{"id":4004,"date":"2025-09-07T22:15:00","date_gmt":"2025-09-07T19:15:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=3955"},"modified":"2026-03-25T14:47:25","modified_gmt":"2026-03-25T11:47:25","slug":"where-to-find-push-traffic-of-the-highest-quality","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/where-to-find-push-traffic-of-the-highest-quality\/","title":{"rendered":"Where to find push and popunder traffic of the highest quality? Use Premium sublists from RichAds"},"content":{"rendered":"<div class=\"lead-paragraph\">\n    <p>Looking for ways on getting constant best quality traffic sources for your advertising campaigns? Don&#8217;t go too far!<\/p>\n<p>In this article by <a href=\"https:\/\/richads.com\/blog\/what-is\/richads\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"RichAds ad network\">RichAds ad network<\/a>&#8216;s team you will learn how to get the highest quality traffic sources and keep profiting across various ad formats!<\/p>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Not all traffic sources are of equal quality<\/h2>\n\n\n\n<p>A Subscriber Lists Group is the highest-level entity in the <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> advertising network hierarchy which contains the others: Subscriber Lists, Publishers, and Sites. Some sites have a more affluent audience than others. Some sites allow more notifications to be sent to their subscribers than others. Some have no qualms about driving up clicks and conversions (which, of course, we sooner or later discover and cut off). There may be many reasons that affect the quality of a particular source, but the fact remains:<\/p>\n\n\n\n<h3 class=\"wp-block-heading single-info-blue has-light-gray-background-color has-background\">Not all traffic sources convert equally as well<\/h3>\n\n\n\n<p>This is a common truth for every media buyer working with <a href=\"https:\/\/richads.com\/blog\/what-is\/telegram-mini-app-advertising\/\" aria-label=\"TMA t\">TMA t<\/a><a href=\"https:\/\/richads.com\/blog\/what-is\/telegram-mini-app-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"r\">r<\/a><a href=\"https:\/\/richads.com\/blog\/what-is\/telegram-mini-app-advertising\/\" aria-label=\"affic\">affic<\/a>, <a href=\"https:\/\/richads.com\/blog\/push-notification-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"push-notifications\">push-notifications<\/a>, <a href=\"https:\/\/richads.com\/blog\/popunder-ads-what-is-it-how-to-earn\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"popunders\">popunders<\/a>, <a href=\"https:\/\/richads.com\/blog\/reach-ios-devices-with-in-page-push-notifications\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"in-page\">in-page<\/a>, <a href=\"https:\/\/richads.com\/blog\/domain-redirect-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"domain redirect\">domain redirect<\/a> or <a href=\"https:\/\/richads.com\/blog\/native-ads-beta-test-at-richads-try-out-the-new-format\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"native traffic\">native traffic<\/a>. How do you know that one source is better for your offer than the others?<\/p>\n\n\n\n<p>Of course, the most reliable way to check the quality of a source is to test it yourself which means buying traffic from it. However, this method is not only reliable but also resource-intensive, especially for such a large advertising network as RichAds.<\/p>\n\n\n\n<p>There is another way: to use the data of those who have already tested these sources before you. That is our data.<\/p>\n\n\n\n<p>We have already tested the quality of the sources and are ready to share the test results with our advertisers in the form of Subscribers Lists Groups. We divided them into 4 groups:<\/p>\n\n\n\n<figure class=\"wp-block-table style3\"><table><thead><tr><th><strong>Name<\/strong><\/th><th><strong>Conversion Rate<\/strong><\/th><th><strong>Description<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Premium<\/strong><\/td><td>5\/5<\/td><td>Sources that show the highest performance across all verticals and GEOs.<\/td><\/tr><tr><td><strong>Standard<\/strong><\/td><td>3\/5<\/td><td>Sources with good performance which, however, do not meet the Premium standards.<\/td><\/tr><tr><td><strong>New<\/strong><\/td><td>???<\/td><td>Sources the effectiveness of which cannot be assessed as there is no enough data yet.<\/td><\/tr><tr><td><strong>Remnant<\/strong><\/td><td>1\/5<\/td><td>Sources from this group tend to convert worse than all the others.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>We also update and optimize Subscriber Lists Groups every day, so the accuracy of their quality assessment only gets better over time.<\/p>\n\n\n<div id=\"richads-button-block_136372ab36af7b0070f65ee77cda5c50\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads on high-quality traffic by RichAds!\">\n                Launch ads on high-quality traffic by RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where to get the best quality push and popunder traffic?<\/h2>\n\n\n\n<p>We can say that the Premium Subscriber Lists Group is the highest quality push and <a href=\"https:\/\/richads.com\/blog\/how-to-buy-popunder-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"popunder traffic\">popunder traffic<\/a>. It includes only the sources which consistently show excellent conversion for many different offers.<\/p>\n\n\n\n<p>There are three criteria for adding sources to this group:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High CR compared to other sources.<\/li>\n\n\n\n<li>Sufficient data.<\/li>\n\n\n\n<li>Consistent results and no complaints from the clients.<\/li>\n<\/ul>\n\n\n\n<p>In the graph below, you can see how the Premium group outperforms others in terms of Conversion Rate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/09\/Untitled-1.png\" alt=\"\" class=\"wp-image-3960\"\/><\/figure>\n\n\n\n<p>The conversion rate for Premium is 61% higher than for Standard. And compared to the Remnant group, Premium converts <strong>221% better<\/strong>!<\/p>\n\n\n\n<p>More and more advertisers are starting to work with the sources of this particular group. So the average cost per click in it can be relatively higher. But a high bid doesn&#8217;t mean a high CPA. In practice, due to high conversion rates, the CPA in this group is very often lower than in Standard and Remnant.<\/p>\n\n\n\n<div class=\"wp-block-group has-light-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>RichAds recommendations:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start testing your offer on this group.<a id=\"approach\" aria-label=\"Link\"><\/a><\/li>\n\n\n\n<li>Don&#8217;t be afraid to bid high to get impressions from the best sources. A high bid doesn&#8217;t mean a high CPA.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"aXghseabUg\"><a href=\"https:\/\/richads.com\/blog\/richads-review-does-it-stand-out-among-the-rest\/\" aria-label=\"RichAds review: does it stand out among the rest?\">RichAds review: does it stand out among the rest?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;RichAds review: does it stand out among the rest?&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/richads-review-does-it-stand-out-among-the-rest\/embed\/#?secret=hcNBQxSsgx#?secret=aXghseabUg\" data-secret=\"aXghseabUg\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Try new approaches for testing offers on high-quality traffic sources<\/h2>\n\n\n\n<p>The Premium Subscribers Lists Group launch not only received excellent feedback from our advertisers but also seriously raised the overall conversion rate across the entire network: <strong>the total CR for all advertisers increased by 74%<\/strong>!<\/p>\n\n\n\n<p>It&#8217;s no wonder since the approach to testing RichAds has changed in terms of both advertising network and offers. Users no longer launch campaigns with the RON (Run on Network) targeting settings. The reason is that a huge test budget is required to fully test such a wide ad network as RichAds.<\/p>\n\n\n\n<p><strong>New approach:<\/strong> testing on the Premium group, i.e. the best sources of the network. If your test on the Premium sources fails, then most likely, the offer will not work on other sources. This way, you can draw conclusions faster and with a smaller budget.<\/p>\n\n\n\n<figure class=\"wp-block-table style3\"><table><thead><tr><th><strong>Old approach<\/strong><\/th><th><strong>New approach<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Launch RON campaigns<\/td><td>Run campaigns on <strong>Premium Subscriber Lists<\/strong>. Scale on other groups if the offer is successful.<\/td><\/tr><tr><td><strong>Pros:<\/strong><br>You can find sources with low competition<\/td><td><strong>Pros:<\/strong><br>High Conversion Rate;<br>You need less budget to find converting sources;<br>Faster Time-to-Profit;<\/td><\/tr><tr><td><strong>Cons:<\/strong><br>It&#8217;s impossible to test all sources;<br>You need huge budgets.<\/td><td><strong>Cons:<\/strong><br>None<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div id=\"richads-button-block_136372ab36af7b0070f65ee77cda5c50\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads on high-quality traffic by RichAds!\">\n                Launch ads on high-quality traffic by RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"sUGaiCdXra\"><a href=\"https:\/\/richads.com\/blog\/how-to-get-traffic-from-google-discover\/\" aria-label=\"How to Get Traffic From Google Discover in 2026\">How to Get Traffic From Google Discover in 2026<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to Get Traffic From Google Discover in 2026&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-get-traffic-from-google-discover\/embed\/#?secret=UI62WnrmD1#?secret=sUGaiCdXra\" data-secret=\"sUGaiCdXra\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Tips on working with Subscriber Lists Groups<\/h2>\n\n\n\n<p>We\u2019ve already talked about the Premium Subscriber Lists Group and gave recommendations on how to work with them. Next, we&#8217;ll talk about the rest of the groups.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Standard<\/h3>\n\n\n\n<p>The Standard Group is the second step after the premium sources. Once you find a winning combination of your offer, you&#8217;ll have every chance of achieving great results on the sources of this group.<\/p>\n\n\n\n<div class=\"wp-block-group has-light-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>RichAds recommendation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start scaling your campaign with this group<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Remnant<\/h3>\n\n\n\n<p>According to our statistics, the Remnant are the sources with the lowest conversion rates. However, it does not mean that this group does not convert at all and it is impossible to make a profit on it. Yes, CR will be lower than in Standard and Premium, but the average CPC in this group is also lower. Therefore, this group is an opportunity to get additional profit and scale a performing offer.<\/p>\n\n\n\n<div class=\"wp-block-group has-light-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>RichAds recommendation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Test this group when scaling a successful campaign.<\/li>\n\n\n\n<li>Do not start a new campaign from this group.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">New<\/h3>\n\n\n\n<p>All new sources fall into this group. As soon as we collect enough data to assess their effectiveness, we move them to other groups accordingly. Thus, for proactive media buyers, it is an opportunity to be the first to find converting sources and enjoy the low competition.<\/p>\n\n\n\n<div class=\"wp-block-group has-light-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>RichAds recommendations:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scale on the sources of this group after the Premium &amp; Standard.<\/li>\n\n\n\n<li>Test this group for gold nuggets with low competition and high conversion.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>To run ads on any sources of the groups, select them in your account when creating a campaign.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"892\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/06\/9618ae1d94e085a140edea1da8502823-1024x892.png\" alt=\"\" class=\"wp-image-39625\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/06\/9618ae1d94e085a140edea1da8502823-1024x892.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/06\/9618ae1d94e085a140edea1da8502823-300x261.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/06\/9618ae1d94e085a140edea1da8502823-768x669.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/06\/9618ae1d94e085a140edea1da8502823.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"3eZe0oq8be\"><a href=\"https:\/\/richads.com\/blog\/how-to-choose-the-best-push-ad-network-2\/\" aria-label=\"How to choose push ad network: 10 ad networks compared\">How to choose push ad network: 10 ad networks compared<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to choose push ad network: 10 ad networks compared&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-choose-the-best-push-ad-network-2\/embed\/#?secret=QpdRZDTfG4#?secret=3eZe0oq8be\" data-secret=\"3eZe0oq8be\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>We hope that more RichAds advertisers will apply it in their campaigns. Before they do, the momentum is on your side!<\/p>\n\n\n<div id=\"richads-button-block_136372ab36af7b0070f65ee77cda5c50\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads on high-quality traffic by RichAds!\">\n                Launch ads on high-quality traffic by RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"HZmSYwPXcP\"><a href=\"https:\/\/richads.com\/blog\/premium-traffic-guide\/\" aria-label=\"Premium Traffic: What It Is and Why It Matters in 2025\">Premium Traffic: What It Is and Why It Matters in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Premium Traffic: What It Is and Why It Matters in 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/premium-traffic-guide\/embed\/#?secret=nxVLUpSynq#?secret=HZmSYwPXcP\" data-secret=\"HZmSYwPXcP\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Two months ago we released Subscribers Lists Groups for PUSH traffic. This is one of the loudest and most useful updates but we noticed that not all of our clients are aware of this update yet.<\/p>\n","protected":false},"author":2,"featured_media":18883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[138,161,187,12,13,165,1009,18],"tags":[191,217,219,11,1013,195,424],"class_list":["post-4004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced","category-lead-generation","category-pop-ads","category-pops","category-push","category-push-notification-advertising","category-richads-features","category-richads-updates","tag-advertising","tag-affiliate-marketing","tag-pops","tag-push","tag-richads-features","tag-traffic","tag-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Find Push Traffic of The Best Quality &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"RichAds has a Premium Subscriber Lists Groups for push and popunder traffic. 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