{"id":298,"date":"2025-02-28T14:05:00","date_gmt":"2025-02-28T11:05:00","guid":{"rendered":"https:\/\/richpush.co\/blog\/?p=298"},"modified":"2025-06-05T16:02:41","modified_gmt":"2025-06-05T13:02:41","slug":"target-cpa-2-0","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/target-cpa-2-0\/","title":{"rendered":"Target CPA 2.0: Automate Optimization and Get Fast Conversions"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What is Target CPA?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Target CPA automatically identifies the traffic sources that convert the best and prioritises them by adjusting bidding for particular options. The algorithm is set to search only for the sources where the eventual cost is within the target CPA goal, also featuring the minimum amount of conversions needed to keep advertising. Therefore, the cost per conversion goes down, and the campaign receives more conversions at the targeted price.<\/p>\n\n\n<div id=\"richads-button-block_354d108b852ca597ded820e36b8a3e3f\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ad campaigns in Target CPA mode at RichAds!\">\n                Launch ad campaigns in Target CPA mode at RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Target CPA works at RichAds<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The algorithm of the feature consists of 2 phases:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>warm_up<\/li>\n\n\n\n<li>launched<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">In the first stage (<strong>warm_up<\/strong>) the algorithm evenly buys up traffic and removes non-converting or too expensive sources by putting them in <a href=\"https:\/\/richads.com\/blog\/what-is\/blacklist-nbsp\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"blacklists\">blacklists<\/a>. After a campaign has spent enough money, it is put into <strong>launched <\/strong>mode. At this stage, the algorithm selects the optimal bids to get conversions at the target price. Set target CPA and see how it would work for your advertising campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"qVGRaDefXu\"><a href=\"https:\/\/richads.com\/blog\/new-feature-at-richpush-micro-biding\/\" aria-label=\"How to make the most from Micro Bidding feature\">How to make the most from Micro Bidding feature<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to make the most from Micro Bidding feature&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/new-feature-at-richpush-micro-biding\/embed\/#?secret=roksHAZIll#?secret=qVGRaDefXu\" data-secret=\"qVGRaDefXu\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What are the benefits of Target CPA for advertisers?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The algorithm automatically:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sets up the best start-up sources to get the first conversions quickly;<\/li>\n\n\n\n<li>filters non-converting sources;<\/li>\n\n\n\n<li>selects the best bids to get conversions at the target price.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to set up and optimize campaigns with Target CPA?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Set up conversion tracking and get the first test conversion.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By the <a href=\"https:\/\/my.richads.com\/tracking\/setup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Tracking\">Tracking<\/a> tab you can find how to set up conversion tracking at RichAds, while you can also check out the <a href=\"https:\/\/richads.com\/blog\/review-of-trackers-integrated-with-richpush\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"full list of available tracking solutions\">full list of available tracking solutions<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1191\" height=\"544\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/07\/How-to-set-up-Target-CPA-at-RichAds.jpg\" alt=\"\" class=\"wp-image-66080\" style=\"width:1098px;height:510px\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/07\/How-to-set-up-Target-CPA-at-RichAds.jpg 1191w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/07\/How-to-set-up-Target-CPA-at-RichAds-300x137.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/07\/How-to-set-up-Target-CPA-at-RichAds-1024x468.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/07\/How-to-set-up-Target-CPA-at-RichAds-768x351.jpg 768w\" sizes=\"(max-width: 1191px) 100vw, 1191px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Choose Target CPA as an optimization strategy.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After connecting a tracker and testing it accurately attributes data coming from RichAds, launching in the Target CPA mode will become available in ad campaigns&#8217; editing interface.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"974\" height=\"298\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot_329.png\" alt=\"\" class=\"wp-image-57550\" style=\"width:857px;height:257px\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot_329.png 974w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot_329-300x92.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot_329-768x235.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/><\/figure>\n\n\n<div id=\"richads-button-block_354d108b852ca597ded820e36b8a3e3f\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ad campaigns in Target CPA mode at RichAds!\">\n                Launch ad campaigns in Target CPA mode at RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Adjust basic targeting<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specify your targeted country and choose the device, we recommend not to focus on both mobile and desktop within one campaign, as the bids are different for mobile and desktop devices.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"992\" height=\"661\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/07\/Target-CPA-basic-parameters-at-RichAds.jpg\" alt=\"\" class=\"wp-image-66081\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/07\/Target-CPA-basic-parameters-at-RichAds.jpg 992w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/07\/Target-CPA-basic-parameters-at-RichAds-300x200.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/07\/Target-CPA-basic-parameters-at-RichAds-768x512.jpg 768w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Set up Target CPA.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specify the preferred price for conversion, so the algorithm will rely on which to adjust bidding and blacklisting traffic sources. Note that, the CPA goal is limited by $50.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1147\" height=\"359\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot_5.jpg\" alt=\"\" class=\"wp-image-21349\" style=\"width:860px;height:269px\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot_5.jpg 1147w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot_5-300x94.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot_5-1024x321.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot_5-768x240.jpg 768w\" sizes=\"(max-width: 1147px) 100vw, 1147px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Set up a daily budget.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The daily budget must not be lower than $50, while it&#8217;s recommended to keep it 10x of an expected conversion cost. Turning on the &#8216;ASAP&#8217; option would prioritise placing as soon as the adjusted bids are winning, resulting in potential traffic increase by 35%!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"926\" height=\"231\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot_333.png\" alt=\"\" class=\"wp-image-57552\" style=\"width:857px;height:224px\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot_333.png 926w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot_333-300x75.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot_333-768x192.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Set up advanced targeting.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There, you can set up targeting whatever you want by tecnical parameters, though we strongly do not recommend narrowing down parameters from the very beginning.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"935\" height=\"758\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot_331.png\" alt=\"\" class=\"wp-image-57551\" style=\"width:840px;height:638px\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot_331.png 935w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot_331-300x243.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot_331-768x623.png 768w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Target CPA is a great feature to automatically prioritise only profitable placements across traffic sources and reduce the conversion cost with the help with precise data attribution. For now, it&#8217;s available to start on push, in-page and popunder campaigns at RichAds, so it&#8217;s the time to experience it first-hand!<\/p>\n\n\n<div id=\"richads-button-block_354d108b852ca597ded820e36b8a3e3f\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ad campaigns in Target CPA mode at RichAds!\">\n                Launch ad campaigns in Target CPA mode at RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"DWRWM2dCfs\"><a href=\"https:\/\/richads.com\/blog\/boost-your-in-page-push-campaigns-with-target-cpa-at-richads\/\" aria-label=\"Boost your In-Page Push campaigns with Target CPA at RichAds!\">Boost your In-Page Push campaigns with Target CPA at RichAds!<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Boost your In-Page Push campaigns with Target CPA at RichAds!&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/boost-your-in-page-push-campaigns-with-target-cpa-at-richads\/embed\/#?secret=9tQphbByQ9#?secret=DWRWM2dCfs\" data-secret=\"DWRWM2dCfs\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What is Target CPA? Target CPA automatically identifies the traffic sources that convert the best and prioritises them by adjusting bidding for particular options. The algorithm is set to search only for the sources where the eventual cost is within the target CPA goal, also featuring the minimum amount of conversions needed to keep advertising. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":21351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[161,1009,18],"tags":[648,1013,487],"class_list":["post-298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","category-richads-features","category-richads-updates","tag-optimization","tag-richads-features","tag-target-cpa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Target CPA and how to get fast conversions using it? &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Target CPA is a feature that automatically selects the optimal bids to get conversions at the target price. In this article you will find how to set target CPA at RichAds and make a profit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/target-cpa-2-0\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Target CPA and how to get fast conversions using it? &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"Target CPA is a feature that automatically selects the optimal bids to get conversions at the target price. In this article you will find how to set target CPA at RichAds and make a profit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/richads.com\/blog\/target-cpa-2-0\/\" \/>\n<meta property=\"og:site_name\" content=\"RichAds Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/richadscom\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-28T11:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T13:02:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/04\/Target-CPA-NEW-2x-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"968\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Darya Garbuzova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darya Garbuzova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/target-cpa-2-0\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/target-cpa-2-0\\\/\"},\"author\":{\"name\":\"Darya Garbuzova\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/3fd7bf2bfc2ff47b1df52e10af71170b\"},\"headline\":\"Target CPA 2.0: Automate Optimization and Get Fast Conversions\",\"datePublished\":\"2025-02-28T11:05:00+00:00\",\"dateModified\":\"2025-06-05T13:02:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/target-cpa-2-0\\\/\"},\"wordCount\":654,\"commentCount\":0,\"publisher\":{\"@id\":\"\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/target-cpa-2-0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Target-CPA-NEW-2x-4.png\",\"keywords\":[\"optimization\",\"RichAds features\",\"target cpa\"],\"articleSection\":[\"lead generation\",\"RichAds features\",\"RichAds updates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/target-cpa-2-0\\\/\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/target-cpa-2-0\\\/\",\"name\":\"What is Target CPA and how to get fast conversions using it? &#8212; RichAds Blog\",\"isPartOf\":{\"@id\":\"\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/target-cpa-2-0\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/target-cpa-2-0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Target-CPA-NEW-2x-4.png\",\"datePublished\":\"2025-02-28T11:05:00+00:00\",\"dateModified\":\"2025-06-05T13:02:41+00:00\",\"description\":\"Target CPA is a feature that automatically selects the optimal bids to get conversions at the target price. In this article you will find how to set target CPA at RichAds and make a profit.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/target-cpa-2-0\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/richads.com\\\/blog\\\/target-cpa-2-0\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/target-cpa-2-0\\\/#primaryimage\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Target-CPA-NEW-2x-4.png\",\"contentUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Target-CPA-NEW-2x-4.png\",\"width\":1440,\"height\":968},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/target-cpa-2-0\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/richads.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Target CPA 2.0: Automate Optimization and Get Fast Conversions\"}]},{\"@type\":\"WebSite\",\"@id\":\"\\\/#website\",\"url\":\"\\\/\",\"name\":\"RichAds Blog\",\"description\":\"All trends, tips, and e-books for advertisers and affiliate marketers\",\"publisher\":{\"@id\":\"\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"\\\/#organization\",\"name\":\"RichAds Blog\",\"url\":\"\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"RichAds Blog\"},\"image\":{\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/richadscom\"]},{\"@type\":\"Person\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/3fd7bf2bfc2ff47b1df52e10af71170b\",\"name\":\"Darya Garbuzova\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7f43371016b9e3798ec374c7e4aeb2360198416ba88289d5324be95600ab2e49?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7f43371016b9e3798ec374c7e4aeb2360198416ba88289d5324be95600ab2e49?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7f43371016b9e3798ec374c7e4aeb2360198416ba88289d5324be95600ab2e49?s=96&d=mm&r=g\",\"caption\":\"Darya Garbuzova\"},\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/author\\\/darya-garbuzova\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Target CPA and how to get fast conversions using it? &#8212; RichAds Blog","description":"Target CPA is a feature that automatically selects the optimal bids to get conversions at the target price. In this article you will find how to set target CPA at RichAds and make a profit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/richads.com\/blog\/target-cpa-2-0\/","og_locale":"en_US","og_type":"article","og_title":"What is Target CPA and how to get fast conversions using it? &#8212; RichAds Blog","og_description":"Target CPA is a feature that automatically selects the optimal bids to get conversions at the target price. In this article you will find how to set target CPA at RichAds and make a profit.","og_url":"https:\/\/richads.com\/blog\/target-cpa-2-0\/","og_site_name":"RichAds Blog","article_publisher":"https:\/\/www.facebook.com\/richadscom","article_published_time":"2025-02-28T11:05:00+00:00","article_modified_time":"2025-06-05T13:02:41+00:00","og_image":[{"width":1440,"height":968,"url":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/04\/Target-CPA-NEW-2x-4.png","type":"image\/png"}],"author":"Darya Garbuzova","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Darya Garbuzova","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/richads.com\/blog\/target-cpa-2-0\/#article","isPartOf":{"@id":"https:\/\/richads.com\/blog\/target-cpa-2-0\/"},"author":{"name":"Darya Garbuzova","@id":"\/#\/schema\/person\/3fd7bf2bfc2ff47b1df52e10af71170b"},"headline":"Target CPA 2.0: Automate Optimization and Get Fast Conversions","datePublished":"2025-02-28T11:05:00+00:00","dateModified":"2025-06-05T13:02:41+00:00","mainEntityOfPage":{"@id":"https:\/\/richads.com\/blog\/target-cpa-2-0\/"},"wordCount":654,"commentCount":0,"publisher":{"@id":"\/#organization"},"image":{"@id":"https:\/\/richads.com\/blog\/target-cpa-2-0\/#primaryimage"},"thumbnailUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/04\/Target-CPA-NEW-2x-4.png","keywords":["optimization","RichAds features","target cpa"],"articleSection":["lead generation","RichAds features","RichAds updates"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/richads.com\/blog\/target-cpa-2-0\/","url":"https:\/\/richads.com\/blog\/target-cpa-2-0\/","name":"What is Target CPA and how to get fast conversions using it? &#8212; RichAds Blog","isPartOf":{"@id":"\/#website"},"primaryImageOfPage":{"@id":"https:\/\/richads.com\/blog\/target-cpa-2-0\/#primaryimage"},"image":{"@id":"https:\/\/richads.com\/blog\/target-cpa-2-0\/#primaryimage"},"thumbnailUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/04\/Target-CPA-NEW-2x-4.png","datePublished":"2025-02-28T11:05:00+00:00","dateModified":"2025-06-05T13:02:41+00:00","description":"Target CPA is a feature that automatically selects the optimal bids to get conversions at the target price. In this article you will find how to set target CPA at RichAds and make a profit.","breadcrumb":{"@id":"https:\/\/richads.com\/blog\/target-cpa-2-0\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/richads.com\/blog\/target-cpa-2-0\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/richads.com\/blog\/target-cpa-2-0\/#primaryimage","url":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/04\/Target-CPA-NEW-2x-4.png","contentUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/04\/Target-CPA-NEW-2x-4.png","width":1440,"height":968},{"@type":"BreadcrumbList","@id":"https:\/\/richads.com\/blog\/target-cpa-2-0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/richads.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Target CPA 2.0: Automate Optimization and Get Fast Conversions"}]},{"@type":"WebSite","@id":"\/#website","url":"\/","name":"RichAds Blog","description":"All trends, tips, and e-books for advertisers and affiliate marketers","publisher":{"@id":"\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"\/#organization","name":"RichAds Blog","url":"\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"RichAds Blog"},"image":{"@id":"\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/richadscom"]},{"@type":"Person","@id":"\/#\/schema\/person\/3fd7bf2bfc2ff47b1df52e10af71170b","name":"Darya Garbuzova","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7f43371016b9e3798ec374c7e4aeb2360198416ba88289d5324be95600ab2e49?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7f43371016b9e3798ec374c7e4aeb2360198416ba88289d5324be95600ab2e49?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7f43371016b9e3798ec374c7e4aeb2360198416ba88289d5324be95600ab2e49?s=96&d=mm&r=g","caption":"Darya Garbuzova"},"url":"https:\/\/richads.com\/blog\/author\/darya-garbuzova\/"}]}},"lang":"en","translations":{"en":298,"ru":448},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/posts\/298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/comments?post=298"}],"version-history":[{"count":6,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/posts\/298\/revisions"}],"predecessor-version":[{"id":66094,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/posts\/298\/revisions\/66094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/media\/21351"}],"wp:attachment":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/media?parent=298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/categories?post=298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/tags?post=298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}