{"id":58509,"date":"2026-01-31T15:24:05","date_gmt":"2026-01-31T12:24:05","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=58509"},"modified":"2026-03-25T14:40:28","modified_gmt":"2026-03-25T11:40:28","slug":"pop-up-or-pop-under-which-is-better","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/pop-up-or-pop-under-which-is-better\/","title":{"rendered":"Pop-up or pop-under: which is better"},"content":{"rendered":"
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Pop ads<\/span><\/a> are a very effective advertising format that possesses extreme traffic volumes worldwide and provides a high CR approach. But as it gets to popup vs popunder stage, the opinions might vary.<\/span><\/p>\n

In this article, <\/span>RichAds ad network<\/span><\/a>\u2019s team will explain what pop-up and pop-under ads are, how they differ, along with tips on advertising with pops.<\/span><\/p>\n<\/div>\n\n\n

What is pop-up advertising?<\/h2>\n\n\n\n

Pop-up<\/a> is a pop-traffic ad format that opens a new tab when a user clicks on a publisher\u2019s website with a special JS script. The newly opened browser window presents a landing page with the offer, or sometimes a pre-landing page<\/a>, and for pop-up ads it appears above the current page. Essentially, it leads to a user once clicking on a random spot on a website, gets a fully uncovered offer right over the previous page.<\/p>\n\n\n\n

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The advantages of pop-up ads<\/h3>\n\n\n\n

Popups are very straightforward in terms of engaging the audience which makes them extremely effective and popular among marketers.<\/p>\n\n\n\n

The main advantages of popups:<\/strong><\/p>\n\n\n\n