{"id":31267,"date":"2022-07-18T16:56:00","date_gmt":"2022-07-18T13:56:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=31267"},"modified":"2025-10-21T18:31:17","modified_gmt":"2025-10-21T15:31:17","slug":"richads-updates-in-july-optimizer-and-icons-upgrade","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/richads-updates-in-july-optimizer-and-icons-upgrade\/","title":{"rendered":"RichAds Updates in July: Optimizer and Icons Upgrade"},"content":{"rendered":"\n<p>Now you can simplify targeting with Optimizer, as well as add icons to campaigns faster due to the recent upgrade.<\/p>\n\n\n\n<p>Let&#8217;s analyze each feature in detail, discuss how to use them properly, and most importantly \u2014 how to get the maximum benefit for your campaigns! <\/p>\n\n\n\n<p><strong>Spoiler<\/strong>: new features will make optimization faster than ever before.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimizer: a real time-saver<\/h2>\n\n\n\n<p>Perhaps you are already familiar with the notion of \u201coptimizer\u201d, and you understand that this feature will help to speed up your work and make it easier. But we still want to give an exact definition of this concept at the RichAds platform.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Optimizer is a feature that allows you to manage your targeting directly from the statistics page, helping to optimize the ad campaign as quickly as possible. <br>Due to this function, you can quickly check statistics on targeting settings and disable ineffective elements, as well as add them to a black or whitelist.<\/p><cite>RichAds Team<\/cite><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"YzoEC6BKwT\"><a href=\"https:\/\/richads.com\/blog\/new-format-of-blacklists-whitelists\/\" aria-label=\"How to use Black and White lists. Step-by-Step Guide\">How to use Black and White lists. Step-by-Step Guide<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to use Black and White lists. Step-by-Step Guide&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/new-format-of-blacklists-whitelists\/embed\/#?secret=Z82HLOpZlE#?secret=YzoEC6BKwT\" data-secret=\"YzoEC6BKwT\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to use Optimizer?<\/h3>\n\n\n\n<p>Let&#8217;s take a closer look at how to use this feature and make the most of it.<\/p>\n\n\n\n<p>1. Go to the \u201cCampaigns\u201d page of your cabinet, there you will find the \u201cOptimizer\u201d field. In order to use it, you need to click on the gear wheel near the campaign that you are going to optimize:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"533\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Dizajn-bez-nazvaniya-11-1024x533.png\" alt=\"\" class=\"wp-image-31212\" style=\"width:1024px;height:533px\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Dizajn-bez-nazvaniya-11-1024x533.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Dizajn-bez-nazvaniya-11-300x156.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Dizajn-bez-nazvaniya-11-768x400.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Dizajn-bez-nazvaniya-11.png 1359w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>2. After that, you will get to the main page of the Optimizer. This feature offers sorting by five targeting \u2014 sublists, publishers, sites, OS and devices:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"752\" height=\"63\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot_390-3.png\" alt=\"\" class=\"wp-image-31243\" style=\"width:752px;height:63px\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot_390-3.png 752w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot_390-3-300x25.png 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/figure>\n<\/div>\n\n\n<p>You can sort the statistics of targeting parameters using various metrics. For example, you can sort them by the average CPA, using the eCPA indicator to see if the source is too expensive.<\/p>\n\n\n\n<p>If you want to add a source to the blacklist or remove it from the whitelist, you just need to click on the \u201cactive\u201d button and it will change to \u201cpaused\u201d button:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"399\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Dizajn-bez-nazvaniya-8-1024x399.png\" alt=\"\" class=\"wp-image-31215\" style=\"width:1024px;height:399px\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Dizajn-bez-nazvaniya-8-1024x399.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Dizajn-bez-nazvaniya-8-300x117.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Dizajn-bez-nazvaniya-8-768x299.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Dizajn-bez-nazvaniya-8.png 1298w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"single-info-blue\"><strong>Important<\/strong>: It is not possible to disable all sublists and devices in a campaign as it won\u2019t function without them. Other targeting elements also cannot be turned off completely using the Optimizer if they are in the whitelist.&nbsp;<br>If you want to completely remove the white list on publisher, site or other element from \u201cAdvanced targeting\u201d section, you will need to go directly to the campaign settings.<\/p>\n\n\n\n<p>3. We also want to emphasize that for Target CPA campaigns the number of targeting parameters is a bit smaller \u2014 there is no stats on sublists:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"292\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Dizajn-bez-nazvaniya-10-1024x292.png\" alt=\"\" class=\"wp-image-31216\" style=\"width:1024px;height:292px\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Dizajn-bez-nazvaniya-10-1024x292.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Dizajn-bez-nazvaniya-10-300x85.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Dizajn-bez-nazvaniya-10-768x219.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Dizajn-bez-nazvaniya-10.png 1408w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>In addition, you will see statistics on devices and OS in Target CPA campaigns, but it\u2019s not possible to disable these targeting elements or enable new ones (add more devices or OS, for instance).<\/p>\n\n\n\n<p>The thing is that after creating any Target CPA campaign, it is impossible to change the \u201cAdvanced targeting\u201d block, it is deactivated automatically:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/cpa-1024x569.png\" alt=\"\" class=\"wp-image-31217\" style=\"width:1024px;height:569px\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/cpa-1024x569.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/cpa-300x167.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/cpa-768x426.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/cpa.png 1239w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>To change the parameters of Advanced targeting in Target CPA, you\u2019ll need to create a new campaign.<\/p>\n\n\n\n<p class=\"single-info-blue\"><strong>Important<\/strong>: All the changes that you make with the Optimizer are immediately reflected in your campaign, so don\u2019t be afraid to lose your new black and whitelists!<\/p>\n\n\n\n<p>If you spend a lot of time optimizing your campaigns, it\u2019s highly recommended to pay attention to this feature.<\/p>\n\n\n\n<p>Stay tuned for the updates, soon we will add more targeting options, as well as other nice functions for working with the stats.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"mtLsWFFxyC\"><a href=\"https:\/\/richads.com\/blog\/optimizer-how-to-make-optimization-easier-than-ever-before\/\" aria-label=\"Optimizer: how to make optimization easier than ever before?\">Optimizer: how to make optimization easier than ever before?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Optimizer: how to make optimization easier than ever before?&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/optimizer-how-to-make-optimization-easier-than-ever-before\/embed\/#?secret=cmCEGb7Y0Z#?secret=mtLsWFFxyC\" data-secret=\"mtLsWFFxyC\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n<div id=\"richads-button-block_ec2896230d11d1237a7c82118ee97663\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads at RichAds now\">\n                Launch ads at RichAds now            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>What is RichAds?<\/strong><br>\ud83d\udd1d&nbsp;Push and pop ads,<br>\ud83d\udd3c Domain redirect traffic, <br>\ud83d\udd1d CPM for domain ads starts from $ <strong>1.5<\/strong>,<br>\u23eb CPC for push ads starts from $ <strong>0.003<\/strong>,<br> \ud83d\udd3c CPM for pops \u2014 from <strong>$0<strong>.<\/strong>3<\/strong> in Tier 3, <strong>$1<\/strong> in Tier 1,<br>\u23eb large volumes of available traffic in more than 200 goes. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Icons: more convenient than ever!<\/h2>\n\n\n\n<p>If you used to spend a lot of time adding creatives to your campaigns, and even more precious time on their creation \u2014 we have good news for you!<\/p>\n\n\n\n<p>We have simplified both processes, now you can use icons from your old campaigns, as well as utilize our icon pack that is suitable for many verticals. Let\u2019s now dive deeper into each update.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reusable icons<\/strong>. This feature will significantly reduce the amount of time you spend on creating a campaign and simplify the search for suitable creatives. In order to use icons from previous campaigns, you just need to click on the \u201cIcon\u201d and choose \u201cSelect from your icons\u201d:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"761\" height=\"609\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot_382.png\" alt=\"\" class=\"wp-image-31218\" style=\"width:761px;height:609px\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot_382.png 761w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot_382-300x240.png 300w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>RichAds Icons. <\/strong>If you don&#8217;t have time to create new icons yourself, and the old ones are outdated, use our ready-made pack!<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You just need to click on the \u201cIcon\u201d, but in this case select \u201cRichAds pack\u201d, and then choose the desired category:<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"783\" height=\"826\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot_384.png\" alt=\"\" class=\"wp-image-31219\" style=\"width:783px;height:826px\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot_384.png 783w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot_384-284x300.png 284w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot_384-768x810.png 768w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/figure>\n<\/div>\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>After you select a category, you will be able to choose the icons for your campaign:<\/li>\n<\/ol>\n\n\n\n<p>And if you\u2019re busy and don&#8217;t have time to come up with converting creative bundles, you can always contact your manager and he will prepare creatives for you for free.<\/p>\n\n\n\n<p>As you might have noticed, both features are aimed at making your work at <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> more convenient and productive, so stay tuned for the updates not to miss useful information!<\/p>\n\n\n\n<p>Feel free to watch our detailed video guide on working with icons, Optimizer and other brand new features!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hot summer features from RichAds in 2022\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cZZe25T97CU?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div id=\"richads-button-block_ec2896230d11d1237a7c82118ee97663\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads at RichAds now\">\n                Launch ads at RichAds now            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>What is RichAds?<\/strong><br>\ud83d\udd1d&nbsp;Push and pop ads,<br>\ud83d\udd3c Domain redirect traffic, <br>\ud83d\udd1d CPM for domain ads starts from $ <strong>1.5<\/strong>,<br>\u23eb CPC for push ads starts from $ <strong>0.003<\/strong>,<br> \ud83d\udd3c CPM for pops \u2014 from <strong>$0<strong>.<\/strong>3<\/strong> in Tier 3, <strong>$1<\/strong> in Tier 1,<br>\u23eb large volumes of available traffic in more than 200 goes. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"8LVhzAzJjL\"><a href=\"https:\/\/richads.com\/blog\/the-best-geos-and-verticals-in-july\/\" aria-label=\"The Best Geos and Verticals in July\">The Best Geos and Verticals in July<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The Best Geos and Verticals in July&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/the-best-geos-and-verticals-in-july\/embed\/#?secret=RocMC8gsgb#?secret=8LVhzAzJjL\" data-secret=\"8LVhzAzJjL\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Now you can simplify targeting with Optimizer, as well as add icons to campaigns faster due to the recent upgrade. Let&#8217;s analyze each feature in detail, discuss how to use them properly, and most importantly \u2014 how to get the maximum benefit for your campaigns! Spoiler: new features will make optimization faster than ever before. [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":31272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[155,420,16,1009,18],"tags":[157,474,1013],"class_list":["post-31267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-network","category-latest-news","category-news-and-trends","category-richads-features","category-richads-updates","tag-ad-network","tag-icons","tag-richads-features"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RichAds Updates in July: Optimizer and Icons Upgrade &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"In this article we have highlighted the July&#039;s updates in the RichAds advertising network. 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