{"id":58836,"date":"2025-05-22T18:31:00","date_gmt":"2025-05-22T15:31:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=58836"},"modified":"2026-04-10T12:43:42","modified_gmt":"2026-04-10T09:43:42","slug":"how-to-promote-antivirus-and-utilities-offers-beginners-guide-for-affiliates","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/how-to-promote-antivirus-and-utilities-offers-beginners-guide-for-affiliates\/","title":{"rendered":"How to promote Antivirus and Utilities offers: Beginners guide for affiliates"},"content":{"rendered":"\n<p>In the article you\u2019ll find a step-by-step guide by <a href=\"https:\/\/my.richads.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> ad network team on Utilities and Antivirus promotion, from product choice to actual setup tips.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why choose Utilities and Antivirus vertical for a beginner?<\/h2>\n\n\n\n<p>First a brief <strong>definition of Utilities and Antivirus vertical <\/strong>\u2014 it includes products for mobile and PCs assisting in protecting devices from viruses, blocking ads, providing access to any info via VPN or helping in files organization.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s see the overall pros of Antivirus and Utilities products advertising for newbies before getting down to actual setup tips.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High interest.<\/strong><br>People will always care about data protection, no matter which country they live in and what level of cybersecurity they have. For instance, 1 in 3 Americans that don\u2019t use antivirus software consider its adoption, while every fifth user has experienced a virus attack.<br><\/li>\n\n\n\n<li><strong>Wide audience.<\/strong><br>Even when it comes to expensive premium software the number of users on any GEO is wide, in the USA the amount of clients who have paid for premium subscriptions is 50 million approximately, according to <a href=\"https:\/\/umbel.com\/antivirus-statistics-html\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Umbel\">Umbel<\/a>. In terms of worldwide users it\u2019s about 900 million people as of now.<br><\/li>\n\n\n\n<li><strong>Great products and providers range.<\/strong><br>There\u2019s a possibility to choose any product from antivirus to VPN or browser extension, taking into account desired payouts and conditions. The vertical is also a great opportunity to start working with well-known brands such as Norton or McAfee directly.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXfUZbABb70-VpxVyxewQFLoWDYQes1To00mngeVJoW7-Mgi05g5EjcbDTjGpYiWxmFf0G-UvVreaQM9bAP0w8FhKAmtiZIJ1aNl3xnmWYc_rniMiMz3J7b0m9TRR3acuYuSPFGHI2bzzn9aejgLi5Vu0jQkeyIIFFs-A8bkU4dFQnkPHPvg.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>Cybersecurity market revenue growth, source: Statista<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>So, if you wish to promote antivirus and utilities offers after considering the pros, let\u2019s look at which products and brands can be advertised.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"pkXfpVoWAE\"><a href=\"https:\/\/richads.com\/blog\/antiviruses-affiliate-marketing-guide\/\" aria-label=\"Antiviruses affiliate marketing guide for beginners\">Antiviruses affiliate marketing guide for beginners<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Antiviruses affiliate marketing guide for beginners&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/antiviruses-affiliate-marketing-guide\/embed\/#?secret=3bPRWbfRjj#?secret=pkXfpVoWAE\" data-secret=\"pkXfpVoWAE\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Which products and brands can be advertised for Utilities vertical?<\/h2>\n\n\n\n<p>Now that you\u2019ve chosen to advertise Antivirus and Utilities CPA-offers, it\u2019s high time to select the exact product and brand.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>Top Utilities and Antivirus products for promotion:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Antivirus software<\/li>\n\n\n\n<li>VPNs<\/li>\n\n\n\n<li>PC and mobile cleaners<\/li>\n\n\n\n<li>Browser extensions<\/li>\n\n\n\n<li>App installs<\/li>\n\n\n\n<li>Adblockers<\/li>\n\n\n\n<li>File managers<\/li>\n<\/ul>\n\n\n\n<p>There are also most popular brands that have an affiliate program and can be advertised, including antivirus and utilities products.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-yellow\"><strong>Most popular Antivirus brands:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avira<\/li>\n\n\n\n<li>McAfee<\/li>\n\n\n\n<li>Norton<\/li>\n\n\n\n<li>Bitdefender<\/li>\n\n\n\n<li>Kaspersky<\/li>\n\n\n\n<li>ESET Antivirus<\/li>\n\n\n\n<li>Avast<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s dive deeper into Antivirus and Utilities advertising trends for newbies, with a step-by-step instruction.<\/p>\n\n\n<div id=\"richads-button-block_3665452f03e07b59ad4055c18794f3bd\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Start running profitable ad campaign at RichAds&#8217; top traffic!\">\n                Start running profitable ad campaign at RichAds&#8217; top traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step#1. Choose the right offer for Utilities vertical<\/h2>\n\n\n\n<p>There are many offers in the Antivirus and Utilities niche and it can be hard to define which one suits you best.<\/p>\n\n\n\n<p>First,<strong> decide if you wish to work directly with an affiliate program or take an offer from a CPA network<\/strong>. The main difference is the payout size \u2014 for affiliate programs it\u2019s higher, yet requirements can also be stricter. If you choose a CPA net, managers will help you with a strategy and advertising materials.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Then, <strong>choose a GEO and research users\u2019 behavior in the region<\/strong>. When selecting a country, look for those that have either higher cybersecurity risk or higher awareness of virus attacks. It\u2019s mostly Tier 3 countries that are more likely to be threatened by Trojans and other attacks, like Bolivia, Honduras, Venezuela, Algeria and Ecuador.<\/p><\/blockquote><\/figure>\n\n\n\n<p>Finally, <strong>check out the offers requirements and restrictions<\/strong>, like traffic sources and creatives choice, then apply a proven affiliate marketing strategy, we\u2019ll share more detailed recommendations below!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXdvKvqGfehULTQUXlTZu-PNaQJIVZvsThonMMou7CaHPzgdfhRV9GgQOaeDACJEaCw6Ese3xQFABOdgiqjcEBhLhbQEi08s-VfTkrH6Upf3RaiWXdzBr5QQFvpljuWLxgjzpZLi5CzeB77jjmJQC56eIpQkeyIIFFs-A8bkU4dFQnkPHPvg.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>Source: ETCIO.com<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"OVXGgxfddu\"><a href=\"https:\/\/richads.com\/blog\/top-10-antivirus-affiliate-marketing-programs\/\" aria-label=\"Top 9 Antivirus affiliate marketing programs in 2026\">Top 9 Antivirus affiliate marketing programs in 2026<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top 9 Antivirus affiliate marketing programs in 2026&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/top-10-antivirus-affiliate-marketing-programs\/embed\/#?secret=cZDdCZLVA1#?secret=OVXGgxfddu\" data-secret=\"OVXGgxfddu\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Step#2. Select a GEO for your Antivirus&amp;Utilities offer<\/h2>\n\n\n\n<p>Choosing a GEO for promoting Antivirus and Utilities CPA-offers is one of the most crucial steps as it determines your creative strategy and target audience as well as CPA and payout.<\/p>\n\n\n\n<p>When it comes to <a href=\"https:\/\/my.richads.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> expertise we\u2019ve analyzed the best regions for Antivirus promotion that bring leads to our customers and are ready to provide the list below!<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>Top GEOs for Antivirus&amp;Utilities vertical at RichAds<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the USA<\/li>\n\n\n\n<li>Japan<\/li>\n\n\n\n<li>Canada<\/li>\n\n\n\n<li>Australia<\/li>\n\n\n\n<li>Germany<\/li>\n\n\n\n<li>the UK<\/li>\n<\/ul>\n\n\n\n<p>The ransomware attacks by country in 2023 also proves that such countries as the USA, Germany, UK, Canada and Australia were prone to ransomware attacks more than other, make sure to test these GEOs in your campaigns!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXf0XinRtAWxPX6hyjeg6dF2tKhGFe9t4hAaDx-xyH99rovvxeFN8gPBkzQ-rL4z0sbTn8cxrqa36fGXI0UPhDnmyyDa3CGER7ix7erHwDbdgnel3lMgCx4fVmB6qdMSDZ2OgBahtmhZElZQfxndsxYkmOdLkeyIIFFs-A8bkU4dFQnkPHPvg.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>Source: SOCRadar.io<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"aCeyqIPgf9\"><a href=\"https:\/\/richads.com\/blog\/top-geos-for-antivirus-offers\/\" aria-label=\"Top geos for Antivirus offers in 2025\">Top geos for Antivirus offers in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top geos for Antivirus offers in 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/top-geos-for-antivirus-offers\/embed\/#?secret=zotx8HLaN0#?secret=aCeyqIPgf9\" data-secret=\"aCeyqIPgf9\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Step#3. Set up a tracker and postback<\/h2>\n\n\n\n<p>This is a crucial thing to do for any successful marketer, especially for the Utilities vertical.<\/p>\n\n\n\n<p>Any tracker helps to see where the leads come from, analyze the efficiency of a traffic source and disable non-converting ones. Without postback setup it\u2019s impossible to do proper optimization and results analysis!<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>Check out guides on trackers\u2019 set up at RichAds<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/how-to-set-up-tracking-richads-bemob\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to set up conversion tracking at Bemob\">How to set up conversion tracking at Bemob<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/how-to-set-up-tracking-richads-spv-lab\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to set up conversion tracking at \u0421PV Lab Pro\">How to set up conversion tracking at \u0421PV Lab Pro<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/how-to-set-up-conversion-tracking-at-peerclick\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to set up conversion tracking at PeerClick\">How to set up conversion tracking at PeerClick<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/how-to-set-up-tracking-richads-binom\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to set up conversion tracking at Binom\">How to set up conversion tracking at Binom<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/how-to-set-up-tracking-richads-voluum\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to set up conversion tracking at Voluum\">How to set up conversion tracking at Voluum<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/how-to-set-up-tracking-richads-redtrack\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to set up conversion tracking at RedTrack\">How to set up conversion tracking at RedTrack<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Step#4. Determine the best traffic source for Antivirus and Utilities offers<\/h2>\n\n\n\n<p>The next step for those who wonder how to promote Antivirus offers is to define which traffic source to choose.<\/p>\n\n\n\n<p>Globally, there are two traffic sources that are ideal for newbies promoting CPA-offers of Utilities and Antivirus, according to <a href=\"https:\/\/my.richads.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> expertise \u2014 <a href=\"https:\/\/richads.com\/blog\/push-notification-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"push\">push<\/a>&nbsp;and <a href=\"https:\/\/richads.com\/blog\/popunder-ads-what-is-it-how-to-earn\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"pop\">pop<\/a> ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Push ads: personal and notification-like<\/h3>\n\n\n\n<p>Push notification ads have one of the <strong>highest click-through rates (CTR)<\/strong>, making them an ideal traffic option for Utilities offers. They work particularly well for the Antivirus products, leading to impressive conversion rates.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>One of the main benefits of push notifications for Antivirus advertising is the <strong>flexible content policy.<\/strong> Additionally, these ads are affordable in pricing and users subscribe voluntarily to receive them, so the loyalty of TA is high.<\/p>\n<cite>RichAds Team<\/cite><\/blockquote>\n\n\n\n<p>Moreover, push notifications <strong>resemble system alerts<\/strong>, so you can use the similarity to capture users\u2019 attention, especially with urgent wording!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pop Ads: affordable and impossible to miss<\/h3>\n\n\n\n<p>Pop ads are another effective strategy for Antivirus and Utilities offers promotion. They appear as a new page beneath the current one, <strong>grabbing users&#8217; attention <\/strong>and enhancing conversion rates.&nbsp;<\/p>\n\n\n\n<p>\u00a0Apart from it, popunders are among the most <strong>budget-friendly options for antivirus traffic.<\/strong><\/p>\n\n\n\n<p>With pop ads, advertisers benefit from <strong>campaign flexibility in terms of landers.<\/strong> Some affiliates even use fear-based tactics to encourage downloads and subscriptions, suggesting that a device may be infected, VPN or browser update is needed, or that the user&#8217;s privacy is under threat.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-yellow\">You can also test a brand new format by RichAds &#8211; <a href=\"https:\/\/richads.com\/blog\/richads-revolutionary-release-new-telegram-ads-format-now-available-on-the-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Telegram ads in mini apps\">Telegram ads in mini apps<\/a>. They appear in such mini apps as clickers and tap-to-earn games, have a really loyal content policy, zero ad blindness and offer an opportunity to target Premium users! <strong>Price per click starts from $0.015<\/strong>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step#5. Find the best creatives and landing pages for Antivirus products<\/h2>\n\n\n\n<p>The key factor to successful CTRs for push and pop ads is the usage of different approaches, minimum 5 to 10 creatives for push ads and several landing pages for pop ads.<\/p>\n\n\n\n<p>This way you\u2019ll cover the most suitable audience and check out which is the best approach for your exact GEO and targeting.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>Top 3 ideas for Antivirus&amp;Utilities push ads creatives<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>System notification.<\/strong><br>Urge potential clients that there may be viruses on his PC or mobile device, make sure the text is convincing yet not too scary, also such ads need to remind of real system notifications.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Discount on a monthly plan.<\/strong><br>Antiviruses or VPNs can be quite expensive, especially when it comes to well-known brands, so offering a time-limited discount can be a great way to attract hesitant users \u2014 everybody loves discounts.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Browser or workspace update.<\/strong><br>You can specify that the instruments a user applies most frequently require an update, and provide him a solution like a browser extension or an update, just make sure to specify the browser in your targeting.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXdiWTPMBahfr3zFU3l7yMg4M9sViLp8E3AqWWGPc6rnXekI3Umy2k-D4J8AnzLutjFXq106hpU6f8rFknWdNZLPSJNKW3hgP8aNN1ILDSdLRpGhbEcQXCZ-2h1lUfF2_NfNeCBLrtaF-_VEQw-LmswFDqRKkeyIIFFs-A8bkU4dFQnkPHPvg.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n<div id=\"richads-button-block_3665452f03e07b59ad4055c18794f3bd\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Start running profitable ad campaign at RichAds&#8217; top traffic!\">\n                Start running profitable ad campaign at RichAds&#8217; top traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<p>In terms of landers, there are two approaches that will convert 100%. The first one is a <strong>free download or a discount.<\/strong> All the special conditions need to be specified on a lander clearly and obviously together with a download button a visible space in the site.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXfXKRf4V77r33bDSWSmnDjZtiT5uW8CcyaQMZK-5KI3d5yOsGjcFfEi1zz5VyHaxRlm4evUARRicH2Bt-vYO4s0BrBPJjffO-IlVH5eQzydRrfTIhaiRs1AtQzWmdd1vg3S5Wcs65bPSLppgvavgawp4D_CkeyIIFFs-A8bkU4dFQnkPHPvg.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p>Another idea is to <strong>show \u201cscary\u201d info on your landing or even pre-landing page<\/strong>. Write that a PC or a phone was infected and requires an antimalware program or an update, you can even show a countdown to be more persuasive. Button also needs to be obvious and noticeable!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXegM6W7ycPukJ12sd-yUD5qduaQrmUMazlFqEWzR6xAaAJJ8evDeP98C3y_MfvQrrNH5oSVBJU06-iHV5GB2qAe_G9Q952oYJlm0tcaw7mRmgVvVAQGPVuwPMABaobL4SCow-_QqhE257y9QV_fnrN0YsoRkeyIIFFs-A8bkU4dFQnkPHPvg.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"single-info-blue\"><strong>Lifehack<\/strong>: ask your <a href=\"https:\/\/my.richads.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> manager for free creatives for your exact GEO and offer, he\u2019ll localize and customize them specifically for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step#6. Specify your budget and bid<\/h2>\n\n\n\n<p>Antivirus and Utilities offers may require a bit larger budgets as the CPAs and payouts are higher, check this out in advance.<\/p>\n\n\n\n<p>Optimal <strong>budget for any vertical is at least 10 conversion prices <\/strong>before optimization of a campaign. Make sure you set \u201cASAP\u201d budget type to start getting traffic as soon as your bid wins the auction.<\/p>\n\n\n\n<p>In terms of bids, you can <strong>ask your manager for the most lucrative one in the exact region or use <a href=\"https:\/\/richads.com\/blog\/richads-updates-in-august-forecast-traffic-volumes-with-predictor\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Predictor\">Predictor<\/a> <\/strong>feature at RichAds and see how much volume per bid you\u2019ll get!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"fs8W55dek7\"><a href=\"https:\/\/richads.com\/blog\/how-to-promote-mcafee-ads\/\" aria-label=\"Proven ways to advertise McAfee antiviruses in 2025\">Proven ways to advertise McAfee antiviruses in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Proven ways to advertise McAfee antiviruses in 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-promote-mcafee-ads\/embed\/#?secret=3gl2LhlyDQ#?secret=fs8W55dek7\" data-secret=\"fs8W55dek7\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Step#7. Use Premium sources<\/h2>\n\n\n\n<p>Premium sublists at <a href=\"https:\/\/my.richads.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> represent the so-called elite segment of push and pop traffic, featuring only those sources that deliver exceptional CRs across a diverse array of offers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>To qualify for this prestigious group, sources must meet three essential standards: <strong>outstanding conversion rates in comparison with other groups, enough data analyzed, as well as consistent results over time<\/strong>, with no negative feedback from affiliates.<\/p><\/blockquote><\/figure>\n\n\n\n<p>Incorporating these premium sources into Antivirus campaigns can greatly enhance their effectiveness, leading to improved engagement and higher conversion rates.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXdv5eLZrlGvkkJU3IOl-R05Ld8wpJWpeoIAUw8AqgXSLBfkYPBif2SplMzfXKoaZg-_VhKq6pVl0AvJv4t26IeqMiGARL7MVA8vZLQkZRQ5p7mEuVEybWHQ1-cD3rMjqyE1YAKsqG0qWPG9oQk5pkDTp9UKkeyIIFFs-A8bkU4dFQnkPHPvg.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"single-info-blue\"><strong>Lifehack<\/strong>: ask your manager for a free whitelist on Premium group, RichAds team makes fresh <a href=\"https:\/\/richads.com\/blog\/what-is\/whitelist\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"whitelists\">whitelists<\/a> for different Antivirus offers regularly!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"YaNQyezAmF\"><a href=\"https:\/\/richads.com\/blog\/top-7-antivirus-ad-networks\/\" aria-label=\"Top 7 Antivirus ad networks\">Top 7 Antivirus ad networks<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top 7 Antivirus ad networks&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/top-7-antivirus-ad-networks\/embed\/#?secret=7TWFG3nAF4#?secret=YaNQyezAmF\" data-secret=\"YaNQyezAmF\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Step#8. Optimize your campaign<\/h2>\n\n\n\n<p>Optimization can for sure be called the most vital factor to high CR and results, yet it can be done via different tools and features to speed up the whole process.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Performance Mode.<br><\/strong>This <a href=\"https:\/\/richads.com\/blog\/performance-mode-feature-get-the-most-converting-traffic-weekly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"algorithm\">algorithm<\/a> is designed to automatically create and refresh whitelists for your targeting, helping affiliates achieve the best possible profits. There\u2019s no need for a tracking tool, as the algorithm manages all optimization based on location and additional targeting features.<br><br>Yet, if you have a tracker, the algorithm can get to your desired conversion price!<br><\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/automated-rules-media-buyers-superpower\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;Automated Rules&lt;\/strong&gt;\"><strong>Automated Rules<\/strong><\/a><strong>.<br><\/strong>This is a feature that allows creating custom rules on turning off inefficient sources that do not bring leads at all or provide too expensive conversions. The algorithm does this work automatically without any effort from a marketer.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXfFNaeDNjbqPD8leZhRilJCEQzQ1lKz9qseo5DcR7B6JpuXj0aUc5w9jdoaqejFHhxmISFdSaAx4eZ2mxjpQW45QV4JCIrBsjXWGPXAch8IiM00S7kqN35eSbAyiPKNLwwqyE6d6CSzVEIzK-oHS3ddPJ1skeyIIFFs-A8bkU4dFQnkPHPvg.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>All the simple steps will help any affiliate in launching prosperous Antivirus and Utilities campaigns, no matter what level of expertise they possess.<\/p>\n\n\n\n<p>Take an offer and launch it on RichAds HQ traffic now!<\/p>\n\n\n<div id=\"richads-button-block_3665452f03e07b59ad4055c18794f3bd\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Start running profitable ad campaign at RichAds&#8217; top traffic!\">\n                Start running profitable ad campaign at RichAds&#8217; top traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"F1W7Wbz8fb\"><a href=\"https:\/\/richads.com\/blog\/how-to-build-a-successful-vpn-campaign-in-2021-affiliate-marketing-guide\/\" aria-label=\"How to build a successful VPN ads campaign in 2025\">How to build a successful VPN ads campaign in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to build a successful VPN ads campaign in 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-build-a-successful-vpn-campaign-in-2021-affiliate-marketing-guide\/embed\/#?secret=a7QnKXJTzV#?secret=F1W7Wbz8fb\" data-secret=\"F1W7Wbz8fb\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In the article you\u2019ll find a step-by-step guide by RichAds ad network team on Utilities and Antivirus promotion, from product choice to actual setup tips. Why choose Utilities and Antivirus vertical for a beginner? First a brief definition of Utilities and Antivirus vertical \u2014 it includes products for mobile and PCs assisting in protecting devices [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":58838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[191,217,604,607],"class_list":["post-58836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-advertising","tag-affiliate-marketing","tag-antiviruses","tag-vpns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Promote Antivirus and Utilities Offers as Beginner &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Find the step-by-step guide on Antivirus and Utilities offers by RichAds ad network team. 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