{"id":44315,"date":"2023-12-15T13:02:18","date_gmt":"2023-12-15T10:02:18","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=44315"},"modified":"2024-04-26T17:34:47","modified_gmt":"2024-04-26T14:34:47","slug":"online-gambling-market-overview-on-trends-and-results-in-2023","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/online-gambling-market-overview-on-trends-and-results-in-2023\/","title":{"rendered":"Online Gambling market overview on trends and results in 2023"},"content":{"rendered":"<div class=\"lead-paragraph\">\n    <p><span style=\"font-weight: 400;\">The year is about to turn 2024, so it\u2019s time to discuss what changes were caused to Gambling industry in 2023 and what to expect in Online Gambling in 2024!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recently RichAds hosted a webinar dedicated to the topic with experts from the field and now we will share the overview!<\/span><\/p>\n<\/div>\n\n\n<p>In this article we will highlight the positive changes that 2023 has brought to Gambling industry, mark noticeable marketers\u2019 mistakes and overlook the impact of AI tools implementation in the work process.<\/p>\n\n\n\n<p>More to that, we will spill the thoughts and predictions on the Gambling industry in the upcoming year!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Online Gambling in 2023 &amp; 2024: watch webinar by RichAds<\/h2>\n\n\n\n<p>Recently RichAds hosted a webinar devoted to discussing very essential topics regarding the Gambling industry in 2023 and the upcoming year. You can check the whole video on <a href=\"https:\/\/www.youtube.com\/@richads_platform\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\u2019 YouTube channel\">RichAds\u2019 YouTube channel<\/a>, where our team shares educational content for marketers, interviews with experts and reports from attending star events!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The iGaming landscape in 2023 &amp; 2024 [WEBINAR]\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jrfAt1EK4VQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>As for RichAds, we\u2019ve been working with Gambling and Betting traffic actively on ad formats provided by our advertising network. Also, we hold several awards \u2014 1st place as \u201c<a href=\"https:\/\/richads.com\/blog\/richads-won-the-best-igaming-traffic-source-competition-by-sigma\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"iGaming Traffic Source of the year\">iGaming Traffic Source of the year<\/a>\u201d by SiGMA Europe 2022, as well as 2nd place as \u201c<a href=\"https:\/\/richads.com\/blog\/richads-came-second-in-offervault-top-ad-network-competition\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Top Ad Network\">Top Ad Network<\/a>\u201d by the US portal OfferVault in 2022.<br><br>We\u2019re constantly growing and aim to spread specialist knowledge and contribute to the Online Gambling industry not only with quality traffic, but with educational materials!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meet the experts of the online Gambling market!<\/h3>\n\n\n\n<p>Now it\u2019s time to present the experts of the online Gambling field, who shared their expertise as speakers in the webinar!<\/p>\n\n\n<div id=\"person-block_657af6d6a3d74\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Vasilii-Gamov-CMO-at-RichAds.png\" alt=\"\u0412\u0430\u0441\u0438\u043b\u0438\u0439 \u0413\u0430\u043c\u043e\u0432, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0432 RichAds\" title=\"Vasilii Gamov, CMO at RichAds\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Vasilii Gamov<\/strong>, a host of the webinar, is <strong>Chief Marketing Officer at RichAds<\/strong>. Vasilii possesses 12 years of experience in marketing, and has had an opportunity to work in different fields of affiliate marketing business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He represents RichAds, an advertising network that provides marketers with the opportunity to run ad campaigns on <strong>200+ GEO<\/strong>s and <strong>5+ billion expressions<\/strong> daily. RichAds offers launching campaigns on <a href=\"https:\/\/richads.com\/blog\/briefly-with-richpush-start-with-push-traffic\/\" aria-label=\"Push ads\">Push ads<\/a>, <a href=\"https:\/\/richads.com\/blog\/reach-ios-devices-with-in-page-push-notifications\/\" aria-label=\"iOS In-page push ads\">iOS In-page push ads<\/a>, <a href=\"https:\/\/richads.com\/blog\/briefly-with-richads-start-with-pop-traffic\/\" aria-label=\"Pops ads\">Pops ads<\/a>, <a href=\"https:\/\/richads.com\/blog\/domain-redirect-traffic\/\" aria-label=\"Direct Click\">Direct Click<\/a>, <a href=\"https:\/\/richads.com\/blog\/briefly-with-richads-start-with-native-traffic\/\" aria-label=\"Native ads\">Native ads<\/a> for Gambling as well as such niches as Dating, Nutra, Finance, Software, Sweepstakes and more.<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n<div id=\"person-block_657af7b6a3d76\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Sergejs-Ponomarjovs-Head-of-SEO-Department-at-SEOBROTHERS.png\" alt=\"\u0421\u0435\u0440\u0433\u0435\u0439\u0441 \u041f\u043e\u043d\u043e\u043c\u0430\u0440\u0435\u0432\u0441, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 SEO \u043e\u0442\u0434\u0435\u043b\u0430 \u0432 SEOBROTHERS\" title=\"Sergejs Ponomarjovs, Head of SEO Department at SEOBROTHERS\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Sergejs Ponomarjovs<\/strong>, an invited expert, is <strong>Head of SEO department at SEOBROTHERS<\/strong>, a full-cycle media agency. They specialise in managing over 30 websites across 35+ countries, making a leading line on such competitive markets as the United Kingdom and Canada.<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n<div id=\"person-block_657af868a3d77\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Aurimas-Marcinkeviciu-SEO-Expert-at-Betsson-Group.png\" alt=\"\u0410\u0443\u0440\u0438\u043c\u0430\u0441 \u041c\u0430\u0440\u0446\u0438\u043d\u043a\u044f\u0432\u0438\u0447\u0443, SEO \u044d\u043a\u0441\u043f\u0435\u0440\u0442 \u0432 Betsson Group\" title=\"Aurimas Marcinkevi\u010diu, SEO Expert at Betsson Group\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Aurimas Marcinkevi\u010diu<\/strong>, an invited expert, is <strong>SEO Expert at Betsson Group<\/strong>. Aurimas brings over 10 years of experience working with SEO, and 6 years of them spent within the iGaming field. He represents Betsson Group Affiliates, an operator brand with over 19 different brands within 20 different markets and languages.<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n<div id=\"person-block_657af771a3d75\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Roman-Bespalov-Senior-Affiliate-Manager-at-Alpha-Affiliates.png\" alt=\"\u0420\u043e\u043c\u0430\u043d \u0411\u0435\u0441\u043f\u0430\u043b\u043e\u0432, \u0421\u0442\u0430\u0440\u0448\u0438\u0439 affiliate-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0432 AlphaAffiliates\" title=\"Roman Bespalov, Senior Affiliate Manager at Alpha Affiliates\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Roman Bespalov<\/strong>, an invited expert, is <strong>Senior Affiliate Manager at Alpha Affiliates<\/strong>. Alpha Affiliates is a CPA network with a decade of expertise and 14 casino and sportsbook brands owned. They operate mainly in Tier 1 countries, along with some from Tier 2 and 3.<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Online Gambling industry trends and results in 2023<\/h2>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Within the discussion on progress and achievements in Gambling industry in 2023, we asked our experts to share their opinion and observations. Let\u2019s hear what they\u2019ve got on the issue!<\/p><\/blockquote><\/figure>\n\n\n<div id=\"person-block_657af96ca3d78\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Sergejs-Ponomarjovs-Head-of-SEO-Department-at-SEOBROTHERS.png\" alt=\"\u0421\u0435\u0440\u0433\u0435\u0439\u0441 \u041f\u043e\u043d\u043e\u043c\u0430\u0440\u0435\u0432\u0441, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 SEO \u043e\u0442\u0434\u0435\u043b\u0430 \u0432 SEOBROTHERS\" title=\"Sergejs Ponomarjovs, Head of SEO Department at SEOBROTHERS\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Sergejs Ponomarjovs<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head of SEO Department at SEOBROTHERS<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>\u201c2023 has been a good year for us and the Gambling industry. Some <strong>significant regulations<\/strong> were introduced, which opened opportunities to explore new markets.<\/p>\n\n\n\n<p>The USA market is showing promising trends, so we keep a closer look at them.<\/p>\n\n\n\n<p>Also it\u2019s worth mentioning challenges, mostly caused by numerous <strong>Google updates affecting affiliates<\/strong>. We anticipate more updates in the upcoming year-end and are getting prepared to adjust.\u201d<\/p>\n\n\n<div id=\"person-block_657afa28a3d79\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Aurimas-Marcinkeviciu-SEO-Expert-at-Betsson-Group.png\" alt=\"\u0410\u0443\u0440\u0438\u043c\u0430\u0441 \u041c\u0430\u0440\u0446\u0438\u043d\u043a\u044f\u0432\u0438\u0447\u0443, SEO \u044d\u043a\u0441\u043f\u0435\u0440\u0442 \u0432 Betsson Group\" title=\"Aurimas Marcinkevi\u010diu, SEO Expert at Betsson Group\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Aurimas Marcinkevi\u010diu<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO Expert at Betsson Group<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>\u201cIt\u2019s been a good year for Betsson \u2014 we\u2019ve experienced consistent <strong>growth of 20-30% each quarter<\/strong>, primarily in the <strong>Casino and Sportsbook<\/strong> sectors.<\/p>\n\n\n\n<p>While focusing on improving the mobile user experience we\u2019ve done a great job on <strong>native apps<\/strong>.<\/p>\n\n\n\n<p>Our key growth drivers were <strong>Latin America<\/strong>, <strong>Southeast Asia<\/strong> and <strong>Western Europe<\/strong>, while Nordic countries still present certain challenges.<\/p>\n\n\n\n<p>Working closely with SEO we didn\u2019t observe severe impacts from Google updates as an operator, though affiliates might\u2019ve been affected by them. As for now we don\u2019t need to worry about at least updates from Google, but it\u2019s unclear what the future might bring.\u201d<\/p>\n\n\n<div id=\"person-block_657afab0a3d7a\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Roman-Bespalov-Senior-Affiliate-Manager-at-Alpha-Affiliates.png\" alt=\"\u0420\u043e\u043c\u0430\u043d \u0411\u0435\u0441\u043f\u0430\u043b\u043e\u0432, \u0421\u0442\u0430\u0440\u0448\u0438\u0439 affiliate-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0432 AlphaAffiliates\" title=\"Roman Bespalov, Senior Affiliate Manager at Alpha Affiliates\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Roman Bespalov<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Senior Affiliate Manager at Alpha Affiliates<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>\u201cFor starters, it needs to be considered how fast Online Gambling is growing \u2014 in 2022 it was <strong>valued at $63 billion<\/strong>, but by the end of the year it\u2019s expected to be<strong> worth $153 billion<\/strong>.<\/p>\n\n\n\n<p>At Alpha Affiliates we\u2019ve witnessed a <strong>20% increase in partners<\/strong> since the start of the year, and have expanded our partners network globally. Operating in 50 countries, we introduced new iGaming brands like Spinch, Rakoo and Casino Infinity.<\/p>\n\n\n\n<p>Our substantial payouts, exceeding \u20ac50 million last year, reflect our network of over <strong>two million players worldwide.<\/strong> Thus it shows how incredibly fast the Online Gambling market is gaining.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"aVD5DriTlo\"><a href=\"https:\/\/richads.com\/blog\/best-gambling-creatives-examples-in-2022\/\" aria-label=\"Best Gambling creatives examples in 2024\">Best Gambling creatives examples in 2024<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Best Gambling creatives examples in 2024&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/best-gambling-creatives-examples-in-2022\/embed\/#?secret=Q21T1D840E#?secret=aVD5DriTlo\" data-secret=\"aVD5DriTlo\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Regulations and new online Gambling markets in 2023 and promising markets in 2024<\/h2>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Touching this topic, we decided to put more focus on what regulations and new markets were introduced to the Online Gambling industry in 2023, as well as what markets appear most promising in the upcoming year. Let\u2019s hear what our experts can share on this one!<\/p><\/blockquote><\/figure>\n\n\n<div id=\"person-block_657afc50a3d7c\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Sergejs-Ponomarjovs-Head-of-SEO-Department-at-SEOBROTHERS.png\" alt=\"\u0421\u0435\u0440\u0433\u0435\u0439\u0441 \u041f\u043e\u043d\u043e\u043c\u0430\u0440\u0435\u0432\u0441, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 SEO \u043e\u0442\u0434\u0435\u043b\u0430 \u0432 SEOBROTHERS\" title=\"Sergejs Ponomarjovs, Head of SEO Department at SEOBROTHERS\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Sergejs Ponomarjovs<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head of SEO Department at SEOBROTHERS<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>\u201cFor us, the <strong>United States is of big interest<\/strong>, as we closely observe state regulations and the licensing developments. It\u2019s safe to say that regarding the US market the growth will only continue.<\/p>\n\n\n\n<p>Also Asia poses interest, as <strong>Japan is potentially entering regulations in 2024<\/strong>, which would be a significant step.<\/p>\n\n\n\n<p>As of the rest, we keep a <strong>close look at Latin America<\/strong>, in particular at Argentina, Peru and Mexico.\u201d<\/p>\n\n\n<div id=\"person-block_657afcc9a3d7d\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Roman-Bespalov-Senior-Affiliate-Manager-at-Alpha-Affiliates.png\" alt=\"\u0420\u043e\u043c\u0430\u043d \u0411\u0435\u0441\u043f\u0430\u043b\u043e\u0432, \u0421\u0442\u0430\u0440\u0448\u0438\u0439 affiliate-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0432 AlphaAffiliates\" title=\"Roman Bespalov, Senior Affiliate Manager at Alpha Affiliates\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Roman Bespalov<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Senior Affiliate Manager at Alpha Affiliates<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>\u201cAlong with the growth of the Online Gambling industry, we face <strong>really strong competition<\/strong>. To be able to compete properly, we aim to consistently improve services and attract local customers, for example via our Affiliate Race.<\/p>\n\n\n\n<p>Regarding regulations, it\u2019s worth mentioning that regulators can make new rules and update existing ones. For instance, <strong>Cura\u00e7ao introduced LOK<\/strong> intending to improve the safety of affiliates in the industry.<\/p>\n\n\n\n<p>Another thing to bear in mind is that <strong>legalisation, like in Brazil, might cause more competition<\/strong> as local entrepreneurs find it easier to enter. All of that shows that as new markets get introduced to the international field, the new challenges do, too!\u201d<\/p>\n\n\n<div id=\"person-block_657afd37a3d7e\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Aurimas-Marcinkeviciu-SEO-Expert-at-Betsson-Group.png\" alt=\"\u0410\u0443\u0440\u0438\u043c\u0430\u0441 \u041c\u0430\u0440\u0446\u0438\u043d\u043a\u044f\u0432\u0438\u0447\u0443, SEO \u044d\u043a\u0441\u043f\u0435\u0440\u0442 \u0432 Betsson Group\" title=\"Aurimas Marcinkevi\u010diu, SEO Expert at Betsson Group\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Aurimas Marcinkevi\u010diu<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO Expert at Betsson Group<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>\u201cBetsson is closely following the situations in Brazil, Peru and the US.<\/p>\n\n\n\n<p>The <strong>USA seems like an interesting market<\/strong> for affiliates, meanwhile <strong>operators face challenges as big brands dominate there<\/strong>.<\/p>\n\n\n\n<p>We closely watch Peru due to the fact that our top three brands are there. <strong>Brazil<\/strong> is a very big market and we really hope to see <strong>clearer regulations there next year<\/strong>.<\/p>\n\n\n\n<p>The Nordics, particularly <strong>Finland<\/strong>, are expected to break the ice as we hope <strong>at least due to 2026<\/strong>.<\/p>\n\n\n\n<p>Since Betsson strategies focus mainly on regulated markets, we keep monitoring situations, but <strong>Latin America is currently the most interesting<\/strong> for us.\u201d<\/p>\n\n\n<div id=\"person-block_657afe6ca3d7f\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Vasilii-Gamov-CMO-at-RichAds.png\" alt=\"\u0412\u0430\u0441\u0438\u043b\u0438\u0439 \u0413\u0430\u043c\u043e\u0432, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0432 RichAds\" title=\"Vasilii Gamov, CMO at RichAds\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Vasilii Gamov<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chief Marketing Officer at RichAds<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>\u201cWe at RichAds also witness the <strong>enormous volumes of traffic for Latin America<\/strong>.<\/p>\n\n\n\n<p>As the market is growing there, the more products appear as well as more campaigns are being launched. Thus Latin America remains <strong>one of the main focus regions<\/strong> for us.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"eWT8Ljz6rl\"><a href=\"https:\/\/richads.com\/blog\/how-to-launch-gambling-in-brazil-learn-expert-insights\/\" aria-label=\"How to launch Gambling in Brazil: learn expert insights\">How to launch Gambling in Brazil: learn expert insights<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to launch Gambling in Brazil: learn expert insights&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-launch-gambling-in-brazil-learn-expert-insights\/embed\/#?secret=aAY6G2E1DH#?secret=eWT8Ljz6rl\" data-secret=\"eWT8Ljz6rl\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">AI in Online Gambling industry in 2023: implementation and main impact<\/h2>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>It\u2019s impossible to deny the pace of AI tools entering the affiliate marketing field. So we asked the experts to share what they think of AI tools in the Gambling industry, the key points of integrating them and expected impact.<br>We also have <a href=\"https:\/\/www.youtube.com\/watch?v=553xQQjj5_w\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"a video on implementing AI into affiliate work on RichAds YouTube\">a video on implementing AI into affiliate work on RichAds YouTube<\/a> channel. As of making landings, creatives or even optimizing ad campaigns!<\/p><\/blockquote><\/figure>\n\n\n<div id=\"person-block_657aff35a3d80\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Aurimas-Marcinkeviciu-SEO-Expert-at-Betsson-Group.png\" alt=\"\u0410\u0443\u0440\u0438\u043c\u0430\u0441 \u041c\u0430\u0440\u0446\u0438\u043d\u043a\u044f\u0432\u0438\u0447\u0443, SEO \u044d\u043a\u0441\u043f\u0435\u0440\u0442 \u0432 Betsson Group\" title=\"Aurimas Marcinkevi\u010diu, SEO Expert at Betsson Group\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Aurimas Marcinkevi\u010diu<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO Expert at Betsson Group<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;Mostly as for SEO and design department AI tools help with <strong>making fast templates and presenting ideas<\/strong> across departments.<br><br>The design teams use Adobe suits with inbuilt AI tools for efficient work, including <strong>experimenting with Adobe Firefly<\/strong> for more AI-generated content. We use AI mostly to <strong>edit already existing projects<\/strong> and <strong>upscale third-party elements<\/strong> with <strong>Gigapixel<\/strong>, rather than making from scratch <strong>due to copyright possibilities<\/strong>.<br><br>Data teams utilise AI tools like <strong>Snowflake<\/strong> for estimating <strong>NDC lifetime values<\/strong>, predicting <strong>promotion outcomes<\/strong>, identifying <strong>responsible gambling issues<\/strong>, <strong>data management<\/strong>, and AI <strong>fraud detection<\/strong>.<br><br>From a marketing perspective, <strong>Surfer SEO<\/strong>&#8216;s AI content optimization tool is employed, and there&#8217;s interest in text-to-voice AI tools, video AI tools, automated ad creation, and AI for AB testing.<br><br><strong>In SEO, we avoid using AI<\/strong>, preferring <strong>manual content creation<\/strong>, but consider AI content for Sportsbook event pages. For SEO, AI is mainly about efficiency, using tools like <strong>ChatGPT and Anchor AI for<\/strong> tasks like <strong>Excel formulas<\/strong> and <strong>offsite research<\/strong>.<\/p>\n\n\n\n<p>Meanwhile for <strong>smaller non-English markets AI tools efficiency is doubtful<\/strong>, so we wait for improvement in the future.&#8221;<\/p>\n\n\n<div id=\"person-block_657afff6a3d81\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Sergejs-Ponomarjovs-Head-of-SEO-Department-at-SEOBROTHERS.png\" alt=\"\u0421\u0435\u0440\u0433\u0435\u0439\u0441 \u041f\u043e\u043d\u043e\u043c\u0430\u0440\u0435\u0432\u0441, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 SEO \u043e\u0442\u0434\u0435\u043b\u0430 \u0432 SEOBROTHERS\" title=\"Sergejs Ponomarjovs, Head of SEO Department at SEOBROTHERS\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Sergejs Ponomarjovs<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head of SEO Department at SEOBROTHERS<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;Our company is a big fan of AI. ChatGPT&#8217;s Advanced Data Analysis feature is beneficial, especially for <strong>analyzing internal links and anchors<\/strong> in large datasets.<br><br>The new &#8216;Browse with Bing&#8217; feature in beta is useful for <strong>AB testing<\/strong> and <strong>analyzing external websites<\/strong>. We&#8217;ve experimented with text-to-video using Synthesia for <strong>localizing content<\/strong>, and while it&#8217;s not fully polished, we hope for future improvements in 2024.<br><br>In terms of SEO tools, AI proves valuable for <strong>data analysis<\/strong>, <strong>keyword research<\/strong>, and <strong>backlink analysis<\/strong>, enhancing efficiency.<\/p>\n\n\n\n<p><strong>I strongly disapprove of using AI for content generation<\/strong>, as it lacks the creativity and value for the users that manual content creation offers. Speaking of creativity, the latest update in DALL.E 3 has significantly improved image generation, reducing issues with artifacts and increasing overall design quality. But <strong>I don&#8217;t recommend generating images just for the sake of it<\/strong>, the tool is excellent for <strong>improving design quality<\/strong> and <strong>generating new ideas<\/strong>.&#8221;<\/p>\n\n\n<div id=\"person-block_657b01ee75660\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Roman-Bespalov-Senior-Affiliate-Manager-at-Alpha-Affiliates.png\" alt=\"\u0420\u043e\u043c\u0430\u043d \u0411\u0435\u0441\u043f\u0430\u043b\u043e\u0432, \u0421\u0442\u0430\u0440\u0448\u0438\u0439 affiliate-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0432 AlphaAffiliates\" title=\"Roman Bespalov, Senior Affiliate Manager at Alpha Affiliates\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Roman Bespalov<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Senior Affiliate Manager at Alpha Affiliates<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;We use AI tools to <strong>monitor our affiliate networks<\/strong>, investing in top-notch technologies to <strong>assist our partners in understanding their markets<\/strong>. AI holds unrevealed potential, improving customer experiences through virtual assistance and <strong>helping marketers in predicting industry trends<\/strong> and making campaigns match consumers\u2019 needs.<\/p>\n\n\n\n<p><strong>We appreciate Humble AI for discovering new PPC affiliates and DeepCI for monitoring Google search results<\/strong>, allowing affiliates to stay updated on trends and strategically position themselves.<\/p>\n\n\n\n<p>Additionally, we recommend Google Analytics, Semrush, and HRS for website optimization, as a <strong>visually appealing website attracts more interest<\/strong>. The <strong>integration of AI and tools fits our approach<\/strong>.&#8221;<\/p>\n\n\n<div id=\"person-block_657b0ac775661\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Vasilii-Gamov-CMO-at-RichAds.png\" alt=\"\u0412\u0430\u0441\u0438\u043b\u0438\u0439 \u0413\u0430\u043c\u043e\u0432, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0432 RichAds\" title=\"Vasilii Gamov, CMO at RichAds\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Vasilii Gamov<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chief Marketing Officer at RichAds<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;I recognize the value of AI in accelerating and streamlining work processes, <strong>solving challenges like the blank list.<\/strong> But certain fields require the expertise of human specialists, like copywriters due to their <strong>experience and knowledge<\/strong>, especially when dealing with <strong>unpublished market information<\/strong>.<br><br>It&#8217;s essential to be c<strong>areful about sharing sensitive information with AI<\/strong>. I\u2019m aware of cases when affiliates or marketers shared internal data with ChatGPT, not realizing that s<strong>uch data could be stored and potentially shared with competitors<\/strong>. To prevent this, it&#8217;s recommended to <strong>use synthetic data or modify real data<\/strong> when conducting analyses to avoid compromising confidential information.&#8221;<\/p>\n\n\n<div id=\"richads-button-block_657b0e5f75662\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-m rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"LAUNCH GAMBLING CAMPAIGNS ON TRAFFIC FROM RICHADS!\">\n                LAUNCH GAMBLING CAMPAIGNS ON TRAFFIC FROM RICHADS!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>What is RichAds?<\/strong><br>\ud83d\udd1d&nbsp;Push and pop ads,<br>\ud83d\udd3c Domain redirect traffic, <br>\ud83d\udd1d CPM for domain ads starts from $ <strong>1.5<\/strong>,<br>\u23eb CPC for push ads starts from $ <strong>0.003<\/strong>,<br> \ud83d\udd3c CPM for pops \u2014 from <strong>$0<strong>.<\/strong>5<\/strong> in Tier 3, <strong>$1<\/strong> in Tier 1,<br>\u23eb large volumes of available traffic in more than 200 goes. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Online Gambling market trends, predictions and tendencies for 2024<\/h2>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Within this topic our experts shared predictions and analysis on trends and tendencies that are expected to occur in the Gambling and Betting in 2024. The issues mentioned within this discussion are related not only to the Online Gambling industry in 2024 in general, but also to particular aspects in promotion, niches and slot\/mechanics.<\/p><\/blockquote><\/figure>\n\n\n<div id=\"person-block_657b120175663\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Aurimas-Marcinkeviciu-SEO-Expert-at-Betsson-Group.png\" alt=\"\u0410\u0443\u0440\u0438\u043c\u0430\u0441 \u041c\u0430\u0440\u0446\u0438\u043d\u043a\u044f\u0432\u0438\u0447\u0443, SEO \u044d\u043a\u0441\u043f\u0435\u0440\u0442 \u0432 Betsson Group\" title=\"Aurimas Marcinkevi\u010diu, SEO Expert at Betsson Group\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Aurimas Marcinkevi\u010diu<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO Expert at Betsson Group<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>\u201cAs more regulations in the Online Gambling market kick in, being an early mover provides many advantages in building a long-lasting brand.<\/p>\n\n\n\n<p>Trends observed in 2023, likely continuing in 2024, include the growth of features like <strong>bonus buy<\/strong>, <strong>drop and win tournaments<\/strong>, <strong>TBO spins<\/strong>, <strong>high volatility\/high win games<\/strong>, <strong>bonus rounds<\/strong>, <strong>Mega way<\/strong> content, and <strong>grid slots<\/strong> in the Casino sector.<br><br>In Sportsbook-focused markets like <strong>Brazil and Peru<\/strong>, <strong>crash games<\/strong> are warmly welcomed, reflecting sports betting mechanics. <strong>Live casino game shows are gaining in popularity<\/strong>, particularly with new users, serving as an entry point to explore more live casino games.<br><br>While NFT gambling and in-game skin betting have been explored, their future impact remains unclear due to the unstable situation within the NFT market.&#8221;<\/p>\n\n\n<div id=\"person-block_657b129e75665\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Sergejs-Ponomarjovs-Head-of-SEO-Department-at-SEOBROTHERS.png\" alt=\"\u0421\u0435\u0440\u0433\u0435\u0439\u0441 \u041f\u043e\u043d\u043e\u043c\u0430\u0440\u0435\u0432\u0441, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 SEO \u043e\u0442\u0434\u0435\u043b\u0430 \u0432 SEOBROTHERS\" title=\"Sergejs Ponomarjovs, Head of SEO Department at SEOBROTHERS\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Sergejs Ponomarjovs<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head of SEO Department at SEOBROTHERS<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;<strong>Crash games have become a massive global<\/strong> trend starting with Aviator, followed by JetX and the Chicken Game. In developing markets like <strong>Latin America<\/strong>, these games are becoming more and more popular.<br><br>It\u2019s really hard to miss the trend of new bonuses, such as <strong>bonus buying<\/strong>, that gains in popularity. Users are more likely to choose platforms that offer these <strong>innovative bonuses<\/strong>. And since bonuses are becoming more personalised, then it\u2019s clear that operators providing personalised bonuses will experience improved retention rates.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"eqTnJ0uBlq\"><a href=\"https:\/\/richads.com\/blog\/promoting-gambling-ads-in-south-africa-best-practices\/\" aria-label=\"Promoting Gambling ads in South Africa: best practices\">Promoting Gambling ads in South Africa: best practices<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Promoting Gambling ads in South Africa: best practices&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/promoting-gambling-ads-in-south-africa-best-practices\/embed\/#?secret=sTMLVbVQ8A#?secret=eqTnJ0uBlq\" data-secret=\"eqTnJ0uBlq\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Main mistakes made by affiliates in the online Gambling in 2023 and how to avoid them in future<\/h2>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>In this topic we suggested our experts to highlight some parts of affiliate business where mistakes might and were made during 2023. Let\u2019s pay a closer look at this, as avoiding repeating them might be a great improvement!<\/p><\/blockquote><\/figure>\n\n\n<div id=\"person-block_657b144075666\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Aurimas-Marcinkeviciu-SEO-Expert-at-Betsson-Group.png\" alt=\"\u0410\u0443\u0440\u0438\u043c\u0430\u0441 \u041c\u0430\u0440\u0446\u0438\u043d\u043a\u044f\u0432\u0438\u0447\u0443, SEO \u044d\u043a\u0441\u043f\u0435\u0440\u0442 \u0432 Betsson Group\" title=\"Aurimas Marcinkevi\u010diu, SEO Expert at Betsson Group\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Aurimas Marcinkevi\u010diu<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO Expert at Betsson Group<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;On behalf of Betsson we think that avoiding many typical mistakes might be made by <strong>providing accurate data to manage operator expectations<\/strong>, avoiding overpromising and underdelivering.<\/p>\n\n\n\n<p>It&#8217;s advised to <strong>maintain good communication<\/strong>, addressing issues straightforwardly instead of waiting for contract endings.<\/p>\n\n\n\n<p>Select partners carefully, focus on <strong>quality connections<\/strong> and <strong>higher trust<\/strong>, as it will turn out as beneficial for affiliates as for operators. While my role is in SEO and not affiliate management, this is the key information I&#8217;ve gathered.&#8221;<\/p>\n\n\n<div id=\"person-block_657b14c575667\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Roman-Bespalov-Senior-Affiliate-Manager-at-Alpha-Affiliates.png\" alt=\"\u0420\u043e\u043c\u0430\u043d \u0411\u0435\u0441\u043f\u0430\u043b\u043e\u0432, \u0421\u0442\u0430\u0440\u0448\u0438\u0439 affiliate-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0432 AlphaAffiliates\" title=\"Roman Bespalov, Senior Affiliate Manager at Alpha Affiliates\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Roman Bespalov<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Senior Affiliate Manager at Alpha Affiliates<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;The most common mistake in affiliate marketing, <strong>especially when entering a new GEO<\/strong>, is lacking <strong>knowledge about the region<\/strong>, including <strong>payment methods<\/strong>, <strong>popular slots<\/strong>, and <strong>regulations<\/strong>. It&#8217;s essential to fully comprehend the product and the market, because <strong>success requires time and sufficient budgets<\/strong>.<\/p>\n\n\n\n<p>The key point of avoiding losing while entering a new GEO or vertical is to <strong>conduct proper research and calculations<\/strong>.&#8221;<\/p>\n\n\n<div id=\"person-block_657b157c75668\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Sergejs-Ponomarjovs-Head-of-SEO-Department-at-SEOBROTHERS.png\" alt=\"\u0421\u0435\u0440\u0433\u0435\u0439\u0441 \u041f\u043e\u043d\u043e\u043c\u0430\u0440\u0435\u0432\u0441, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 SEO \u043e\u0442\u0434\u0435\u043b\u0430 \u0432 SEOBROTHERS\" title=\"Sergejs Ponomarjovs, Head of SEO Department at SEOBROTHERS\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Sergejs Ponomarjovs<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head of SEO Department at SEOBROTHERS<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;In terms of affiliate mistakes, we can highlight some significant issues that can seriously affect user experience. The major one is <strong>reusing data without fact-checking<\/strong>, leading to misleading information, <strong>especially regarding slots RTP<\/strong>.<br><br>Another noticeable mistake involves <strong>neglecting to regularly check and update terms and conditions<\/strong>, with many affiliates <strong>recycling outdated information<\/strong> from larger players.<br><br>A severe concern is <strong>working with operators who are not actively promoting responsible gambling<\/strong>, lacking support programs or time-outs for users. In 2024, addressing these issues is very important.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"9rMiLvJs3p\"><a href=\"https:\/\/richads.com\/blog\/gambling-and-betting-promotion-for-newbies-in-year\/\" aria-label=\"Gambling and Betting Promotion for Newbies in 2023\">Gambling and Betting Promotion for Newbies in 2023<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Gambling and Betting Promotion for Newbies in 2023&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/gambling-and-betting-promotion-for-newbies-in-year\/embed\/#?secret=NQ3Rwp3sjL#?secret=9rMiLvJs3p\" data-secret=\"9rMiLvJs3p\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Who should be responsible for the retention and engagement of users in the online Gambling industry?<\/h2>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>This discussion is dedicated to issues of pointing out what side must be held responsible for the retention and user engagement: affiliates or operators? Let\u2019s see what our experts have to say on that!<\/p><\/blockquote><\/figure>\n\n\n<div id=\"person-block_657b16e075669\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Vasilii-Gamov-CMO-at-RichAds.png\" alt=\"\u0412\u0430\u0441\u0438\u043b\u0438\u0439 \u0413\u0430\u043c\u043e\u0432, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0432 RichAds\" title=\"Vasilii Gamov, CMO at RichAds\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Vasilii Gamov<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chief Marketing Officer at RichAds<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;In my opinion, <strong>both the affiliate and the operator should share responsibility<\/strong> for retention and engagement.<\/p>\n\n\n\n<p>It&#8217;s a collaborative effort where <strong>both parties should cooperate, share data, and work together<\/strong> to achieve what we call profit.&#8221;<\/p>\n\n\n<div id=\"person-block_657b172f7566a\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Roman-Bespalov-Senior-Affiliate-Manager-at-Alpha-Affiliates.png\" alt=\"\u0420\u043e\u043c\u0430\u043d \u0411\u0435\u0441\u043f\u0430\u043b\u043e\u0432, \u0421\u0442\u0430\u0440\u0448\u0438\u0439 affiliate-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0432 AlphaAffiliates\" title=\"Roman Bespalov, Senior Affiliate Manager at Alpha Affiliates\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Roman Bespalov<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Senior Affiliate Manager at Alpha Affiliates<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;I&#8217;m absolutely sure that both sides should be considered responsible for it.<\/p>\n\n\n\n<p>When operators connect with their affiliates, a <strong>profitable partnership<\/strong> can be established for both sides. It&#8217;s very important for affiliates and operators to work together on this.&#8221;<\/p>\n\n\n<div id=\"person-block_657b17797566b\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Aurimas-Marcinkeviciu-SEO-Expert-at-Betsson-Group.png\" alt=\"\u0410\u0443\u0440\u0438\u043c\u0430\u0441 \u041c\u0430\u0440\u0446\u0438\u043d\u043a\u044f\u0432\u0438\u0447\u0443, SEO \u044d\u043a\u0441\u043f\u0435\u0440\u0442 \u0432 Betsson Group\" title=\"Aurimas Marcinkevi\u010diu, SEO Expert at Betsson Group\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Aurimas Marcinkevi\u010diu<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO Expert at Betsson Group<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;Well, operators always aim to maximize engagement and value from potential customers. From the affiliate perspective, the key is to <strong>bring in valuable users who aren&#8217;t bonus abusers<\/strong>, as operators typically dislike such practices.<\/p>\n\n\n\n<p>It&#8217;s essential for both sides to focus on attracting users who <strong>contribute positively to the platform<\/strong>.&#8221;<\/p>\n\n\n<div id=\"person-block_657b17d77566c\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Sergejs-Ponomarjovs-Head-of-SEO-Department-at-SEOBROTHERS.png\" alt=\"\u0421\u0435\u0440\u0433\u0435\u0439\u0441 \u041f\u043e\u043d\u043e\u043c\u0430\u0440\u0435\u0432\u0441, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 SEO \u043e\u0442\u0434\u0435\u043b\u0430 \u0432 SEOBROTHERS\" title=\"Sergejs Ponomarjovs, Head of SEO Department at SEOBROTHERS\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Sergejs Ponomarjovs<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head of SEO Department at SEOBROTHERS<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;I 100% agree that there should be a <strong>partnership where affiliates support operators, and vice versa<\/strong>. It&#8217;s all about working together.&#8221;<\/p>\n\n\n<div id=\"richads-button-block_657b180f7566d\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-m rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"RUN PROFITABLE GAMBLIGN AD CAMPAIGNS ON RICHADS&#8217; TRAFFIC!\">\n                RUN PROFITABLE GAMBLIGN AD CAMPAIGNS ON RICHADS&#8217; TRAFFIC!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>What is RichAds?<\/strong><br>\ud83d\udd1d&nbsp;Push and pop ads,<br>\ud83d\udd3c Domain redirect traffic, <br>\ud83d\udd1d CPM for domain ads starts from $ <strong>1.5<\/strong>,<br>\u23eb CPC for push ads starts from $ <strong>0.003<\/strong>,<br> \ud83d\udd3c CPM for pops \u2014 from <strong>$0<strong>.<\/strong>5<\/strong> in Tier 3, <strong>$1<\/strong> in Tier 1,<br>\u23eb large volumes of available traffic in more than 200 goes. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q&amp;A Section Answers with Online Gambling market experts!<\/h2>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>In this part we will provide answers to the audience&#8217;s questions our experts did on our live webinar.<\/p><\/blockquote><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. What GEOs give the most profit at the moment?<\/h3>\n\n\n<div id=\"person-block_657b18b07566e\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Roman-Bespalov-Senior-Affiliate-Manager-at-Alpha-Affiliates.png\" alt=\"\u0420\u043e\u043c\u0430\u043d \u0411\u0435\u0441\u043f\u0430\u043b\u043e\u0432, \u0421\u0442\u0430\u0440\u0448\u0438\u0439 affiliate-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0432 AlphaAffiliates\" title=\"Roman Bespalov, Senior Affiliate Manager at Alpha Affiliates\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Roman Bespalov<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Senior Affiliate Manager at Alpha Affiliates<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;The most profitable GEOs for us are <strong>German speakers<\/strong> (Germany, Switzerland, Austria), as well as <strong>English speakers<\/strong> (Canada, Australia) and some <strong>Nordic countries<\/strong>.<\/p>\n\n\n\n<p>Also Tier 2 <strong>European countries<\/strong> like Hungary, Greece, and Poland are performing well.<\/p>\n\n\n\n<p>We aim to increase our traffic in GEOs such as Brazil, India, and some Tier 3 countries in <strong>Latin America<\/strong>, in the upcoming year.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. How fast can positive ROI be reached working with SEO channel in Online Gambling?<\/h3>\n\n\n<div id=\"person-block_657b19ec7566f\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Aurimas-Marcinkeviciu-SEO-Expert-at-Betsson-Group.png\" alt=\"\u0410\u0443\u0440\u0438\u043c\u0430\u0441 \u041c\u0430\u0440\u0446\u0438\u043d\u043a\u044f\u0432\u0438\u0447\u0443, SEO \u044d\u043a\u0441\u043f\u0435\u0440\u0442 \u0432 Betsson Group\" title=\"Aurimas Marcinkevi\u010diu, SEO Expert at Betsson Group\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Aurimas Marcinkevi\u010diu<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO Expert at Betsson Group<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;The speed of achieving positive ROI through SEO channel in Online Gambling varies depending on whether it&#8217;s an affiliate or operator site, and it <strong>heavily relies on the market dynamics<\/strong>.<\/p>\n\n\n\n<p>In new markets, it might be easier to get positive results, especially if you <strong>prepare in advance for upcoming regulations<\/strong>. But in stable markets with numerous competitors, the competition is tough, <strong>requiring heavy investments<\/strong>.<br><br>The <strong>timeline for positive results can range from 6 to 12 months<\/strong>, likely more than <strong>a year<\/strong>.&#8221;<\/p>\n\n\n<div id=\"person-block_657b1a7075670\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Vasilii-Gamov-CMO-at-RichAds.png\" alt=\"\u0412\u0430\u0441\u0438\u043b\u0438\u0439 \u0413\u0430\u043c\u043e\u0432, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0432 RichAds\" title=\"Vasilii Gamov, CMO at RichAds\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Vasilii Gamov<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chief Marketing Officer at RichAds<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;In my experience, achieving positive ROI through SEO channel in Online Gambling typically takes <strong>at least six months to one year<\/strong>.<\/p>\n\n\n\n<p>This duration covers both the initial stage of <strong>setting up and optimizing<\/strong> the site and the sub stages involving investments and other strategic efforts.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"bbWnHqtGhk\"><a href=\"https:\/\/richads.com\/blog\/gambling-industry-trends-for-affiliates\/\" aria-label=\"Gambling industry trends for affiliates in 2024\">Gambling industry trends for affiliates in 2024<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Gambling industry trends for affiliates in 2024&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/gambling-industry-trends-for-affiliates\/embed\/#?secret=gkXAHDjt3N#?secret=bbWnHqtGhk\" data-secret=\"bbWnHqtGhk\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Should we expect high profits from the Asia betting side?<\/h3>\n\n\n<div id=\"person-block_657b1b1e75671\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Sergejs-Ponomarjovs-Head-of-SEO-Department-at-SEOBROTHERS.png\" alt=\"\u0421\u0435\u0440\u0433\u0435\u0439\u0441 \u041f\u043e\u043d\u043e\u043c\u0430\u0440\u0435\u0432\u0441, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 SEO \u043e\u0442\u0434\u0435\u043b\u0430 \u0432 SEOBROTHERS\" title=\"Sergejs Ponomarjovs, Head of SEO Department at SEOBROTHERS\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Sergejs Ponomarjovs<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head of SEO Department at SEOBROTHERS<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;If we&#8217;re talking about the Asian markets \u2014 <strong>they are very lucrative and can generate a lot of profit<\/strong>. The population is quite big as well, so there is <strong>definitely a big interest<\/strong> there. But it really depends on the approach, strategy and the market knowledge.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. How different the Finance traffic can be?<\/h3>\n\n\n<div id=\"person-block_657b1b7775672\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Roman-Bespalov-Senior-Affiliate-Manager-at-Alpha-Affiliates.png\" alt=\"\u0420\u043e\u043c\u0430\u043d \u0411\u0435\u0441\u043f\u0430\u043b\u043e\u0432, \u0421\u0442\u0430\u0440\u0448\u0438\u0439 affiliate-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0432 AlphaAffiliates\" title=\"Roman Bespalov, Senior Affiliate Manager at Alpha Affiliates\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Roman Bespalov<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Senior Affiliate Manager at Alpha Affiliates<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;In the Finance vertical, the diversity of traffic is notable. The Finance audience varies \u2014 some prioritize anonymity and lean for casinos, while others value media presence.<\/p>\n\n\n\n<p>Targeting <strong>Finance casino<\/strong> brands requires specific keywords, <strong>focusing less on slots<\/strong>.<\/p>\n\n\n\n<p><strong>Finance brands<\/strong>, especially those <strong>related to payment systems<\/strong>, tend to be more user-friendly, offering better bonuses and faster withdrawals, creating a different dynamic within the Finance vertical.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"8XVq3cGs42\"><a href=\"https:\/\/richads.com\/blog\/how-to-gain-gambling-traffic-in-the-philippines-all-secrets-revealed\/\" aria-label=\"How to gain Gambling traffic in the Philippines? All secrets revealed!\">How to gain Gambling traffic in the Philippines? All secrets revealed!<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to gain Gambling traffic in the Philippines? All secrets revealed!&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-gain-gambling-traffic-in-the-philippines-all-secrets-revealed\/embed\/#?secret=XMH1QJInHW#?secret=8XVq3cGs42\" data-secret=\"8XVq3cGs42\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. What\u2019s the optimal budget for Online Gambling ad campaigns in Tier 1 countries?<\/h3>\n\n\n<div id=\"person-block_657b1d1275673\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Vasilii-Gamov-CMO-at-RichAds.png\" alt=\"\u0412\u0430\u0441\u0438\u043b\u0438\u0439 \u0413\u0430\u043c\u043e\u0432, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0432 RichAds\" title=\"Vasilii Gamov, CMO at RichAds\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Vasilii Gamov<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chief Marketing Officer at RichAds<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;For <strong>Push ads<\/strong> or <strong>Native ads<\/strong> in Tier 1 countries like the US, I recommend a <strong>budget of at least $5000<\/strong>, given the <strong>already high CR<\/strong> and <strong>large traffic volumes<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\">If someone\u2019s not familiar with it, <strong><a href=\"https:\/\/richads.com\/blog\/push-notification-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Push ads\">Push ads<\/a><\/strong> are the format that reflects messengers\u2019 notifications and is shown to users as a result of subscribing to it from publishers\u2019 sites.<br><strong><a href=\"https:\/\/richads.com\/blog\/5-reasons-why-you-should-launch-native-ad-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Native ads\">Native ads<\/a><\/strong> are the type that gets integrated to the content of a site as organically as possible and prevents banner blindness and AdBlock restrictions. <\/p>\n\n\n\n<p>Meanwhile, for SEO campaigns in the same tier, success may require a higher budget, as I&#8217;ve heard that <strong>even $1 million might not be enough<\/strong>.\u201d<\/p>\n\n\n<div id=\"person-block_657b1e9f75674\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Sergejs-Ponomarjovs-Head-of-SEO-Department-at-SEOBROTHERS.png\" alt=\"\u0421\u0435\u0440\u0433\u0435\u0439\u0441 \u041f\u043e\u043d\u043e\u043c\u0430\u0440\u0435\u0432\u0441, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 SEO \u043e\u0442\u0434\u0435\u043b\u0430 \u0432 SEOBROTHERS\" title=\"Sergejs Ponomarjovs, Head of SEO Department at SEOBROTHERS\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Sergejs Ponomarjovs<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head of SEO Department at SEOBROTHERS<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;For SEO channel in Online Gambling campaigns in Tier 1 countries like the US, <strong>estimating the budget is challenging<\/strong>. From experience, we worked with a brand with a budget between 200 and 300 million per year, and it wasn&#8217;t enough.<\/p>\n\n\n\n<p>Entering the US with a <strong>smaller budget is possible<\/strong>, but <strong>you have to be realistic<\/strong>. Only by choosing states with lower competition and <strong>finding a unique angle<\/strong> might bring success. So it\u2019s more about the <strong>importance of research time and data<\/strong>, especially when not operating with massive budgets.&#8221;<\/p>\n\n\n<div id=\"person-block_657b1f0975675\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Aurimas-Marcinkeviciu-SEO-Expert-at-Betsson-Group.png\" alt=\"\u0410\u0443\u0440\u0438\u043c\u0430\u0441 \u041c\u0430\u0440\u0446\u0438\u043d\u043a\u044f\u0432\u0438\u0447\u0443, SEO \u044d\u043a\u0441\u043f\u0435\u0440\u0442 \u0432 Betsson Group\" title=\"Aurimas Marcinkevi\u010diu, SEO Expert at Betsson Group\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Aurimas Marcinkevi\u010diu<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO Expert at Betsson Group<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>\u201cEspecially for affiliates, a <strong>big budget is necessary<\/strong>. But for operators, particularly entering the US, where big brands dominate, <strong>possibly billions required<\/strong>.<\/p>\n\n\n\n<p>Affiliates can manage with smaller budgets by <strong>focusing on specific states or products<\/strong>. The key is to concentrate efforts, possibly <strong>targeting multiple regions or creating different websites<\/strong> for various strategies and splitting the budget accordingly. But it is expected to be very expensive anyway.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"X5aPgRR6gJ\"><a href=\"https:\/\/richads.com\/blog\/case-study-how-to-advertise-online-gambling-with-push-ads\/\" aria-label=\"Case study: how to advertise online Gambling on Push ads\">Case study: how to advertise online Gambling on Push ads<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Case study: how to advertise online Gambling on Push ads&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/case-study-how-to-advertise-online-gambling-with-push-ads\/embed\/#?secret=jDz8pSHh1D#?secret=X5aPgRR6gJ\" data-secret=\"X5aPgRR6gJ\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. What is better for Online Gambling offers: CPA or RevShare?<\/h3>\n\n\n<div id=\"person-block_657b201175676\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Vasilii-Gamov-CMO-at-RichAds.png\" alt=\"\u0412\u0430\u0441\u0438\u043b\u0438\u0439 \u0413\u0430\u043c\u043e\u0432, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0432 RichAds\" title=\"Vasilii Gamov, CMO at RichAds\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Vasilii Gamov<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chief Marketing Officer at RichAds<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;The choice between CPA and RevShare for Online Gambling offers <strong>depends on the traffic source<\/strong>. For platforms like Google, PPC, Facebook, or <a href=\"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;Push&lt;\/strong&gt;\"><strong>Push<\/strong><\/a> and <strong><a href=\"https:\/\/richads.com\/blog\/popunder-ads-what-is-it-how-to-earn\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pop ads\">Pop ads<\/a><\/strong>, I prefer CPA deals.<\/p>\n\n\n\n<p><a href=\"https:\/\/richads.com\/blog\/pop-ads-how-to-earn-on-popups-and-popunders-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Popups or Popunders\">Popups or Popunders<\/a> are quite <strong>cheap and effective<\/strong>, due to their ability to avoid platform restrictions, and everything might be shown on pre-landing or landing pages. They provide <strong>quick budgets for reinvestment<\/strong>.<\/p>\n\n\n\n<p>On the other hand,<strong> for SEO<\/strong>, I believe <strong>RevShare is the better option<\/strong>, as if you <strong>work long-term<\/strong> \u2014 you <strong>earn long-term<\/strong>.&#8221;<\/p>\n\n\n<div id=\"person-block_657b20f575677\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Roman-Bespalov-Senior-Affiliate-Manager-at-Alpha-Affiliates.png\" alt=\"\u0420\u043e\u043c\u0430\u043d \u0411\u0435\u0441\u043f\u0430\u043b\u043e\u0432, \u0421\u0442\u0430\u0440\u0448\u0438\u0439 affiliate-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0432 AlphaAffiliates\" title=\"Roman Bespalov, Senior Affiliate Manager at Alpha Affiliates\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Roman Bespalov<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Senior Affiliate Manager at Alpha Affiliates<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;In the early stages of your affiliate journey, <strong>CPA is better as you can reinvest your income<\/strong> into more campaigns.<\/p>\n\n\n\n<p>For <strong>long-term cooperation<\/strong>, RevShare is the preferred choice.&#8221;<\/p>\n\n\n<div id=\"person-block_657b214875678\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Aurimas-Marcinkeviciu-SEO-Expert-at-Betsson-Group.png\" alt=\"\u0410\u0443\u0440\u0438\u043c\u0430\u0441 \u041c\u0430\u0440\u0446\u0438\u043d\u043a\u044f\u0432\u0438\u0447\u0443, SEO \u044d\u043a\u0441\u043f\u0435\u0440\u0442 \u0432 Betsson Group\" title=\"Aurimas Marcinkevi\u010diu, SEO Expert at Betsson Group\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Aurimas Marcinkevi\u010diu<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO Expert at Betsson Group<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;From the <strong>operator&#8217;s perspective, RevShare is more preferable<\/strong> because CPA deals can become tricky if regulations change or user value decreases due to deposit limits, for example. RevShare seems more agreeable from the operator&#8217;s side.&#8221;<\/p>\n\n\n<div id=\"person-block_657b21d975679\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Sergejs-Ponomarjovs-Head-of-SEO-Department-at-SEOBROTHERS.png\" alt=\"\u0421\u0435\u0440\u0433\u0435\u0439\u0441 \u041f\u043e\u043d\u043e\u043c\u0430\u0440\u0435\u0432\u0441, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 SEO \u043e\u0442\u0434\u0435\u043b\u0430 \u0432 SEOBROTHERS\" title=\"Sergejs Ponomarjovs, Head of SEO Department at SEOBROTHERS\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Sergejs Ponomarjovs<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head of SEO Department at SEOBROTHERS<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;I believe it really depends on the deal, but in my opinion, a <strong>combination of CPA and RevShare offers the best solution<\/strong>, covering all types of risks and considering the increasing competitiveness in the markets. For both sides, CPA plus RevShare is probably the best solution this year and the next.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"nkebkc4Onw\"><a href=\"https:\/\/richads.com\/blog\/how-to-gain-gambling-traffic\/\" aria-label=\"How to gain Gambling traffic\">How to gain Gambling traffic<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to gain Gambling traffic&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-gain-gambling-traffic\/embed\/#?secret=vPtckYADhE#?secret=nkebkc4Onw\" data-secret=\"nkebkc4Onw\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">7. How do I check if the Casino site is properly localized?<\/h3>\n\n\n<div id=\"person-block_657b2435cfe7c\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Sergejs-Ponomarjovs-Head-of-SEO-Department-at-SEOBROTHERS.png\" alt=\"\u0421\u0435\u0440\u0433\u0435\u0439\u0441 \u041f\u043e\u043d\u043e\u043c\u0430\u0440\u0435\u0432\u0441, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 SEO \u043e\u0442\u0434\u0435\u043b\u0430 \u0432 SEOBROTHERS\" title=\"Sergejs Ponomarjovs, Head of SEO Department at SEOBROTHERS\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Sergejs Ponomarjovs<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head of SEO Department at SEOBROTHERS<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>\u201cThe best approach is to <strong>collaborate with local specialists and seek expert checks<\/strong> in the respective language. While there are shortcuts involving a <strong>combination of human and AI<\/strong>, currently, working with local experts remains the most effective method.&#8221;<\/p>\n\n\n<div id=\"person-block_657b2468cfe7d\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Vasilii-Gamov-CMO-at-RichAds.png\" alt=\"\u0412\u0430\u0441\u0438\u043b\u0438\u0439 \u0413\u0430\u043c\u043e\u0432, \u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0432 RichAds\" title=\"Vasilii Gamov, CMO at RichAds\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Vasilii Gamov<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chief Marketing Officer at RichAds<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>&#8220;A good approach to ensure proper localization for an Online Gambling site is to <strong>engage local experts<\/strong> who can provide guidance on <strong>cultural nuances, mindset, and accurate translations<\/strong>.&#8221;<\/p>\n\n\n<div id=\"person-block_657b2558cfe7e\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/Aurimas-Marcinkeviciu-SEO-Expert-at-Betsson-Group.png\" alt=\"\u0410\u0443\u0440\u0438\u043c\u0430\u0441 \u041c\u0430\u0440\u0446\u0438\u043d\u043a\u044f\u0432\u0438\u0447\u0443, SEO \u044d\u043a\u0441\u043f\u0435\u0440\u0442 \u0432 Betsson Group\" title=\"Aurimas Marcinkevi\u010diu, SEO Expert at Betsson Group\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><span style=\"font-weight: 400;\"><strong>Aurimas Marcinkevi\u010diu<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO Expert at Betsson Group<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>\u201cUsually we ask around in the company as we have an international team, especially in the marketing department.<\/p>\n\n\n\n<p>If lacking such resources, one can consider <strong>options like hiring a copywriter for content creation<\/strong> and another <strong>copywriter for proofreading and checking<\/strong>, which could be a <strong>cost-effective solution for accurate localization<\/strong>. Though with Gambling copywriters it can be tricky, as there are <strong>not many specialists with in-depth knowledge in the field<\/strong>.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"HvOiHFPZnW\"><a href=\"https:\/\/richads.com\/blog\/pre-landing-page-examples-for-leading-verticals\/\" aria-label=\"Pre-landing page examples for leading verticals\">Pre-landing page examples for leading verticals<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Pre-landing page examples for leading verticals&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/pre-landing-page-examples-for-leading-verticals\/embed\/#?secret=xFyYHP3pEr#?secret=HvOiHFPZnW\" data-secret=\"HvOiHFPZnW\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Check out more affiliate marketing insights at RichAds\u2019 YouTube channel!<\/h2>\n\n\n\n<p>The <a href=\"https:\/\/www.youtube.com\/@richads_platform\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds YouTube channel\">RichAds YouTube channel<\/a> is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other webinars hosted by RichAds.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"299\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/RichAds-iGaming-webinar-on-YouTube-1024x299.jpg\" alt=\"RichAds iGaming webinar on YouTube\" class=\"wp-image-44368\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/RichAds-iGaming-webinar-on-YouTube-1024x299.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/RichAds-iGaming-webinar-on-YouTube-300x88.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/RichAds-iGaming-webinar-on-YouTube-768x224.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/RichAds-iGaming-webinar-on-YouTube.jpg 1083w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>On the channel, you can find a lot of tips and tricks as well as webinars for the main verticals:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Gambling;<\/li>\n\n\n\n<li>Betting;<\/li>\n\n\n\n<li>Dating;<\/li>\n\n\n\n<li>Antiviruses;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Finance;<\/li>\n\n\n\n<li>Sweepstakes;<\/li>\n\n\n\n<li>Nutra;<\/li>\n\n\n\n<li>VPN, and cleaners;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>More to that &nbsp;\u2014 recently we attended a couple of iGaming conferences such as <a href=\"https:\/\/richads.com\/blog\/sigma-europe-2023-in-malta-meet-richads-at-the-upcoming-event\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"SiGMA Europe 2023 in Malta\">SiGMA Europe 2023 in Malta<\/a> and Scandinavian Gaming Show (SGS) 2023 in Stockholm. So now we share a video on iGaming topics almost daily!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"287\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/RichAds-platform-YouTube-1024x287.jpg\" alt=\"\" class=\"wp-image-44370\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/RichAds-platform-YouTube-1024x287.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/RichAds-platform-YouTube-300x84.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/RichAds-platform-YouTube-768x215.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2023\/12\/RichAds-platform-YouTube.jpg 1078w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center single-info-blue\">Feel free to <a href=\"https:\/\/www.youtube.com\/@richads_platform\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Subscribe to our YouTube\">Subscribe to our YouTube<\/a> channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month. Stay tuned for our next video.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"aeU7xkiyXt\"><a href=\"https:\/\/richads.com\/blog\/sigma-europe-2023-see-event-photos-from-richads\/\" aria-label=\"SiGMA Europe 2023: See event photos and videos from RichAds\">SiGMA Europe 2023: See event photos and videos from RichAds<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;SiGMA Europe 2023: See event photos and videos from RichAds&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/sigma-europe-2023-see-event-photos-from-richads\/embed\/#?secret=Xg3UqbFZRb#?secret=aeU7xkiyXt\" data-secret=\"aeU7xkiyXt\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>As we\u2019ve summarized all the main Online Gambling trends and results in 2023, as well as providing you with predictions for the upcoming year, feel free to use it! 2023 has been a good year for iGaming industry, and 2024 seems like a bright continuation. Along with more opportunities open each year, the more profits are to be gathered!<\/p>\n\n\n\n<p>We don\u2019t recommend you to wait for the next year to come, and start your campaign right now! RichAds provides high volumes of quality traffic on Push, Pops, iOS In-page and Native ads for all top verticals including Gambling and Betting. Start your campaign now and wait for the next year only to reinvest for more profits!<\/p>\n\n\n<div id=\"richads-button-block_657b28a5cfe7f\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-m rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"LAUNCH YOUR AD CAMPAIGNS ON RICHADS FOR MORE PROFIT!\">\n                LAUNCH YOUR AD CAMPAIGNS ON RICHADS FOR MORE PROFIT!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>What is RichAds?<\/strong><br>\ud83d\udd1d&nbsp;Push and pop ads,<br>\ud83d\udd3c Domain redirect traffic, <br>\ud83d\udd1d CPM for domain ads starts from $ <strong>1.5<\/strong>,<br>\u23eb CPC for push ads starts from $ <strong>0.003<\/strong>,<br> \ud83d\udd3c CPM for pops \u2014 from <strong>$0<strong>.<\/strong>5<\/strong> in Tier 3, <strong>$1<\/strong> in Tier 1,<br>\u23eb large volumes of available traffic in more than 200 goes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"C5ulWkoJ73\"><a href=\"https:\/\/richads.com\/blog\/list-of-igaming-events-conferences\/\" aria-label=\"List of 30 iGaming events &#038; conferences in 2024\">List of 30 iGaming events &#038; conferences in 2024<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;List of 30 iGaming events &#038; conferences in 2024&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/list-of-igaming-events-conferences\/embed\/#?secret=WQSJsiChsa#?secret=C5ulWkoJ73\" data-secret=\"C5ulWkoJ73\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In this article we will highlight the positive changes that 2023 has brought to Gambling industry, mark noticeable marketers\u2019 mistakes and overlook the impact of AI tools implementation in the work process. More to that, we will spill the thoughts and predictions on the Gambling industry in the upcoming year! Online Gambling in 2023 &amp; [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":44316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,19,420,20,16,23],"tags":[191,10,4,179,185,635],"class_list":["post-44315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-interviews-with-experts","category-latest-news","category-learn","category-news-and-trends","category-webinars","tag-advertising","tag-betting","tag-gambling","tag-pop-ads","tag-push-ads","tag-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Gambling industry overview on trends and results in 2023 &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"As the year is about to turn 2024, it\u2019s time to have a proper Online Gambling market overview. 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