{"id":644,"date":"2025-01-01T13:03:00","date_gmt":"2025-01-01T10:03:00","guid":{"rendered":"https:\/\/richpush.co\/blog\/?p=644"},"modified":"2025-01-29T14:55:11","modified_gmt":"2025-01-29T11:55:11","slug":"tutorial-how-to-optimize-successful-push-campaign","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/tutorial-how-to-optimize-successful-push-campaign\/","title":{"rendered":"Tutorial: How to Optimize Push Ad Campaigns"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Push ads campaign optimization \u2014 what does it mean?<\/strong><\/h2>\n\n\n\n<p><strong>Push ad campaign optimization<\/strong> is a process of changing a campaign\u2019s settings to maximize profit.&nbsp;<\/p>\n\n\n\n<p>You might have already done optimization of your campaigns and are acquainted with targeting on various platforms and ad networks, so let\u2019s have a closer look at the settings offered by RichAds. <\/p>\n\n\n\n<p>Here you can find targeting on OS, browser versions and language, carriers, subscribers age, and so on. We don\u2019t collect personal data of our user base, only technical parameters that\u2019s why our subscribers are quite loyal to the advertisements.&nbsp;<\/p>\n\n\n\n<p>During optimization, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>analyze data received in the process of running a campaign;<\/li>\n\n\n\n<li>replace creatives timely;<\/li>\n\n\n\n<li>narrow targeting parameters;<\/li>\n\n\n\n<li>change significant parameters (CPC, OS, browser versions, clicks cap, etc.);<\/li>\n\n\n\n<li>turn off the parameters that don\u2019t bring conversions.<\/li>\n<\/ul>\n\n\n\n<p>RichAds platform flexibility allows changing almost all settings except the GEO. The variety of optimization options for <a href=\"https:\/\/richads.com\/blog\/push-notification-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"push advertising\">push advertising<\/a> is wide.<\/p>\n\n\n<div id=\"richads-button-block_4098699b8b7811102fbae271934b29dd\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Join RichAds ad network right now!\">\n                Join RichAds ad network right now!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>When is it time to optimize <strong>a push notification campaign<\/strong>?<\/strong><\/h2>\n\n\n\n<p>If a campaign doesn\u2019t get any conversions in at least 2-3 days, there is nothing to optimize here. Sometimes, the problem may be in the ad network that doesn\u2019t convert for this offer or in the creatives or landing pages that don\u2019t entice the user. Furthermore, your targeting may be too narrow or you turned on only a limited amount of sources.<\/p>\n\n\n\n<p><strong>It\u2019s time to start push campaign optimization process when you have at least 3-5 conversions.<\/strong> It may happen on the first day of running but not necessarily. Sometimes, it takes time to test enough traffic sources in huge ad networks and find the right source that will convert well.<\/p>\n\n\n\n<p>If you got 1 conversion, it is a good start but not enough data for decision-making! It just means that the offer has potential. Wait a little longer for the next conversions.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/push_inner__2x__-_2-1024x552.png\" alt=\"\" class=\"wp-image-52006\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/push_inner__2x__-_2-1024x552.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/push_inner__2x__-_2-300x162.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/push_inner__2x__-_2-768x414.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/push_inner__2x__-_2.png 1190w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Main steps to optimize your push campaign<\/strong><\/h3>\n\n\n\n<p>You can optimize a push campaign focusing on creatives and landing pages, targeting options (device, OS, timing, and so on), or traffic sources.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"318\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/Main-steps-to-optimizing-your-push-campaign-1024x318.png\" alt=\"\" class=\"wp-image-52007\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/Main-steps-to-optimizing-your-push-campaign-1024x318.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/Main-steps-to-optimizing-your-push-campaign-300x93.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/Main-steps-to-optimizing-your-push-campaign-768x238.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/Main-steps-to-optimizing-your-push-campaign.png 1190w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>One of the main steps during optimization is to disable non-converting sources. Why should you do this? If a website doesn\u2019t bring conversions, it likely doesn\u2019t involve your target audience. As you pay for clicks, using such sources may lead to huge budget spending: you will pay for clicks from sources that don\u2019t give conversions.<\/p>\n\n\n\n<p>Besides, you can analyze the profiles that have a great conversion rate. You will notice that most of the customers use certain OS, device, or browser. We recommend to disable parameters that don\u2019t give results, too.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Push notification campaign optimization is done in a very similar fashion as you\u2019d do with any other banners. You<\/strong> <strong>need to make sure you\u2019re spending at least 5-10x your offer payout initially and don\u2019t block any site unless it has spent 2x your payout. <\/strong><\/p>\n\n\n\n<p><strong>Consider that the more creatives you\u2019re testing, including landing pages and offers, the more you\u2019ll need to spend on tests, but it\u2019s worth it because you\u2019ll get data faster. <\/strong><\/p>\n\n\n\n<p><strong>I\u2019d recommend to start the optimization with sites first, followed by publishers, then groups of sites in case the network offers this. After that, we focus on landers, creatives, and offers. Finally, we check browser versions, OS, and other factors, such as the age of subscription, activity, etc. <\/strong><\/p>\n\n\n\n<p><em><img decoding=\"async\" class=\"wp-image-2766\" style=\"width: 100px;\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/11\/servando.png\" alt=\"\"><cite><strong>Servando Silva, Affiliate Marketing Expert<\/strong><\/cite><\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to optimize a push ad campaign?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">0. Start with Performance Mode algorithm<\/h3>\n\n\n\n<p>The simplest and most effective way to start a campaign and have it optimized automatically is the <a href=\"https:\/\/richads.com\/blog\/performance-mode-feature-get-the-most-converting-traffic-weekly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Performance Mode\">Performance Mode<\/a> algorithm. No efforts are required from a marketer and the tool is perfect for beginners!<\/p>\n\n\n\n<p>Every day the feature will update the black and whitelists depending on the targeting of your campaign and help to save money.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"294\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot_144-1024x294.png\" alt=\"\" class=\"wp-image-52052\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot_144-1024x294.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot_144-300x86.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot_144-768x221.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot_144.png 1187w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>What will you get due to this feature?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The freshest traffic. <\/strong>To put it simple, the newest sources with high quality will be automatically connected to your campaign every day, immediately after being tested.<br><\/li>\n\n\n\n<li><strong>Permanent sources update. <\/strong>You just need to set up a regular CPC campaign, the rest will be done by Performance Mode \u2014 it will choose the best white and blacklists, according to your settings, and will continue to update them.<\/li>\n<\/ul>\n\n\n\n<p class=\"single-info-blue\"><strong>Important: <\/strong>the tracker is not required! But if you have a postback set up, you can also specify the desired conversion price, the algorithm will adjust to it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Check Ad Rank rate&nbsp;<\/h3>\n\n\n\n<p>One of the first steps to optimizing your push campaign at RichAds is to check Ad Rank rate.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"330\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/ee214e4f-1030-49e6-82e3-ca5036fc3d8e-1024x330.png\" alt=\"\" class=\"wp-image-52029\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/ee214e4f-1030-49e6-82e3-ca5036fc3d8e-1024x330.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/ee214e4f-1030-49e6-82e3-ca5036fc3d8e-300x97.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/ee214e4f-1030-49e6-82e3-ca5036fc3d8e-768x248.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/ee214e4f-1030-49e6-82e3-ca5036fc3d8e-1536x495.png 1536w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/ee214e4f-1030-49e6-82e3-ca5036fc3d8e.png 1868w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Ad Rank determines whether your ad will be shown to users or not<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Ad Rank determines whether your ad will be shown to users or not. It can be measured in an hour after launching your campaign.&nbsp;<\/p>\n\n\n\n<p>There are 3 Ad Rank indicators:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>high Ad Rank<\/li>\n\n\n\n<li>medium Ad Rank<\/li>\n\n\n\n<li>low Ad Rank<\/li>\n<\/ul>\n\n\n\n<p>The lower the value, the less traffic your campaign gets. Medium Ad Rank says that your campaign is short of traffic. When your Ad Rank is low, the system kicks the campaign out of the bidding.&nbsp;<\/p>\n\n\n\n<p>Everything can be fixed if you notice low rates in time.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Change your creatives or add more, raise CPC or both. Don\u2019t forget to keep Ad Rank rate high.<\/strong>&nbsp;<\/p>\n<cite>RichAds team<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">2. Check Win Rate&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/9ccab0cf-48e0-44a5-8c2d-a4a677b79b2c-1-1024x535.png\" alt=\"\" class=\"wp-image-52222\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/9ccab0cf-48e0-44a5-8c2d-a4a677b79b2c-1-1024x535.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/9ccab0cf-48e0-44a5-8c2d-a4a677b79b2c-1-300x157.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/9ccab0cf-48e0-44a5-8c2d-a4a677b79b2c-1-768x401.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/9ccab0cf-48e0-44a5-8c2d-a4a677b79b2c-1.png 1181w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/richads.com\/blog\/what-is\/win-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Win Rate\">Win Rate<\/a> is the second significant indicator that can be analyzed right after the campaign starts. It points to the place of your campaign in the bidding.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Impressions mean won bids. If you have a low Win Rate, we recommend increasing CPC. Ask your account manager about appropriate <strong>CPC<\/strong><\/strong> <strong>for your campaign.<\/strong><\/p>\n<cite>RichAds team<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">3. Analyze the performance of your creatives after launching the campaign<\/h3>\n\n\n\n<p><strong>A\/B testing<\/strong>&nbsp;of the creatives is an important part of optimization.&nbsp;<\/p>\n\n\n\n<p>While ab testing, analyze the results of your creatives to select the best converting variants.<\/p>\n\n\n\n<p>With RichAds, you can measure the effectiveness of both&nbsp;<strong>push notification<\/strong>&nbsp;and&nbsp;<strong>landing page<\/strong>.&nbsp;<\/p>\n\n\n\n<p>To assess&nbsp;<strong>push notification,<\/strong>&nbsp;pay attention to&nbsp;<strong>CTR<\/strong>. The higher the index is, the better it is for the campaign.&nbsp;<\/p>\n\n\n\n<p>See&nbsp;<strong>CTR&nbsp;<\/strong>values below:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"999\" height=\"372\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/a5060fc9-f283-4144-a786-92a43109b559.png\" alt=\"\" class=\"wp-image-52030\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/a5060fc9-f283-4144-a786-92a43109b559.png 999w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/a5060fc9-f283-4144-a786-92a43109b559-300x112.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/a5060fc9-f283-4144-a786-92a43109b559-768x286.png 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/figure>\n\n\n\n<p><strong>The conversion rate<\/strong>&nbsp;will show the effectiveness of your landing page performance. It\u2019s quite simple to understand: the higher the index is, the better the results are.<\/p>\n\n\n\n<p>At this stage, it\u2019s important to determine the push notification\/landing page that converts better. They will help to conduct experiments. By the way, at RichAds you can use links to different landing pages in one campaign.<\/p>\n\n\n\n<p>Sometimes just 1 day of A\/B testing is enough to make a data-driven decision.&nbsp;But we suggest not to make time limits. Sometimes a few hours of A\/B testing is enough, but in some cases, it can take a few days.&nbsp;Focus on the data relevant to your analysis. We recommend checking one lander-offer combination using the budget of 3 conversion prices if one conversion costs more than $10.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Find the conversion rate parameter in your conversions tracker. If you set up conversions on our side, they will be shown in RichAds reports. Our specialist may consult you on using this data.&nbsp;<\/strong><\/p>\n<cite>RichAds team<\/cite><\/blockquote>\n\n\n<div id=\"richads-button-block_c3ccc5eabe0a285825b40a34452e1b6b\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ad campaigns at RichAds!\">\n                Launch ad campaigns at RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3.1. Remove non-converting bundles<\/h4>\n\n\n\n<p><a href=\"https:\/\/richads.com\/blog\/step-by-step-how-to-optimize-creatives-for-push-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"A\/B testing goal\">A\/B testing goal<\/a>&nbsp;is not to choose one creative that converts better and to remove all the others. Even a successful creative will burn out in a couple of days and your results will&nbsp;worsen.&nbsp;<\/p>\n\n\n\n<p>It\u2019s important to find the approaches to users that will make them click on notifications.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why we recommend launching a campaign with different variants of creatives.&nbsp;<\/p>\n\n\n\n<p>If your campaign has only one creative it may impede optimization. You need to have the results to compare.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>You can use previously failed creatives for further testing combining them with the elements of successful ones. Anything may work.&nbsp;<\/strong><\/p>\n<cite>RichAds team<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"DRg6VA1l8K\"><a href=\"https:\/\/richads.com\/blog\/richads-platform-updates-new-features-at-optimizer\/\" aria-label=\"RichAds platform updates: new features at Optimizer\">RichAds platform updates: new features at Optimizer<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;RichAds platform updates: new features at Optimizer&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/richads-platform-updates-new-features-at-optimizer\/embed\/#?secret=WoeAmZcJS3#?secret=DRg6VA1l8K\" data-secret=\"DRg6VA1l8K\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">3.2. Prepare new creatives based on successful variants<\/h4>\n\n\n\n<p>Identify creatives with high CTR and try to understand which element works (text, image, or icon). Make new creatives based on the successful ones and monitor which variant converts better.&nbsp;<\/p>\n\n\n\n<p>A simple rule works here: change just one element of a successful push notification. If there are a few variables it may not be clear what has worked out, so you won\u2019t be able to conduct a successful analysis and increase your income.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>During one of your testing use the combination \u201cworking creative &#8211; successful landing page\u201d. It\u2019s quite an effective approach.<\/strong><\/p>\n<cite>RichAds team<\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/B-NEW-inner-2x-1-1024x410.png\" alt=\"\" class=\"wp-image-29707\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/B-NEW-inner-2x-1-1024x410.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/B-NEW-inner-2x-1-300x120.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/B-NEW-inner-2x-1-768x307.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/B-NEW-inner-2x-1.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Example of A\/B test of creatives for push ads<br><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">3.3. From time to time update your creatives and continue to track the results<\/h4>\n\n\n\n<p>Of course, you want to do the job once, figure out which of the creatives works better, and not to come back to this issue anymore. But working on the campaign analysis and optimization&nbsp;never stops. Push notifications tend to burn out. The same images bother the audience, eyes glaze over, and it all ends with what we call \u201cbanner blindness\u201d.&nbsp;<\/p>\n\n\n\n<p>All you can do is refresh creatives in time.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>If you are tired of coming up with \u201chot\u201d creatives turn to your account manager, and they will prepare new creatives for free.&nbsp;<\/strong><\/p>\n<cite>RichAds team<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">4. Optimize targeting with targeting parameters<\/h3>\n\n\n\n<p>At the stage of launching your campaign, we recommended using all available&nbsp;parameters. In a while, you will notice which of them work worse \u2014 we recommend excluding them from targeting settings.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4.1. Check targeting by devices<\/h4>\n\n\n\n<p>First, check whether desktop and mobile have the same results. Desktop traffic is only 1,21% of total clicks. At this stage, you can decide to deactivate some of the devices.<\/p>\n\n\n\n<p>The results may show that<strong>&nbsp;the landing page is not adapted for mobile if desktops convert better or vice versa<\/strong>. Check adaptability on different devices.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/07\/Device-targeting-on-push-ads-1024x221.jpg\" aria-label=\"&lt;img src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/07\/Device-targeting-on-push-ads-1024x221.jpg&quot; alt=&quot;&quot; class=&quot;wp-image-3417&quot;\/&gt;\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/07\/Device-targeting-on-push-ads-1024x221.jpg\" alt=\"\" class=\"wp-image-3417\"\/><\/a><figcaption class=\"wp-element-caption\"><em>It can be seen on the screenshot that for particular offer mobile traffic shows better results<\/em> <em>(tap to zoom the image)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">4.2. Check targeting by OS<\/h4>\n\n\n\n<p>Check the conversion of outdated OS (like&nbsp;Windows 7). They can be less effective.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4.3. Check targeting by browsers<\/h4>\n\n\n\n<p>Exclude all the browsers except Google Chrome. Our data says that this browser is primary on different devices. There may be separate clicks in Internet Explorer or Mozilla, but usually, they do not influence statistics regardless of country or vertical.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/07\/Browsers-optimization-1024x390.jpg\" aria-label=\"&lt;img src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/07\/Browsers-optimization-1024x390.jpg&quot; alt=&quot;&quot; class=&quot;wp-image-3414&quot;\/&gt;\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/07\/Browsers-optimization-1024x390.jpg\" alt=\"\" class=\"wp-image-3414\"\/><\/a><figcaption class=\"wp-element-caption\"><em>Amount of conversions from Chrome browser (tap to zoom the image)<\/em><br><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">5. Set up targeting in advanced settings (optionally)<\/h3>\n\n\n\n<p>Advanced settings allow targeting by 5 categories:&nbsp;<strong>mobile operator<\/strong>&nbsp;(it should be set up at the start of the campaign for an offer and certain mobile network),&nbsp;<strong>connection type, IP,<\/strong>&nbsp;and&nbsp;<strong>browser language<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Targeting by browser language may be especially relevant for multi-national countries or countries with several state languages.<\/p>\n\n\n\n<p>During the campaign running, you can notice that some language works better and set up&nbsp;<strong>browser language<\/strong>&nbsp;targeting.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/i.gyazo.com\/bb438c789d99ee125846edc5243eb1ba.gif\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>If you narrow targeting by browser language, don\u2019t forget to check the language of your creatives and landing pages. They should coincide.&nbsp;<\/strong><\/p>\n<cite>RichAds team<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"90mdh4Gowf\"><a href=\"https:\/\/richads.com\/blog\/richads-won-the-best-traffic-source-nomination-from-the-affiliate-world-forum-award\/\" aria-label=\"RichAds won the best traffic source nomination from the AWFA\">RichAds won the best traffic source nomination from the AWFA<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;RichAds won the best traffic source nomination from the AWFA&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/richads-won-the-best-traffic-source-nomination-from-the-affiliate-world-forum-award\/embed\/#?secret=ef1TtKqjiT#?secret=90mdh4Gowf\" data-secret=\"90mdh4Gowf\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. Evaluate the need for a fresh audience (optionally)<\/h3>\n\n\n\n<p><strong>New Subscribers Only<\/strong>\u00a0function allows us to control campaign performance and to target only those users who subscribed to push notifications no more than 7 days ago, it can be set up via managers upon request.<\/p>\n\n\n\n<p>These are people who saw just a few push notifications and reacted actively to new messages. So, the possibility of successful conversions will be higher.\u00a0<\/p>\n\n\n\n<p>The cost of the bid for this audience is a bit higher than for the usual subscribers base, but it\u2019s totally worth it, as the CR is higher and users are unique.<\/p>\n\n\n\n<p>To assess the profit of this function, don\u2019t use it in current campaigns.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6.1. Create a new campaign for New Subscribers Only parameter<\/h4>\n\n\n\n<p>Duplicate the campaign, turn on \u201cNew Subscribers Only\u201d and you will be able to evaluate results without including conversions to the used audience.&nbsp; If you need to check out the most up-to-date bids, you can consult your account manager.&nbsp;<\/p>\n\n\n<div id=\"richads-button-block_4b6948aeb283a986b28f0ce33453ce19\" class=\"richads-button-custom aligncenter\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ad campaigns at RichAds!\">\n                Launch ad campaigns at RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">7. Turn off irrelevant traffic sources<\/h3>\n\n\n\n<p>We recommend tracking the performance of separate traffic sources and turning off non-converting or too expensive ones.&nbsp;<\/p>\n\n\n\n<p>You can optimize traffic on three levels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Subscribers lists,&nbsp;<\/li>\n\n\n\n<li>Publishers IDs,<\/li>\n\n\n\n<li>Websites IDs.<\/li>\n<\/ul>\n\n\n\n<p>The cost of conversions&nbsp;may become twice as low if you turn off sources in time.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/optimize-your-push-notification-campaigns-1024x307.png\" alt=\"\" class=\"wp-image-29479\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/optimize-your-push-notification-campaigns-1024x307.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/optimize-your-push-notification-campaigns-300x90.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/optimize-your-push-notification-campaigns-768x230.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/optimize-your-push-notification-campaigns.png 1454w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>How does it look like on the platform?<\/strong><\/p>\n\n\n\n<p>Subscribers lists (sublists) can be found in \u201cSources\u201d section:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"732\" height=\"342\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/image3_2.png\" alt=\"\" class=\"wp-image-29419\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/image3_2.png 732w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/image3_2-300x140.png 300w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><\/figure>\n<\/div>\n\n\n<p>Publishers and sites IDs can be found in your tracker, or you can ask your manager to send them to you as a white\/black list. They consist of 32 letters and numbers and look identical:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"748\" height=\"312\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/optimizacia-push-campanii-2.png\" alt=\"\" class=\"wp-image-52033\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/optimizacia-push-campanii-2.png 748w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/optimizacia-push-campanii-2-300x125.png 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">7.1. Turn off non-converting Subscribers lists&nbsp;<\/h4>\n\n\n\n<p>The system allows us to turn off sources at the sub-lists level in&nbsp;<strong>Subscribers list ID&nbsp;<\/strong>settings.<\/p>\n\n\n\n<p>Besides, when you set up your ad campaign you can choose certain&nbsp;<strong>Groups of<\/strong>&nbsp;<strong>Subscriber Lists&nbsp;<\/strong>as sources for your ads. We recommend starting with&nbsp;<strong>Premium<\/strong>&nbsp;and scale with&nbsp;<strong>Standart.<\/strong><\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"711\" height=\"827\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/campaign-optimization-process.png\" alt=\"\" class=\"wp-image-29488\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/campaign-optimization-process.png 711w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/campaign-optimization-process-258x300.png 258w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><figcaption class=\"wp-element-caption\"><em>We recommend starting with <strong>Premium<\/strong>&nbsp;and scale with <strong>Standart<\/strong><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Right after the start, include all possible sub-lists from the group, try all of them as soon as possible, and figure out which results they will produce. It\u2019s better to consult with your manager to assess each source\u2019s potential for your offer.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The system allows us to turn off sources at the sub-lists level in <strong>Subscribers list ID <\/strong>settings. Besides, when you set up your ad campaign you can choose certain <strong>Groups of<\/strong> <strong>Subscriber Lists&nbsp;<\/strong>as sources for your ads. We recommend starting with <strong>Premium<\/strong>&nbsp;and scale with <strong>Standart<\/strong>.<\/p>\n<cite>RichAds team<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"JuVVHYLdIb\"><a href=\"https:\/\/richads.com\/blog\/push-ad-costs-what-you-need-to-know\/\" aria-label=\"Push ad costs: what you need to know\">Push ad costs: what you need to know<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Push ad costs: what you need to know&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/push-ad-costs-what-you-need-to-know\/embed\/#?secret=XHw9ib3vVz#?secret=JuVVHYLdIb\" data-secret=\"JuVVHYLdIb\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">7.2. Use blacklists or whitelists for publishers and sites&nbsp;<\/h4>\n\n\n\n<p>Blacklists allow removing sources that do not convert.&nbsp;<\/p>\n\n\n\n<p>Whitelists show your offers only to publishers and sites you\u2019ve chosen.&nbsp;<\/p>\n\n\n\n<p>You can&nbsp;<a href=\"https:\/\/richads.com\/blog\/new-format-of-blacklists-whitelists\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"create black and white lists\">create black and white lists<\/a>&nbsp;for push ads. Add the Source ID (32-digit code) in the format 1 line \u2013 1 source, without additional characters and spaces.<\/p>\n\n\n\n<p>We recommend blacklisting (known as \u201cblock list\u201d at RichAds). If you want to create whitelist you need to collect a lot of data to be sure that it won\u2019t be over burnt and you will still get results from it.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"732\" height=\"302\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/345.gif\" alt=\"\" class=\"wp-image-29491\"\/><\/figure>\n<\/div>\n\n\n<p>Using white lists means that you get users only from a certain publisher or specific website. Our subscribers base is updated by 10-14% each week and by 50% each month. This restriction means that you will miss a lot of new users. At the same time, blacklists have no minuses in the use at all.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Our manager can help you in making black and white lists to reach targets ASAP. For that, you should set up conversions tracking.<\/p>\n<cite>RichAds team<\/cite><\/blockquote>\n\n\n\n<p class=\"single-info-blue\"><strong>Important<\/strong>: We\u2019d highly recommend using whitelists on subscribers lists combining them with blacklists on pubs and sites. The thing is that WLs on publishers and sites have a tendency to burn out quickly. To make use of whitelists on SSP, you need to just choose the desired lists on \u201csources\u201d section. There\u2019s no need to add them to \u201cwhitelist\u201d field.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"777\" height=\"321\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/campaign-optimization-process-.png\" alt=\"\" class=\"wp-image-29490\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/campaign-optimization-process-.png 777w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/campaign-optimization-process--300x124.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/campaign-optimization-process--768x317.png 768w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Glfy8lLOTi\"><a href=\"https:\/\/richads.com\/blog\/top-push-ads-networks-with-cheap-traffic\/\" aria-label=\"Top 11 push ads networks with cheap traffic\">Top 11 push ads networks with cheap traffic<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top 11 push ads networks with cheap traffic&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/top-push-ads-networks-with-cheap-traffic\/embed\/#?secret=IAodiSxueA#?secret=Glfy8lLOTi\" data-secret=\"Glfy8lLOTi\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">8. Set up Clicks cap values<\/h3>\n\n\n\n<p>Clicks cap allows control performance.&nbsp;Make experiments to set up this parameter successfully: set the value and follow conversions.<\/p>\n\n\n\n<p>Our basic recommendation is to set 1 click per day. If you need more traffic for the campaigns that short in time try 2 clicks per day.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Set up Automated Rules<\/h3>\n\n\n\n<p>This function significantly simplifies the campaign running. Automated rules allow to&nbsp;<a href=\"https:\/\/richads.com\/blog\/automated-rules-media-buyers-superpower\/\" aria-label=\"create automatic settings\">create automatic settings<\/a>&nbsp;for blacklists according to 7 parameters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>publisher IDs,<\/li>\n\n\n\n<li>site IDs,<\/li>\n\n\n\n<li>OS,<\/li>\n\n\n\n<li>creatives,<\/li>\n\n\n\n<li>browsers,<\/li>\n\n\n\n<li>devices,<\/li>\n\n\n\n<li>campaigns.<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s available for users who have set up conversion tracking on our side. Usually automated rules allow to blacklist sites and publishers if the price of a conversion is higher than the desired one or there are no conversions at all.<\/p>\n\n\n\n<p>For example, on the screenshot below you can see an automated rule that will check statistics for you every hour and blacklist publishers who spent the price of one conversion ($3.5) and did not bring conversions at all or spent more ($4.5) and brought conversions more expensive than the desired price.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"458\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Snimok-ekrana-2022-04-19-v-10.39.41-1024x458.png\" alt=\"\" class=\"wp-image-29492\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Snimok-ekrana-2022-04-19-v-10.39.41-1024x458.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Snimok-ekrana-2022-04-19-v-10.39.41-300x134.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Snimok-ekrana-2022-04-19-v-10.39.41-768x343.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Snimok-ekrana-2022-04-19-v-10.39.41-1536x687.png 1536w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/Snimok-ekrana-2022-04-19-v-10.39.41.png 1964w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">9.1 Case on using Automated Rules<\/h4>\n\n\n\n<p>Let&#8217;s also have a look at a specific optimization case using automated rules. The campaign worked for 77 days without any optimization, the desired CPA is $10, then we set a rule for sites \u2014 if a site brings the desired conversion price, it is sent to the white list:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"945\" height=\"415\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/image-2-1.png\" alt=\"\" class=\"wp-image-29494\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/image-2-1.png 945w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/image-2-1-300x132.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/image-2-1-768x337.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/figure>\n<\/div>\n\n\n<p>The rule was set on the 15th of&nbsp; April, you can see how the conversion cost has changed below:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/image-1-2.png\" aria-label=\"&lt;img src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/image-1-2-1024x252.png&quot; alt=&quot;&quot; class=&quot;wp-image-29495&quot;\/&gt;\"><img decoding=\"async\" width=\"1024\" height=\"252\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/image-1-2-1024x252.png\" alt=\"\" class=\"wp-image-29495\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/image-1-2-1024x252.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/image-1-2-300x74.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/image-1-2-768x189.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/image-1-2-1536x379.png 1536w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/image-1-2.png 1651w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Tap to zoom the image<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">10. Optimize push campaign with Micro bidding&nbsp;<\/h3>\n\n\n\n<p>Micro bidding allows us to set up different bids for different parameters within one campaign.<\/p>\n\n\n\n<p>13 parameters are available now, and you can combine them.<\/p>\n\n\n\n<p>The most effective way is to set up Micro bidding settings for sources, OS, and creatives.<\/p>\n\n\n\n<p><strong>How to raise and decrease rates productively with the help of micro bidding?<\/strong><\/p>\n\n\n\n<p>We highly recommend raising and lowering bids for certain sources or parameters gradually and monitor the results. For example, if you want to raise or lower the bid for a particular source, you can do it as follows using multiplication:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"812\" height=\"259\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/how-to-optimize-push-ad-campaign.png\" alt=\"\" class=\"wp-image-29496\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/how-to-optimize-push-ad-campaign.png 812w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/how-to-optimize-push-ad-campaign-300x96.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/06\/how-to-optimize-push-ad-campaign-768x245.png 768w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><\/figure>\n<\/div>\n\n\n<p>A coefficient less than 1 indicates a reduction in the rate, and more than 1 indicates an increase.<\/p>\n\n\n\n<p>Thus, in the example in the first line, you smoothly raise the bid by 10%. And in the bottom line, you lower it by 10%.<\/p>\n\n\n\n<p>This way you can track the results without unnecessary risk and excessive spending!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"font-size: revert; color: initial;\">To know more about Micro bidding settings, follow <\/span><a href=\"https:\/\/richads.com\/blog\/new-feature-at-richpush-micro-biding\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"this link\">this link<\/a><span style=\"font-size: revert; color: initial;\"> or ask your personal account manager.<\/span><\/p>\n<cite>RichAds team<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">11. Use Target CPA <\/h3>\n\n\n\n<p>We\u2019re moving to the easiest and less time-consuming way of optimization &#8211; <a href=\"https:\/\/richads.com\/blog\/target-cpa-2-0\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Target CPA\">Target CPA<\/a>.<\/p>\n\n\n\n<p><strong>How does it actually work?<\/strong><\/p>\n\n\n\n<p>Its name gives you a hint on its functions &#8211; the algorithm does all the optimization automatically according to your desired CPA. It creates white and black lists as well as micro bidding to help you to reach the highest possible results without manual work from your side.&nbsp;<\/p>\n\n\n\n<p>The main advantage of Target CPA is that it saves you time and effort spent on creating manual optimization. The minimum daily budget for such a campaign is $50, and the maximum conversion cost is $10.<\/p>\n\n\n\n<p>To set up Target CPA, you need to add creatives, select the desired targeting, set the CPA goal and the daily budget, all the rest will be done by the algorithm!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"single-info-blue\"><strong>Tip: Before testing Target CPA, we recommend conducting an A\/B test of creatives in order to run the algorithm with successful creative<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">12. Analyse results with the Optimizer<\/h3>\n\n\n\n<p>Last but not least, make sure you test <a href=\"https:\/\/richads.com\/blog\/richads-platform-updates-new-features-at-optimizer\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Optimizer\">Optimizer<\/a>. It is a feature that will help you speed up the optimization process,  as it allows you to immediately check statistics on targeting and traffic sources.<\/p>\n\n\n\n<p><strong>How can I simplify work with campaigns using the Optimizer?<\/strong><\/p>\n\n\n\n<p>The thing is that with this function you will be able to manage your targeting directly from the statistics page, thus optimizing your campaign as quickly as possible.<\/p>\n\n\n\n<p>You can quickly check statistics on targeting settings and quickly disable ineffective elements, as well as add them to a blacklist or whitelist.<\/p>\n\n\n\n<p>This feature offers sorting by six targeting \u2014 subscribers lists, publishers, sites, OS, creatives and devices.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/image-1.png\" alt=\"\" class=\"wp-image-52012\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/image-1.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/image-1-300x161.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/04\/image-1-768x413.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"bSkZHjsnSf\"><a href=\"https:\/\/richads.com\/blog\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\/\" aria-label=\"How to increase CR and reduce CPA with Performance mode\">How to increase CR and reduce CPA with Performance mode<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to increase CR and reduce CPA with Performance mode&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\/embed\/#?secret=60kNrQX68t#?secret=bSkZHjsnSf\" data-secret=\"bSkZHjsnSf\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Watch the video tutorial about push ads<\/h2>\n\n\n\n<p>Check out our latest tutorial by Daria Maichuk, a Head of Customer Success at RichAds, she&#8217;ll show how to optimize and set up a successful push campaign and get highest ROI.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Making a profit with push ads [ONBOARDING WEBINAR]\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cZ4pBUDIuQU?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/richads.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color: #333399;\">Conclusion <\/span><\/strong><\/h2>\n\n\n\n<p>Now you know how to optimize a push campaign.<\/p>\n\n\n\n<p>Remember, that testing and optimization don\u2019t finish after the first changes. It\u2019s permanent work with data, replacement of creatives to avoid their burnout, and analysis again and again.<\/p>\n\n\n\n<p>We hope our recommendations will help you to run push ads and get much profit with&nbsp;<a href=\"https:\/\/richads.com\/\" aria-label=\"RichAds\">RichAds<\/a>.<\/p>\n\n\n<div id=\"richads-button-block_c3ccc5eabe0a285825b40a34452e1b6b\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch ad campaigns at RichAds!\">\n                Launch ad campaigns at RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"MI1oHXBSfj\"><a href=\"https:\/\/richads.com\/blog\/top-verticals-amp-offers-for-push-ads\/\" aria-label=\"Top 6 verticals &amp; offers for push ads\">Top 6 verticals &amp; offers for push ads<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top 6 verticals &amp; offers for push ads&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/top-verticals-amp-offers-for-push-ads\/embed\/#?secret=qJBYUNEaGG#?secret=MI1oHXBSfj\" data-secret=\"MI1oHXBSfj\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Push ads campaign optimization \u2014 what does it mean? Push ad campaign optimization is a process of changing a campaign\u2019s settings to maximize profit.&nbsp; You might have already done optimization of your campaigns and are acquainted with targeting on various platforms and ad networks, so let\u2019s have a closer look at the settings offered by [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":29769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,165],"tags":[648,11,185,167],"class_list":["post-644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-push","category-push-notification-advertising","tag-optimization","tag-push","tag-push-ads","tag-push-notifications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top ways to optimize a push notification campaign in 2025 &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"How to optimize push ads campaigns? 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