{"id":3881,"date":"2019-03-25T13:20:47","date_gmt":"2019-03-25T13:20:47","guid":{"rendered":"https:\/\/richpush.co\/blog\/?p=145"},"modified":"2021-11-08T13:30:20","modified_gmt":"2021-11-08T10:30:20","slug":"five-stages-of-testing-push-campaigns","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/five-stages-of-testing-push-campaigns\/","title":{"rendered":"Five stages of testing push ads campaigns"},"content":{"rendered":"\n<p>Push notifications work well for all files. How can one <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"test a push-campaign on the RichAds\">test a push-campaign on the RichAds<\/a> network without draining the budget?<\/p>\n\n\n\n<p>Consider the main ways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Increase the bid<\/h2>\n\n\n\n<p>Keep a balance between the rate, traffic balance, and its quality.<\/p>\n\n\n\n<p><strong>Remember:<\/strong> increasing the bid often increases the volume and quality of traffic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Work out the content, client pathway, and retargeting<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Check if the content of the target page matches the notification\u2019s suggestion<\/li><li>Then try to make the client\u2019s pathway shorter and more accessible.<\/li><li>Set up retargeting to increase conversion.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">3. Test more bundles<\/h2>\n\n\n\n<p>Run more ads to boost CTR. Create several bundles with the same targeting setting to run the A\/B test. Keep track of which approach to the advertisement attracts more attention from the target audience.<\/p>\n\n\n\n<p><strong>Remember:<\/strong> with a low CTR the CPC rate must increase for the company to receive more traffic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Changing the targeting settings<\/h2>\n\n\n\n<p>Periodically change the targeting settings. Testing different settings will increase the campaign coverage, and attract more potential clients for the offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Limit the frequency of showings<\/h2>\n\n\n\n<p>Limiting how often an ad is shown increases the clickability. We recommend sending no more than three pushes per day if you want to increase the CTR campaign.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"><span style=\"background-color: #999999;\">Find 30 Ad Strategies to Increase CTR <a style=\"background-color: #999999;\" href=\"https:\/\/richads.com\/blog\/30-ad-strategies-to-increase-ctr\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"here.&nbsp;\">here.&nbsp;<\/a><\/span><\/p>\n\n\n\n<p>Testing push-campaigns helps adjust an ad for the target audience and avoids draining the budget.<\/p>\n\n\n\n<p>Wisely set up your campaign and <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"push-traffic from RichAds\">push-traffic from RichAds<\/a> will benefit you.<\/p>\n\n\n\n<div class=\"form-link\"><a class=\"typeform-share download\" style=\"color: #ffffff!important;\" href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mode=\"popup\" data-submit-close-delay=\"10\" aria-label=\"Run ads on RichAds traffic\">Run ads on RichAds traffic<\/a><\/div>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"> <strong>What is RichAds?<\/strong><br>\ud83d\udd1d&nbsp;Push and pop ads,<br>\ud83d\udd3c CPC starts from $ <strong>0.003<\/strong>, <br>\ud83d\udd1d CPM from <strong>$0,3<\/strong> in Tier 3, <strong>$0,5<\/strong> in Tier 2, <strong>$1<\/strong> in Tier 1,<br>\u23eb large volumes of available traffic in more than 200 geos. <\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue has-very-light-gray-background-color has-background\"><strong>A\/B test: <a href=\"https:\/\/richads.com\/blog\/split-tests-how-to-work-with-a-large-budget\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to Work\">How to Work <\/a>with a Large Budget<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Push notifications work well for all files. How can one test a push-campaign on the RichAds network without draining the budget? Consider the main ways. 1. Increase the bid Keep a balance between the rate, traffic balance, and its quality. Remember: increasing the bid often increases the volume and quality of traffic. 2. Work out [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":4146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[155,161,165],"tags":[11,185,167],"class_list":["post-3881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-network","category-lead-generation","category-push-notification-advertising","tag-push","tag-push-ads","tag-push-notifications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Five stages of testing push ads campaigns &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Testing push-campaigns helps adjust an ad for the target audience and avoids draining the budget. 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