{"id":22211,"date":"2025-03-01T13:00:00","date_gmt":"2025-03-01T10:00:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=22211"},"modified":"2026-04-09T09:21:17","modified_gmt":"2026-04-09T06:21:17","slug":"dating-in-affiliate-marketing-how-to-promote-dating-cpa-offers","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/dating-in-affiliate-marketing-how-to-promote-dating-cpa-offers\/","title":{"rendered":"Dating in affiliate marketing: how to promote Dating CPA offers"},"content":{"rendered":"
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Dating is one of the evergreen niches in affiliate marketing. People have always wanted bread and circuses, as well as some personal happiness.<\/p>\n

No surprise that dating services remain relevant. Audiences for different kinds of services have continued to grow.<\/p>\n

In the article, RichAds<\/a> ad network team together with AdsEmpire CPA network will explain how to promote Dating offers these days.<\/p>\n<\/div>\n\n\n

Dating in affiliate marketing: what it\u2019s all about?<\/h2>\n\n\n\n

It is no longer a question of whether to swipe or not to swipe. By 2028 the amount of online dating users is expected to reach 452 million, according to latest Statista<\/a> survey .<\/p>\n\n\n\n

And dating apps feel the need and actively update their functionality. Top services now have video chats, interactive series with discussions, and other goodies to know each other better without leaving the house. What’s more, with the growth of AI, more apps apply the technologies to help users find perfect matches and even improve their profiles!<\/p>\n\n\n\n

What’s more, the revenue of online in-app purchases only growths. In Febuary 2024, Tinder made one of the biggest sum in recent times, it was 58 million dollars, while for other apps the revenue continues to grow as users are really eager ti find their love and are ready to pay for it!<\/p>\n\n\n

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Source: Statista<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Affiliate marketers in the Dating niche face a new challenge: advertisers want better Dating traffic<\/a> and offer CPA or CPS offers, while users want to register and swipe.<\/p>\n\n\n\n

Well, let’s see if it’s worth driving traffic to Dating and how affiliate can deal with Dating. How to promote Dating CPA offers for beginners will also covered.<\/p>\n\n\n

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\n \n Get traffic from RichAds right now <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n

Types of payout models and CPA offers for Dating in affiliate marketing<\/h2>\n\n\n\n

Dating offers are an excellent opportunity for affiliates who value flexibility. Every marketer will find an option that suits their experience and needs. There are at least 4 types of Dating CPA offers in affiliate marketing. <\/p>\n\n\n\n

What is important is that offer types<\/strong> and payout models<\/strong> or offer flows<\/strong> are terms with one meaning = how the offer works. <\/p>\n\n\n\n

The payout model will largely determine your strategy. Let’s find out how you can gain profit in the Dating vertical.<\/p>\n\n\n\n

Affiliates can choose types of Dating CPA offers in affiliate marketing from several conversion flows:<\/p>\n\n\n\n

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  • SOI (Single Opt-In)<\/strong> means that the user needs to leave an email, then the conversion will be counted,<\/li>\n\n\n\n
  • DOI (Double Opt-In) <\/strong>is the same as SOI with an added step. The email must be confirmed by clicking on the link in the letter.<\/li>\n<\/ul>\n\n\n\n

    Both options are simple and suitable for beginners. You won’t make a lot of money here, but you will gain experience. Furthermore, there are no caps on the number of users referred per day in such offers. Even a small payout can earn you extra cash if the offer works out.<\/p>\n\n\n\n

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    • CPA (Cost Per Action) or CPS (Cost Per Sale) <\/strong>offers are the most common options for promoting Dating. These Dating offers pay for the user’s registration and a certain action on his part (add a photo, fill out a profile, buy premium access, etc.).<\/li>\n\n\n\n
    • RevShare (Revenue Share)<\/strong> offers means that a CPA network pays a percentage of the income from the referred user. This is the most difficult option. An affiliate should wait some time for the user to buy and renew a subscription. And, of course, they should have a budget to run campaigns all the time they wait for a payout.<\/li>\n<\/ul>\n\n\n
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      Anastasiia Bilotserkovets <\/strong>
      \nAdsEmpire Head of Growth<\/p>\n

      The traditional way of monetization for dating products is a subscription one<\/strong> and currently most of our offers work on it, we can call it like good old classic.<\/p>\n

      A new one in the indistry is called a token-based model<\/strong>. Those are offers that provide users with in-product currency like tokens or coins. For affiliates such products mean higher payouts and bumps. For now, Australia, Canada, the USA and France actively use the model. <\/p>\n <\/div>\n <\/div>\n <\/div>\n