{"id":3888,"date":"2024-07-15T08:24:00","date_gmt":"2024-07-15T05:24:00","guid":{"rendered":"https:\/\/richpush.co\/blog\/?p=202"},"modified":"2024-08-30T09:02:06","modified_gmt":"2024-08-30T06:02:06","slug":"case-study-how-to-increase-conversion-on-the-dating-vertical-with-push-notification-ads","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/case-study-how-to-increase-conversion-on-the-dating-vertical-with-push-notification-ads\/","title":{"rendered":"Case Study: How to Increase Conversion on the Dating Vertical with Push-Notification Ads"},"content":{"rendered":"\n

Push traffic:\u00a0<\/strong>RichAds<\/a>
Vertical:\u00a0<\/strong>dating
Geo:\u00a0<\/strong>HUN<\/p>\n\n\n\n

First of all, I used some images of girls from Google as creatives. I didn\u2019t use any stock photos because I wanted everything to look as simple and natural as possible.<\/p>\n\n\n\n

Let me tell you how the push-notification ads have worked on the vertical.<\/p>\n\n\n\n

First results<\/h2>\n\n\n\n

During the first three days, I was targeting all of the sources to check the traffic. I set the bid to $0.025. I was tracking conversion changes through RedTrack and RichAds<\/a>.<\/p>\n\n\n\n

Stats for day 3:<\/p>\n\n\n

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After the three-day test, I singled out seven sources that showed the best results. Then I started to use only these sources. During the test, I added the IP pool to the blacklist in order not to get unnecessary clicks.<\/p>\n\n\n\n

I changed 3 out 5 creatives and continued with push notification advertising.<\/p>\n\n\n\n

After one week<\/h2>\n\n\n\n

As you can see, after singling out high-converting sources, the stats changed:<\/p>\n\n\n

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