{"id":2269,"date":"2020-05-14T00:55:16","date_gmt":"2020-05-13T21:55:16","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=2269"},"modified":"2022-02-15T16:32:17","modified_gmt":"2022-02-15T13:32:17","slug":"post-covid-19-how-to-advertise-and-network-in-2020","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/post-covid-19-how-to-advertise-and-network-in-2020\/","title":{"rendered":"Post-COVID-19: How to advertise and network"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Now, when we\u2019re slowly heading towards recovery, how to adapt our business? Will affiliate marketing get back to normal or human behavior has changed forever? Let\u2019s check the quick trends and predictions to find the answers.?&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"1ssmqXWyvt\"><a href=\"https:\/\/richads.com\/blog\/50-best-affiliate-marketing-conference-in-2022\/\" aria-label=\"55 Best Affiliate Marketing Conferences in 2022\">55 Best Affiliate Marketing Conferences in 2022<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;55 Best Affiliate Marketing Conferences in 2022&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/50-best-affiliate-marketing-conference-in-2022\/embed\/#?secret=kckGk2EFhz#?secret=1ssmqXWyvt\" data-secret=\"1ssmqXWyvt\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"least-profitable-offers-richt-after-covid\"><span style=\"font-weight: 400;\">Least Profitable Offers Richt after COVID<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">No doubt, there are industries that suffered more than others. And even when the times get better, there is a big question if they will be so profitable as in the pre-COVID times.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Betting.<\/b><span style=\"font-weight: 400;\"> Despite the fact that countries are slowly opening up, there is still a strong recommendation to stay home any time possible. So, unfortunately, massive sporting events are out of the question in the nearest future.<\/span><\/li><li><b>Offline dating.<\/b><span style=\"font-weight: 400;\"> The principle of social distancing speaks for itself and it hasn\u2019t gone away now.<\/span><\/li><li><b>Travel. <span style=\"font-weight: 400;\">Even now airlines sell tickets for tourists of the countries already opened. But still, the pandemic isn\u2019t over, so your ads are unlikely to become super popular.<\/span><\/b><\/li><li><span style=\"font-weight: bold;\">Real Estate. <\/span>It\u2019s simple: the fear of losing jobs hasn\u2019t gone completely yet. Anyway, this niche has all chances to retake its positions.<\/li><li><b>Luxury e-commerce<\/b><span style=\"font-weight: 400;\">. Obviously, people tend to save more than spend and cut some guilty pleasures at least for now.<a id=\"topoffers\" aria-label=\"Link\"><\/a><\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-offers-after-the-pandemic\"><span style=\"font-weight: 400;\">Top Offers After The Pandemic<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Such things as travel, eating out, entertainment, and favorite products will change. Moreover, they\u2019ll lead to the emergence of new products and services. So, make sure you take a proactive approach to tweak your advertising strategy.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>VR <span style=\"font-weight: 400;\">for virtual public events, meetings, gaming, and even traveling.<\/span><\/b><\/li><li><span style=\"font-weight: bold;\">Foods and healthcare (medicine and supplements). <\/span>The most obvious category will remain in demand.<\/li><li><b>Entertainment<\/b><span style=\"font-weight: 400;\">. Online movies, games, e-books, live streams &amp; podcasts are the things we love more and more.<\/span><\/li><li><b>Gambling<\/b><span style=\"font-weight: 400;\"> is on the rise, too. At RichAds, we\u2019re talking a lot about <a href=\"https:\/\/richads.com\/blog\/watch-the-webinar-how-to-run-successful-gambling-ad-campaigns-in-2020-with-push-traffic\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"tips and offers for working with this niche\">tips and offers for working with this niche<\/a>.<\/span><\/li><li><b>Robot delivery and telehealth services <\/b><span style=\"font-weight: 400;\">are likely to gain more attention in the post-COVID-19 world. Isn\u2019t it exciting?<\/span><\/li><li><b>Call centers. <span style=\"font-weight: 400;\">They<\/span> <span style=\"font-weight: 400;\">experienced a downturn due to switch to remote work. Now we know that these difficulties aren&#8217;t forever.<\/span><\/b><\/li><li><span style=\"font-weight: bold;\">Insurance and financial services. <\/span>The pandemic forced people to take a more responsible approach towards their health, properties, and money.<\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">All in all, the competition on the market has gone down, and you have all means to get more profits by running cheaper advertising.&nbsp; <a id=\"adapt\" aria-label=\"Link\"><\/a>Once you have a hot offer, how to do it properly?<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-adapt-advertising-to-post-covid-quick-tips\"><span style=\"font-weight: 400;\">How to Adapt Advertising to Post-COVID: Quick Tips<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><b>Update your creatives accordingly<\/b><span style=\"font-weight: 400;\">. If they were connected with coronavirus (or even if they were not), start showing more value of the product or brand you advertise.<\/span><\/li><li style=\"font-weight: 400;\"><b>Pay attention to your titles and messages<\/b><span style=\"font-weight: 400;\">. Focus on positive, caring, and catchy ads. On the contrary, coronavirus-oriented messages don&#8217;t add anything to your CTR.<\/span><\/li><li style=\"font-weight: 400;\"><b>Device choice. <\/b><span style=\"font-weight: 400;\">According to the research, consumers spend much more time on their <strong>mobile phones<\/strong> than ever before. And for the majority of users (55%), mobiles are the main source of content and alerts.<\/span><\/li><\/ul>\n\n\n\n<p>Thus, don&#8217;t forget to set up Device targeting in your ad campaign.&nbsp;And as we see, push notification ads are even a better catch for high user engagement.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Targeting and personalization. <\/strong><a id=\"online\" aria-label=\"Link\"><\/a>Adjust your ads depending on the country, city, browser language, and other targeting settings to fit the user&#8217;s background.&nbsp;<a id=\"virtual\" aria-label=\"Link\"><\/a><\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"virtual-events-for-affiliates-media-buyers-performance-marketers\"><span style=\"font-weight: 400;\">Virtual events for affiliates, media buyers &amp; performance marketers<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Tough times forced the most famous affiliate marketers and experts to create big events online. We\u2019ve already attended Affiliate Marketing Virtual Summit and RevGrowth Virtual Summit online. Once we\u2019ve got a taste of it, what else can we buy popcorn for? <\/span><i><span style=\"font-weight: 400;\">(to be updated)<\/span><\/i><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Netflix for Advertisers ? by Affiliate World Conferences&nbsp;<\/b><\/li><li><b>App Growth Summit Berlin 2020<span style=\"font-weight: 400;\"> \u2013 <\/span><\/b><span style=\"font-weight: 400;\">19 May 2020 13:00 CEST<\/span><\/li><li><strong>Midwest Digital Marketing Conference&nbsp;<\/strong><b><span style=\"font-weight: 400;\">\u2013 <\/span><\/b><span style=\"font-weight: 400;\">20-21 May 2020<\/span><\/li><li><b>Virtual Ecom Summit<\/b><span style=\"font-weight: 400;\"> May 27, 2020, 4:00 PM \u2013 May 29, 2020, 11:00 PM CEST<\/span><\/li><li><strong>Affiliate Email Innovation Summit&nbsp;<\/strong><b><span style=\"font-weight: 400;\">\u2013 <\/span><\/b><span style=\"font-weight: 400;\">1-3 Jun 2020<\/span><\/li><li><strong>eTail Virtual Event&nbsp;<\/strong><b><span style=\"font-weight: 400;\">\u2013 <\/span><\/b><span style=\"font-weight: 400;\">22-23 Jun 2020<\/span><\/li><li><b>AGS Virtual Summit Brasil 2020<span style=\"font-weight: 400;\"> \u2013 <\/span><\/b><span style=\"font-weight: 400;\">23 Jul 2020<\/span><\/li><li><strong>MozCon<\/strong>&nbsp;<b><span style=\"font-weight: 400;\">\u2013 <\/span><\/b><span style=\"font-weight: 400;\">14-15 Jul 2020<\/span><\/li><li><strong>DigiMarCon Asia Pacific&nbsp;<\/strong><b><span style=\"font-weight: 400;\">\u2013 15<\/span><\/b><span style=\"font-weight: 400;\">-17 Sep 2020<\/span><\/li><\/ul>\n\n\n\n<p><a id=\"offline\" aria-label=\"Link\"><\/a><br><span style=\"font-weight: 400;\">Find our tips on how to get the most out of online events <a href=\"https:\/\/richads.com\/blog\/coronavirus-and-affiliate-marketing-tips-from-experts\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"in our blog post\">in our blog post<\/a>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offline-affiliate-marketing-events-in-2020\"><span style=\"font-weight: 400;\">Offline affiliate marketing events in 2020<\/span><\/h2>\n\n\n\n<p>Still, there are some conferences that haven&#8217;t completely left our calendars and are planned for the late summer or autumn. Let&#8217;s see what happens next and prepare ourselves just in case.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">MAC Moscow Affiliate Conference&nbsp;\u2013 25-26 Aug 2020<\/span><\/li><li><span style=\"font-weight: 400;\">SBC Summit Barcelona&nbsp;\u2013 8-11 Sep 2020<\/span><\/li><li><span style=\"font-weight: 400;\">iGB Affiliate Amsterdam \u2013 22-25 Sep 2020<\/span><\/li><li><span style=\"font-weight: 400;\">DMEXCO \u2013 23-24 Sep 2020<\/span><\/li><li>LeadsCon Las Vegas<span style=\"font-weight: 400;\"> \u2013 30 Sep &#8211; 2 Oct 2020<\/span><\/li><li><span style=\"font-weight: 400;\">iGB Berlin \u2013 20-21 Oct 2020<\/span><\/li><li><span style=\"font-weight: 400;\">PI Live London \u2013 27-28 Oct 2020<\/span><\/li><li><span style=\"font-weight: 400;\">TES Affiliate Conference \u2013 30 Oct &#8211; 2 Nov 2020 (TBC)<\/span><\/li><li><span style=\"font-weight: 400;\">DMIEXPO Israel \u2013 8-9 Nov 2020<\/span><\/li><li><span style=\"font-weight: 400;\">India Affiliate Summit \u2013 TBA<\/span><\/li><li>T&amp;C 2020<span style=\"font-weight: 400;\"> \u2013 15-17 Dec 2020<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Leave comments below about your ad strategy and reach out to us! Our account managers will help you to find the most up-to-date working offers in terms of the pandemic.<\/span><\/p>\n\n\n\n<div class=\"form-link\"><a class=\"typeform-share download\" style=\"color: #ffffff!important;\" href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mode=\"popup\" data-submit-close-delay=\"10\" aria-label=\"Run ads on RichAds traffic\">Run ads on RichAds traffic<\/a><\/div>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"> <strong>What is RichAds?<\/strong><br>\ud83d\udd1d&nbsp;Push and pop ads,<br>\ud83d\udd3c CPC starts from $ <strong>0.003<\/strong>, <br>\ud83d\udd1d CPM from <strong>$0,3<\/strong> in Tier 3, <strong>$0,5<\/strong> in Tier 2, <strong>$1<\/strong> in Tier 1,<br>\u23eb large volumes of available traffic in more than 200 geos. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now, when we\u2019re slowly heading towards recovery, how to adapt our business? Will affiliate marketing get back to normal or human behavior has changed forever? Let\u2019s check the quick trends and predictions to find the answers.?&nbsp; Least Profitable Offers Richt after COVID No doubt, there are industries that suffered more than others. And even when [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[155,161,165],"tags":[10,3,5,4],"class_list":["post-2269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-network","category-lead-generation","category-push-notification-advertising","tag-betting","tag-dating","tag-e-commerce","tag-gambling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Post-COVID-19: How to advertise and network &#8212; RichAds Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/post-covid-19-how-to-advertise-and-network-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Post-COVID-19: How to advertise and network &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"Now, when we\u2019re slowly heading towards recovery, how to adapt our business? Will affiliate marketing get back to normal or human behavior has changed forever? Let\u2019s check the quick trends and predictions to find the answers.?&nbsp; Least Profitable Offers Richt after COVID No doubt, there are industries that suffered more than others. 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