{"id":3635,"date":"2025-01-01T13:10:00","date_gmt":"2025-01-01T10:10:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=3635"},"modified":"2026-02-19T09:49:54","modified_gmt":"2026-02-19T06:49:54","slug":"what-tier-to-choose-profitable-geos-for-advertising-campaigns-in-tier-1-2-or-3","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/what-tier-to-choose-profitable-geos-for-advertising-campaigns-in-tier-1-2-or-3\/","title":{"rendered":"What Tier to \u0441hoose for ads campaign: 1, 2 or 3?"},"content":{"rendered":"\n

Even if you are a newbie to affiliate marketing, you have probably already faced the following question. In which country to launch ads? All countries in the world are conventionally divided into 3 groups (tiers). Tier 1 includes the most attractive countries for an advertiser. Tier 3 combines developing countries. In this post, we’ll figure out what Tier to choose for an advertising campaign. <\/p>\n\n\n\n

Why did affiliate marketers introduce the concept of Tier?<\/strong><\/span><\/h2>\n\n\n\n

Modern technologies allow advertising to be launched all over the world. What does this mean for the affiliate marketer? The broadest possibilities, of course. But here is the thing. In each country, you can meet some difficulties. To make it easier for the affiliate marketer, all countries were divided into 3 Tiers.<\/span><\/p>\n\n\n\n

Economists divide countries into developed, developing, and third-world countries. The main criterion for their assessment is the level of economic development.<\/span><\/p>\n\n\n\n

The division of countries into Tiers by affiliates was a little different. Of course, the focus was on buyers’ solvency<\/span> and their average income.<\/b><\/p>\n\n\n

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But there was one more important point: the <\/span>possibility of online payment<\/b> for goods. It was the first to become available in highly developed countries \u2013 the USA, Canada, Western Europe, Japan, etc. While cards and online payments were a novelty in other countries, affiliate marketing was actively developing in these regions.<\/span><\/p>\n\n\n\n

Now the situation has changed, almost the whole world is covered by various payment methods: cards, Internet banking, payment by SMS, etc. Many other options also came to Tier 2, 3, and made these countries no less attractive for affiliates.<\/span><\/p>\n\n\n\n

Also, <\/span>the political situation<\/b> influences getting into a particular group in the country and the <\/span>peculiarities of its laws<\/b>.<\/span><\/p>\n\n\n\n

All these characteristics make it possible to divide countries into 3 main groups.<\/a><\/strong><\/p>\n\n\n\n

List of Tier 1, 2, 3 countries<\/strong><\/span><\/h2>\n\n\n\n

By the way, there is no single approved list of countries that are included in <\/span>Tier 1, 2, or 3.<\/b> Everyone decides this issue in his way. Levels are often based on the affiliate marketer\u2019s experience. Moreover, countries can migrate from one group to another.<\/span><\/p>\n\n\n\n

Tier 1<\/strong> countries<\/strong><\/th> Tier 2<\/strong> countries<\/strong> <\/th> Tier 3<\/strong> countries<\/strong> <\/th><\/tr><\/thead>
Australia<\/strong>, Austria,<\/strong> Belgium, Canada<\/strong>, Czech Republic, Denmark,<\/strong> Finland<\/strong>, France,<\/strong> Germany,<\/strong> Italy,<\/strong> Iceland, Ireland, the Netherlands, <\/strong>
New Zealand, Norway<\/strong>, Spain, Slovenia<\/strong>, Sweden<\/strong>, Switzerland, Portugal,<\/strong> Poland, the United Kingdom, <\/strong>
the United States of America<\/strong>.<\/td>		Albania<\/strong>, Andorra<\/strong>, Argentina<\/strong>, Belarus<\/strong>, Bosnia and Herzegovina<\/strong>, Brazil<\/strong>, Bulgaria<\/strong>, Croatia<\/strong>, Cyprus<\/strong>, Estonia<\/strong>, Greece<\/strong>, Hong Kong<\/strong>, Hungary<\/strong>, Japan<\/strong>, Latvia, Lithuania<\/strong>, Macedonia<\/strong>, Malta<\/strong>, Moldova<\/strong>, Montenegro<\/strong>, Republic of Korea (South)<\/strong>, Romania<\/strong>, Serbia<\/strong>, Singapore<\/strong>, Slovakia<\/strong>, Turkey, Ukraine, United Arab Emirates<\/strong>.<\/td>Algeria, Angola, Armenia, Azerbaijan, Bahrain, Bangladesh, Barbados, Belize, Benin, Bolivia, Botswana, Burkina Faso, Brunei, Burundi, Cambodia, Cameroon, Cape Verde, Chad, China, Chile, Colombia, Comoros, Costa Rica, Congo, El Salvador, Ecuador, Egypt, the Dominican Republic, Ethiopia, Gabon, Georgia, Guatemala, Guinea, Haiti, Honduras, India, Indonesia, Israel, Iraq, Jamaica, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Laos, Madagascar, Mali, Malaysia, Mauritania, Mexico, Morocco, Mongolia, Mozambique, Namibia, Nicaragua, Nigeria, Nepal, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Puerto Rico, Saudi Arabia, Senegal, Sri Lanka, Suriname, Swaziland, South Africa, Thailand, Tajikistan, Tanzania, Togo, Trinidad and Tobago, Tunisia, Turkmenistan, Qatar, Uganda, Uruguay, Uzbekistan, Vietnam, Zambia. <\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Tier 1<\/b> is the most desired GEO<\/a>s for advertising, while the most difficult to work with. Here are the largest payouts for offers, but the cost of <\/span>attracting users<\/b> is significant.<\/span><\/p>\n\n\n\n

Tier 2<\/b> includes countries where there is less competition and the <\/span>cost of customers<\/b> is lower. At the same time, not the poorest people live here. It helps to make much profit.<\/span><\/p>\n\n\n\n

Tier 3<\/b> includes countries where there is a lot of cheap traffic, and the solvency of the population is small. The payments here may be the lowest. But you can get profit thanks to the volume of traffic and an unsophisticated audience.<\/a><\/span><\/p>\n\n\n\n

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Tier 4 countries: Do affiliate marketers have a chance of earning money here?<\/strong><\/strong><\/span><\/h3>\n\n\n\n

In addition to the traditional Tier 1, 2, and 3, there are also <\/span>Tier <\/b>4 countries. These GEOs are not interesting for affiliate marketers at all. Here your time for preparing an ad and payments for traffic will never pay off.<\/span><\/p>\n\n\n\n

They include countries with an unstable political situation and a banal lack of advertising channels. <\/span>It consists of small states as well. <\/p>\n\n\n\n

Tier 4 includes the following countries: Afghanistan, Burkina Faso, Haiti, Iran, Cuba, Malawi, Niger, North Korea, Syria, Sudan, Togo, Chad, Equatorial <\/span>Guinea, etc.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n

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Peculiarities of work with Tier 1 countries<\/strong><\/h2>\n\n\n\n

Countries from<\/span> Tier 1<\/b> are the most desirable for affiliates. <\/span>At first glance, making money here is easy. Payouts for offers are already very attractive, and the audience is the most solvent. It is heaven for launching betting and gambling on RevShare, or CC-Submit offers.<\/span><\/p>\n\n\n\n

But there is one big but: it is hard to surprise the inhabitants of these countries. They may have already seen everything that you want to offer. As a rule, the population of these countries is not only difficult to attract with advertising. They know how to disable or ignore ads.<\/span><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Tier 1 has very high competition among advertisers. It will not be easy for a newbie to survive here. More experienced affiliates with exclusive sales schemes win.<\/span><\/p>\n\n\n\n

Tier 1 lures affiliate marketers, but only real hunters can survive and make a profit. If you are a newbie in affiliate marketing pay attention to countries from Tier 2 and 3.<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n

As a result, Tier 1 countries have not only high competition but also high bids. Traffic in Tier 1 countries will be 2 or 3 times more expensive, requiring good budgets from the affiliate marketer to start.<\/span><\/p>\n\n\n\n

There is one more important difference between these countries. Rather strict legal regulation of advertising. Many approaches and verticals are very difficult to convert here due to restrictions or prohibitions.<\/span><\/p>\n\n\n\n

There is an opinion that Tier 1 converts English perfectly. This is partly true. <\/span>Don’t forget about European countries. Not everyone in Germany or France speaks English. Canada <\/span>also has 2 national languages. When launching campaigns on such GEOs, it is worth running a split test of two different languages and optimizing the campaign based on the leader language.<\/span><\/p>\n\n\n\n

One of the characteristics of these regions is the value of personal data. Therefore, you can earn much more on Sweepstakes than in other locations.<\/span><\/p>\n\n\n\n

Tier 1 country list<\/strong><\/h2>\n\n\n\n

Here is a list of countries from Tier 1:<\/p>\n\n\n\n

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