{"id":3508,"date":"2026-01-18T13:24:38","date_gmt":"2026-01-18T10:24:38","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=3508"},"modified":"2026-04-16T09:44:38","modified_gmt":"2026-04-16T06:44:38","slug":"how-to-rock-on-sports-betting-with-push-ads-full-affiliate-guide","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/how-to-rock-on-sports-betting-with-push-ads-full-affiliate-guide\/","title":{"rendered":"Sports Betting in Affiliate Marketing: How to Earn More"},"content":{"rendered":"\n<p>Would you like to try your hand in Betting affiliate marketing? Right choice! Betting is one of the verticals of affiliate marketing that remains active forever. Gambling people will always place bets, and bookmakers will need new players. <\/p>\n\n\n\n<p>Let&#8217;s figure out how to work with it in common and how to drive push ads for Betting.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/richads.com\/blog\/richads-won-the-best-igaming-traffic-source-competition-by-sigma\/\" target=\"_blank\" aria-label=\"&lt;img src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-1024x227.png&quot; alt=&quot;&quot; class=&quot;wp-image-35747&quot;\/&gt;\"><img decoding=\"async\" width=\"1024\" height=\"227\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-1024x227.png\" alt=\"\" class=\"wp-image-35747\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-1024x227.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-300x66.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-768x170.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"what-is-betting\"><strong><span style=\"color:#313131\" class=\"tadv-color\">What is Betting?<\/span><\/strong><\/h2>\n\n\n\n<p>People have been betting on sports since primitive times and nothing has changed. The excitement and the desire to make a profit continue to attract many players to bet on sports.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"881\" height=\"272\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot_60-1.png\" alt=\"betting offers\" class=\"wp-image-50383\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot_60-1.png 881w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot_60-1-300x93.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot_60-1-768x237.png 768w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/><figcaption class=\"wp-element-caption\"><em>Top 5 most popular sports in the world<\/em>. <em>Example from RichAds&#8217; ebook about Betting<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>For ordinary people, Betting begins and ends with bets on sports events. Football matches, major battles, the results of the Olympics. In fact, the vertical of Sposrt Betting in affiliate marketing is much broader: it includes esports and fantasy sports.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" id=\"how-to-run-esports-in-affiliate-marketing\" style=\"color:#6a0bc2\"><strong><span class=\"tadv-color\" style=\"color:#313131\">How to run esports in Sports Betting affiliate marketing<\/span><\/strong><\/h2>\n\n\n\n<p>Esports is a competition between people or teams in popular video or computer games for significant wins.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"897\" height=\"549\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot_1656.png\" alt=\"\" class=\"wp-image-40248\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot_1656.png 897w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot_1656-300x184.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot_1656-768x470.png 768w\" sizes=\"(max-width: 897px) 100vw, 897px\" \/><figcaption class=\"wp-element-caption\"><em>Esports revenue growth, source: Statista<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>One of the benefits of esports is that players can be anywhere. Viewers can also watch the game&#8217;s progress from anywhere in the world. It\u2019s possible with the help of streams.<\/p>\n\n\n\n<p>The number of esports fans is growing every year. In the United States, esports surpassed the super-popular NBA and NHL finals viewership.<\/p>\n\n\n\n<p>The earnings of cyber sportsmen are approaching the fees of sports stars, while the overall revue of the industry grows.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-yellow has-very-dark-gray-color has-text-color has-background\" style=\"background-color:#f8ec7e\"><strong>Watch the webinar: Betting and Gambling discussion with 4 experts <a href=\"https:\/\/www.youtube.com\/watch?v=2bueiplP6m8\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"here.\">here.<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"WEhHnMlL7C\"><a href=\"https:\/\/richads.com\/blog\/top-7-betting-ad-networks\/\" aria-label=\"Top 8 Betting ad networks\">Top 8 Betting ad networks<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top 8 Betting ad networks&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/top-7-betting-ad-networks\/embed\/#?secret=Gxg1TKMzJF#?secret=WEhHnMlL7C\" data-secret=\"WEhHnMlL7C\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" id=\"best-esports-geos\" style=\"color:#720ad3\"><strong><span style=\"color:#313131\" class=\"tadv-color\">Best esports GEOs<\/span><\/strong><\/h2>\n\n\n\n<p>Esports are most popular in developed countries: the USA, Canada, European countries. Very active fans live in China, Singapore, and South Korea. But it will be a little harder to work there due to the language barrier. Not everyone is subject to hieroglyphs. <\/p>\n\n\n\n<p>Moreover, English-language advertising is inferior in performance to native languages. Take a closer look at the countries of the Middle East \u2013 there are also esports fans there.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"856\" height=\"581\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot_1654.png\" alt=\"\" class=\"wp-image-40249\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot_1654.png 856w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot_1654-300x204.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot_1654-768x521.png 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><figcaption class=\"wp-element-caption\"><em>Example from RichAds&#8217; ebook about Betting<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"TsicuKTB02\"><a href=\"https:\/\/richads.com\/blog\/best-ways-to-advertise-cricket-in-affiliate-manual\/\" aria-label=\"Best ways to advertise cricket in 2025: affiliate manual\">Best ways to advertise cricket in 2025: affiliate manual<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Best ways to advertise cricket in 2025: affiliate manual&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/best-ways-to-advertise-cricket-in-affiliate-manual\/embed\/#?secret=9zfxIZWqKX#?secret=TsicuKTB02\" data-secret=\"TsicuKTB02\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n<div id=\"richads-button-block_1376c5a0b19e1c0fcd0cb97632e73911\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads at RichAds right now\">\n                Launch ads at RichAds right now            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"top-esports-games\"><span class=\"tadv-color\" style=\"color:#313131\">Top esports games<\/span> in Sports Gambling affiliate marketing<\/h2>\n\n\n\n<p>There are hundreds of different games for esports, but the most popular are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>League of legends;<\/li>\n\n\n\n<li>CS: GO;<\/li>\n\n\n\n<li>Dota 2;<\/li>\n\n\n\n<li>Fortnite;<\/li>\n\n\n\n<li>Starcraft.<\/li>\n<\/ul>\n\n\n\n<p>Do not forget about sports simulators, for example, FIFA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"step-1-how-to-choose-an-offer-and-a-geo-for-betting\"><strong><span style=\"color:#313131\" class=\"tadv-color\">Step 1. <\/span><\/strong><br><strong><span style=\"color:#313131\" class=\"tadv-color\">How to choose an offer and a GEO for Betting<\/span><\/strong><\/h2>\n\n\n\n<p>The first thing Sports Betting affiliates should do is to choose the right offer. You need to pay attention to the terms, payment model, and GEO.<\/p>\n\n\n\n<p>According to the terms, everything is simple. You need to make sure that the offer accepts traffic from push notifications.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-yellow has-very-dark-gray-color has-text-color has-background\" style=\"background-color:#f8ec7e;font-size:17px\"><strong>The most common Betting payment models:<\/strong><br><br><strong>CPA<\/strong> \u2013 pay for registration or deposit.<br><strong>RevShare<\/strong> \u2013 pay lifetime commission from the betting shop income.<br><strong>Hybrid<\/strong> \u2013 fix cost for new active player + lifetime commission from the betting shop profit.<\/p>\n\n\n\n<p>There are also offers with <strong>CPL<\/strong> (payment for registration) and <strong>CPI<\/strong> (payment for installing the application). Nowadays, such offers are very rare, and it is quite difficult to get them for push traffic.<\/p>\n\n\n\n<p>For beginner Sports Betting affiliates, we recommend choosing CPA offers. When you have experience and understanding of the vertical, you can switch to Hybrid or RevShare. The difficulty is that it will take some time to optimize such advertising campaigns.<\/p>\n\n\n\n<p>According to RevShare, profits begin to flow after 3-6 months. This stretches the budget of any affiliate marketer. Only people with large budgets can allow such a waiting period. Moreover, they should be confident in their approaches and the quality of the leads.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"531\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Betting-NEW-inner-2x-5-1-1024x531.png\" alt=\"how to launch betting offer\" class=\"wp-image-50391\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Betting-NEW-inner-2x-5-1-1024x531.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Betting-NEW-inner-2x-5-1-300x156.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Betting-NEW-inner-2x-5-1-768x398.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Betting-NEW-inner-2x-5-1.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"combination-of-popular-sports-and-geos\"><strong><span style=\"color:#313131\" class=\"tadv-color\">Combination of popular sports and GEOs<\/span><\/strong><\/h3>\n\n\n\n<p>There are 2 main options for Betting: run cheap <a rel=\"noreferrer noopener\" href=\"https:\/\/richads.com\/blog\/what-tier-to-choose-profitable-geos-for-advertising-campaigns-in-tier-1-2-or-3\/#Peculiarities_of_ads_launch_in_Tier_3\" target=\"_blank\" aria-label=\"Tier 3\">Tier 3<\/a>&nbsp;GEO or choosing premium <a rel=\"noreferrer noopener\" href=\"https:\/\/richads.com\/blog\/what-tier-to-choose-profitable-geos-for-advertising-campaigns-in-tier-1-2-or-3\/#Peculiarities_of_work_with_Tier_1\" target=\"_blank\" aria-label=\"Tier 1\">Tier 1<\/a>.<\/p>\n\n\n\n<p>Tier 1 (English-speaking GEOs, Scandinavian countries, Canada) generally always shows a higher conversion rate. But the traffic itself is much more expensive. Premium GEOs make campaigns riskier but also more profitable. Still, there is a more solvent audience there.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>It is important to check the quality of traffic with the provider of the offer (advertiser) to be able to raise the payout at the right time.<\/p><cite><strong>Alex Grus, <\/strong>former AdCombo expert<\/cite><\/blockquote><\/figure>\n\n\n\n<p>Tier 3-4 (India, African countries) are very good GEOs for newbies in Betting. The traffic here will be cheaper. Such countries allow you to fill your hand and not spend your budget in 1 day. The choice of an offer is crucial for them, and brand awareness plays a significant role here. Choose well-known bookmaker companies, a bad brand won&#8217;t convert.<\/p>\n\n\n\n<p>After choosing an offer, be sure to go all the way for the user. Test if the steps the user should take are clear and be sure to check out the payment page.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/08\/luchshie-geo-dla-bettinga-arbitrazh.jpg\" alt=\"push advertising in betting top-5  of popular sports for betting and best geos\" class=\"wp-image-3542\"\/><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/richads.typeform.com\/to\/rHElZAKt\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Example from RichAds&#8217; ebook about Betting\">Example from RichAds&#8217; ebook about Betting<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>In Tier 3-4 countries, it is important to pay attention to the available payment methods. In Tier 1 everybody pays by card. But in Tier 3-4 you need both local processors of plastic cards and local payment systems. It can provide up to 50% of transactions. If your brand\/offer has all local payment options, then you are on the right track.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Take several offers for a test at once. Do A\/B\/C tests of three or more offers to determine the best one. You can spend your entire budget trying to optimize not a very successful offer.<\/p><cite><strong>Alex Grus, <\/strong>former AdCombo expert<\/cite><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"UZLVVFMO8m\"><a href=\"https:\/\/richads.com\/blog\/how-to-gain-betting-traffic-in-brazil-full-affiliate-guide\/\" aria-label=\"How to gain Betting traffic in Brazil? Full affiliate guide\">How to gain Betting traffic in Brazil? Full affiliate guide<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to gain Betting traffic in Brazil? Full affiliate guide&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-gain-betting-traffic-in-brazil-full-affiliate-guide\/embed\/#?secret=XgcVwSAsaU#?secret=UZLVVFMO8m\" data-secret=\"UZLVVFMO8m\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"step-2-how-to-analyze-the-target-audience-of-your-betting-offer\"><strong><span style=\"color:#313131\" class=\"tadv-color\">Step 2. <\/span><\/strong><br><strong><span style=\"color:#313131\" class=\"tadv-color\">How to analyze the target audience of your Betting offer<\/span><\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/richads.com\/blog\/where-to-buy-sport-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Sports Betting\">Sports Betting<\/a> is popular among prospered segments of society. Here is a typical portrait of a betting player. A middle-aged man from 25 to 45 with a stable average income.<\/p>\n\n\n\n<p>Don&#8217;t forget about another branch of Betting \u2013 eSports. Young people from 20 and above are fond of it. Moreover, the upper threshold can be quite high: men over 40 can play and bet. Bettors are more loyal to a brand than gamblers, so it&#8217;s crucial to choose the right creatives for attracying players, then retain them with high-quality offers and bonuses.<\/p>\n\n\n\n<p>One thing remains the same for Sports Betting affiliates: there are not very many girls among betting fans. So, when planning your ad campaign, focus on middle-aged men.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"821\" height=\"178\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot_1653.png\" alt=\"\" class=\"wp-image-40251\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot_1653.png 821w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot_1653-300x65.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot_1653-768x167.png 768w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><figcaption class=\"wp-element-caption\"><em>When it comes to betting creatives with female sports fans work well.<\/em> <em>Example from RichAds&#8217; ebook about Betting<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The easiest way to analyze the target audience is to get a portrait of the depositor from the offer owner. It is the depositor, not the people who register. If you couldn&#8217;t get such information, you will have to turn to Google.<\/p>\n<cite><strong>Alex Grus, <\/strong>former AdCombo expert<\/cite><\/blockquote>\n\n\n\n<p>Imagine that you&#8217;ve already received the age and interests of the target audience. Then it&#8217;s very important to analyze the sports preferences of your GEO. For example, if it\u2019s Europe, then football will come first. If you have India, it will be cricket, and baseball is popular in Japan. The Nordic countries are very fond of hockey. Consider all these facts when preparing creatives.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"UjA81X81I8\"><a href=\"https:\/\/richads.com\/blog\/how-to-gain-betting-traffic-in-nigeria\/\" aria-label=\"How to gain Betting traffic in Nigeria?\">How to gain Betting traffic in Nigeria?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to gain Betting traffic in Nigeria?&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-gain-betting-traffic-in-nigeria\/embed\/#?secret=oOstHRlORQ#?secret=UjA81X81I8\" data-secret=\"UjA81X81I8\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"form-link\"><a id=\"share\" class=\"typeform-share download\" style=\"color: #ffffff!important;\" href=\"https:\/\/my.richads.com\/signup\" target=\"_blank\" rel=\"noopener noreferrer\" data-mode=\"popup\" data-submit-close-delay=\"10\" aria-label=\"Launch Betting campaign now\">Launch Betting campaign now<\/a><\/div>\n<p><style>.typeform-share{margin-top: 32px;position: relative;display: block;padding: 15px 0;font-weight: bold;font-size: 18px; line-height: 100%; text-align: center;width: 550px;background: #FF3C32;color: white;border-radius: 8px;outline: none !important;transition: .4s;margin-bottom: 10px;color: white!important; text-decoration: none!important;} .typeformshare:hover{color: black!important;text-decoration: none!important;}.form-link{display:flex; align-items:center; justify-content:center;}<\/style><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"step-3-how-to-prepare-betting-ad-creatives\"><strong>Step 3. <\/strong><br><strong>How to prepare Betting ad creatives<\/strong><\/h2>\n\n\n\n<p>Nowadays, affiliate marketers prepare push ads for Betting according to several scenarios. We can divide them into events (tied to a large match) and general ones. They serve to generate new players for bookmakers outside of major events.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"examples-of-push-ads-creatives-for-betting\"><strong><span style=\"color:#0b679d\" class=\"tadv-color\">Examples of push-ads creatives for Betting<\/span><\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"1-wow-push\"><strong><span style=\"color:#0a5886\" class=\"tadv-color\">1. WOW-push<\/span><\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/08\/betting-creatives-example.jpg\" alt=\"betting push advertising ideas_example 1\" class=\"wp-image-3547\"\/><\/figure>\n<\/div>\n\n\n<p>Such a push is designed to surprise the user, to awaken inner greed. Well suited for those to lure newbies and those who have little experience in Betting.<\/p>\n\n\n\n<p>WOW-push can lead to the pre-landing page with a success story. We can also use pseudo-news about how someone won a large amount of money from this broker.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"2-event-push\"><strong><span style=\"color:#0a5784\" class=\"tadv-color\">2. Event push<\/span><span style=\"color:#5b09a8\" class=\"tadv-color\">&nbsp;<\/span><\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/08\/betting-creatives-example_2.jpg\" alt=\"betting push advertising ideas_example 2\" class=\"wp-image-3548\"\/><\/figure>\n<\/div>\n\n\n<p>These kinds of push notifications are created for certain events on the sports calendar. <\/p>\n\n\n\n<p>The push will work well for Sports Detting affiliate marketing if you use familiar brand elements such as logos. Place team players or club emblems on the main push image. These are the most effective creatives. But even they will not work if your push base is very far from the rates. Check suitable Betting subscribers lists with your ad network manager.<\/p>\n\n\n\n<p>An event push should lead to a specific match page on the broker&#8217;s side, without pre-landers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"3-general-bonus-push\"><strong><span style=\"color:#0b699f\" class=\"tadv-color\">3. General bonus push<\/span><\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/08\/betting-creatives-example_3.jpg\" alt=\"betting push advertising ideas_example 3\" class=\"wp-image-3549\"\/><\/figure>\n<\/div>\n\n\n<p>The essence of this push is to promote a specific brand\/operator with enticing creatives. The average player registered in more than 5 brands, as they are always looking for better terms\/odds. It is this brand advertisement that attracts them.<\/p>\n\n\n\n<p>The general bonus push should lead to a large beautiful landing page with bonuses. The next step is registration.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>If you find good push notifications in the spy tools, don&#8217;t copy them! Take an idea and redraw it to something similar.<\/p><cite><strong>Alex Grus,<\/strong> former AdCombo expert<\/cite><\/blockquote><\/figure>\n\n\n\n<p>Pre-landing pages and landing pages with push should form one logical funnel. Moreover, the logic of the funnel should be clear.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"lDatIspcln\"><a href=\"https:\/\/richads.com\/blog\/betting-creatives\/\" aria-label=\"Best betting creatives examples\">Best betting creatives examples<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Best betting creatives examples&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/betting-creatives\/embed\/#?secret=j5NWics1K6#?secret=lDatIspcln\" data-secret=\"lDatIspcln\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"form-link\"><a id=\"share\" class=\"typeform-share download\" style=\"color: #ffffff!important;\" href=\"https:\/\/my.richads.com\/signup\" target=\"_blank\" rel=\"noopener noreferrer\" data-mode=\"popup\" data-submit-close-delay=\"10\" aria-label=\"Launch Betting campaign now\">Launch Betting campaign now<\/a><\/div>\n<p><style>.typeform-share{margin-top: 32px;position: relative;display: block;padding: 15px 0;font-weight: bold;font-size: 18px; line-height: 100%; text-align: center;width: 550px;background: #FF3C32;color: white;border-radius: 8px;outline: none !important;transition: .4s;margin-bottom: 10px;color: white!important; text-decoration: none!important;} .typeformshare:hover{color: black!important;text-decoration: none!important;}.form-link{display:flex; align-items:center; justify-content:center;}<\/style><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"step-4-how-to-analyze-the-results-of-the-ad-campaign\"><strong>Step 4. <\/strong><br><strong>How to analyze the results of the ad campaign<\/strong><\/h2>\n\n\n\n<p>Having spent the first money, the most important thing is to evaluate the results. It is important to check 3 parameters: the ratio of impressions to clicks (CTR), the number of conversions (CR), and the profitability of the campaign (ROI). What can the numbers tell us?<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/08\/2020-07-31_14-27-36-1-1024x581.jpg\" alt=\"\" class=\"wp-image-3551\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"estimate-ctr-br\"><strong><span style=\"color:#313131\" class=\"tadv-color\">Estimate CTR\/BR<\/span><\/strong><\/h3>\n\n\n\n<p>You can find out the CTR\/BR in the traffic source data. RichAds has clear analytics and its built-in tracker, which pulls in fresh data.<\/p>\n\n\n\n<p>CTR\/BR shows how interesting and attractive your push is. If you have good impressions and clicks, then everything is in order with the push itself, and you can move on. If not, you need to change the appearance of the creative and continue testing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"estimate-ctr-br\"><strong><span style=\"color:#313131\" class=\"tadv-color\">Estimate CTR\/BR<\/span><\/strong><\/h3>\n\n\n\n<p>You can find out the CTR\/BR in the traffic source data. RichAds has clear analytics and its built-in tracker, which pulls in fresh data.<\/p>\n\n\n\n<p>CTR\/BR shows how interesting and attractive your push is. If you have good impressions and clicks, then everything is in order with the push itself, and you can move on. If not, you need to change the appearance of the creative and continue testing.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"hQ6bWkkUFT\"><a href=\"https:\/\/richads.com\/blog\/world-cup-advertising\/\" aria-label=\"World Cup Advertising in 2026: Costs and Campaigns\">World Cup Advertising in 2026: Costs and Campaigns<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;World Cup Advertising in 2026: Costs and Campaigns&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/world-cup-advertising\/embed\/#?secret=JtL6hrR73w#?secret=hQ6bWkkUFT\" data-secret=\"hQ6bWkkUFT\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"estimate-cr\"><strong>Estimate CR<\/strong><\/h3>\n\n\n\n<p>The next important point is CR or conversions. You can find them in the tracker or the stats of the CPA network. Usually, a sales funnel consists of two steps: registration and making a deposit. <\/p>\n\n\n\n<p>A high registration rate and a low conversion of deposit mean that you attracted too poor audience or did not motivate traffic too much. We need to revise creatives towards more professional and experienced players.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Be sure to check how you configured the postback. So as not to lose information needed for optimization.<\/p><cite><strong>Alex Grus, <\/strong>former<strong> <\/strong>AdCombo expert<\/cite><\/blockquote><\/figure>\n\n\n\n<p>If you have a high CTR but no signups, check the links. Perhaps the point is their proper operation.<\/p>\n\n\n\n<p>A low registration rate also may tell that you are causing misleading. It&#8217;s worth checking your sales funnel and ensuring you get the message across to your users. If you promise a signup bonus on a push, there should be one. If this is a bonus for new players only, be sure to include it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"estimate-roi\"><strong>Estimate ROI<\/strong><\/h3>\n\n\n\n<p>The last point is ROI. If you have gone through all the previous steps and fixed all the errors. At the same time, your campaign shows ROI from 0 to -20%, it is worth continuing the tests. Try other creatives or strategies for the same audience. You can pull these indicators out with new creatives and bundles.<\/p>\n\n\n\n<p>You should change the offer or the audience if the ROI is worse.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Betting is one of the fastest-growing verticals in affiliate marketing. This is a good source of income with the right approach. People can give up the desire to lose weight. But they will never stop before the temptation to play and make money on it.<\/p>\n\n\n<div id=\"richads-button-block_f5c86e2e1076fcbafb377ed8e1050a3a\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads at RichAds right now\">\n                Launch ads at RichAds right now            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"TYN903RqYy\"><a href=\"https:\/\/richads.com\/blog\/the-best-cpa-offers\/\" aria-label=\"Top 50 CPA Offers for Winter 2026\">Top 50 CPA Offers for Winter 2026<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top 50 CPA Offers for Winter 2026&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/the-best-cpa-offers\/embed\/#?secret=juRJ6D3Sob#?secret=TYN903RqYy\" data-secret=\"TYN903RqYy\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ: Sports Betting affiliate marketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Which affiliate programs pay best for sports betting?<\/h3>\n\n\n\n<p>The highest\u2011paying Sports Betting affiliate programs come from global brands like 1win Partners, Partners1xBet, PIN\u2011UP Partners, and Royal Partners. They support CPA, RevShare, and Hybrid models across multiple regions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to drive traffic to sports betting offers?<\/h3>\n\n\n\n<p>Sports Betting affiliates should leverage high\u2011reach paid channels like push and pop ads optimized for the betting vertical, use targeted ad networks that support sports betting traffic (such as RichAds), strategically choose GEOs, and continuously test and optimize campaigns based on CTR, conversion rate, and ROI. Launch several campaigns simultaneously to find the best-performing sources and audience segments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What creatives convert best for sports betting campaigns?<\/h3>\n\n\n\n<p>The most converting creatives for sports betting campaigns are bonus-focused landing pages with success stories or big wins. Event\u2011specific ads featuring team logos and players for upcoming matches also work well. The RichAds ad network experts highlight that Betting ads should trigger excitement and urgency to drive registration and deposit actions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Would you like to try your hand in Betting affiliate marketing? Right choice! Betting is one of the verticals of affiliate marketing that remains active forever. Gambling people will always place bets, and bookmakers will need new players. Let&#8217;s figure out how to work with it in common and how to drive push ads for [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":34839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[138,142,16,165],"tags":[10,584,185,167],"class_list":["post-3508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced","category-how-to","category-news-and-trends","category-push-notification-advertising","tag-betting","tag-esports","tag-push-ads","tag-push-notifications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Succeed in Sports Betting Affiliate Marketing &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Betting is one of the verticals of affiliate marketing that remains active forever. Gambling people will always place bets, and bookmakers will need new players. Let&#039;s figure out how betting works in this guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/how-to-rock-on-sports-betting-with-push-ads-full-affiliate-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Succeed in Sports Betting Affiliate Marketing &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"Betting is one of the verticals of affiliate marketing that remains active forever. Gambling people will always place bets, and bookmakers will need new players. 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