{"id":3723,"date":"2021-01-21T06:53:00","date_gmt":"2021-01-21T03:53:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=3723"},"modified":"2024-05-20T15:57:25","modified_gmt":"2024-05-20T12:57:25","slug":"tracking-solutions-in-2020-interview-with-bemob","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/tracking-solutions-in-2020-interview-with-bemob\/","title":{"rendered":"Tracking solutions in 2021"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div id=\"person-block_6183e41e22bf0\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/01\/Mask-Group1.png\" alt=\"\" title=\"Mask Group1\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p>Lena, Head of of Customer Success &amp; Partnerships in\u00a0<a href=\"https:\/\/bemob.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;BeMob&lt;\/strong&gt;\"><strong>BeMob<\/strong><\/a>\u00a0tracking software for traffic management, answered our questions about tracking solutions in 2020.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"has-text-align-center single-info-blue has-very-light-gray-background-color has-background\"><strong>Find 14 Best Trackers for Affiliate Marketing in 2021 <a href=\"https:\/\/richads.com\/blog\/review-of-trackers-integrated-with-richpush\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"here.\">here.<\/a><\/strong><\/p>\n\n\n\n<p><strong>RichAds: Where did it all start? What were trackers like right after they appeared in the affiliate marketing sphere and what are they now?<\/strong><\/p>\n\n\n\n<div style=\"background: #F1F1F1; color: #000000; padding: 10px; border-radius: 5px;\">\n<p style=\"margin: 15px 0px 15px 60px;\"><strong>Lena: <\/strong>The idea of BeMob as a tracker appeared at the end of 2015. In 2016 we started delivering the tracking services. Despite almost 5 years in affiliate marketing, we obviously can\u2019t claim that BeMob is a pioneer of the industry.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">At the time of our formation, such popular solutions nowadays as Binom, Adsbridge, Voluum, and ThriveTracker were already well known.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">Trackers have always been and remain the tools for traffic tracking and distribution. It is a bridging platform between an ad network and an affiliate network or direct advertiser.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">The basic purpose of trackers has not changed since then. Although the list of options which trackers are offering to their users now goes beyond the regular providing the cloaking, automatic optimization, landing pages editors, offerwalls.<\/p>\n<\/div>\n<p><\/p>\n\n\n\n<p><strong>RichAds: Why does the affiliate marketer today need a tracking solution?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"background: #F1F1F1; color: #000000; padding: 10px; border-radius: 5px;\">\n<p style=\"margin: 15px 0px 15px 60px;\"><strong>Lena:<\/strong> First of all, the tracker is required to perform its basic purpose mentioned above.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">You can forget about switching between platforms of affiliate networks and traffic sources. At the same time, the data is gathered accurately in statistics and the detailed reports provide a clear picture of traffic that converts, best-performing geos, and websites which should be blacklisted.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">Other needs of an affiliate marketer depend on the goals and objectives which should determine the tracker\u2019s choice.<\/p>\n<\/div>\n<p><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center single-info-blue has-background\" style=\"background-color:#a6bec8\"><strong>How to use your tracker to get max profit from RichPush read <a rel=\"noreferrer noopener\" href=\"https:\/\/richads.com\/blog\/how-to-use-your-tracker-to-get-max-profit-from-richpush\/\" target=\"_blank\" aria-label=\"here\">here<\/a><\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/richads.com\/blog\/how-to-use-your-tracker-to-get-max-profit-from-richpush\/\" target=\"_blank\" aria-label=\".\">.<\/a><\/p>\n\n\n\n<p><strong>RichAds: Do all affiliate marketers need trackers? At what stage is it necessary to think about using a tracking solution?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"background: #F1F1F1; color: #000000; padding: 10px; border-radius: 5px;\">\n<p style=\"margin: 15px 0px 15px 60px;\"><strong>Lena:<\/strong> Working without a tracker in 2020 is impossible. I mean if an affiliate is ready to manage all the time-consuming work, he\u2019s got there by himself.&nbsp;<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">Using a tracker is always about organizing the routine. You can track your expenses by writing them down or you can use the app to calculate all the financial transactions which will be grouping the costs for further optimization and budget planning.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">I think this comparison can be applied to many services, but in this case when you use a tracker it not only saves time.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">It is best to start working with a tracker at the first stages in affiliate marketing. Here is a trick: the support of a tracker always helps with campaign settings, so you don&#8217;t have to learn what link to place on the source, <a rel=\"noreferrer noopener\" href=\"https:\/\/richads.com\/blog\/postback-access-to-all-richpush-features\/\" target=\"_blank\" aria-label=\"how to set up a postback\">how to set up a postback<\/a> with an affiliate network, and why you need a landing page. Therefore, by launching your first campaigns through a tracker, you can not only avoid the typical mistakes of newcomers but also get the additional knowledge from affiliate marketing representatives.<\/p>\n<\/div>\n<p><\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<p><strong>RichAds: Are there any fundamental differences between tracking solutions in CIS and European countries?&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"background: #F1F1F1; color: #000000; padding: 10px; border-radius: 5px;\">\n<p style=\"margin: 15px 0px 15px 60px;\"><strong>Lena: <\/strong><span class=\"tadv-background-color\" style=\"background-color: #f2f2f2;\">In my opinion, there are no fundamental differences. The basic features are the same for each solution. There might be differences just in several specific features.<\/span><\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">What we can say for sure is that cloaking is more popular in the CIS countries. And the rest of the world is mainly focused on the auto-optimization and notification systems.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">If the question is what exactly makes trackers created in the CIS different from trackers created in the US, Europe, or Asian countries. Then I can always hardly identify which part of the world a tracking solution belongs to. We are all focused on the worldwide audience.<\/p>\n<\/div>\n\n\n\n<p><strong>RichAds: Which useful functions do trackers offer today (besides standard optimization)?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"background: #F1F1F1; color: #000000; padding: 10px; border-radius: 5px;\">\n<p style=\"margin: 15px 0px 15px 60px;\"><strong>Lena:<\/strong> With the development of the affiliate marketing industry, the list of features is expanding, turning a tracker into a one-stop solution, where you can manage your campaign budget, buy traffic, find offers, or create landing pages in almost one click.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">Optimization becomes automated \u2013 you no longer need to manually change the offer in the campaign when the required conversion rate or ROI value is reached.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">Another important feature is the no-redirect tracking which allows users to launch a campaign on Facebook, Google Adwords, or Bing without using the campaign link of your tracker, as this is prohibited by the policies of these networks.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">With no-redirect tracking, all the stats will be displayed the same way as with regular direct campaigns.<\/p>\n<\/div>\n<p><\/p>\n<\/div><\/div>\n\n\n\n<p><strong>RichAds: Self-hosted vs. cloud tracker: what to choose?<\/strong><\/p>\n\n\n\n<div style=\"background: #F1F1F1; color: #000000; padding: 10px; border-radius: 5px;\">\n<p style=\"margin: 15px 0px 15px 60px;\"><strong>Lena:<\/strong> It depends on the goals, budget, and traffic volumes, but first of all, on how much the affiliate marketer wants to deal with the server.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">For me a cloud-based tracker is much easier to use: all you need is an email to register an account. There are enough supporters of both tracking solutions.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">Considering the fact that some cloud solutions are offering server-based versions, we can\u2019t be totally sure that the server is better than the cloud or the other way round.<\/p>\n<\/div>\n<p><\/p>\n\n\n\n<p><strong>RichAds: How accurately does the tracker work? How to minimize possible gaps in data, for example, between ad network and tracker?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"background: #F1F1F1; color: #000000; padding: 10px; border-radius: 5px;\">\n<p style=\"margin: 15px 0px 15px 60px;\"><strong>Lena: <\/strong>If by accuracy we mean the minimum discrepancy between the source and tracker statistics then, in this case, it is primarily affected by the redirect speed which is provided by the servers. Powerful servers guarantee less discrepancy.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">Also, the accuracy is also affected by the distance of traffic from the server. Therefore, it is important that your tracker has its servers located all over the world.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">The significant discrepancy is also caused by the quality of purchased traffic, which is often affected by geo and the type of traffic. There is a generally accepted percentage of a discrepancy, so if you buy pop traffic for Tier 3, then just be ready to see the fewer visits\/ clicks data on the side of the tracker.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">If there are no doubts about the quality of traffic and redirect speed but the discrepancy still occurs, I recommend contacting the tracker support to check the campaign settings, identify the reason and get the tips on optimization.<\/p>\n<\/div>\n<p><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><strong>RichAds: How do trackers deal with bots and spy tools? Are there any effective instruments?<\/strong><\/p>\n\n\n\n<div style=\"background: #F1F1F1; color: #000000; padding: 10px; border-radius: 5px;\">\n<p style=\"margin: 15px 0px 15px 60px;\"><strong>Lena:<\/strong> To prevent spy services from stealing your landing pages it is possible to add the dedicated script in the body of the landing page.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">Each time your landing page is accessed directly, an error will be displayed or this visit will be redirected to another page which depends on the script settings. With BeMob this script can be easily installed.<br><br>As for bots, it is possible to set up the bot filters which will keep this traffic away from your campaigns. To be honest, the solution we are offering is pretty basic, but more advanced automatic filters are on their way and will be live soon.<\/p>\n<\/div>\n<p><\/p>\n\n\n\n<p><strong>RichAds: What are the most popular trackers\u2019 options today?<\/strong><\/p>\n\n\n\n<div style=\"background: #F1F1F1; color: #000000; padding: 10px; border-radius: 5px;\">\n<p style=\"margin: 15px 0px 15px 60px;\"><strong>Lena:<\/strong> The most popular options with BeMob are bot filters, cloaking, automatic optimization of ad campaigns, tracking without redirects, building multi-level drill-down reports, automatic cost passing.<\/p><\/div>\n<p><\/p>\n\n\n\n<p><strong>RichAds: What differences have you faced during the pandemic? How are things now?<\/strong><\/p>\n\n\n\n<div style=\"background: #F1F1F1; color: #000000; padding: 10px; border-radius: 5px;\">\n<p style=\"margin: 15px 0px 15px 60px;\"><strong>Lena:<\/strong> To be honest, our team did not face any specific difficulties. Self-isolation allowed us to work even more productively.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">On the other hand, some of our users have experienced a significant decrease in traffic volumes. There were users who have completely stopped their campaigns and temporarily switched to the free plan. To support them we have provided a discount system, reduced the cost of overage on the free plan if the limit is crossed, and allowed all the new options on each plan.<\/p>\n<\/div>\n<p><\/p>\n\n\n\n<p><strong>RichAds: What is the focus of tracking solutions this year? What are the trends in Q3 2020?<\/strong><\/p>\n\n\n\n<div style=\"background: #F1F1F1; color: #000000; padding: 10px; border-radius: 5px;\">\n<p style=\"margin: 15px 0px 15px 60px;\"><strong>Lena:<\/strong> This year our team has become larger which has allowed us to focus on introducing the new options. We are currently working on complete integration with traffic sources to fully remote control of campaign results on the tracker side.<\/p>\n<p style=\"margin: 15px 0px 15px 60px;\">By the end of the year, we plan to introduce the auto-optimization of campaigns and expand the bot filtering option.<\/p>\n<\/div>\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/my.richads.com\/add-funds\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;RichAds&lt;\/strong&gt;\"><strong>RichAds<\/strong><\/a> is integrated with BeMob tracking solution that&#8217;s why you can use it while running push, pops, and native campaigns with us. <a href=\"https:\/\/richads.com\/blog\/review-of-trackers-integrated-with-richpush\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Here\">Here<\/a> is the full list of trackers integrated with RichPush.<\/p>\n\n\n\n<div class=\"form-link\"><a class=\"typeform-share download\" style=\"color: #ffffff!important;\" href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mode=\"popup\" data-submit-close-delay=\"10\" aria-label=\"Run ads on RichAds traffic\">Run ads on RichAds traffic<\/a><\/div>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"> <strong>What is RichAds?<\/strong><br>\ud83d\udd1d&nbsp;Push and pop ads,<br>\ud83d\udd3c CPC starts from $ <strong>0.003<\/strong>, <br>\ud83d\udd1d CPM from <strong>$0,3<\/strong> in Tier 3, <strong>$0,5<\/strong> in Tier 2, <strong>$1<\/strong> in Tier 1,<br>\u23eb large volumes of available traffic in more than 200 geos. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elena from the Bemob tracking solution is answering the most urgent questions about tracking in affiliate marketing.<\/p>\n","protected":false},"author":15,"featured_media":20564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,19],"tags":[215,453,195],"class_list":["post-3723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-interviews-with-experts","tag-tracker","tag-tracking-solution","tag-traffic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tracking solutions in 2021<\/title>\n<meta name=\"description\" content=\"Lena, Head of Customer Success &amp; Partnerships in BeMob, tracking software, answered our questions about solutions in 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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