{"id":32649,"date":"2022-08-16T12:25:22","date_gmt":"2022-08-16T09:25:22","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=32649"},"modified":"2023-01-09T18:31:56","modified_gmt":"2023-01-09T15:31:56","slug":"new-features-at-richads-multiformat-and-optimizer-update","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/new-features-at-richads-multiformat-and-optimizer-update\/","title":{"rendered":"New Features at RichAds: Multiformat and Optimizer update"},"content":{"rendered":"\n

In this article, we will analyze how to use the new feature in detail and get the maximum benefit out of it. We\u2019ll also tell you about the improvement of Optimizer, stay tuned!<\/p>\n\n\n\n

Multiformat: test various traffic types at once<\/h2>\n\n\n\n

Obviously, different traffic channels are suitable for various offers, but it usually takes a test to find out what really works for a particular targeting and vertical, and quite often more than one is necessary.<\/p>\n\n\n\n

If you have dreamed of speeding up and simplifying this process, today is your day \u2014 RichAds team has prepared a new feature for your convenience.<\/p>\n\n\n\n

Multiformat is a function that will allow you to duplicate your campaign into different formats (push, in-page push, direct click, pops) in one click. You just need to choose the desired format, bid, and your campaign exists on a new traffic channel.<\/p>RichAds Team<\/cite><\/blockquote><\/figure>\n\n\n\n

Thanks to this feature, you will save valuable time that you usually spend on creating campaigns manually. There\u2019s no need to copy creatives from previous campaigns and compare targeting settings anymore, you\u2019ll be able to do this in just one click!<\/p>\n\n\n\n

Important<\/strong>: It’s possible to duplicate all the formats. It will work like this:
From pops to direct click;
From direct click to pops;
From push to all formats \u2014 in-page push, pop, direct click;
From in-page push to all formats \u2014 push, pop, direct click.<\/p>\n\n\n\n

How does Multiformat work?<\/h3>\n\n\n\n

Let’s have a closer look at the Multiformat and explain how it works below. Spoiler<\/strong>: It’s dead easy!<\/p>\n\n\n\n

  1. Select a traffic channel. <\/strong>The feature is available for all formats!<\/li><\/ol>\n\n\n\n
    \"\"<\/figure><\/div>\n\n\n\n
    1. Set up the targeting. <\/strong>Select all the parameters for the successful campaign operation so that the settings are saved when the campaign is duplicated.<\/li><\/ol>\n\n\n\n
      \"\"<\/figure><\/div>\n\n\n\n
      1. Before creating the campaign, select the desired traffic channel <\/strong>for the new  campaign. In this case, direct click is available. Choose the recommended bid or type the desired one, then click on \u201cCreate”.

        All your targeting, including additional settings, will be reflected in the new campaign.<\/li><\/ol>\n\n\n\n
        \"\"<\/figure><\/div>\n\n\n\n

        Done! The duplicated campaign is created.<\/p>\n\n\n

        \n
        \n
        \n \n Launch ads at RichAds now <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n

        What is RichAds?<\/strong>
        \ud83d\udd1d Push and pop ads,
        \ud83d\udd3c Domain redirect traffic,
        \ud83d\udd1d CPM for domain ads starts from $ 1.5<\/strong>,
        \u23eb CPC for push ads starts from $ 0.003<\/strong>,
        \ud83d\udd3c CPM for pops \u2014 from $0.<\/strong>3<\/strong> in Tier 3, $1<\/strong> in Tier 1,
        \u23eb large volumes of available traffic in more than 200 goes. <\/p>\n\n\n\n

        Optimizer update: what\u2019s the difference?<\/h2>\n\n\n\n

        In early July, RichAds launched a feature that allows to manage targeting and optimize campaigns directly from the statistics page \u2014 Optimizer<\/a>. As promised, we have improved this feature for your convenience!<\/p>\n\n\n\n

        Previously, Optimizer provided the ability of sorting by five targeting \u2014 subscribers lists, publishers, sites, OS and devices and offered statistics on various metrics. Due to the feature a user can add the source to the blacklist or remove it from the whitelist immediately.<\/p>\n\n\n\n

        Now it is possible to do Micro bidding right from the statistics page!<\/p>\n\n\n\n

        \"\"<\/figure><\/div>\n\n\n\n

        Why is it so convenient to use Micro bidding in Optimizer?<\/h3>\n\n\n\n

        Micro bidding function<\/a> in the Optimizer interface will greatly simplify the process of working with campaigns for several reasons:<\/p>\n\n\n\n