{"id":34882,"date":"2022-11-04T17:07:44","date_gmt":"2022-11-04T14:07:44","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=34882"},"modified":"2024-03-05T17:46:19","modified_gmt":"2024-03-05T14:46:19","slug":"how-to-increase-cr-and-reduce-cpa-with-performance-mode","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\/","title":{"rendered":"How to increase CR and reduce CPA with Performance mode"},"content":{"rendered":"<div class=\"lead-paragraph\">\n    <p><span style=\"font-weight: 400;\">Recently, RichAds launched a new feature called Performance mode. It\u2019s high time to check first results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is really possible to reduce CPA by 79% and boost conversion rate by 253%?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article we\u2019ll share a dramatic statistic for Performance mode at RichAds. Are you ready to see it? <\/span><\/p>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong><strong>Here you&#8217;ll see 2 battles:<\/strong><\/strong><br>1. The first will be between Manual CPC and Performance Mode ad camapigns.<br>2. The second between desired CPA and Performance Mode CPA.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What should you know about Performance mode before start?&nbsp;<\/h2>\n\n\n\n<p><a href=\"https:\/\/richads.com\/blog\/performance-mode-feature-get-the-most-converting-traffic-weekly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Performance mode\">Performance mode <\/a>is a feature that analyses your campaign results and then automatically adds traffic sources to block- and whitelists on a daily basis. Even if you deposited 150$, you\u2019d have access to Performance mode.\u00a0<\/p>\n\n\n\n<p>This feature is a kind of invisible personal assistant that brings profit to your campaigns. Why invisible? The space for white- and blocklists won\u2019t show any new sources. The process is hidden from your eyes, but it still works!&nbsp;<\/p>\n\n\n\n<p>What is more, a marketer can continue optimizing the campaign manually and get even better results! RichAds team highly recommends using this strategy: make optimization on your own and operate the help of the Performance mode feature.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>80% of RichAds users have already tried Performance mode and continue to use it!<\/p><cite>RichAds team<\/cite><\/blockquote><\/figure>\n\n\n\n<p>At the moment, Performance mode can be set up for push ads. There is no such option in RichAds UI for pop ads and direct click, but the function works for them too! If you want to try Performance mode for pops, please get in touch with your manager. They will help.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"947\" height=\"346\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Bez-nazvaniya-2.png\" alt=\"\" class=\"wp-image-34909\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Bez-nazvaniya-2.png 947w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Bez-nazvaniya-2-300x110.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Bez-nazvaniya-2-768x281.png 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/><figcaption class=\"wp-element-caption\"><em>Create a new push ads campaign and you&#8217;ll see the buttom to turn on Performance mode<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"7izNj6AAzR\"><a href=\"https:\/\/richads.com\/blog\/performance-mode-feature-get-the-most-converting-traffic-weekly\/\" aria-label=\"Performance Mode: the most converting whitelists weekly\">Performance Mode: the most converting whitelists weekly<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Performance Mode: the most converting whitelists weekly&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/performance-mode-feature-get-the-most-converting-traffic-weekly\/embed\/#?secret=YQ0GQaDemH#?secret=7izNj6AAzR\" data-secret=\"7izNj6AAzR\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Battle number 1: Manual CPC vs Performance Mode campaigns<\/h2>\n\n\n\n<p>Does Performance mode feature really work and increase conversions? The answer is certainly yes!<\/p>\n\n\n\n<p>First, let&#8217;s compare which campaigns achieve the best results: those optimized by users (<strong>manual CPC campaign<\/strong>) or with our optimization tool, Performance mode. <strong>Our focus will be on whether the CR has been boosted and the CPA has decreased.<\/strong><\/p>\n\n\n\n<p>The table below shows examples of advertising campaigns launched for the same offer in the same region by different RichAds advertisers. The only difference is whether Performance mode was used or not.<\/p>\n\n\n\n<p><strong>Spoiler: CR became higher, while CPA decreased dramatically!<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"344\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Mobidea-table-1024x344.png\" alt=\"\" class=\"wp-image-34921\" title=\"How to increase CR and reduce CPA with Performance mode\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Mobidea-table-1024x344.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Mobidea-table-300x101.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Mobidea-table-768x258.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Mobidea-table.png 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>1 campaign was for India, 2 &#8211; United Kingdom, 3 &#8211; South Africa, 4 &#8211; Canada.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Here is a screenshot from our report to prove the numbers for Campaign No1.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"156\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/CR-became-higher-CPA-decreased-dramatically-1024x156.png\" alt=\"\" class=\"wp-image-34927\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/CR-became-higher-CPA-decreased-dramatically-1024x156.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/CR-became-higher-CPA-decreased-dramatically-300x46.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/CR-became-higher-CPA-decreased-dramatically-768x117.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/CR-became-higher-CPA-decreased-dramatically.png 1093w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>screenshot from RichAds report for Campaign No1.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>It\u2019s crucial to notice that campaigns on different GEOs and verticals were taken as an example and analyzed. This means you can test the feature on any offer and probably won\u2019t be mistaken.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Battle number 2: the desired CPA and Performance Mode CPA<\/h2>\n\n\n\n<p>Let\u2019s look into how Performance mode helps lower the desired CPA without any of your actions.<\/p>\n\n\n\n<p>RichAds clients launched ad campaigns and compared the numbers of the desired CPA and real CPA they got with Performance mode. <\/p>\n\n\n\n<p>As you can see on the screen, <strong>the CPA in the Performance mode ad campaigns was from 8% to 41% lower than the CPA goal.<\/strong> It is important to keep in mind that the data also represents Tier 1, Tier 2 and Tier 3 countries. This feature works for all geos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"612\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Perfomance-mode-NEW-inner-2x-2-1024x612.png\" alt=\"\" class=\"wp-image-34945\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Perfomance-mode-NEW-inner-2x-2-1024x612.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Perfomance-mode-NEW-inner-2x-2-300x179.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Perfomance-mode-NEW-inner-2x-2-768x459.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/Perfomance-mode-NEW-inner-2x-2.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Optimizing campaigns takes time, and smart marketers choose RichAds&#8217; Performance mode optimization strategy. In fact, it reduces CPA by 79% and boosts conversion rate by 253%. <\/p>\n\n\n\n<p>In Performance mode block- and whitelists for your campaign targetings appear almost daily without any of your actions. This feature helps improve your campaigns&#8217; results in a wide variety of geos and verticals.&nbsp;<\/p>\n\n\n\n<p>The feature would be available even if you deposit only $150. Let&#8217;s make your results better without any effort on your part.<\/p>\n\n\n<div id=\"richads-button-block_62a9b7df73a80\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads with Performance mode at RichAds right now\">\n                Launch ads with Performance mode at RichAds right now            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>What is RichAds?<\/strong><br>\ud83d\udd1d&nbsp;Push and pop ads,<br>\ud83d\udd3c Direct click traffic, <br>\ud83d\udd1d CPM for direct click ads starts from $ <strong>1.5<\/strong>,<br>\u23eb CPC for push ads starts from $ <strong>0.003<\/strong>,<br> \ud83d\udd3c CPM for pops \u2014 from <strong>$0.5 <\/strong>in Tier 3, <strong>$1<\/strong> in Tier 1,<br>\u23eb large volumes of available traffic in more than 200 geos. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/richads.com\/blog\/the-best-cpa-offers-for-winter-2021-2022\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Here you&#8217;ll see 2 battles:1. The first will be between Manual CPC and Performance Mode ad camapigns.2. The second between desired CPA and Performance Mode CPA.&nbsp; What should you know about Performance mode before start?&nbsp; Performance mode is a feature that analyses your campaign results and then automatically adds traffic sources to block- and whitelists [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":34891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[155,138,142,1009],"tags":[207,655,1013],"class_list":["post-34882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-network","category-advanced","category-how-to","category-richads-features","tag-cr","tag-ctr","tag-richads-features"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to get higher CR and lower CPA in affiliate marketing &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Affiliate and performance marketers consider CR and target CPA to be important parameters. This article will discuss how to reduce CPA by 79% and boost the conversion rate by 253% using RichAds&#039; Performance mode. The case study is included.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to get higher CR and lower CPA in affiliate marketing &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"Affiliate and performance marketers consider CR and target CPA to be important parameters. This article will discuss how to reduce CPA by 79% and boost the conversion rate by 253% using RichAds&#039; Performance mode. The case study is included.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/richads.com\/blog\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\/\" \/>\n<meta property=\"og:site_name\" content=\"RichAds Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/richadscom\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-04T14:07:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-05T14:46:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/How-to-increase-CR-and-reduce-CPA-with-Performance-mode-case-study.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"968\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aksana Shakal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aksana Shakal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\\\/\"},\"author\":{\"name\":\"Aksana Shakal\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/cd687c8cf439906bcc3427c6b597af37\"},\"headline\":\"How to increase CR and reduce CPA with Performance mode\",\"datePublished\":\"2022-11-04T14:07:44+00:00\",\"dateModified\":\"2024-03-05T14:46:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\\\/\"},\"wordCount\":641,\"commentCount\":0,\"publisher\":{\"@id\":\"\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/How-to-increase-CR-and-reduce-CPA-with-Performance-mode-case-study.png\",\"keywords\":[\"CR\",\"CTR\",\"RichAds features\"],\"articleSection\":[\"ad network\",\"Advanced\",\"How to\",\"RichAds features\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\\\/\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\\\/\",\"name\":\"How to get higher CR and lower CPA in affiliate marketing &#8212; RichAds Blog\",\"isPartOf\":{\"@id\":\"\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/How-to-increase-CR-and-reduce-CPA-with-Performance-mode-case-study.png\",\"datePublished\":\"2022-11-04T14:07:44+00:00\",\"dateModified\":\"2024-03-05T14:46:19+00:00\",\"description\":\"Affiliate and performance marketers consider CR and target CPA to be important parameters. 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