can set them to be sorted according to conversions they bring during a period of time, CR price, etc.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\"><strong>Warning!<\/strong><br>In Performance Mode you can setup Automated rules for your popunder campaign only after integrating conversion tracker. To learn how to integrate a post back conversion tracker to your campaign \u2014 check our articles on \u2018<a href=\"https:\/\/richads.com\/blog\/category\/affiliate-tracking-tutorials\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Affiliate tracking tutorials\">Affiliate tracking tutorials<\/a>\u2019<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"cnEXypuLvt\"><a href=\"https:\/\/richads.com\/blog\/top-free-advertising-tracking-software\/\" aria-label=\"Top 20+ free advertising tracking software in 2025\">Top 20+ free advertising tracking software in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top 20+ free advertising tracking software in 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/top-free-advertising-tracking-software\/embed\/#?secret=P2wnkOEUtT#?secret=cnEXypuLvt\" data-secret=\"cnEXypuLvt\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Check out&nbsp;<strong>popunder case studies on RichAds pop traffic<\/strong>&nbsp;\u2013 the real examples of effective pop campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/cases\/shopee-app-pop-ads-case-study-vietnam\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pop Ads Case Study: Running an E-Commerce Offer in Vietnam (Shopee App)\">Pop Ads Case Study: Running an E-Commerce Offer in Vietnam (Shopee App)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/cases\/gaming-mobile-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pop Ads Case Study: 310% ROI with Gaming Mobile Subscriptions\">Pop Ads Case Study: 310% ROI with Gaming Mobile Subscriptions<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/cases\/mvas-pops\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pop Ads Case Study: mVas Offer On Peru With a 180.58% ROI\">Pop Ads Case Study: mVas Offer On Peru With a 180.58% ROI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/cases\/gambling-bangladesh\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pop Ads Case Study: Gambling offer on Bangladesh with 119% ROI\">Pop Ads Case Study: Gambling offer on Bangladesh with 119% ROI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/cases\/casino-in-japan\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pop Ads Case Study: Casino offer with 74.48% ROI in Japan\">Pop Ads Case Study: Casino offer with 74.48% ROI in Japan<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Watch Onboarding webinar on how to setup a pop campaign and make a profit<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Making a profit with pop ads [ONBOARDING WEBINAR]\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5B9wwHLKQdM?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/richads.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div id=\"richads-button-block_0a52fba8a614fb7e03626a94a67ac44a\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch popunder ads on RichAds advertising platform!\">\n                Launch popunder ads on RichAds advertising platform!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"4o3HQT20SH\"><a href=\"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/\" aria-label=\"How to optimize a pop ads campaign like a pro\">How to optimize a pop ads campaign like a pro<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to optimize a pop ads campaign like a pro&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/embed\/#?secret=YsHdB9egT7#?secret=4o3HQT20SH\" data-secret=\"4o3HQT20SH\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a id=\"share\" href=\"https:\/\/richads.typeform.com\/to\/nI5Q5J\" target=\"_blank\" rel=\"noopener noreferrer\" data-submit-close-delay=\"10\" aria-label=\"&lt;img class=&quot;wp-image-3068&quot; src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/06\/Affiliate_marketing_Popunder_tutorial.png&quot; alt=&quot;&quot; \/&gt;\"><img decoding=\"async\" class=\"wp-image-3068\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/06\/Affiliate_marketing_Popunder_tutorial.png\" alt=\"\" \/><\/a> <script>\n    setTimeout('var term = sbjs.get.current_add.ep; console.log(term); var gclid = term.match(\/.gclid.*\/g);', 500);\n<\/script><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ: Pop campaign targeting<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Which verticals convert best with pop traffic?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/richads.com\/blog\/best-geos-and-verticals\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds ad network data\">RichAds ad network data<\/a>, pop traffic performs best in Gambling, Betting, Dating, E-commerce, and Finance. Pop ads ensure massive reach and low CPM and have fewer creative restrictions than traditional formats, which makes them ideal for testing and scaling campaigns in gray niches.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to choose the right sources for pop ads?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consider traffic quality, targeting capabilities, and optimization tools the network provides. The best pop ad networks (like RichAds) offer diverse inventories, large GEO coverage, and strong filtering options. Using automated optimization features like Performance mode or Automated rules, you can focus on top-converting sources and get maximum ROI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peculiarities of work with ad offer on popunder ads How to launch a successful pop ads campaign? We know the answer. The success of any pop ads campaign starts at 5 key-points. Without these elements, you will not launch and optimize your campaign successfully. By the way, optimization plays the most important role while working [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":45812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[142,187,12],"tags":[641,639,179,219,643],"class_list":["post-2069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-pop-ads","category-pops","tag-clickunder","tag-e-book","tag-pop-ads","tag-pops","tag-popunder"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to setup and launch a profitable popunder campaign &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"How to launch a popunder campaign, huh, what could be easier? 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