{"id":3958,"date":"2019-03-25T13:20:47","date_gmt":"2019-03-25T13:20:47","guid":{"rendered":"https:\/\/richpush.co\/ru\/blog\/?p=178"},"modified":"2024-05-20T15:10:59","modified_gmt":"2024-05-20T12:10:59","slug":"campaign_testing","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/ru\/campaign_testing\/","title":{"rendered":"5 \u044d\u0442\u0430\u043f\u043e\u0432 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0443\u0448-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439"},"content":{"rendered":"\n<p>\u041f\u0443\u0448\u0438 \u0445\u043e\u0440\u043e\u0448\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u044f\u0442 \u043d\u0430 \u0432\u0441\u0435\u0445 \u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u044f\u0445. \u041a\u0430\u043a <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"\u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0443\u0448-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0441\u0435\u0442\u0438 RichPush\">\u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0443\u0448-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0441\u0435\u0442\u0438 RichPush<\/a>, \u0447\u0442\u043e\u0431\u044b \u043d\u0435 \u0441\u043b\u0438\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442?<\/p>\n\n\n\n<p>\u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u041f\u043e\u0432\u044b\u0441\u044c\u0442\u0435 \u0431\u0438\u0434<\/h2>\n\n\n\n<p>\u0421\u043e\u0431\u043b\u044e\u0434\u0430\u0439\u0442\u0435 \u0431\u0430\u043b\u0430\u043d\u0441 \u043c\u0435\u0436\u0434\u0443 \u0441\u0442\u0430\u0432\u043a\u043e\u0439, \u043e\u0431\u044a\u0435\u043c\u043e\u043c \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u0435\u0433\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e\u043c.<\/p>\n\n\n\n<p><b>\u041f\u043e\u043c\u043d\u0438\u0442\u0435:<\/b> \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u0431\u0438\u0434\u0430 \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u043e\u0431\u044a\u0435\u043c\u044b \u0438 \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u041f\u0440\u043e\u0440\u0430\u0431\u043e\u0442\u0430\u0439\u0442\u0435 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435, \u043f\u0443\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u043b\u0438 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044e \u0432 \u043d\u043e\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438.<\/li>\n\n\n\n<li>\u041f\u043e\u0441\u043b\u0435 \u044d\u0442\u043e\u0433\u043e \u043f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043f\u0443\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043a\u043e\u0440\u043e\u0447\u0435 \u0438 \u043f\u0440\u043e\u0449\u0435.<\/li>\n\n\n\n<li>\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u0442\u0435 <a href=\"https:\/\/richads.com\/blog\/what-is\/retargeting-or-remarketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\">\u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/a>, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u041f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0441\u0432\u044f\u0437\u043e\u043a<\/h2>\n\n\n\n<p>\u0417\u0430\u043f\u0443\u0441\u043a\u0430\u0439\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0434\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f CTR. \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u0432\u044f\u0437\u043e\u043a \u0441 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u044b\u043c\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u043c\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0430 \u0434\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0430 A\/B-\u0442\u0435\u0441\u0442\u0430. \u041e\u0442\u0441\u043b\u0435\u0434\u0438\u0442\u0435, \u043a\u0430\u043a\u043e\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/p>\n\n\n\n<p><b>\u041f\u043e\u043c\u043d\u0438\u0442\u0435:<\/b> \u043f\u0440\u0438 \u043d\u0438\u0437\u043a\u043e\u043c CTR \u043d\u0443\u0436\u043d\u043e \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0441\u0442\u0430\u0432\u043a\u0443 CPC, \u0447\u0442\u043e\u0431\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u0443\u0447\u0430\u043b\u0430 \u0431\u043e\u043b\u044c\u0448\u0435 \u0442\u0440\u0430\u0444\u0438\u043a\u0430.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u0418\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043a \u0442\u0430\u0440\u0433\u0435\u0442\u0430<\/h2>\n\n\n\n<p>\u041f\u0435\u0440\u0438\u043e\u0434\u0438\u0447\u0435\u0441\u043a\u0438 \u043c\u0435\u043d\u044f\u0439\u0442\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430. \u0422\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0430\u0437\u043d\u044b\u0445 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442 \u043e\u0445\u0432\u0430\u0442 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043e\u0444\u0444\u0435\u0440\u0430.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u041e\u0433\u0440\u0430\u043d\u0438\u0447\u044c\u0442\u0435 \u0447\u0430\u0441\u0442\u043e\u0442\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432<\/h2>\n\n\n\n<p>\u041e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0435 \u0447\u0430\u0441\u0442\u043e\u0442\u044b \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u043a\u043e\u0432 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0443 \u043d\u0435 \u0431\u043e\u043b\u0435\u0435 2 \u043f\u0443\u0448\u0435\u0439 \u0432 \u0434\u0435\u043d\u044c, \u0435\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c CTR \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/p>\n\n\n\n<p>\u0422\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u0443\u0448-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043f\u043e\u0434 \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438 \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c \u0441\u043b\u0438\u0432\u0430\u043d\u0438\u044f \u0431\u044e\u0434\u0436\u0435\u0442\u0430.<\/p>\n\n\n\n<p>\u041f\u043e\u0434\u0445\u043e\u0434\u0438\u0442\u0435 \u0441 \u0443\u043c\u043e\u043c \u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u043b\u0435\u0439\u0442\u0435 <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"\u043f\u0443\u0448-\u0442\u0440\u0430\u0444\u0438\u043a RichAds\">\u043f\u0443\u0448-\u0442\u0440\u0430\u0444\u0438\u043a RichAds<\/a> \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u043f\u043b\u044e\u0441.<\/p>\n\n\n\n<div class=\"form-link\"><a class=\"typeform-share download\" style=\"color: #ffffff!important;\" href=\"https:\/\/richads.com\/ru\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mode=\"popup\" data-submit-close-delay=\"10\" aria-label=\"\u0417\u0430\u043f\u0443\u0441\u043a\u0430\u0439\u0442\u0435 \u0441\u0432\u043e\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u0442\u0440\u0430\u0444\u0438\u043a\u0435 \u043e\u0442 RichAds\">\u0417\u0430\u043f\u0443\u0441\u043a\u0430\u0439\u0442\u0435 \u0441\u0432\u043e\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u0442\u0440\u0430\u0444\u0438\u043a\u0435 \u043e\u0442 RichAds<\/a><\/div>\n\n\n\n<p class=\"has-text-align-center single-info-blue\">  <strong>RichAds \u044d\u0442\u043e \u2014<\/strong><br>\ud83d\udd3a \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u043f\u0443\u0448 \u0438 \u043f\u043e\u043f\u0441-\u0442\u0440\u0430\u0444\u0438\u043a,<br>\ud83d\udd3c CPC \u043e\u0442 $0.003; <br>\ud83d\udd3aCPM \u043e\u0442 $0,3 \u0432 Tier 3, $0,5 \u0432 Tier 2, $1 Tier 1,<br>\ud83d\udd3c \u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u043e\u0431\u044a\u0435\u043c\u044b \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0432 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 200 \u0433\u0435\u043e.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041f\u0443\u0448\u0438 \u0445\u043e\u0440\u043e\u0448\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u044f\u0442 \u043d\u0430 \u0432\u0441\u0435\u0445 \u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u044f\u0445. \u041a\u0430\u043a \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0443\u0448-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0441\u0435\u0442\u0438 RichPush, \u0447\u0442\u043e\u0431\u044b \u043d\u0435 \u0441\u043b\u0438\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442? \u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b. 1. \u041f\u043e\u0432\u044b\u0441\u044c\u0442\u0435 \u0431\u0438\u0434 \u0421\u043e\u0431\u043b\u044e\u0434\u0430\u0439\u0442\u0435 \u0431\u0430\u043b\u0430\u043d\u0441 \u043c\u0435\u0436\u0434\u0443 \u0441\u0442\u0430\u0432\u043a\u043e\u0439, \u043e\u0431\u044a\u0435\u043c\u043e\u043c \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u0435\u0433\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e\u043c. \u041f\u043e\u043c\u043d\u0438\u0442\u0435: \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u0431\u0438\u0434\u0430 \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u043e\u0431\u044a\u0435\u043c\u044b \u0438 \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430. 2. \u041f\u0440\u043e\u0440\u0430\u0431\u043e\u0442\u0430\u0439\u0442\u0435 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435, \u043f\u0443\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 3. \u041f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0441\u0432\u044f\u0437\u043e\u043a \u0417\u0430\u043f\u0443\u0441\u043a\u0430\u0439\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 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