{"id":271,"date":"2025-03-04T15:07:00","date_gmt":"2025-03-04T12:07:00","guid":{"rendered":"https:\/\/richpush.co\/blog\/?p=271"},"modified":"2025-06-10T17:11:07","modified_gmt":"2025-06-10T14:11:07","slug":"new-format-of-blacklists-whitelists","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/new-format-of-blacklists-whitelists\/","title":{"rendered":"How to use Black and White lists. Step-by-Step Guide"},"content":{"rendered":"\n<p id=\"block-2806160b-0688-4259-acd7-5b6d7d030c8b\">To solve the problem you can sort out traffic sources. Traffic sorting saves the marketer\u2019s budget and reduces conversion costs by 2 times.<\/p>\n\n\n\n<p id=\"block-43db8160-1f40-4109-80a3-c5e3e51a3efe\"><strong>Black and white lists <\/strong>allow:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>to block not converting or expensive sources;<\/li>\n\n\n\n<li>to buy traffic at the desired price only from platforms that have the highest CR and your target audience.<\/li>\n<\/ul>\n\n\n\n<p>The detailed guide on working with this format at <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds network\">RichAds network<\/a> will help you to understand the lists operation algorithm and to set up campaign optimization. This way you\u2019ll get more targeted traffic.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"pqNTQR6XSA\"><a href=\"https:\/\/richads.com\/blog\/tutorial-how-to-optimize-successful-push-campaign\/\" aria-label=\"Tutorial: How to Optimize Push Ad Campaigns\">Tutorial: How to Optimize Push Ad Campaigns<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Tutorial: How to Optimize Push Ad Campaigns&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/tutorial-how-to-optimize-successful-push-campaign\/embed\/#?secret=fAtahviv0B#?secret=pqNTQR6XSA\" data-secret=\"pqNTQR6XSA\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"block-f2dfa00d-edbf-4a63-b201-1d1784da88d7\">Traffic sources at RichAds<\/h2>\n\n\n\n<p id=\"block-09cf3e96-a6e3-49fc-a4ad-e85d11cd2d42\">Traffic sources can be divided into three groups:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>subscriber lists,<\/strong><\/li>\n\n\n\n<li><strong>publishers,<\/strong><\/li>\n\n\n\n<li><strong>and sites.<\/strong><\/li>\n<\/ul>\n\n\n\n<p id=\"block-bf4cf19e-c5a4-4230-af0e-7434b72da302\">Basicall\u0443, Sublists are the largest group of sources. They consist of different Publishers, which in their turn consist of Websites.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Traffic-sources-structure-at-RichAds-ad-network.png\" alt=\"\" class=\"wp-image-66309\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Traffic-sources-structure-at-RichAds-ad-network.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Traffic-sources-structure-at-RichAds-ad-network-300x90.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Traffic-sources-structure-at-RichAds-ad-network-768x230.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-25c0872e-92f9-4922-bdab-58d5ccf6cdb3\">How do they look on the platform?<\/h3>\n\n\n\n<ol id=\"block-1b7fc3d7-8aa5-4874-bf11-eacaf94109e0\" class=\"wp-block-list\">\n<li>Subscriber lists (also known as \u201csublists\u201d) can be found in the \u201cSources\u201d field. They consist of 4 numbers.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\" id=\"block-06dc992e-4bc5-49bf-ae5f-6f37af5201ea\"><img decoding=\"async\" width=\"758\" height=\"369\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_24-2.png\" alt=\"\" class=\"wp-image-30749\" style=\"aspect-ratio:2.0541516245487363;width:721px;height:auto\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_24-2.png 758w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_24-2-300x146.png 300w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/figure>\n<\/div>\n\n\n<ol start=\"2\" id=\"block-4b0bd2c7-6838-40f0-af82-22125c3cabbe\" class=\"wp-block-list\">\n<li>Publishers and sites IDs can be found in your tracker, or you can ask manager to send them to you as a white\/black list. They consist of 32 letters and numbers and look identical:<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\" id=\"block-04f844fe-54a3-4e73-b171-8fc5324d9a59\"><img decoding=\"async\" width=\"748\" height=\"312\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_321-3.png\" alt=\"\" class=\"wp-image-30752\" style=\"width:786px;height:auto\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_321-3.png 748w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_321-3-300x125.png 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/figure>\n<\/div>\n\n<div id=\"richads-button-block_8be4eadb2214dcf68aa07216921ff918\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ad campaigns on quality traffic at RichAds!\">\n                Launch ad campaigns on quality traffic at RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"block-08bdff80-c446-4c69-8b60-19e46509350b\">Black lists vs white lists: setting up which will bring better results?<\/h2>\n\n\n\n<p>Before we get down to the instruction on working with black and white lists, let\u2019s define the notions and understand how they differ.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/what-is\/blacklist-nbsp\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Blacklists\">Blacklists<\/a> (also known as &#8220;blocklists&#8221; at RichAds) allow removing sources that do not convert.<\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/what-is\/whitelist\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Whitelists\">Whitelists<\/a> show your offers only to publishers and sites you\u2019ve chosen.<\/li>\n<\/ul>\n\n\n\n<p class=\"single-info-blue\" id=\"block-a24fc13c-9bbc-48f8-9d53-a43e3d6398c3\"><strong>Important<\/strong>: When you use <strong>white lists for push ads<\/strong>, you get users only from a certain publisher or specific website. Our subscriber base is updated by 10-14% each week and by 50% each month. This restriction means that you will miss a lot of new users. When it comes to blacklists, there are no cons in the usage at all.&nbsp;<br>This pecularity doesn&#8217;t apply to other formats (<strong>direct click, pops, and in-page push<\/strong>), only to push ads. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-8ba9e147-0f0b-4ee2-95ab-92b4cee5bdd3\">Guide on whitelists for subscriber lists <\/h3>\n\n\n\n<p id=\"block-51d3c47a-a70a-4819-a933-3814187811c3\">To add a white list on sublists, you just need to select the desired groups in the \u201csources\u201d field, without adding them to the white\/black list fields:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\" id=\"block-14c762b9-d337-439c-a219-2266d3d4c3b6\"><img decoding=\"async\" width=\"752\" height=\"440\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_228-2.png\" alt=\"\" class=\"wp-image-30754\" style=\"width:759px;height:auto\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_228-2.png 752w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_228-2-300x176.png 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/figure>\n<\/div>\n\n\n<p id=\"block-71a9f905-e4a8-4379-970e-9516418802ad\">It is better to start with <a href=\"https:\/\/richads.com\/blog\/where-to-find-push-traffic-of-the-highest-quality\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Premium traffic sources\">Premium traffic sources<\/a>, they guarantee to bring you good results and conversions. Also, it&#8217;s crucial to know that you can&#8217;t add a sublist to blacklist, you can just turn it off if you don&#8217;t want to get traffic from it.<\/p>\n\n\n\n<p>Obviously, you can make blacklist on smaller entities such as publishers and sites, let&#8217;s find out how to do it below!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"XgSaUPSoDr\"><a href=\"https:\/\/richads.com\/blog\/new-features-at-richads-multiformat-and-optimizer-update\/\" aria-label=\"New Features at RichAds: Multiformat and Optimizer update\">New Features at RichAds: Multiformat and Optimizer update<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;New Features at RichAds: Multiformat and Optimizer update&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/new-features-at-richads-multiformat-and-optimizer-update\/embed\/#?secret=G1LnezR92K#?secret=XgSaUPSoDr\" data-secret=\"XgSaUPSoDr\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Guide on white\/black lists for publishers and sites<\/h3>\n\n\n\n<p>1. Choose the desired sublists for creating a white\/black list for publishers and sites. It&#8217;s vital to choose the desired sublists as they&#8217;re the largest groups of sources that include smaller entities, so it&#8217;s impossible to create black and whitelists for publishers or sites without them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\" id=\"block-fd695982-71b8-4ce0-acd3-b730be6a4b63\"><img decoding=\"async\" width=\"737\" height=\"514\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_312-2.png\" alt=\"\" class=\"wp-image-30757\" style=\"aspect-ratio:1.432642487046632;width:670px;height:auto\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_312-2.png 737w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_312-2-300x209.png 300w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/figure>\n<\/div>\n\n\n<p id=\"block-c7bc4500-bc39-4db7-a4e4-ce51a4ceabd7\">2. Choose the type of traffic sorting you\u2019d like to use.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\" id=\"block-e725f57b-22eb-44c0-9a1a-a76eaaf51095\"><img decoding=\"async\" width=\"733\" height=\"304\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_361-1.png\" alt=\"\" class=\"wp-image-30755\" style=\"aspect-ratio:2.412280701754386;width:733px;height:auto\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_361-1.png 733w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_361-1-300x124.png 300w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/figure>\n<\/div>\n\n\n<p id=\"block-b386dd4d-71fc-4f64-87a2-66ed3b18986a\">3. Create black and white lists for your campaign.<\/p>\n\n\n\n<p id=\"block-b386dd4d-71fc-4f64-87a2-66ed3b18986a\">You just need to add the source ID (32-digit code) in the format 1 line \u2013 1 source, without additional characters and spaces. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\" id=\"block-b0196c5e-5e07-4616-b004-c85fc65ef719\"><img decoding=\"async\" width=\"774\" height=\"383\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_253-2.png\" alt=\"\" class=\"wp-image-30756\" style=\"aspect-ratio:2.024390243902439;width:787px;height:auto\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_253-2.png 774w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_253-2-300x148.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Screenshot_253-2-768x380.png 768w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/figure>\n<\/div>\n\n\n<p>You can create black and white lists yourself or ask your manager at RichAds to provide white and black lists for your offer and GEO.<\/p>\n\n\n<div id=\"richads-button-block_8be4eadb2214dcf68aa07216921ff918\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ad campaigns on quality traffic at RichAds!\">\n                Launch ad campaigns on quality traffic at RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"block-9e71d18d-f364-4962-8d2b-7ed9dd0ec6cf\">How whitelists\/blacklists help other optimization features?<\/h2>\n\n\n\n<p>In addition to white and blacklists, there are various tools for campaign optimization at RichAds. We\u2019ll have a closer look at each feature that can help you save time and money below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/richads.com\/blog\/performance-mode-feature-get-the-most-converting-traffic-weekly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Performance Mode\">Performance Mode<\/a><\/h3>\n\n\n\n<p>An automatic optimization flow that adds fresh whitelists to advertisers&#8217; campaigns on a weekly basis. The algorithm determines the best performing sources by itself, comparing various parameters to other promotions completed on the platform. Eventually, sufficiently reducing the time needed to optimize the traffic sources pays out with Performance Mode in double as utilising whitlists can bring up to 50% higher CR!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Z5Bqj6KVVO\"><a href=\"https:\/\/richads.com\/blog\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\/\" aria-label=\"How to increase CR and reduce CPA with Performance mode\">How to increase CR and reduce CPA with Performance mode<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to increase CR and reduce CPA with Performance mode&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\/embed\/#?secret=hujwSnDBSD#?secret=Z5Bqj6KVVO\" data-secret=\"Z5Bqj6KVVO\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/richads.com\/blog\/target-cpa-2-0\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Target CPA\">Target CPA<\/a><\/h3>\n\n\n\n<p>If you\u2019ve ever dreamt about automatic campaign optimization without any actions from your side, it\u2019s possible to say that your dream has just come true! Target CPA allows you to minimize efforts on optimization and just enjoy the process.<\/p>\n\n\n\n<p>To make the algorithm work, you only need to specify the desired CPA, add your creatives, and set up the necessary targeting. All the rest will be done by the system \u2014 it will select the best bid, add irrelevant sources to the blacklist, and also set up micro bidding for you.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"iaixwRsPAR\"><a href=\"https:\/\/richads.com\/blog\/boost-your-in-page-push-campaigns-with-target-cpa-at-richads\/\" aria-label=\"Boost your In-Page Push campaigns with Target CPA at RichAds!\">Boost your In-Page Push campaigns with Target CPA at RichAds!<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Boost your In-Page Push campaigns with Target CPA at RichAds!&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/boost-your-in-page-push-campaigns-with-target-cpa-at-richads\/embed\/#?secret=fWphRGtwyl#?secret=iaixwRsPAR\" data-secret=\"iaixwRsPAR\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Automated rules<\/h3>\n\n\n\n<p>This feature also simplifies campaign management and saves you time. Automated rules allow you to <a href=\"https:\/\/richads.com\/blog\/automated-rules-media-buyers-superpower\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"create automatic settings\">create automatic settings<\/a> for black or whitelists by 7 parameters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>publisher,<\/li>\n\n\n\n<li>website,<\/li>\n\n\n\n<li>OS,<\/li>\n\n\n\n<li>creatives,<\/li>\n\n\n\n<li>browsers,<\/li>\n\n\n\n<li>devices,<\/li>\n\n\n\n<li>campaigns.<\/li>\n<\/ul>\n\n\n\n<p>The rules can be set if you have set up the postback and conversion tracking. Basically, this function is used to automatically add publishers or sites to the blacklist if the conversion price is higher than the desired one, or there are no conversions at all (provided that the source spent more than one conversion price).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ZhjmFci1i4\"><a href=\"https:\/\/richads.com\/blog\/how-to-set-up-automated-rules-2-strategies-to-boost-your-revenue\/\" aria-label=\"How to set up Automated rules: 2 strategies to boost your revenue\">How to set up Automated rules: 2 strategies to boost your revenue<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to set up Automated rules: 2 strategies to boost your revenue&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-set-up-automated-rules-2-strategies-to-boost-your-revenue\/embed\/#?secret=IbqK6ssCpM#?secret=ZhjmFci1i4\" data-secret=\"ZhjmFci1i4\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Micro bidding<\/h3>\n\n\n\n<p>Micro bidding allows to set different bids for several parameters within the same campaign.<\/p>\n\n\n\n<p>There are now 13 parameters available in RichAds that can be combined with each other.<\/p>\n\n\n\n<p>It is better to set up micro bidding for sources, operating systems and creatives.<\/p>\n\n\n\n<p class=\"single-info-blue\"><strong>Important<\/strong>: We highly recommend raising and lowering bids for certain sources or parameters gradually and monitore the results. You can read more about this feature <a href=\"https:\/\/richads.com\/blog\/tutorial-how-to-optimize-successful-push-campaign\/#10._optimize_push_campaign_with_micro_bidding%C2%A0\" aria-label=\"here\">here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Ixdpjuegqd\"><a href=\"https:\/\/richads.com\/blog\/new-feature-at-richpush-micro-biding\/\" aria-label=\"How to make the most from Micro Bidding feature\">How to make the most from Micro Bidding feature<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to make the most from Micro Bidding feature&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/new-feature-at-richpush-micro-biding\/embed\/#?secret=HTgfSmTNX3#?secret=Ixdpjuegqd\" data-secret=\"Ixdpjuegqd\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Optimization is the key to a successfully converting campaign. If you use the same lists of sources without reviewing them regularly, the statistics and the results will only worsen.<\/p>\n\n\n\n<p>We recommend checking the effectiveness of traffic sources and updating black and whitelists timely as it will improve the CR and main parameters of your campaigns.<\/p>\n\n\n\n<p>Optimize your campaigns and get profit with <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a>!<\/p>\n\n\n<div id=\"richads-button-block_8be4eadb2214dcf68aa07216921ff918\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ad campaigns on quality traffic at RichAds!\">\n                Launch ad campaigns on quality traffic at RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"5vHRnZUnSo\"><a href=\"https:\/\/richads.com\/blog\/richads-updates-new-filters-for-sources-at-optimizer\/\" aria-label=\"RichAds updates: new filters for sources at Optimizer\">RichAds updates: new filters for sources at Optimizer<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;RichAds updates: new filters for sources at Optimizer&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/richads-updates-new-filters-for-sources-at-optimizer\/embed\/#?secret=J1A2ZiVIt5#?secret=5vHRnZUnSo\" data-secret=\"5vHRnZUnSo\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>To solve the problem you can sort out traffic sources. Traffic sorting saves the marketer\u2019s budget and reduces conversion costs by 2 times. Black and white lists allow: The detailed guide on working with this format at RichAds network will help you to understand the lists operation algorithm and to set up campaign optimization. This [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":30726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[155,161,1009],"tags":[157,648,1013],"class_list":["post-271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-network","category-lead-generation","category-richads-features","tag-ad-network","tag-optimization","tag-richads-features"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to save budget with Blacklists and Whitelists &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Black and white lists allow to block not converting or expensive sources. 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