{"id":2296,"date":"2020-05-14T18:06:47","date_gmt":"2020-05-14T15:06:47","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=2296"},"modified":"2024-03-06T13:13:46","modified_gmt":"2024-03-06T10:13:46","slug":"12-tips-on-how-to-run-gambling-in-2020-affiliate-network-perspective","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/12-tips-on-how-to-run-gambling-in-2020-affiliate-network-perspective\/","title":{"rendered":"12 tips on how to run a Gambling push campaign in 2021"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">How does the gambling industry look like from the performance marketing agency perspective providing gambling offers? <strong>Zakhar Surov<\/strong> from&nbsp; <\/span><a href=\"https:\/\/alfaleads.net\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;span style=&quot;font-weight: 400;&quot;&gt;Alfaleads&lt;\/span&gt;\"><span style=\"font-weight: 400;\">Alfaleads<\/span><\/a><span style=\"font-weight: 400;\"> will share his knowledge about the gambling niche during the quarantine and give 12 tips on how to run a gambling push campaign successfully.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/richads.com\/blog\/richads-won-the-best-igaming-traffic-source-competition-by-sigma\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"&lt;img src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-1024x227.png&quot; alt=&quot;&quot; class=&quot;wp-image-35747&quot;\/&gt;\"><img decoding=\"async\" width=\"1024\" height=\"227\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-1024x227.png\" alt=\"\" class=\"wp-image-35747\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-1024x227.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-300x66.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-768x170.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-does-the-world-situation-affect-gambling-in-2020\"><span style=\"font-weight: 400;\">How does the world situation affect Gambling in 2020?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">No wonder that Covid-19 affects both the world situation and gambling vertical. Of course, we have noticed the main changes in gambling according to the world situation.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fact-1\"><strong>Fact 1<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s easy to understand that nowadays people spend more time at home surfing the net.&nbsp;<\/span><span style=\"font-weight: 400;\">It means that amount of traffic has increased but the quality has not. For example, there are more registrations <\/span><span style=\"font-weight: 400;\">in online casinos<\/span><span style=\"font-weight: 400;\">, but the number of deposits has decreased.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It`s hard to get CPL deals <\/span><span style=\"font-weight: 400;\">at the beginning of work with some affiliate network, especially if you are a newbie.<\/span> <span style=\"font-weight: 400;\">CPL offers and push traffic is a very good combination to start with<\/span><span style=\"font-weight: 400;\"> but now it\u2019s really hard to get them.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fact-2\"><strong>Fact 2<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Advertisers have become even more demanding to push traffic. For example, some of them work only with baseline if you send them push traffic. But you can ask for a lower rate and work with <\/span><span style=\"font-weight: 400;\">minimum deposit<\/span><span style=\"font-weight: 400;\">, just explain everything to your manager. He is interested in your profit as you are.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image wp-image-2310 aligncenter\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/05\/example-of-cretives-for-gambling-300x200.jpg\" alt=\"example of creatives for gambling\" class=\"wp-image-2310\"\/><figcaption>Example of creatives for gambling<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"form-link\"><a id=\"share\" class=\"typeform-share download\" style=\"color: #ffffff!important;\" href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mode=\"popup\" data-submit-close-delay=\"10\" aria-label=\"Launch Gambling campaign now\">Launch Gambling campaign now<\/a><\/div>\n<p><style>.typeform-share{margin-top: 32px;position: relative;display: block;padding: 15px 0;font-weight: bold;font-size: 18px; line-height: 100%; text-align: center;width: 550px;background: #FF3C32;color: white;border-radius: 8px;outline: none !important;transition: .4s;margin-bottom: 10px;color: white!important; text-decoration: none!important;} .typeformshare:hover{color: black!important;text-decoration: none!important;}.form-link{display:flex; align-items:center; justify-content:center;}<\/style><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"profitable-geo-for-gambling-in-2020\"><span style=\"font-weight: 400;\">Profitable Geo for Gambling in 2020<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If we are talking about profitable GEO, nothing really changed: Tier 1 countries&nbsp;<\/span><span style=\"font-weight: 400;\">are as good as they were. Tier 3 countries are really hard to start with and don`t work as they were.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can try Germany, Canada or Poland <\/span><span style=\"font-weight: 400;\">for the start.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But you should be careful, for example, gambling is forbidden in some states in Canada.<a id=\"lang\" aria-label=\"Link\"><\/a><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"some-tips-on-using-languages\"><span style=\"font-weight: 400;\">Some tips on using languages<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember that some countries have 2 (or even more) local languages. In Canada, it\u2019s French and English. You should set a different target for French and English speaking audiences. <\/span><span style=\"font-weight: 400;\">(At RichAds you can target the users by \u201cBrowser language\u201d)<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Note that in the Netherland Gambling advertisement in their native language is forbidden. If you\u2019ll do it both casino and affiliate network will have problems. Create your Gambling ads only in English.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image wp-image-2312\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/05\/example-of-landing-page-for-gambling-300x140.jpg\" alt=\"example of landing page for gambling\" class=\"wp-image-2312\"\/><figcaption>Example of landing page for gambling<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-tips-on-how-to-run-gambling-in-2021\"><span style=\"font-weight: 400;\">12 tips on how to run Gambling in 2021<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You should understand that gambling has a high threshold for newbies. Here are some maybe obvious but useful pieces of advice:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">1.&nbsp; Don\u2019t be afraid of using new technologies like PWA \u2014 progressive web applications. In <a href=\"https:\/\/alfaleads.net\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Alfaleads\">Alfaleads<\/a> we have our own constructor. It looks like the GooglePlay market but you can use it as a pre-lander. It\u2019s very easy, you can get access and set it up.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">2. Do the research. Is it legal for the offers to be promoted? What offers are popular? Do people play or not? Are there any offline casinos? <\/span><span style=\"font-weight: 400;\">It will help you to understand the market and come up with the working strategy, make good creatives and pre-landers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">3. If you starting a push campaign on sweepstakes always use pre-landing pages. <\/span><span style=\"font-weight: 400;\">Success stories are always the right choice.&nbsp;<\/span><span style=\"font-weight: 400;\">Wheel with bonuses and other game tips works well too.&nbsp;<\/span><span style=\"font-weight: 400;\">Don\u2019t send your clients to the direct links. Always try some different angle<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/05\/12-tips-on-how-to-run-Gambling-in-2020_ple-landing-pages-for-gambling-1024x635.jpg\" alt=\"12 tips on how to run Gambling in 2021_ple-landing pages for gambling examples\" class=\"wp-image-2306\" width=\"575\" height=\"355\"\/><figcaption>Example of pre-landing pagesfor gambling vertical<\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">4. If you work with push traffic, don\u2019t tell that you have another traffic source with a higher payout.<\/span><span style=\"font-weight: 400;\"> It\u2019s a pity but if you lie about it you won\u2019t be paid at all.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">5. If you want to use coronavirus creatives, ask your manager first, because 99 % of casinos, don&#8217;t accept them, unfortunately.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">6. You have to pick the offer for the push traffic, even if it has a lower rate. Advertisers are ready for the push traffic only in these offers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">7. Don`t give up, take a couple of offers for one GEO, and try a couple of approaches on each one. If you don\u2019t succeed from the first try \u2014 try again. <\/span><span style=\"font-weight: 400;\">It really works, gambling has a lot of money, you can get your piece of cake if you find a good offer and a successful approach.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"PLybrTu2rX\"><a href=\"https:\/\/richads.com\/blog\/best-gambling-creatives-examples-in-2022\/\" aria-label=\"Best Gambling creatives examples in 2024\">Best Gambling creatives examples in 2024<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Best Gambling creatives examples in 2024&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/best-gambling-creatives-examples-in-2022\/embed\/#?secret=4Ob4PKIjtS#?secret=PLybrTu2rX\" data-secret=\"PLybrTu2rX\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">8. Don\u2019t be afraid of the low rate because only EPC matters. If you work with push traffic you should know it.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">9. If you have at least registrations, we can work with it. We can optimize and help you with CPA <\/span><span style=\"font-weight: 400;\">offers<\/span><span style=\"font-weight: 400;\"> to work with deposits.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">10. If you want to spend your last $50 on gambling tests, please don\u2019t, be ready to spend some more to get profit.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">11. Be aware of misleading. Always read about casino bonuses, and use only them in your creatives. Sometimes leads writing to the casino support and asks where is my bonus, then casino writes to an affiliate network and we write to you. And everybody will get problems after this.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">12. And the last, but maybe the most important. Always read the offer\u2019s KPI. Of course, your manager will tell you, but just be careful. For example, there are some casinos that don&#8217;t accept women\u2019s traffic or some casinos except only 26+ traffic.<\/span><\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\"><strong>Read a case study &#8220;How to advertise online gambling with push ads&#8221; <a href=\"https:\/\/richads.com\/blog\/case-study-how-to-advertise-online-gambling-with-push-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"here.\">here.<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Find high-quality traffic for your gambling offers in <a href=\"https:\/\/richads.com\/\" aria-label=\"RichAds\">RichAds<\/a>. Don\u2019t panic and stay safe.&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"form-link\"><a id=\"share\" class=\"typeform-share download\" style=\"color: #ffffff!important;\" href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mode=\"popup\" data-submit-close-delay=\"10\" aria-label=\"Launch Gambling campaign now\">Launch Gambling campaign now<\/a><\/div>\n<p><style>.typeform-share{margin-top: 32px;position: relative;display: block;padding: 15px 0;font-weight: bold;font-size: 18px; line-height: 100%; text-align: center;width: 550px;background: #FF3C32;color: white;border-radius: 8px;outline: none !important;transition: .4s;margin-bottom: 10px;color: white!important; text-decoration: none!important;} .typeformshare:hover{color: black!important;text-decoration: none!important;}.form-link{display:flex; align-items:center; justify-content:center;}<\/style><\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"> <strong>What is RichAds?<\/strong><br>\ud83d\udd1d&nbsp;Push and pop ads,<br>\ud83d\udd3c CPC starts from $ <strong>0.003<\/strong>, <br>\ud83d\udd1d CPM from <strong>$0,3<\/strong> in Tier 3, <strong>$0,5<\/strong> in Tier 2, <strong>$1<\/strong> in Tier 1,<br>\u23eb large volumes of available traffic in more than 200 geos. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/05\/Zakhar-Surov.png\" alt=\"\" class=\"wp-image-2203\" width=\"150\" height=\"151\"\/><\/figure><\/div>\n\n\n\n<p><b><br>We thank Zakhar Surov, <\/b><\/p>\n\n\n\n<p><b>Affiliate manager at <\/b><a href=\"https:\/\/alfaleads.net\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;b&gt;Alfaleads&lt;\/b&gt;\"><b>Alfaleads<\/b><\/a><b> <\/b><\/p>\n\n\n\n<p><b>for sharing his great experience about <\/b><span style=\"font-weight: 400;\">how to start push ads gambling<\/span>.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/richads.typeform.com\/to\/j0Zzke\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;img src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/05\/Webinar_Gambling_blog_4.png&quot; alt=&quot;&quot; class=&quot;wp-image-3338&quot;\/&gt;\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/05\/Webinar_Gambling_blog_4.png\" alt=\"\" class=\"wp-image-3338\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How does the gambling industry look like from the performance marketing agency perspective providing gambling offers? Zakhar Surov from&nbsp; Alfaleads will share his knowledge about the gambling niche during the quarantine and give 12 tips on how to run a gambling push campaign successfully. How does the world situation affect Gambling in 2020? No wonder [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[138,142,165],"tags":[4,11,185],"class_list":["post-2296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced","category-how-to","category-push-notification-advertising","tag-gambling","tag-push","tag-push-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12 tips on how to run a Gambling push campaign in 2021 &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"How does the gambling industry look like from the performance marketing agency perspective providing gambling offers? 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