{"id":56843,"date":"2025-03-03T11:58:00","date_gmt":"2025-03-03T08:58:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=56843"},"modified":"2025-06-11T17:37:29","modified_gmt":"2025-06-11T14:37:29","slug":"push-ad-costs-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/push-ad-costs-what-you-need-to-know\/","title":{"rendered":"Push ad costs: what you need to know"},"content":{"rendered":"
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Push ads<\/span><\/a> have become a very popular way to promote affiliate offers due to many reasons, but not without their affordable costs to run campaigns. Constantly increasing traffic volumes worldwide and high CR obviously play their role, but the push ads pricing remains the key.<\/span><\/p>\n

In this article<\/span> RichAds ad network<\/span><\/a>\u2019s team will explain the peculiarities of pricing models, push advertising costs and what affects them!<\/span><\/p>\n<\/div>\n\n\n

Pricing models for push notifications<\/h2>\n\n\n\n

The most popular pricing models for push advertising notifications you might come across in various ad networks are CPC and CPM. While CPC (cost per click)<\/a> is a model that shows how much you\u2019d pay for every click on the ad, the CPM (cost per mille)<\/a> implies that you pay for every 1000 impressions on it.<\/p>\n\n\n

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RichAds<\/a> provides marketers with the CPC model to buy push traffic, as it helps to estimate the traffic volumes better for the available budget. Affiliate marketers can clearly see that they will pay not only for showing the ad to the audience like in case of CPM but also that they get a first step in approaching an interested user \u2014 a click.<\/p>\n\n\n

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\n \n Run campaigns on RichAds quality push traffic! <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n

How the cost of push ads is evaluated in auction<\/h2>\n\n\n\n

To better understand what affects the cost of push ads, it\u2019s important to know what determines the CPC bids in the first place. Many advertising networks work by Real-time bidding (RTB)<\/a> while selling or buying push ads. It is an auction that in real-time evaluates requests to show ads on a publisher’s site with similar targeting options. Eventually RTB determines what ad is to be shown first based on the higher bid, so advertisers compete for a placing by how much they\u2019re willing to pay. Despite the look of it, the process itself takes literal seconds.<\/p>\n\n\n\n

It\u2019s worth paying attention to Win Rate<\/a>, a metric that shows how often such bids approximately get the ad placing based on the auction statistics. For example, if the bid shows Win Rate of 50%, this means that half of the similarly targeted campaigns with such bids are expected get to the publishers\u2019 sites.<\/p>\n\n\n\n

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Also, at RichAds<\/a> platform there\u2019s a feature Predictor<\/a> that demonstrates traffic volumes your campaign will approximately get based on the bid.<\/p>\n\n\n

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What could also affect push ads pricing?<\/h2>\n\n\n\n

The push pricing even in a single ad campaign might vary due to several factors, for example, targeting parameters and geo.<\/p>\n\n\n\n

Depending on whether the ad campaign targets desktop or mobile devices, the bids will vary. There\u2019s no rule that for one device the bid will be higher or lower than for another, sometimes they can be equal, but there\u2019s no way to know. Because of that we always recommend running desktop and mobile separately to better evaluate the budgeting for push ads and further optimization<\/a>.<\/p>\n\n\n\n

Naturally, the CPC bids for push ads on different geos will not be the same. There are many reasons for this, starting with audience penetration, amount of publishers in the region, etc. Below you will find some examples of push advertising cost rates in the most popular countries for running campaigns.<\/p>\n\n\n\n

Country<\/th>Push ads CPC rate<\/th>Country<\/th>Push ads CPC rate<\/th><\/tr><\/thead>
USA<\/td>$0.27<\/td>Germany<\/td>$0.14<\/td><\/tr>
Philippines<\/td>$0.02<\/td>Indonesia<\/td>$0.07<\/td><\/tr>
France<\/td>$0.07<\/td>Brazil<\/td>$0.11<\/td><\/tr>
Japan<\/td>$0.34<\/td>United Kingdom<\/td>$0.09<\/td><\/tr>
Vietnam<\/td>$0.03<\/td>India<\/td>$0.007<\/td><\/tr>
T\u00fcrkiye<\/td>$0.02<\/td>Canada<\/td>$0.21<\/td><\/tr>
Australia<\/td>$0.17<\/td>Argentina<\/td>$0.05<\/td><\/tr><\/tbody><\/table>
* Relevant CPC rates due to March 2025 gathered at RichAds’ statistics<\/figcaption><\/figure>\n\n\n\n
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Top 11 push ads networks with cheap traffic<\/a><\/blockquote>