{"id":24671,"date":"2025-04-01T16:32:00","date_gmt":"2025-04-01T13:32:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=24671"},"modified":"2026-02-05T10:48:36","modified_gmt":"2026-02-05T07:48:36","slug":"event-betting-in-affiliate-marketing-trends-and-promotion-tips-for-2022","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/event-betting-in-affiliate-marketing-trends-and-promotion-tips-for-2022\/","title":{"rendered":"Event Betting in Affiliate Marketing: Trends and Promotion Tips for 2025"},"content":{"rendered":"<div class=\"lead-paragraph\">\n    <p>FIFA World Cup 2025 has just finished and there are even more big sports events to come! How can event betting be promoted? Let&#8217;s find out.<\/p>\n<p>Let&#8217;s break down current betting trends, look for the best promotion approaches and talk about the impact of major sporting events on the vertical.<\/p>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/richads.com\/blog\/richads-won-the-best-igaming-traffic-source-competition-by-sigma\/\" target=\"_blank\" aria-label=\"&lt;img src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-1024x227.png&quot; alt=&quot;&quot; class=&quot;wp-image-35747&quot;\/&gt;\"><img decoding=\"async\" width=\"1024\" height=\"227\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-1024x227.png\" alt=\"\" class=\"wp-image-35747\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-1024x227.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-300x66.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-768x170.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Event betting in affiliate marketing is a stable vertical, but it is still subject to change. Webmasters are looking for profitable approaches, major events shake up the world of sports, and bookmakers are developing and offering new conditions. The affiliate marketing vertical for sports bettings is changing, and it is important to take this into account.<\/p>\n\n\n\n<p>That\u2019s exactly why today our guest is&nbsp;<strong>Alexey Gryzunov, Head of the PIN-UP Partners event betting affiliate network<\/strong>. We will talk about the most important trends and events in sports, effective approaches, the impact recent years had on the vertical, and how to drive traffic to event betting for affiliate marketing.<\/p>\n\n\n\n<p>Let\u2019s get right into it!<\/p>\n\n\n<div id=\"person-block_412dad0518f6e262be62a85bf6b578cd\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/AZ_08446____2.jpg\" alt=\"\" title=\"AZ_08446____2\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><strong>Alexey Gryzunov, <\/strong><\/p>\n<p>Head of the PIN-UP Partners event betting affiliate network<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"has-the-2020-2021-recession-affected-the-betting-vertical\">Has the Betting Vertical Changed?<\/h2>\n\n\n\n<p>Yes, the vertical has indeed changed. The changes mainly affected bookmakers. Many of them left the market, partially or completely.<\/p>\n\n\n\n<p>Products are also changing and evolving. Growth is centered around the online sector. The sports industry and large crowds of people don\u2019t really go together these days. Mainly because of the restrictions set into play due to its new strains.<\/p>\n\n\n\n<p>But, viruses will no longer be able to influence the market so strongly. The iGaming vertical has adapted to the new reality and stabilized. The industry is currently recuperating, betting indicators are no longer sagging, and the gambling sector isn\u2019t seeing random spikes in activity.<\/p>\n\n\n\n<p>Users have also got used to living in the Covid-caused reality and are once again making stable money. Now the potential audience can invest in the game since the amount of funds they can allocate to entertainment has increased.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"SyljAONhNT\"><a href=\"https:\/\/richads.com\/blog\/how-to-rock-on-sports-betting-with-push-ads-full-affiliate-guide\/\" aria-label=\"How to rock on Sports Betting? Full affiliate guide\">How to rock on Sports Betting? Full affiliate guide<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to rock on Sports Betting? Full affiliate guide&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-rock-on-sports-betting-with-push-ads-full-affiliate-guide\/embed\/#?secret=1sn6DXU1Yc#?secret=SyljAONhNT\" data-secret=\"SyljAONhNT\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"event-betting-trends-to-keep-in-mind\">Event Betting Trends to Keep in Mind<\/h2>\n\n\n\n<p><strong>One of the main trends to promote betting platforms is that the funnels getting smaller.<\/strong> For example, PIN-Up recently sized down their registration form, it\u2019s now reduced to 1-2 fields. It\u2019s convenient for users and profitable for affiliates since the registration conversion rate has gone up.<\/p>\n\n\n\n<p>For example, here are the landings with the highest CR:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/dziuba.pin-upbet.ru\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;Ambassador Dzyuba&lt;\/strong&gt;\"><strong>Ambassador Dzyuba<\/strong><\/a><strong>;<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/dzuiba-wheel.pin-upbet.ru\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;Dzyuba wheel&lt;\/strong&gt;\"><strong>Dzyuba wheel<\/strong><\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/football.pin-upbet.ru\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;Football&lt;\/strong&gt;\"><strong>Football<\/strong><\/a><strong>.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Another important trend is honesty.<\/strong> Offers that provide the user with transparent info about the promotions, bonuses, odds, and events are the ones that work and bring profit. If you try to mislead the viewer, they will get disappointed and leave, your conversion rate will be lower.<\/p>\n\n\n\n<p>The next important aspect deals with picking the offer. <strong>When making a choice, focus on the freshness of the offer, not the GEO. <\/strong>The market pays for new users, and promoting a fresh offer is always more profitable than offers that have been on the market for decades.<\/p>\n\n\n\n<p><strong>These are the main betting trends you should focus on when developing bundles. <\/strong>Shorten the path from lead to client, do not create high expectations, and promote fresh offers \u2014 all this will help boost your ROI and promote online sportsbooks more effectively.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"4GURQBymfW\"><a href=\"https:\/\/richads.com\/blog\/how-to-gain-betting-traffic-in-bangladesh\/\" aria-label=\"How to gain Betting traffic in Bangladesh\">How to gain Betting traffic in Bangladesh<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to gain Betting traffic in Bangladesh&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-gain-betting-traffic-in-bangladesh\/embed\/#?secret=usFLirCaXg#?secret=4GURQBymfW\" data-secret=\"4GURQBymfW\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-olympics-are-\u0441oming-how-will-this-affect-the-vertical\">The Olympics are \u0421oming in 2026, How will this Affect the Vertical?<\/h2>\n\n\n\n<p>The Olympic games are usually a neutral event for the betting vertical.<\/p>\n\n\n\n<p>Naturally, the number of new players will go up. Yet this surge will only serve to compensate for the low number of events (since the Olympics are stealing the spotlight), meaning that everything will be stable while the latter is held.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The Olympics will even out the sagging, and it will be just as profitable to promote betting offers during it as any other time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-events-and-sports-will-be-relevant-for-players\">What Events and Sports will be Relevant for Players?<\/h2>\n\n\n\n<p>Events and sports primarily depend on the GEO.<\/p>\n\n\n\n<p>For example, this year the World Cup will be in the USA, this event definitely is worth paying attention to.<\/p>\n\n\n\n<p>As for upcoming events \u2014 the IPL is noteworthy \u2014 India\u2019s cricket championship, a seriously underestimated event. Its advantage is the time it\u2019s held exactly when you amass your betting audience for the rest of the year.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"370\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-trends-2-1024x370.jpg\" alt=\"\" class=\"wp-image-24750\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-trends-2-1024x370.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-trends-2-300x108.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-trends-2-768x277.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-trends-2.jpg 1091w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Overall, the more popular an event, the better. Football ranks first in terms of popularity, direct your attention to it first. This year will also see several major-level football events you should prepare for:&nbsp;<\/p>\n\n\n\n<p class=\"single-info-blue\"><strong>In 2025, there will be several major football events that you should prepare for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Champions League Final<\/strong>, May 31, 2025, <strong>Allianz Arena, Munich<\/strong>;<\/li>\n\n\n\n<li><strong>Europa League Final<\/strong>, May 21, 2025, <strong>San Mam\u00e9s Stadium, Bilbao<\/strong>;<\/li>\n\n\n\n<li><strong>UEFA Conference League Final<\/strong>, May 28, 2025, <strong>Wroclaw Stadium, Poland<\/strong>;<\/li>\n\n\n\n<li><strong>UEFA Super Cup<\/strong>, August 13, 2025, <strong>Tbilisi, Georgia<\/strong>;<\/li>\n\n\n\n<li><strong>FIFA Club World Cup (expanded edition)<\/strong>, <strong>June\u2013July 2025<\/strong>, <strong>USA<\/strong>;<\/li>\n\n\n\n<li><strong>UEFA European Under-21 Championship<\/strong>, <strong>June 2025<\/strong>, <strong>Slovakia<\/strong>;<\/li>\n\n\n\n<li><strong>UEFA Women&#8217;s Euro 2025<\/strong>, <strong>July 2 \u2013 27<\/strong>, <strong>Switzerland<\/strong>;<\/li>\n\n\n\n<li><strong>FIFA U-20 World Cup<\/strong>, <strong>Date TBD<\/strong>, <strong>Chile<\/strong>( find some tips on how to promote FIFA World Cup <a href=\"https:\/\/richads.com\/blog\/world-cup-2022-promotion\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"here\">here<\/a>).<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"589\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/04\/the-most-popular-sports-in-affiliate-marketing.jpg\" alt=\"\" class=\"wp-image-72683\" title=\"the most popular sports in affiliate marketing\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/04\/the-most-popular-sports-in-affiliate-marketing.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/04\/the-most-popular-sports-in-affiliate-marketing-300x173.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/04\/the-most-popular-sports-in-affiliate-marketing-768x442.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"75ukR66lfY\"><a href=\"https:\/\/richads.com\/blog\/betting-creatives\/\" aria-label=\"Best betting creatives examples\">Best betting creatives examples<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Best betting creatives examples&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/betting-creatives\/embed\/#?secret=mxaJSzFBri#?secret=75ukR66lfY\" data-secret=\"75ukR66lfY\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"approach-for-the-olympics-and-other-major-events\">Approach for promoting FIFA World Cup and Other Major Events<\/h2>\n\n\n\n<p>As for classical promotion \u2014 same ol\u2019, same ol\u2019,<strong> <\/strong>just set up your campaign properly and drive traffic to a landing with a registration form.&nbsp;<\/p>\n\n\n\n<p>But keep an eye on other event betting trends and methods. For example, many affiliates don\u2019t advertise the brand directly. They promote YouTube, TikTok, and Telegram channels and then monetize them via native integrations.&nbsp;<\/p>\n\n\n\n<p>This helps kill 2 birds with 1 stone:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The ads become less \u201cin your face\u201d. <\/strong>Native integrations do not annoy the user, which enhances brand trust;<\/li>\n\n\n\n<li><strong>The user gets relevant content in addition to the ad. <\/strong>This is important for long-term retainment.<\/li>\n<\/ol>\n\n\n\n<p>As for the Olympics \u2014 it\u2019s important to choose the right sport. Keep an eye on ice hockey, this is one of the most popular and easy to understand (in terms of rules) winter sports out there. And just in general, the more popular a type of sport \u2014 the more money you can make on it and event betting offers, this is the fundamental logic you stick to when choosing a direction in betting.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"391\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-for-affiliate-marketers-1024x391.png\" alt=\"\" class=\"wp-image-24763\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-for-affiliate-marketers-1024x391.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-for-affiliate-marketers-300x115.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-for-affiliate-marketers-768x293.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-for-affiliate-marketers.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"schedule-of-hockey-matches-at-the-2022-olympics\">Schedule of Hockey Matches at the 2026 Olympics<\/h3>\n\n\n\n<p class=\"single-info-blue\"><strong>The schedule of hockey matches at the Olympics is already known, you can start preparing your creatives:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Slovakia \u2013 Finland, 11.02.26, 10:40, Group B;<\/li>\n\n\n\n<li>Sweden \u2013 Italy, 11.02.26, 15:10, Group B;<\/li>\n\n\n\n<li>Switzerland \u2013 France, 12.02.26, 06:10, Group A;<\/li>\n\n\n\n<li>Czech Republic \u2013 Canada, 12.02.26, 10:40, Group A;<\/li>\n\n\n\n<li>Latvia \u2013 USA, 12.02.26, 15:10, Group C;<\/li>\n\n\n\n<li>Germany \u2013 Denmark, 12.02.26, 15:10, Group C;<\/li>\n\n\n\n<li>Finland \u2013 Sweden, 13.02.26, 06:10, Group B;<\/li>\n\n\n\n<li>Italy \u2013 Slovakia, 13.02.26, 06:10, Group B;<\/li>\n\n\n\n<li>France \u2013 Czech Republic, 13.02.26, 10:40, Group A;<\/li>\n\n\n\n<li>Canada \u2013 Switzerland, 13.02.26, 15:10, Group A;<\/li>\n\n\n\n<li>Sweden \u2013 Slovakia, 14.02.26, 06:10, Group B;<\/li>\n\n\n\n<li>Finland \u2013 Italy, 14.02.26, 10:40, Group B;<\/li>\n\n\n\n<li>Germany \u2013 Latvia, 14.02.26, 06:10, Group C;<\/li>\n\n\n\n<li>USA \u2013 Denmark, 14.02.26, 15:10, Group C;<\/li>\n\n\n\n<li>Switzerland \u2013 Czech Republic, 15.02.26, 06:10, Group A;<\/li>\n\n\n\n<li>Canada \u2013 France, 15.02.26, 10:40, Group A;<\/li>\n\n\n\n<li>USA \u2013 Germany, 15.02.26, 15:10, Group C;<\/li>\n\n\n\n<li>Denmark \u2013 Latvia, 15.02.26, 15:10, Group C.<\/li>\n<\/ul>\n\n\n<div id=\"richads-button-block_6480ab72990d21fdcc2adb4e64d01c5e\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads at RichAds right now\">\n                Launch ads at RichAds right now            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"which-traffic-source-to-use-when-promoting-betting-offers\">Which Traffic Source to Use When Promoting Betting Offers?<\/h2>\n\n\n\n<p>The top-tier traffic sources in this case are all the ones related to search engines. SEO, ASO, Context PPC all help to attract a warmed-up audience that converts best of all. But, these traffic sources have drawbacks &#8211; they are labor-intensive and expensive.<\/p>\n\n\n\n<p>So instead go for push notifications or SMS ads, they are more balanced cost-wise, making them a better choice for event betting.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"588\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/Which-Traffic-Source-to-Use-When-Promoting-Betting-Offers-1024x588.jpg\" alt=\"\" class=\"wp-image-24778\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/Which-Traffic-Source-to-Use-When-Promoting-Betting-Offers-1024x588.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/Which-Traffic-Source-to-Use-When-Promoting-Betting-Offers-300x172.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/Which-Traffic-Source-to-Use-When-Promoting-Betting-Offers-768x441.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/Which-Traffic-Source-to-Use-When-Promoting-Betting-Offers.jpg 1235w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"why-push-notifications-are-one-of-the-best-traffic-sources-for-betting\">Why push notifications are one of the best traffic sources for betting?<\/h2>\n\n\n\n<p><strong>Experience shows that push notification traffic collected on relevant sites can bring high profit. The most important thing in such bundles is to correctly convert the traffic.<\/strong><\/p>\n\n\n\n<p>That\u2019s where campaign personalization for specific events comes in. For example, you can prepare a large pack of push notifications for a popular match or tournament, this will increase the registration conversion rate.<\/p>\n\n\n\n<p>The deposit conversion rate depends primarily on the bookmaker. Choose famous and verified platforms, they have the best deposit conversion rate.&nbsp;<\/p>\n\n\n\n<p>As an event vertical, betting works great with the push notification format. Notifications deliver up-to-date information to users, and you can pump up event betting creatives in large volumes. This is convenient for an affiliate marketer since it simplifies campaign personalization and saves time.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"647\" height=\"460\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-creatives.jpg\" alt=\"\" class=\"wp-image-24785\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-creatives.jpg 647w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-creatives-300x213.jpg 300w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"75nikotwbM\"><a href=\"https:\/\/richads.com\/blog\/how-to-gain-betting-traffic-in-brazil-full-affiliate-guide\/\" aria-label=\"How to gain Betting traffic in Brazil? Full affiliate guide\">How to gain Betting traffic in Brazil? Full affiliate guide<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to gain Betting traffic in Brazil? Full affiliate guide&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-gain-betting-traffic-in-brazil-full-affiliate-guide\/embed\/#?secret=1Vpz22Lrs9#?secret=75nikotwbM\" data-secret=\"75nikotwbM\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-increase-the-conversion-rate-when-working-with-push-notifications\">How to increase the conversion rate when working with push notifications?<\/h2>\n\n\n\n<p>The key to success in betting is eventfulness.<\/p>\n\n\n\n<p>Personalize campaigns and ads for events. The more popular a game, the better, because the number of potentially interested users directly depends on how many of them want to see the event.<\/p>\n\n\n\n<p>The rest of the approaches will be simply useless. Players won\u2019t deposit if there are no interesting events in the lineup to bet on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"any-tips-for-designing-creatives\">Any tips for designing creatives?<\/h2>\n\n\n\n<p>Not really a secret, just the eventfulness we mentioned<\/p>\n\n\n\n<p>The main advice is to focus on major events and make sure your push notifications have the info the user wants to receive. If India\u2019s cricket championship is coming up, design a creative with bonuses, odds, teams, players, or upcoming matches. These are the sorts of creatives that work best for event betting.<\/p>\n\n\n\n<p>If there are no high-profile events in the near future, you need to peak the user\u2019s interest. One of the key approaches is asking the user to \u201cguess\u201d the result. For example, \u201cGoal?\u201d or \u201cFoul?\u201d &#8211; is the most common format of creatives in the off-season.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"389\" height=\"229\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-creatives2.jpg\" alt=\"\" class=\"wp-image-24789\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-creatives2.jpg 389w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-creatives2-300x177.jpg 300w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"392\" height=\"236\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-creatives3.jpg\" alt=\"\" class=\"wp-image-24790\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-creatives3.jpg 392w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/02\/event-betting-creatives3-300x181.jpg 300w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-gain-on-event-betting-with-richads\">How to Gain on Event Betting with RichAds<\/h2>\n\n\n\n<p>RichAds advertising network experts also shared helpful information on how to gain on sports event betting. They shared the following insights.<\/p>\n\n\n\n<p><strong>Is there a sport you should bet on more than others?<\/strong><br>Our affiliates launch offers for football the most often. This trend comes in line with global statistics as football is the most popular sport.<\/p>\n\n\n\n<p><strong>What offers perform well at RichAds?<\/strong><br>Now it is Betway (ZAF), 1xBET (ZAF, ZMB, NGA, GHA, UZB). Our managers can obtain more information because the situation is constantly changing.<\/p>\n\n\n\n<p><strong>What geos are the best for launching sports betting at RichAds?<\/strong><br>ZAF, BGD, ZMB, NGA, GHA, UGA, TZA, CIV, UZB, TUR.<br>Find more information about top goes for running Betting <a href=\"https:\/\/richads.com\/blog\/the-best-geos-and-verticals-in-october\/#the_best_geo-vertical_bundles_for_push_ads%C2%A0\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"here\">here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Y9VEecRgGH\"><a href=\"https:\/\/richads.com\/blog\/best-geos-and-verticals\/\" aria-label=\"Best Geos and Verticals for Affiliate Marketing Campaigns in Winter 2026 at RichAds\">Best Geos and Verticals for Affiliate Marketing Campaigns in Winter 2026 at RichAds<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Best Geos and Verticals for Affiliate Marketing Campaigns in Winter 2026 at RichAds&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/best-geos-and-verticals\/embed\/#?secret=5OeIDsNRtO#?secret=Y9VEecRgGH\" data-secret=\"Y9VEecRgGH\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-set-up-event-betting-ad-campaigns-at-richads\">How to Set up Event Betting Ad Campaigns at RichAds<\/h2>\n\n\n\n<p>At RichAds, you can launch <a href=\"https:\/\/richads.com\/blog\/richads-revolutionary-release-new-telegram-ads-format-now-available-on-the-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Telegram\">Telegram<\/a>, <a href=\"https:\/\/richads.com\/blog\/push-notification-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"push\">push<\/a>, <a href=\"https:\/\/richads.com\/blog\/popunder-ads-what-is-it-how-to-earn\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"pops\">pops<\/a>, or <a href=\"https:\/\/richads.com\/blog\/domain-redirect-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"direct click\">direct click<\/a> ad campaigns. Both are good for the betting niche, but direct click ones show the best results in REG\/Deposit.<\/p>\n\n\n\n<p>Running a push campaign would be a good idea. We advise starting with two campaigns: launch the first one on Premium sources and the second on New Subscribers Only. Such a strategy will allow you to test those users who subscribed to push notifications no more than 7 days ago and have not yet seen a ton of different ads. Only mobile traffic should be used in both campaigns.<\/p>\n\n\n\n<p>If the betting event is coming soon, set up 2-3 ad impressions per day instead of 1 to draw attention to the event.<\/p>\n\n\n\n<p>Use 5-6 creatives in one campaign for a good result. Our designers can make them for free if the client does not have them.<\/p>\n\n\n\n<p>If you have experience with betting pops, you can try our new advertising format \u2014 domain traffic. You also need only a landing page to work, but CR will be 7 times higher than that for pops.<\/p>\n\n\n\n<p><strong>Moreover, the key trend for driving traffic to event-based betting is <a href=\"https:\/\/richads.com\/blog\/how-to-run-telegram-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Telegram advertising\">Telegram advertising<\/a> in mini-apps.<\/strong><br>There\u2019s no competition with official ads, it&#8217;s a fresh and untapped format that allows targeting Premium users \u2014 a solvent audience with a positive TON balance. Additionally, there are no creative restrictions for betting promotions.<\/p>\n\n\n<div id=\"richads-button-block_6480ab72990d21fdcc2adb4e64d01c5e\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads at RichAds right now\">\n                Launch ads at RichAds right now            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"event-betting-affiliate-networks-and-offers\">Event Betting Affiliate Networks and Offers<\/h2>\n\n\n\n<p>Our team has compiled a list of 5 top affiliate networks&#8217; best betting offers for you. And the first ones are from Pun-Up Partners, which <strong>Alexey Gryzunov<\/strong> represents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"pun-up-partners\">Pun-Up Partners<\/h3>\n\n\n\n<p>Our licensed betting offer \u2014 <a href=\"https:\/\/pu-partners.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"https:\/\/pu-partners.com\/\">https:\/\/pu-partners.com\/<\/a>\u00a0\u2014 worldwide CPA network.<\/p>\n\n\n\n<p>Our most attractive payouts currently go to the following geos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AZ &#8211; 35$,<\/li>\n\n\n\n<li>TR &#8211; 50$,<\/li>\n\n\n\n<li>IN &#8211; 20$,<\/li>\n\n\n\n<li>PE &#8211; 35$,<\/li>\n\n\n\n<li>KZ &#8211; 25$,<\/li>\n\n\n\n<li>BR &#8211; 20$<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3snet-co\">3snet.co<\/h3>\n\n\n\n<p>Catch up the best TOP of betting offers for deares CIS and Asia with a large selection of payment systems and good rates from the <a href=\"https:\/\/3snet.co\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"3SNET CPA network\">3SNET CPA network<\/a>. The CR promises to be pompous!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>id 3210 Dafabet CPA 7 Countries<\/strong><br>Rate &#8211; 25$<br>Paid event: the first deposit 5$+ turnover 30$ from active player in any time.<br>Geo: China, India, Malaysia, Indonesia, Thailand, Korea, Vietnam<br>https:\/\/my.3snet.co\/v2\/offer\/3210<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>id 3179 10Cric CPA IN<\/strong><br>Rate &#8211; 40\u20ac<br>Paid event: accumulative deposit 1000 INR from active player in any time.<br>Geo: India<br>https:\/\/my.3snet.co\/v2\/offer\/3179<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>id 3015 Paripesa CPA VN<\/strong><br>Rate &#8211; 27$<br>Paid event: accumulative deposit 5 $ from active player<br>Geo: Vietnam<br>https:\/\/my.3snet.co\/v2\/offer\/3015<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>id 2851 BetCity CPA 4 Countries<\/strong><br>Rate &#8211; 40$<br>Paid event: Accumulative deposit 500 RUB (or equivalent in local currency). Minimum deposit that user can make on the site is 10 RUB.<br>Geo: Kazakhstan, Uzbekistan, Azerbaijan, Ukraine<br>https:\/\/my.3snet.co\/v2\/offer\/2851<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>id 482 GGbet CPA CIS<\/strong><br>Rate &#8211; 40$<br>Paid event: deposit. The active player&#8217;s total deposit min $10 within 14 days from the moment of registration is paid.<br>Geo: Azerbaijan, Armenia, Uzbekistan, Georgia, Turkmenistan, Tajikistan, Moldova, Kyrgyzstan, Belarus, Kazakhstan, Ukraine<br>https:\/\/my.3snet.co\/v2\/offer\/482<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cpa-cash\">CPA Cash<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GGBet<\/strong><br>Kazakhstan, Ukraine, Belarus<br>CPA 30$<br>Baseline 10$.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gambling-pro\">Gambling.pro<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bet O bet Asia<\/strong><br><a href=\"https:\/\/my.gambling.pro\/offers\/2715\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"https:\/\/my.gambling.pro\/offers\/2715\">https:\/\/my.gambling.pro\/offers\/2715<\/a><br>Geo: Malaysia, Thailand, Indonesia, Vietnam.<br>Payout: 35$<br>Mindep = 10 EUR.<br><\/li>\n\n\n\n<li><strong>Mostbet UZ Private<\/strong><br><a href=\"https:\/\/my.gambling.pro\/offers\/951\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"https:\/\/my.gambling.pro\/offers\/951\">https:\/\/my.gambling.pro\/offers\/951<\/a><br>Geo: Uzbekistan<br>Payout: 20$<br>Baseline = 2$.<br><\/li>\n\n\n\n<li><strong>Parimatch UZ Betting mindep Private<\/strong><br><a href=\"https:\/\/my.gambling.pro\/offers\/3015\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"https:\/\/my.gambling.pro\/offers\/3015\">https:\/\/my.gambling.pro\/offers\/3015<\/a><br>Geo: Uzbekistan<br>Payout: 18$<br>Mindep = 5 000 UZS.<br><\/li>\n\n\n\n<li><strong>Bk8 MY\/VN\/SG Private<\/strong><br><a href=\"https:\/\/my.gambling.pro\/offers\/2779\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"https:\/\/my.gambling.pro\/offers\/2779\">https:\/\/my.gambling.pro\/offers\/2779<\/a><br>Geo: Malaysia, Vietnam, Singapore<br>Payout: 35$<br>Mindep = 20 MYR \/ 25 IDR \/ 150,000 VND.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"vortexads\">VortexAds<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/betobet.com\/landing\/es\/welcome7\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"(2449) Betobet \u2014 CPA \u2014 [PE] Desktop\/Mobile\">(2449) Betobet \u2014 CPA \u2014 [PE] Desktop\/Mobile<\/a>; PE; all devices\/all OS; payouts: up to $64<\/li>\n\n\n\n<li><a href=\"https:\/\/22bet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"(2671) 22bet \u2014 CPA \u2014 [MY, PH, KE, TZ, NG] Desktop\/Mobile\">(2671) 22bet \u2014 CPA \u2014 [MY, PH, KE, TZ, NG] Desktop\/Mobile<\/a>; MY, PH, KE, TZ, NG; all devices\/all OS; payouts: up to $20<\/li>\n\n\n\n<li><a href=\"https:\/\/lp.sportbet.today\/ru-risk-free50-all-sports-fr\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"(2720) Sportbet.one \u2014 CPA [WW] Desktop\/Mobile\">(2720) Sportbet.one \u2014 CPA [WW] Desktop\/Mobile<\/a>; US, AU, CA, NZ, GB, etc; payouts: up to $200<\/li>\n<\/ul>\n\n\n<div id=\"richads-button-block_6480ab72990d21fdcc2adb4e64d01c5e\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads at RichAds right now\">\n                Launch ads at RichAds right now            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"4Unzvg63oK\"><a href=\"https:\/\/richads.com\/blog\/how-to-promote-betting-in-indonesia\/\" aria-label=\"How to promote Betting in Indonesia in 2026\">How to promote Betting in Indonesia in 2026<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to promote Betting in Indonesia in 2026&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-promote-betting-in-indonesia\/embed\/#?secret=qLFwbesckn#?secret=4Unzvg63oK\" data-secret=\"4Unzvg63oK\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Event betting in affiliate marketing is a stable vertical, but it is still subject to change. Webmasters are looking for profitable approaches, major events shake up the world of sports, and bookmakers are developing and offering new conditions. The affiliate marketing vertical for sports bettings is changing, and it is important to take this into [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":24673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[138,142,161],"tags":[10],"class_list":["post-24671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced","category-how-to","category-lead-generation","tag-betting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Event Betting for Affiliate Marketers: tips and trends &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Let&#039;s look at betting as an event vertical and talk about event betting trends in 2025. 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