{"id":64132,"date":"2025-03-13T12:09:48","date_gmt":"2025-03-13T09:09:48","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=64132"},"modified":"2025-05-14T17:37:55","modified_gmt":"2025-05-14T14:37:55","slug":"advertising-in-telegram-mini-apps-richads-interview-for-keitaro","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/advertising-in-telegram-mini-apps-richads-interview-for-keitaro\/","title":{"rendered":"Exploring the advertising in Telegram Mini Apps: RichAds&#8217; co-CEO interview for Keitaro"},"content":{"rendered":"<div class=\"lead-paragraph\">\n    <p>Although many marketers have already come to conclusion on Telegram as of a very prosperious traffic source, still very few know of the most promising promotional channel there \u2014 <a href=\"https:\/\/richads.com\/blog\/what-is\/telegram-mini-application\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Mini Apps\">Mini Apps<\/a>.<\/p>\n<p>Recently, our co-CEO at <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"RichAds\">RichAds<\/a>, Anastasiya Kazakova, met with Keitaro team to share what TMAs are capable of in terms of advertising and how they benefit affiliate marketing industry!<\/p>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">What topics were covered in the interview?<\/h2>\n\n\n\n<p>During the interview hosted by Keitaro team, Anastasiya was asked to shed some light on the state of <a href=\"https:\/\/richads.com\/blog\/telegram-ads-where-to-buy-and-how-does-it-work\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"advertising in Telegram\">advertising in Telegram<\/a>, how RichAds ad network was exploring Mini Apps, and what they&#8217;ve become for the whole industry of affiliate marketing.<\/p>\n\n\n<div id=\"person-block_dd4ad316ea7d839e6c467e89bae495d1\" class=\"person-custom\">\n    <div class=\"row\">\n        <div class=\"col-md-6 col-lg-4 \">\n            <div class=\"person-img-wrap\">\n                <img decoding=\"async\" class=\"person-img\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/03\/Anastasiya-Kazakova.png\" alt=\"Anastasiya Kazakova\" title=\"Anastasiya Kazakova\" \/>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-6 col-lg-8 pt-3 pb-3 mt-auto mb-auto \">\n            <div class=\"person-content text-center text-md-start\">\n                <p><strong>Anastasiya Kazakova<\/strong>, CCO and co-CEO at RichAds<\/p>\n<p>Being a part of RichAds&#8217; team for over 6 years now, Anastasiya brings a vast experience in the affiliate marketing area, previously working closely with Finance niche<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <style type=\"text\/css\">\n        .person-custom{margin-bottom:30px;}\n        .person-custom{background-color: #F4F7F9; padding: 25px;}\n        .person-img-wrap img{border-radius: 50%;}\n        @media screen and (min-width: 1200px) {\n            .person-custom{padding: 25px 40px;}\n            .person-img-wrap{ \n            margin: 0!important;\n            }\n        }\n                .person-img-wrap{ \n            background: url('https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/items\/gutenberg\/crown.png');\n            background-repeat: no-repeat;\n            background-size: 70px auto;\n            background-position: top;\n            width: 170px;\n            padding-top: 20px;\n            margin: auto;\n        }\n                .person-img-wrap img{margin:0;}\n    <\/style>\n<\/div>\n\n\n<p>Below, you will find a summary on the most important topics that Anastasiya covered in the interview!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. What are Mini Applications in terms of advertising opportunities?<\/h3>\n\n\n\n<p>Telegram Mini Apps are advanced web-based applications operating within the messenger ecosystem, which allows users to access various services regarding gaming, shopping and payments in one place. Powered by the platform&#8217;s overall flexibility, advertisements are seamless to integrate into TMAs, which makes them more native-looking, therefore increasing user engagement. The ad capacities there spread even further to possible introduction of interactive elements like &#8216;spin the wheel&#8217; right on an advertisement, which can gamify the experience and improve the response.<\/p>\n\n\n\n<p>The advertising advantages in mini applications are really broad, featuring many convenient aspects like <a href=\"https:\/\/richads.com\/blog\/telegram-ads-pricing-how-much-do-they-cost\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"cost-effectiveness\">cost-effectiveness<\/a> (starting from <strong>$0.02 CPC<\/strong>) and availability to target audiences more precisely by the exact app with relative to the offer thematics.<\/p>\n\n\n<div id=\"richads-button-block_81d4754129abb54648df26e585c159fd\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads in Telegram Mini Apps at RichAds ad network!\">\n                Launch ads in Telegram Mini Apps at RichAds ad network!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. What are TMA ads performing the best with?<\/h3>\n\n\n\n<p>Since the moderation policies for <a href=\"https:\/\/richads.com\/blog\/what-is\/telegram-mini-app-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ads in Mini Apps\">ads in Mini Apps<\/a> can be established independently from the messenger&#8217;s ones, it made possible to advertise there previously restricted niches like <a href=\"https:\/\/richads.com\/blog\/how-to-set-up-a-telegram-ads-campaign-for-gambling\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Gambling\">Gambling<\/a>, Betting, Finance, Trading, etc. In fact, those are the ones that make a big deal of conversions there, especially if targeting apps with relative content. The audience of TMAs is also pretty young, tech-savvy and interested in new opportunities, which makes it a perfect match for many leading verticals in affiliate marketing.<\/p>\n\n\n\n<p>Regarding the responsive audience to such ads by regions, they are mostly of the countries where Telegram is popular and oftenly used: the <a href=\"https:\/\/richads.com\/blog\/how-to-advertise-on-telegram-in-the-usa-a-complete-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"United States\">United States<\/a> with over 26 million users, <a href=\"https:\/\/richads.com\/blog\/how-to-advertise-on-telegram-in-india-a-complete-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"India\">India<\/a>, Indonesia, CIS, Brazil, even some African countries like Nigeria. Such regions are primary mobile-oriented, and Telegram Mini Apps convert them more effectively, than say Facebook and Google Ads.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"zRbCogvR2e\"><a href=\"https:\/\/richads.com\/blog\/best-geos-and-verticals\/\" aria-label=\"Best Geos and Verticals in Spring 2025\">Best Geos and Verticals in Spring 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Best Geos and Verticals in Spring 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/best-geos-and-verticals\/embed\/#?secret=6tF0QDRz92#?secret=zRbCogvR2e\" data-secret=\"zRbCogvR2e\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. What about ad campaigns setting up and available formats?<\/h3>\n\n\n\n<p>Launching advertising campaigns in Telegram Mini Apps has certain peculiarities, though marketers can still target users by geographical and technical parameters, and upload creatives. TMA ads at RichAds also feature several accessible formats for <a href=\"https:\/\/richads.com\/blog\/best-telegram-creatives-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"creatives\">creatives<\/a> that differ by appearance and visual elements: push-style (the most popular one for now), interstitial banner, <a href=\"https:\/\/richads.com\/blog\/interstitial-video-format-for-telegram-ads-richads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"interstitial video\">interstitial video<\/a> and embedded banners.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1088\" height=\"350\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/03\/Interstitial-video-format-for-Telegram-ads-at-RichAds.jpg\" alt=\"\" class=\"wp-image-64711\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/03\/Interstitial-video-format-for-Telegram-ads-at-RichAds.jpg 1088w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/03\/Interstitial-video-format-for-Telegram-ads-at-RichAds-300x97.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/03\/Interstitial-video-format-for-Telegram-ads-at-RichAds-1024x329.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/03\/Interstitial-video-format-for-Telegram-ads-at-RichAds-768x247.jpg 768w\" sizes=\"(max-width: 1088px) 100vw, 1088px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. How does targeting look like for Mini Apps ads? Are there any optimization functionality available?<\/h3>\n\n\n\n<p>Marketers can target users by geos, device OS like Android or iOS, language and even Premium subscription. As a plus, marketers can set up clicks cap to prevent paying for every click on the ads but instead only for those that are more likely to bring conversions.<\/p>\n\n\n\n<p>The allocated daily budget is recommended to be from $30, but the costs on promotion could be significantly lowered by utilising optimization features. For example, with the help of tracking solutions such as <a href=\"https:\/\/richads.com\/blog\/how-to-set-up-tracking-richads-keitaro\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Keitaro\">Keitaro<\/a>, marketers get a full overview on the user journey: what creative gains the most clicks, whereabouts of the users with the highest response, etc. Based on that, advertisers can evaluate targeting metrics to focus on, fill in <a href=\"https:\/\/richads.com\/blog\/what-is\/whitelist\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"whitelists\">whitelists<\/a> and even set custom bidding for certain parameters.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"VJcaOUeLpL\"><a href=\"https:\/\/richads.com\/blog\/how-to-create-and-launch-telegram-ads-campaign\/\" aria-label=\"How to create and launch Telegram ads campaign\">How to create and launch Telegram ads campaign<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to create and launch Telegram ads campaign&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-create-and-launch-telegram-ads-campaign\/embed\/#?secret=3qMbuOSwWb#?secret=VJcaOUeLpL\" data-secret=\"VJcaOUeLpL\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Where exactly does the traffic come from? Is there any bot traffic?<\/h3>\n\n\n\n<p>To get the most performing traffic with up-to-date audience, RichAds launched a <a href=\"https:\/\/richads.com\/blog\/how-to-monetize-mini-apps-in-telegram-a-brand-new-way-to-profit\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"publisher admission program for Mini App owners\">publisher admission program for Mini App owners<\/a> who want to monetize their projects with advertisements. While focusing on casual and clicker games, it is also possible to apply for <a href=\"https:\/\/richads.com\/blog\/telegram-monetization-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"monetization\">monetization<\/a> of applications of any size in terms of users amount. In addition to that, the integration process with <a href=\"https:\/\/richads.com\/publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> is tailored to take just a couple of minutes with no demand in back-end developer assistance or specific interface adjustments.<\/p>\n\n\n\n<p>Regarding traffic filtering, at RichAds there are several manual and automated anti-fraud solutions implemented to detect suspicious activity as soon as possible and secure ad campaigns.<\/p>\n\n\n<div id=\"richads-button-block_e07fbaeb09f756f9c707b3dfad7e30b8\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/publishers.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-blue\" \n                style=\"width: 100%;\" aria-label=\"Become an advertising publisher at RichAds ad network!\">\n                Become an advertising publisher at RichAds ad network!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Watch the full interview for Keitaro on YouTube<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Behind The Clicks: Telegram Mini Apps and Advertising Opportunities | Keitaro x RichAds\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/27qjSQD3HqY?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/richads.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Having the in-depth expertise in providing quality traffic across many formats, with the introduction of Telegram Mini App ads the RichAds ad network has become one of the <a href=\"https:\/\/richads.com\/blog\/10-best-telegram-advertising-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"leading platforms to work with the messenger\">leading platforms to work with the messenger<\/a> within the affiliate marketing niche. The access to target over 220 geos worldwide, utilise industry-standard and advanced optimization tools along is what makes us at RichAds proud of our impact for every marketer&#8217;s campaign. Start running Mini App ads at <a href=\"https:\/\/my.richads.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> and explore the full capacity of high profits!<\/p>\n\n\n<div id=\"richads-button-block_81d4754129abb54648df26e585c159fd\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ads in Telegram Mini Apps at RichAds ad network!\">\n                Launch ads in Telegram Mini Apps at RichAds ad network!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"jDiNUU4enY\"><a href=\"https:\/\/richads.com\/blog\/best-types-of-telegram-ads-for-affiliate-marketing\/\" aria-label=\"Best types of Telegram Ads for affiliate marketing in 2025\">Best types of Telegram Ads for affiliate marketing in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Best types of Telegram Ads for affiliate marketing in 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/best-types-of-telegram-ads-for-affiliate-marketing\/embed\/#?secret=tuWtVTnNl9#?secret=jDiNUU4enY\" data-secret=\"jDiNUU4enY\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What topics were covered in the interview? During the interview hosted by Keitaro team, Anastasiya was asked to shed some light on the state of advertising in Telegram, how RichAds ad network was exploring Mini Apps, and what they&#8217;ve become for the whole industry of affiliate marketing. Below, you will find a summary on the [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":64162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,65,420],"tags":[540,1273],"class_list":["post-64132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-interviews","category-latest-news","tag-interview","tag-telegram-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RichAds&#039; co-CEO interview for Keitaro: discovering the power of TMA ads &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"How much do you know about Mini Apps on Telegram in terms of advertising? Recently, RichAds&#039; co-CEO paid a visit to Keitaro team to cover all the hot topics regarding the prosperious advertising format in Telegram! Learn what it was about in this article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/advertising-in-telegram-mini-apps-richads-interview-for-keitaro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RichAds&#039; co-CEO interview for Keitaro: discovering the power of TMA ads &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"How much do you know about Mini Apps on Telegram in terms of advertising? Recently, RichAds&#039; co-CEO paid a visit to Keitaro team to cover all the hot topics regarding the prosperious advertising format in Telegram! 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