{"id":26191,"date":"2024-01-04T19:35:22","date_gmt":"2024-01-04T16:35:22","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=26191"},"modified":"2026-03-26T18:27:15","modified_gmt":"2026-03-26T15:27:15","slug":"how-to-set-up-tracking-richads-voluum","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/how-to-set-up-tracking-richads-voluum\/","title":{"rendered":"How to set up conversion tracking at Voluum"},"content":{"rendered":"
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Today we bring you a step-by-step guide on how to hook up the Voluum tracker with RichAds.<\/p>\n

A postback integration might get tricky, so the article will help you avoid mistakes and successfully set up tracking.<\/p>\n<\/div>\n\n\n

In this article we will share how to set up postback and integrate ad networks, affiliate networks and offers into Voluum, as well as how to compile source into one tracking campaign! Also we will share a webinar on setting up postback at Voluum!<\/p>\n\n\n\n

Get promo codes for Voluum or other useful affiliate tools in the bonus section<\/a>!<\/p>\n\n\n\n

What is a postback integration?<\/h2>\n\n\n\n

Postback<\/a>, or S2S (server-to-server) postback<\/strong> \u2014 is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.<\/p>\n\n\n\n

With the scope of postback gathered data it\u2019s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA<\/a> mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules<\/a> feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.<\/p>\n\n\n\n

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker\u2019s support team. They will guide you with postback integration and peculiarities of it.
RichAds team<\/strong><\/p>\n\n\n\n

How to set up conversion tracking at Voluum: step-by-step guide<\/h2>\n\n\n\n

Now we will show you how to set up Voluum integration with RichAds ad network, affiliate network and the offer for your ad campaign!<\/p>\n\n\n\n

What will be in the guide:<\/strong><\/p>\n\n\n\n

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  1. Connecting RichAds with Voluum<\/strong>
    At this step, we will show how to add RichAds as a traffic source at Voluum. That\u2019s needed to provide the tracker with access to information on the ad campaigns traffic sources.<\/li>\n\n\n\n
  2. Connecting an affiliate network to Voluum<\/strong>
    This step is to connect the data collection on the affiliate network side to Voluum. That\u2019s required to get affiliate network data on the offer and redirect it to Voluum.<\/li>\n\n\n\n
  3. Setting up an offer for tracking at Voluum<\/strong>
    At this stage, the CPA offer will be connected to conversion tracking at Voluumk for direct data share. That\u2019s to back-up data given by affiliate networks and ad networks.<\/li>\n\n\n\n
  4. Creating tracking campaigns at Voluum<\/strong>
    At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.<\/li>\n<\/ol>\n\n\n\n

    Also we will show how to add an offer if the affiliate network isn\u2019t already integrated with Voluum tracker.<\/p>\n\n\n\n

    Step 1: Adding RichAds traffic source<\/h3>\n\n\n\n

    This stage is inherently simple since RichAds is already integrated with Voluum. All you need to do is pick a campaign template. Here\u2019s how it looks in practice:<\/p>\n\n\n\n

    1. Find the \u201cTraffic sources\u201d tab<\/h4>\n\n\n\n

    The button can be found in the upper menu of the tracker. Then click the green button “Create” and choose “Traffic source”.<\/p>\n\n\n

    \n
    \"Add<\/figure>\n<\/div>\n\n\n

    2. Enter the traffic source name<\/h4>\n\n\n\n

    Type \u201cRichAds\u201d in the search bar and depending on the type of traffic choose either push or pops.<\/p>\n\n\n

    \n
    \"Choose<\/figure>\n<\/div>\n\n\n

    3. Save changes<\/h4>\n\n\n\n

    After making your choice, save your changes by clicking \u201cNext\u201d.<\/p>\n\n\n\n

    And that\u2019s about it. The traffic source has been added to the tracker. Now all you need to do is join an affiliate program, add offers and set up the postback. Moving on to the next stages!<\/strong><\/p>\n\n\n\n

    Step 2: Connecting the affiliate network to Voluum tracker <\/h3>\n\n\n\n

    Let\u2019s start with connecting the ad network. Voluum is integrated with many affiliate networks, so you can find most of them in the list of templates.<\/p>\n\n\n\n

    1. Create new \u201cAffiliate network\u201d template<\/h4>\n\n\n\n

    Click on the tab “Affiliate networks” which can be found in the top panel of the screen. Then click the green “Create” button and in the drop-down list, choose “Affiliate network”.<\/p>\n\n\n

    \n
    \"Add<\/figure>\n<\/div>\n\n\n

    2. Enter the name of the \u0421\u0420\u0410 network<\/h4>\n\n\n\n

    Type the affiliate network\u2019s name in the search bar and pick a template. For our example, we added AdCombo.<\/p>\n\n\n

    \n
    \"Enter<\/figure>\n<\/div>\n\n\n

    3. Save changes<\/h4>\n\n\n\n

    After that, click \u201cNext\u201d \u2013 the affiliate network has been connected.<\/p>\n\n\n\n

    Step 3: Setting up the offer for tracking<\/h3>\n\n\n\n

    The next step is setting up the offer. To connect an offer, you need to:<\/p>\n\n\n\n

    1. Go to the \u201cOffers\u201d tab in Voluum.<\/h4>\n\n\n\n

    In the tab click “Create” and choose the “Offer” option.<\/p>\n\n\n\n

    \"Add<\/figure>\n\n\n\n

    Look for the \u201cOffers\u201d tab in the upper menu.<\/em><\/p>\n\n\n\n

    2. Add info of the offer<\/h4>\n\n\n\n

    After that, a window for setting up the offer will pop up. Type the affiliate network name and choose the needed among the \u201cAffiliate network\u201d list that will drop. The menu will include all APs that have been added to the tracker. Then enter the name of the offer.<\/p>\n\n\n\n

    3. Add the URL address of the offer<\/h4>\n\n\n\n

    In the field “Offer URL” insert the URL address of the offer.  If you\u2019ve already integrated the affiliate network, the data will appear automatically. Then if everything’s put correctly – press “Save”.<\/p>\n\n\n\n

    \"Specify<\/figure>\n\n\n\n

    Step 4: \u0421reating a tracking campaign in Voluum<\/h3>\n\n\n\n

    You have already connected all the main sources of information to the tracker, it remains only to combine them into a campaign. For this you need to:<\/p>\n\n\n\n

    1. Find the “Campaigns” tab<\/h4>\n\n\n\n

    It is in the top right menu.<\/p>\n\n\n\n

    \"Add<\/figure>\n\n\n\n

    2. Add new campaign<\/h4>\n\n\n\n

    Click the green button “Create” and in the drop-down menu choose “Campaign”.<\/p>\n\n\n

    \n
    \"Create<\/figure>\n<\/div>\n\n\n

    3. Pick a campaign creation form<\/h4>\n\n\n\n

    Next, you need to pick the “type” of the campaign, it will determine how flexible your targeting settings will be. In most cases, the “Simple form” will suffice.<\/p>\n\n\n

    \n
    \"Choose<\/figure>\n<\/div>\n\n\n

    4. Set the traffic source<\/h4>\n\n\n\n

    In the drop-down list of picking a traffic source choose the needed. In our case, it\u2019ll be either \u201cRichAds Push\u201d or \u201cRichAds Pops\u201d.<\/p>\n\n\n

    \n
    \"Choose<\/figure>\n<\/div>\n\n\n

    5. Set transition type and choose the offer<\/h4>\n\n\n\n

    Choose \u201cRedirect\u201d in \u201cTransition between ad and campaign funnel\u201d and also \u201cOffers only\u201d in \u201cPath Destination\u201d. In the \u201cOffers\u201d menu, choose the offer you connected in the article\u2019s previous section.<\/p>\n\n\n

    \n
    \"Set<\/figure>\n<\/div>\n\n\n

    6. Copy the URL address<\/h4>\n\n\n\n

    Next, the Tracking & Automizer window will open. All you need to do here is copy the URL, click \u201cDone\u201d.<\/p>\n\n\n

    \n
    \"Copy<\/a>
    Click on the photo to enlarge it<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

    7. Paste the URL in RichAds<\/h4>\n\n\n\n

    Insert the URL address you just have got into the “Destination URL” at RichAds.<\/p>\n\n\n\n

    \"Add<\/figure>\n\n\n\n

    How to add an offer if the affiliate network isn\u2019t integrated?<\/h3>\n\n\n\n

    In the following, we will tell you how to add an offer to Voluum if the affiliate network is not integrated.<\/p>\n\n\n\n

    1. Get \u201c{clickid}\u201d token<\/h4>\n\n\n\n

    Ask AP managers to provide you with the \u201c{clickid}\u201d token for your offer.<\/p>\n\n\n\n

    2. Add the \u201c{clickid}\u201d token to your offer URL<\/h4>\n\n\n\n

    For example, if your offer looks like https:\/\/my_offer.com<\/strong> and the affiliate program is using the \u201cS2\u201d parameter to transfer data, the URL needs to look like this: https:\/\/my_offer.com?s2={clickid}<\/strong>.<\/p>\n\n\n\n

    In other words, you need to enter the \u201c?<\/strong>\u201d symbol, the affiliate network\u2019s data and the \u201c={clickid}<\/strong>\u201d line.<\/p>\n\n\n\n

    3. Enter the offer and just added affiliate network info<\/h4>\n\n\n\n

    The offer URL with “clickid” token just added the affiliate network, which will be shown in the drop-down list. Choose an affiliate network from the \u201cAffiliate network\u201d list that will drop. The menu will include all APs that have been added to the tracker. After that, click \u201cSave\u201d.<\/p>\n\n\n

    \n
    \"Set<\/a>
    Click on the photo to enlarge it<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

    What benefits does a postback integration give at RichAds?<\/h2>\n\n\n\n

    Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.<\/p>\n\n\n\n

    With RichAds connected to postback you get access to:<\/p>\n\n\n\n

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    1. TargetCPA mode<\/strong>
      Launching campaigns in       TargetCPA<\/a> mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.<\/li>\n\n\n\n
    2. Set up Automated rules for your ad campaign
      <\/strong>With the help of       Automated rules<\/a> you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.<\/li>\n\n\n\n
    3. Set up Micro bidding for your ad campaign
      <\/strong>The       Micro bidding<\/a> feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.<\/li>\n\n\n\n
    4. Thorough assistance from RichAds\u2019 managers<\/strong>
      If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.<\/li>\n<\/ol>\n\n\n\n

      If you want to get similar detailed guides on connecting other trackers, then check our tag \u201cAffiliate tracking tutorials<\/a>\u201c!<\/p>\n\n\n\n

      Step by step video on how to set up S2S Postback<\/h2>\n\n\n\n

      At RichAds’ YouTube channel<\/a> you can find a lot educational and guiding materials for affiliate marketers. We constantly share videos on different topics and share unique expertise on advertising, ad formats, GEOs, verticals, etc.<\/p>\n\n\n\n

      In the video below we’ve asked a Voluum tracker representative to demonstrate the tool setting up. Check the video for a more detailed look-over on how to set up a S2S postback with Voluum!<\/p>\n\n\n\n

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