{"id":35618,"date":"2022-11-25T19:16:30","date_gmt":"2022-11-25T16:16:30","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=35618"},"modified":"2025-10-24T14:12:20","modified_gmt":"2025-10-24T11:12:20","slug":"peculiarities-of-dating-vertical-in-the-usa-in-2022-insights-from-adsempire","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/peculiarities-of-dating-vertical-in-the-usa-in-2022-insights-from-adsempire\/","title":{"rendered":"Peculiarities of Dating vertical in the USA: insights from AdsEmpire\u00a0"},"content":{"rendered":"\n<p>You will find out which offers and niches of the dating vertical are worth paying attention to this year, and also get the latest statistics!<\/p>\n\n\n<div id=\"person-block_5dd829187af67e2b134e216f56668e4e\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/AdsEmpire.png\" alt=\"\" title=\"AdsEmpire\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><a href=\"https:\/\/adsempire.com\/?utm_source=richadsusa\" rel=\"noopener\" target=\"_blank\" aria-label=\"AdsEmpire\">AdsEmpire<\/a> is an affiliate program with exclusive dating offers. They provide two directions \u2014 CPA and Smartlink, so that any marketer can choose the best option for himself, based on experience and traffic source.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">The USA and Dating: why is it a match?<\/h2>\n\n\n\n<p>The dating niche is gaining momentum in 2022 to thrive even more the next year.<\/p>\n\n\n\n<p>Thousands of affiliates drive dating traffic daily earning huge amount of money. Every day&#8217;s questions are: how to do it better, which GEOs it is better to choose, and what are the characteristics of the chosen GEO for dating in affiliate marketing?<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>The thing is that <a href=\"https:\/\/richads.com\/blog\/what-tier-to-choose-profitable-geos-for-advertising-campaigns-in-tier-1-2-or-3\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Tier1\">Tier1<\/a> is one of the most popular and profitable GEOs because of the level of life in this region&#8217;s counties. These countries are English-speaking and have strong economies. One of the biggest and most popular Tier1 countries is the USA.<\/p><cite>AdsEmpire Team<\/cite><\/blockquote><\/figure>\n\n\n\n<p>Statistics show that over 300 million Americans use dating apps and sites. Their popularity is only growing as more and more people start using them daily. This makes the USA the most profitable GEO if you wonder how to earn on Dating. It brought $5,61 billion in income. And its popularity is unlikely to fade.<\/p>\n\n\n<div id=\"richads-button-block_5a8aad6920ea598d132ab3fdd539ab54\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads at RichAds now\">\n                Launch ads at RichAds now            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>What is RichAds?<\/strong><br>\ud83d\udd1d&nbsp;Push and pop ads,<br>\ud83d\udd3c Domain redirect traffic, <br>\ud83d\udd1d CPM for domain ads starts from $ <strong>1.5<\/strong>,<br>\u23eb CPC for push ads starts from $ <strong>0.003<\/strong>,<br> \ud83d\udd3c CPM for pops \u2014 from <strong>$0.5 <\/strong>in Tier 3, <strong>$1<\/strong> in Tier 1,<br>\u23eb large volumes of available traffic in more than 200 goes. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dating trends in the USA for 2022<\/h2>\n\n\n\n<p>We have highlighted several features that are important for launching dating offers in the USA. You need to be aware of them in order to get real profit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The conversion rate of dating offers is more or less equal in different states<\/strong>. The GEOs with the highest conversions and checks are Colorado, North California and Washington.&nbsp;<\/li>\n\n\n\n<li><strong>In terms of traffic volume, the top states are Texas, California and Florida<\/strong>. <a href=\"https:\/\/richads.com\/blog\/ru\/chto-takoe-push-trafik-i-gde-ego-kupit\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Push traffic\">Push traffic<\/a> is especially stable in conversions and checks in this GEOs.<\/li>\n\n\n\n<li>Notably, <strong>the highest converting segment is a 26-35+ audience<\/strong>, while the highest check and LTV are ensured by an audience of 50+.&nbsp;<\/li>\n\n\n\n<li><strong>English-speaking users convert better<\/strong>, however, Spanish is also used (up to 10%).&nbsp;<\/li>\n\n\n\n<li>Besides, the <strong>most converting rates and checks are brought by iOS users.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"nmE6G8CQz5\"><a href=\"https:\/\/richads.com\/blog\/how-to-run-dating-offers-on-push-ads-from-richads\/\" aria-label=\"Push Ads for Dating Offers: Beginner\u2019s Guide for 2025\">Push Ads for Dating Offers: Beginner\u2019s Guide for 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Push Ads for Dating Offers: Beginner\u2019s Guide for 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-run-dating-offers-on-push-ads-from-richads\/embed\/#?secret=jOefxJX7qO#?secret=nmE6G8CQz5\" data-secret=\"nmE6G8CQz5\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">8 facts about the target audience of dating offers<\/h2>\n\n\n\n<p>After conducting detailed research on the dating sites and apps\u2019 user behavior, AdsEmpire has come up with the following conclusions as for the situation in the dating industry:<\/p>\n\n\n\n<ol class=\"wp-block-list single-info-blue\">\n<li>The number of dating app users has increased up to 323,9 million in 2022.<br><\/li>\n\n\n\n<li>To be precise, \u00bc of users join dating sites not to communicate but rather to look at others.<br><\/li>\n\n\n\n<li>Recent research shows that 19% of Internet users in the USA claimed they had been using an app or a platform to meet online. Another point of interest is that 27% of users said they used to use them in the past.<br><\/li>\n\n\n\n<li>Different age groups have different preferences on dating sites.<br><\/li>\n\n\n\n<li>LGBTQ users use dating apps twice more often. According to Pew Research, dating apps were used by 55% of LGBTQ users and 28% of hetero grown ups.<br><br>The fact worth mentioning is that about <strong>21% of LGBTQ users said they had built meaningful relationships or married the partners they met online via a dating platform<\/strong>. In contrast, only 11% of straight users notify of the same success.<br><\/li>\n\n\n\n<li>It\u2019s crucial to note that 54% of online daters in the USA consider the relationship arisen from online dating are as successful as the relationship begun in person.<br><\/li>\n\n\n\n<li>All in all 26% of online dating seekers do not want any commitment.<br><\/li>\n\n\n\n<li>It is women who are more interested in the profile details than men.<\/li>\n<\/ol>\n\n\n\n<p class=\"single-info-blue\"><strong>Important<\/strong>: you can run these offers with<a href=\"https:\/\/adsempire.com\/?utm_source=richadsusa\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"AdsEmpire\"> AdsEmpire<\/a>. If you register by<a href=\"https:\/\/adsempire.com\/?utm_source=richadsusa\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"this link\"> this link<\/a> right now, you\u2019ll get a special rate for USA \u2013 <strong>$2.8 web \/ $2.5 mob.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Peo2VKlCaE\"><a href=\"https:\/\/richads.com\/blog\/how-to-choose-a-dating-offer\/\" aria-label=\"How to \u0421hoose a Dating Offer: Top Tips for Affiliates by RichAds x AdsEmpire\">How to \u0421hoose a Dating Offer: Top Tips for Affiliates by RichAds x AdsEmpire<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to \u0421hoose a Dating Offer: Top Tips for Affiliates by RichAds x AdsEmpire&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-choose-a-dating-offer\/embed\/#?secret=nBOaORwp4p#?secret=Peo2VKlCaE\" data-secret=\"Peo2VKlCaE\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Now you should have no doubts about the popularity of dating offers in the USA. Obviously, launching Dating ads on this GEO is quite profitable.<\/p>\n\n\n\n<p>Be sure to take advantage of the facts and trends described above, they can work well for other Tier 1 countries.<\/p>\n\n\n\n<p>If you have any question left to the AdsEmpire regarding the USA or any other GEO from the Tier1 region, please contact manager Viktoria via Telegram \u2014 <a href=\"https:\/\/t.me\/ViktoriiaAE\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"@viktoriiaAE\">@viktoriiaAE<\/a> or Skype \u2014 live:.cid.6051636583a41b6f.&nbsp;<\/p>\n\n\n\n<p>If you wish to get a profit for sure, take an offer from AdsEmpire and run it on RichAds traffic!<\/p>\n\n\n<div id=\"richads-button-block_5a8aad6920ea598d132ab3fdd539ab54\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads at RichAds now\">\n                Launch ads at RichAds now            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>What is RichAds?<\/strong><br>\ud83d\udd1d&nbsp;Push and pop ads,<br>\ud83d\udd3c Domain redirect traffic, <br>\ud83d\udd1d CPM for domain ads starts from $ <strong>1.5<\/strong>,<br>\u23eb CPC for push ads starts from $ <strong>0.003<\/strong>,<br> \ud83d\udd3c CPM for pops \u2014 from <strong>$0.5 <\/strong>in Tier 3, <strong>$1<\/strong> in Tier 1,<br>\u23eb large volumes of available traffic in more than 200 goes. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"EaFPiXVttM\"><a href=\"https:\/\/richads.com\/blog\/dating-in-affiliate-marketing-how-to-promote-dating-cpa-offers\/\" aria-label=\"Dating in affiliate marketing: how to promote Dating CPA offers\">Dating in affiliate marketing: how to promote Dating CPA offers<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Dating in affiliate marketing: how to promote Dating CPA offers&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/dating-in-affiliate-marketing-how-to-promote-dating-cpa-offers\/embed\/#?secret=bAo0MmpPst#?secret=EaFPiXVttM\" data-secret=\"EaFPiXVttM\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>You will find out which offers and niches of the dating vertical are worth paying attention to this year, and also get the latest statistics! The USA and Dating: why is it a match? The dating niche is gaining momentum in 2022 to thrive even more the next year. Thousands of affiliates drive dating traffic [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":35622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[155,138,142],"tags":[157,3],"class_list":["post-35618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-network","category-advanced","category-how-to","tag-ad-network","tag-dating"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to profit from Dating in the USA &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"In this article, our colleagues \u2014 AdsEmpire network \u2014 will share their expertise on the launch of dating in the USA this year. You will learn all about the trends of Dating, top offers and distinctive features of the target audience for this vertical.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/peculiarities-of-dating-vertical-in-the-usa-in-2022-insights-from-adsempire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to profit from Dating in the USA &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"In this article, our colleagues \u2014 AdsEmpire network \u2014 will share their expertise on the launch of dating in the USA this year. 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