{"id":417,"date":"2019-08-08T13:10:36","date_gmt":"2019-08-08T13:10:36","guid":{"rendered":"https:\/\/richpush.co\/blog\/?p=417"},"modified":"2025-10-29T17:45:35","modified_gmt":"2025-10-29T14:45:35","slug":"because-of-these-7-mistakes-your-creatives-will-never-pass-moderation","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/because-of-these-7-mistakes-your-creatives-will-never-pass-moderation\/","title":{"rendered":"Because of these 7 mistakes, your creatives will never pass moderation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Often, making a good creative takes more time and effort than all other campaign settings. RichAds moderators decline <strong>20-30% of creatives daily<\/strong>.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Creative is an innovative advertising material, which is used to attract audience attention. Its ultimate goal is to make users click it and go directly to the offer page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creative in push notifications consists of a headline, short description, icon, and major image.\u00a0<\/span><\/p><\/blockquote>\n<h2><span style=\"font-weight: 400;\">Mistake No. 1:\u00a0<\/span><span style=\"font-weight: 400;\">Inconsistency between creative and offer<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You hardly ever make creative for casinos and give the landing page address of Nutra. But nevertheless, this can happen. Even experienced advertisers are vulnerable to carelessness and rush.<\/span><\/p>\n<h5><b>What to do?<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Spend a few minutes checking your creative and its link. It\u2019s easier and faster than campaign relaunching and repeated approve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, better safe than sorry \ud83d\ude42<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Mistake No. 2:\u00a0<\/span><span style=\"font-weight: 400;\">Using aggressive visuals\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Push<\/span> <span style=\"font-weight: 400;\">notifications ads can afford a little more than any other ad formats. For push to get noticed, it should be vivid and sometimes even provocative. But where is that very fine line?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be especially cautious coming up with creatives for these offers: Dating and Nutra offers for solving man problems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No means all publishers want to see on its websites images with sensitive visuals: for example, revealing posing people. Images with disguised genitals and scandalous scenes must not pass moderation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Images that show how different drugs for potency work are also very much in question.\u00a0<\/span><\/p>\n<h5><b>What to do?<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">This line of which images we can use while making creatives is very thin.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usually, there are no problems with images where the topic is shown delicately, without any provocation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will hardly have any problems if:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">genitals are covered,<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-420 aligncenter\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/08\/testicles-2790218_1920.jpg\" alt=\"\" width=\"441\" height=\"294\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">visual plot hints at the scene or the heart of the problem,\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-422 aligncenter\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/08\/427884d685b96d46f377ac1798d5a276.jpg\" alt=\"\" width=\"439\" height=\"293\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">there are objects which help to guess the topic, for example, fruits.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-424 aligncenter\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/08\/f8a05b874a2b52a47b3a0e18852b538e.jpg\" alt=\"\" width=\"446\" height=\"297\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you work with such verticals, try not to cross the line and moderation will be easy.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Mistake No. 3:\u00a0<\/span><span style=\"font-weight: 400;\">Using of shock creo\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Shock methods in advertisements still cause a lot of contradictions.<\/span> <span style=\"font-weight: 400;\">Often such creatives can be not very ethical, look scary, or just unpleasant. In RichPush ad network, shock visuals are prohibited. For instance, if you use nasty photos with symptoms of diseases, your creative will likely be rejected.\u00a0<\/span><\/p>\n<h5><b>What to do?<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">We recommend not to use nasty visuals to draw users\u2019 attention. Try to hook them with the help of a headline or description.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Mistake No. 4:\u00a0<\/span><span style=\"font-weight: 400;\">Fraudulent offers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many offers promise great results in weight loss, self-care, or success in love life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But whether they are fraudulent?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The offer may not help each and every customer. But the client will get the tool he paid for and go to the page where he can meet his needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what is fraud? If there is a promise that will not be fulfilled soon.\u00a0<\/span><\/p>\n<p><strong>The example of fraudulent creative:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou are lucky, you won $1 million. To get your prize, pay the $5 commission with your credit card. Enter your card data and click \u201cPAY\u201d. This payment will be deposited to your card along with $1 million.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the promise will not happen &#8211; $5 will be written off. It\u2019s the real fraud.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creatives with fraudulent offers will not pass moderation in the RichPush network.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Mistake No. 5:\u00a0<\/span><span style=\"font-weight: 400;\">Use of unreliable facts\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This mistake is very similar to the previous one. But there are some peculiarities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever promoted antiviruses, you know how difficult it is to give up an impressive headline that your computer is infected with a virus. Do they catch? Yes. Is it true? No.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not all publishers agree to use push notifications with unconfirmed facts. So we have denials from moderators.\u00a0<\/span><\/p>\n<h5><b>What to do?<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">If you want to pass moderation, it\u2019s better not to say anything that is not true, but just say something using more flexible words.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of this message: \u201c<strong>There are 3 viruses<\/strong> on your computer. Scan it immediately\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use this one: \u201cThere <\/span><b>may be<\/b><span style=\"font-weight: 400;\"> some viruses on your computer. Check it\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same situation we have with headlines of sweepstakes. It\u2019s better not to say that a person has won an iPhone but just informatio about <\/span><b>the possibility of winning<\/b><span style=\"font-weight: 400;\">. \u201cYou <\/span><b>could<\/b><span style=\"font-weight: 400;\"> win an iPhone\u201d.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Mistake No. 6:\u00a0<\/span><span style=\"font-weight: 400;\">Mention of famous pharmaceutical brands\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the top verticals in our network is Nutra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RichPush allows using offers with basic medicines like heart drops, fungal medications, back and knees ointments, biologically active additives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Major nuance: promotion of famous medicines and serious drugs (for example, antibiotics), mention of pharmaceutical brands are prohibited.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creatives with No-Spa, TeraFlu, Bayer, and the names of large chain pharmacies will be declined.\u00a0<\/span><\/p>\n<h5 style=\"text-align: center;\"><b>What to do?<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Try not to use offers with mentions of famous pharmaceuticals drugs. Exclude the use of famous pharmaceuticals brand and drug names in your push notifications, on landing and pre-landing pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you will never have problems with moderation!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Mistake No. 7:\u00a0<\/span><span style=\"font-weight: 400;\">Use of forbidden content\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Each network has its own restrictions concerning offers which we use to run push ads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At RichAds you can\u2019t offer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exploitation of minors;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">High-risk investments, rapid enrichment schemes, and financial pyramids;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promoting illegal activities;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drugs, digital drugs;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Knowingly false information;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Online pharmaceuticals;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Magical services;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nicotine-containing substances and tobacco products;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Weapons and explosives;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A call to join religious groups and participate in religious ceremonies;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Intentional self-harm, mutilation, suicide propaganda;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The spread of the illicit trade in human organs;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Goods and services against human rights and freedoms;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publications containing hostile statements or attacks on an individual or organization based on;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publications containing a direct or hidden context of the threat, harassment, and violence;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hate speech, criminal or terrorist-related content;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mentioning of events or customs that cause harm to a person in a degrading, unfriendly, or offensive manner;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content related to hacking into computer systems and programs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Moderation rules in our network are not so difficult as it may seem. To pass moderation you shouldn\u2019t publish too scandalous photos and promise impossible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you still have any questions on this topic, feel free to ask them in the comments.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">Wish you profitable campaigns and fast moderation with <\/span><a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;span style=&quot;font-weight: 400;&quot;&gt;RichAds&lt;\/span&gt;\"><span style=\"font-weight: 400;\">RichAds<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Often, making a good creative takes more time and effort than all other campaign settings. RichAds moderators decline 20-30% of creatives daily.\u00a0 Creative is an innovative advertising material, which is used to attract audience attention. Its ultimate goal is to make users click it and go directly to the offer page.\u00a0 Creative in push notifications [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[155,165],"tags":[11,185,167],"class_list":["post-417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-network","category-push-notification-advertising","tag-push","tag-push-ads","tag-push-notifications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Because of these 7 mistakes, your creatives will never pass moderation &#8212; RichAds Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/because-of-these-7-mistakes-your-creatives-will-never-pass-moderation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Because of these 7 mistakes, your creatives will never pass moderation &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"Often, making a good creative takes more time and effort than all other campaign settings. RichAds moderators decline 20-30% of creatives daily.\u00a0 Creative is an innovative advertising material, which is used to attract audience attention. 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