{"id":3099,"date":"2023-01-07T21:19:00","date_gmt":"2023-01-07T18:19:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=3099"},"modified":"2023-11-27T18:43:43","modified_gmt":"2023-11-27T15:43:43","slug":"5-reasons-why-you-should-launch-native-ad-campaign","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/5-reasons-why-you-should-launch-native-ad-campaign\/","title":{"rendered":"5 reasons: Why you should launch native ad campaign"},"content":{"rendered":"\n<p>Today we live in a world where advertising is everywhere. Each business owner or affiliate marketer is constantly searching for working and trendy ad formats. Intrusive options may bore users and look too aggressive.<\/p>\n\n\n\n<p>What to choose? For those who want not only to sell the product but also to build a brand, we recommend a native advertising format. Find 5 proofs why it works in our new article.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What are native ads?<\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/richads.com\/blog\/briefly-with-richads-start-with-native-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Native advertising\">Native advertising<\/a><\/strong> is a paid ad format that matches the form, quality, or function of the content they are put into.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/07\/1.png\" alt=\"Native ads\" class=\"wp-image-3102\" style=\"width:1024px;height:510px\"\/><\/figure>\n<\/div>\n\n\n<p><strong>Here are some native advertising examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recommendation Widgets;<\/li>\n\n\n\n<li>In-Feed Units;<\/li>\n\n\n\n<li>Promoted Listings;<\/li>\n\n\n\n<li>Display Ad With Native Elements;<\/li>\n\n\n\n<li>Custom formats.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/07\/2-1.png\" alt=\"\" class=\"wp-image-3135\" style=\"width:768px;height:275px\"\/><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-gray-color\"><em>Native advertising examples<br><\/em><\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">5 reasons to start running native ad campaigns&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Avoid banner blindness and ad blockers<\/h3>\n\n\n\n<p>Usually, people try to avoid any kind of banners in spite of their placement. Native banners are seen twice as much as standard banner ads. The organic look of native materials make a user-friendly environment that encourages website visitors to click ads more frequently.&nbsp;<\/p>\n\n\n\n<p>The most important advantage is that it\u2019s not perceived by users as a straight marketing tactic. That&#8217;s why website visitors are much more loyal to native content.&nbsp;<\/p>\n\n\n\n<p>Speaking about the correlation between ad blockers and different ad formats, native widgets are almost never blocked as it\u2019s accepted as a benefit for users.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/07\/3-1.png\" alt=\"\" class=\"wp-image-3134\" style=\"width:768px;height:458px\"\/><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><a href=\"https:\/\/www.sharethrough.com\/resources\/native-ads-vs-display-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Research shows\">Research shows<\/a>: <\/strong>people engage with native ads as frequently as with media materials.<\/p>\n<\/blockquote>\n\n\n\n<p>Native content is a part of the brand. That\u2019s why users don\u2019t treat it as an invader advertising content.<\/p>\n\n\n\n<p class=\"single-info-blue has-background\" style=\"background-color:#cdd7dc\">Read How to Promote Dating with Native Ads <a href=\"https:\/\/richads.com\/blog\/how-to-promote-dating-with-native-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"here.\">here.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Attract only relevant audience using a wide range of optimization options<\/h3>\n\n\n\n<p>Possibility to optimize native advertising campaigns makes them especially attractive for lots of affiliate marketers. Optimization allows upgrading your native campaigns to get as much profit as possible.<\/p>\n\n\n\n<p>In native campaigns, you can work with your creatives analyzing their performance and changing them after identifying the best converting option. Remember that creatives may burn out, so, it\u2019s important to change them regularly and prepare lots of different variants from the start.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>RichAds Expert\u2019s Tip:<\/strong> <br>Prepare up to 10 creatives for your native ad campaign. Creatives are very important for this ad type and even the most unexpected variant may play out. You can also request them from your manager at RichAds for free.<\/p>\n\n\n\n<p>Running native ads campaigns on <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> advertising platform you can do native ad campaign optimization according to different parameters. Flagship RichAds features will help to create <a href=\"https:\/\/richads.com\/blog\/automated-rules-media-buyers-superpower\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Automated Rules\">Automated Rules<\/a> for your campaigns, use black and white lists, and set up different bids for different parameters of one campaign.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Use native content to boost your ROI, increase impressions and CR (as compared with banner ads)<\/h3>\n\n\n\n<p>Native ad formats increase the user\u2019s credibility and brand awareness parameters. The fact that it\u2019s perceived as media content may skyrocket the ROI of your campaign. But remember, ROI depends on a lot of other factors as well \u2013 CPA network, creatives, landing page quality, scheduling, etc.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sharethrough.com\/resources\/in-feed-ads-vs-banner-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;Statistics show&lt;\/strong&gt;\"><strong>Statistics show<\/strong><\/a><strong>: <\/strong>Consumers looked at native ads 52% more frequently than display ads.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/07\/5.png\" alt=\"Native vs. banner ads\" class=\"wp-image-3110\" style=\"width:1024px;height:357px\"\/><\/figure>\n<\/div>\n\n\n<p>To get high ROI it\u2019s important to be sure that your ads are delivered to the right audience that&#8217;s why targeting plays such a significant role. RichAds advertising platform offers targeting options for native banners that perfectly fit even for the start: <strong>country<\/strong>, <strong>region<\/strong>, <strong>device<\/strong>, <strong>browser<\/strong>, <strong>browser<\/strong> <strong>language<\/strong>, <strong>OS<\/strong>, <strong>carrier<\/strong>, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Launch campaigns in almost all verticals and scale up easily with native ads<\/h3>\n\n\n\n<p>Native materials are a universal traffic type as it will bring profit almost in all niches. Thanks to the organic format of native content even advertising of nutra products will not look quite loathsome for users, increase click rate, and conversions.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"357\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/01\/6-1.png\" alt=\"\" class=\"wp-image-43067\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/01\/6-1.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/01\/6-1-300x105.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/01\/6-1-768x268.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Usually, native content shows steady and permanent results that\u2019s why it can be easily scaled up. If you see great results and high conversion rates, don\u2019t waste time and start scaling your campaign up to get even higher profit. You can increase your daily spend limits and continue testing.&nbsp;<\/p>\n\n\n\n<p>So, native ads become especially appealing not only for newbies but also for experienced experts who can deposit huge budgets to get successful results.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Don\u2019t waste your time on adapting&nbsp;<\/h3>\n\n\n\n<p>With native ad types, you don\u2019t need to optimize your native teasers and banners for different devices. The user can see your ads on mobile or desktop and the ads will adapt to these devices automatically. You don\u2019t have to care about the size and how your banners display. Just upload a few creatives and don\u2019t worry about the result!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"color:#ee1133\" class=\"tadv-color\"><strong>RichAds advertising platform offers Native Premium Sources.<\/strong><\/span><\/p>\n\n\n\n<p>We will help to optimize your creatives, messages, and CTAs for use on different popular websites with millions of users. Browsers with millions active users, content, and media are waiting for your native input.<\/p>\n<\/blockquote>\n\n\n<div id=\"richads-button-block_63f61f86c4015\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch campaigns on native traffic at RichAds\">\n                Launch campaigns on native traffic at RichAds             <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>What is RichAds?<\/strong><br>\ud83d\udd1d&nbsp;Push and pop ads,<br>\ud83d\udd3c Domain redirect traffic, <br>\ud83d\udd1d CPM for domain ads starts from $ <strong>1.5<\/strong>,<br>\u23eb CPC for push ads starts from $ <strong>0.003<\/strong>,<br> \ud83d\udd3c CPM for pops \u2014 from <strong>$0.5 <\/strong>in Tier 3, <strong>$1<\/strong> in Tier 1,<br>\u23eb large volumes of available traffic in more than 200 goes. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"3XoJ55e0C1\"><a href=\"https:\/\/richads.com\/blog\/native-ads-beta-test-at-richads-try-out-the-new-format\/\" aria-label=\"Native ads beta-test at RichAds: try out the new format\">Native ads beta-test at RichAds: try out the new format<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Native ads beta-test at RichAds: try out the new format&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/native-ads-beta-test-at-richads-try-out-the-new-format\/embed\/#?secret=f4IMie1Uvp#?secret=3XoJ55e0C1\" data-secret=\"3XoJ55e0C1\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Native ad format is becoming more and more popular today. Which 5 reasons will definitely make you launch native ads?<\/p>\n","protected":false},"author":3,"featured_media":27315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[191,201,195],"class_list":["post-3099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-advertising","tag-native-ads","tag-traffic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 reasons: Why you should launch native ad campaign<\/title>\n<meta name=\"description\" content=\"For those who want not only to sell the product but also to build a brand, we recommend a native advertising format. 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