{"id":29246,"date":"2022-06-03T12:44:47","date_gmt":"2022-06-03T09:44:47","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=29246"},"modified":"2024-03-05T17:50:57","modified_gmt":"2024-03-05T14:50:57","slug":"interview-valentin-darechkin-2022","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/interview-valentin-darechkin-2022\/","title":{"rendered":"2022 iGaming Insights With Valentin Darechkin From RevenueLab"},"content":{"rendered":"\n

1. Hey, Valentin! Thank you for agreeing to share iGaming industry<\/a> insights with our readers. Tell us a little about how your journey began and how you got into the sphere in the first place.<\/strong><\/h2>\n\n\n\n
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Hey there! First off, a big thanks for inviting me. It\u2019s a real honour for me!<\/p>\n\n\n\n

If we talk about the affiliate marketing industry, I found myself involved with it completely by accident (like many). An entrepreneur friend of mine launched a teaser traffic monetization project and invited me to join his team. The team was tiny, and I was responsible for almost everything: negotiating with advertisers and publishers, marketing, and product matters.<\/p>\n\n\n\n

On the one hand, it was a bit chaotic and lacked structure. Still, on the other hand, it gave me invaluable experience in quickly adapting to my environment and the challenges the market posed. In just over three years, we had become one of the largest advertising networks in the CIS market. I was responsible for account matters, interacting with advertisers and also marketing.<\/p>\n<\/blockquote>\n\n\n\n

2<\/strong>. iGaming 10 years ago and today: what are the key differences? Any global changes?<\/strong><\/h2>\n\n\n\n
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1. The main one is the market gradually becoming legal. The number of local licenses is increasing, as is that of state regulators and other monitoring bodies that are rapidly closing the technological gap between themselves and advertisers and publishers. And that means they are becoming that much better at dealing with grey-hat advertisers and affiliates. Competition for the attention of users is simply insane. <\/p>\n\n\n\n

2. All this is one of the main reasons for the next global change that I would like to mention \u2013 the market entry threshold. When I embarked on my affiliate marketing journey, literally anyone with at least some starting capital could join the industry. It could be something as little as $100. The current reality is that beginner affiliates and SEO specialists are immediately forced to compete with companies and teams whose monthly turnovers reach millions of dollars.<\/p>\n\n\n\n

3. And this is where the 3rd crucial factor comes into play \u2013 traffic sources are allocating increasingly more funds to moderate and monitor ad content. It is almost impossible to consistently get traffic to iGaming offers from typical sources like Facebook or Instagram in today’s age. Many teams have long stopped trying to swim against the moderation tide in these sources and prefer just to wait out the storms when they happen.<\/p>\n\n\n\n

This all leads to more traditional traffic sources, like ad networks, becoming more popular. A simple tech flow, loyal moderation, and cheap traffic make them an exceptionally tasty choice for affiliates, regardless of niche.<\/p>\n<\/blockquote>\n\n\n\n

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Best Gambling creatives examples in 2024<\/a><\/blockquote>