{"id":6538,"date":"2025-01-06T17:44:38","date_gmt":"2025-01-06T14:44:38","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=6538"},"modified":"2025-01-30T17:55:18","modified_gmt":"2025-01-30T14:55:18","slug":"how-to-optimize-pops-ad-campaign-like-a-pro","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/","title":{"rendered":"How to optimize a pop ads campaign like a pro"},"content":{"rendered":"<div class=\"lead-paragraph\">\n    <p>Once you&#8217;re determined to get good results on your <a href=\"https:\/\/richads.com\/blog\/pop-ads-how-to-earn-on-popups-and-popunders-in-2020\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"pops ad campaigns\">pops ad campaigns<\/a>, one way or another you get to the busiest part of it \u2014 optimization process. While optimizing a popunder campaign, you must be really careful as the traffic volumes for this format are enormous!<\/p>\n<p>In this article, <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"RichAds ad network\">RichAds ad network<\/a>&#8216;s team and various experts in affiliate marketing will show you how to effectively optimize ad campaigns on pop-traffic!<\/p>\n<\/div>\n\n\n<p>The first question you face is&nbsp;<strong>how to make optimization on pops ad campaign?<\/strong>&nbsp;Where to start? Which parameters are the main to look at to make decisions? Our ad network experts and the&nbsp;<strong>6 best affiliate marketing experts<\/strong>&nbsp;will share their wisdom about popunders\u2019 optimization in this post.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what_is_optimization_on_pops\u00a0\">What is optimization on pops&nbsp;<\/h2>\n\n\n\n<p><strong>The main goal of an\u0443 affiliate campaign is to get conversions<\/strong>. If there are no&nbsp;<a href=\"https:\/\/richads.com\/blog\/what-is\/conversion\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"conversions\">conversions<\/a>, there is nothing to optimize. If you got a couple of them or even one, this means that the offer has potential in this ad network.&nbsp;<\/p>\n\n\n\n<p>For your profit, after some time of campaigns running, the cost of one conversion should be cheaper than the money you spend on traffic to buy it.<\/p>\n\n\n\n<p>Any ad campaign\u2019s optimization is the process of analyzing and disabling the sources, OS, devices, and other parameters that don\u2019t bring conversions. It helps to pay less for ads and have profit in the end.<\/p>\n\n\n\n<p>It is essential to mention that even experts in affiliate marketing don\u2019t profit from the first day of the campaign\u2019s running. That\u2019s why the right moment to count your profit is not before optimization start but after it.<\/p>\n\n\n<div id=\"richads-button-block_c1ee01670448e91694a70e82d7ea7038\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Start running popunder ads on quality traffic by RichAds!\">\n                Start running popunder ads on quality traffic by RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Main points for pop ads campaign optimization<\/h2>\n\n\n\n<p>Sometimes, the campaign starts getting conversions on the first day, but it\u2019s not necessary.&nbsp;<strong>Wait at least 2-3 days to get enough data.<\/strong><\/p>\n\n\n\n<p>If there are no conversions after 3 days of running, it means that something went wrong with your landing page (incorrect URL, lousy design, problems with loading speed of the lander, and so on). If you\u2019ve checked the landing page and it works well now, it may signal that this particular ad network doesn\u2019t work.<\/p>\n\n\n\n<p>At least you may try another country for this offer. Keep testing or quit.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The first thing you should check during <span style=\"font-weight: 400;\">pop campaign optimization<\/span> is to make sure you have solid offers and landing pages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/nick.png\" alt=\"\" class=\"wp-image-49816\" style=\"width:100px\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/nick.png 200w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/nick-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<cite><strong>Nick Lenihan, Affiliate Marketing Expert<\/strong><\/cite><\/blockquote>\n\n\n\n<p>In the testing stage,&nbsp;<strong>daily budget limits<\/strong>&nbsp;mean a lot. Use it not to lose money.<\/p>\n\n\n\n<p>One more important point for optimization is to set up a&nbsp;<strong>postback process<\/strong>&nbsp;between the ad network, affiliate network, and your tracker.&nbsp;<a href=\"https:\/\/richads.com\/blog\/what-is\/postback\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Postback\">Postback<\/a>&nbsp;is a top thing for auto-optimization on our platform.&nbsp;<\/p>\n\n\n\n<p>Auto-optimization features can be handy when it comes to pop traffic. The amount of visits is too high there, and you get a lot of data to work with in the tracker.&nbsp;<\/p>\n\n\n\n<p>Save your time and budget using RichAds top features that are available after Postback integration. Everybody can set them up once, and they will work hard while you are busy with your affairs.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue has-very-light-gray-background-color has-background\"><strong>You can learn more on setting up postback at all popular trackers and integrating with RichAds in our <a href=\"https:\/\/richads.com\/blog\/category\/affiliate-tracking-tutorials\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Affiliate tracking tutorials\">Affiliate tracking tutorials<\/a> page!<\/strong><\/p>\n\n\n\n<p>Check in which time zones your ad network, affiliate network, and tracker works.&nbsp;If they are in different zones, you may face some troubles with data transfer. For example, the tracker won\u2019t get the information about conversion in time, so your optimization process may go wrong. Set up the one time zone for each of them to be sure in your data.<\/p>\n\n\n<div id=\"richads-button-block_c1ee01670448e91694a70e82d7ea7038\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Start running popunder ads on quality traffic by RichAds!\">\n                Start running popunder ads on quality traffic by RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"main_parameters_to_look_at_pop_ads_campaign_optimization\">Main parameters to look at in popup &amp; popunder campaign optimization process<\/h2>\n\n\n\n<p>First, you should divide optimization into 2 segments: you can track&nbsp;<strong>the user\u2019s profile<\/strong>&nbsp;or optimize<strong>&nbsp;traffic source<\/strong>.<\/p>\n\n\n\n<p>In the user\u2019s profile, you can look at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>City &amp; Region;<\/li>\n\n\n\n<li>Device (if you initially haven\u2019t divided your campaigns into desktop and mobile);<\/li>\n\n\n\n<li>OS;<\/li>\n\n\n\n<li>Browser;<\/li>\n\n\n\n<li>Connection Type;<\/li>\n\n\n\n<li>Browser Language.<\/li>\n<\/ul>\n\n\n\n<p>In the&nbsp;<strong>traffic source,&nbsp;<\/strong>you can look at a particular:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Subscribers list;<\/li>\n\n\n\n<li>Publisher;<\/li>\n\n\n\n<li>Site.<\/li>\n<\/ul>\n\n\n\n<p>You can optimize all these parameters according to the data you get. Please, have a look at each of the parameters in the tracker and analyze it. If a certain OS, device, or browser doesn\u2019t bring conversions, disable them on the ad campaign\u2019s setup page in the ad network.&nbsp;<\/p>\n\n\n\n<p>You can do it even when the campaign is running. Don\u2019t forget to save these changes!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/i.gyazo.com\/def0ffcb34d4c1a3df45d866550eb615.gif\" alt=\"How to Optimize Pops Ad Campaign Like a Pro\"\/><\/figure>\n<\/div>\n\n\n<p><strong>Every affiliate marketer has its steps to optimizing popup campaign. Somebody starts with traffic sources, somebody \u2014 with the user\u2019s profile, and others look at the landing page\u2019s performance first. There is no wrong or right way.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I&nbsp;optimize pop ads campaign in the following way.<br>The Traffic Source Segments are the variables specific to the traffic source. These are the ones I tend to give the most attention to once I\u2019ve done my basic Visitor Segment optimizations.<\/p>\n\n\n\n<p><em> <\/em><img decoding=\"async\" class=\"wp-image-2766\" style=\"width: 100px;\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/11\/luke.png\" alt=\"\"><\/p>\n<cite><strong>Luke Kling, Affiliate Marketing Expert, rules premium affiliate community affLIFT<\/strong><\/cite><\/blockquote>\n\n\n\n<p>There is one more trick before we start analyzing. When we talk about pop ads there is no need to look into the tracker\u2019s clicks parameter. The thing is that the users get into the landing page not after they click on something but automatically. That\u2019s why on pops&nbsp;<strong>click means the same as visit or impression<\/strong>. Disable parameters connected with clicks in the tracker and make the process&nbsp;easy.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>Learn more about how to launch and test a Pops campaign in our e-book<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/richads.typeform.com\/to\/nI5Q5J?utm_source=blog&amp;utm_medium=typeform&amp;utm_campaign=pops_ebook\" target=\"_blank\" rel=\" noreferrer noopener\" aria-label=\"&lt;img src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Affiliate-marketing-popunder-tutorial.png&quot; alt=&quot;&quot; class=&quot;wp-image-49831&quot;\/&gt;\"><img decoding=\"async\" width=\"566\" height=\"160\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Affiliate-marketing-popunder-tutorial.png\" alt=\"\" class=\"wp-image-49831\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Affiliate-marketing-popunder-tutorial.png 566w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Affiliate-marketing-popunder-tutorial-300x85.png 300w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"\u043dow_to_make_black-_and_whitelists_on_popunders\">\u041dow to utilise blacklists and whitelists on popunders<\/h2>\n\n\n\n<p>While working on the optimization of traffic sources for popup &amp; popunder campaigns, you need to be quite aware of high volumes of traffic for this ad format, and what constructs them. As soon as you know what traffic sources consist of, you can start utilising <a href=\"https:\/\/richads.com\/blog\/what-is\/whitelist\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"whitelists\">whitelists<\/a> and <a href=\"https:\/\/richads.com\/blog\/what-is\/blacklist-nbsp\/\" aria-label=\"blocklists\">blocklists<\/a>, the best and least performing traffic sources for the campaign. Sometimes, you can get the quality data on what sources show the best results only with the help of conversion trackers.<\/p>\n\n\n\n<p>In this part, we will tell the traffic sources structure at <a href=\"https:\/\/my.richads.com\/login\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a>, show how to utilise whitelisting and blocklisting, and give some tips on optimizing paired with conversion trackers&#8217; data!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the_hierarchy_of_traffic_sources_at_richads\">The hierarchy of traffic sources at RichAds<\/h3>\n\n\n\n<p>For optimization, it\u2019s important to understand the traffic source structure to make black- and whitelists.<\/p>\n\n\n\n<p>The smallest source is a separate website. Several websites form a publisher, and a few&nbsp;publishers make a subscribers list.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1454\" height=\"436\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Structure-of-traffic-sources-at-RichAds.png\" alt=\"\" class=\"wp-image-50166\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Structure-of-traffic-sources-at-RichAds.png 1454w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Structure-of-traffic-sources-at-RichAds-300x90.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Structure-of-traffic-sources-at-RichAds-1024x307.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Structure-of-traffic-sources-at-RichAds-768x230.png 768w\" sizes=\"(max-width: 1454px) 100vw, 1454px\" \/><\/figure>\n<\/div>\n\n\n<p>These 4 numbers make a sublist. As you can see at RichAds, each sublist refers to the group according to its quality. Start to test with best Premium sources and then add Standard and Remnant.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"991\" height=\"629\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-optimize-popunder-traffic-sources.jpg\" alt=\"\" class=\"wp-image-49842\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-optimize-popunder-traffic-sources.jpg 991w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-optimize-popunder-traffic-sources-300x190.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-optimize-popunder-traffic-sources-768x487.jpg 768w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/><figcaption class=\"wp-element-caption\"><em>These 4 numbers make a sublist.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"whitelists_vs_blacklists\">Whitelists and blacklists<\/h3>\n\n\n\n<p>One of the main&nbsp;steps to optimizing your popup campaign&nbsp;is to disable non-converting sources. Why&nbsp;should you do this? If the website doesn\u2019t bring conversions, it probably doesn\u2019t contain&nbsp;your target audience. As you pay for impressions, using such sources may lead to&nbsp;colossal budget spend.<\/p>\n\n\n\n<p><strong>Except for blacklisting, you can also make whitelists.<\/strong>&nbsp;Remember that to make a proper&nbsp;whitelist; you need more time and data. To include a black- or whitelist source, you&nbsp;should set up source ID (32-character code) in the following format: 1 line \u2013 1 source. There&nbsp;shouldn\u2019t be any additional symbols or spaces. To set up, use publisher ID or site ID.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"990\" height=\"246\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-set-whitelists-and-blacklists-1.jpg\" alt=\"\" class=\"wp-image-49893\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-set-whitelists-and-blacklists-1.jpg 990w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-set-whitelists-and-blacklists-1-300x75.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-set-whitelists-and-blacklists-1-768x191.jpg 768w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/figure>\n<\/div>\n\n\n<p>How much money is enough to test one subscribers list? RichAds experts say that everything depends on the payout.<\/p>\n\n\n\n<p><strong>Spend 1-4 payouts for your offer per sublist. If it\u2019s low \u2014 use x4; if it\u2019s high \u2014 x1-2.<\/strong><\/p>\n\n\n\n<p>Remember that if your budget is too tiny, you can\u2019t test all the sources correctly. For this situation, we have an excellent tool,&nbsp;<a href=\"https:\/\/richads.com\/blog\/richpush-team-launches-richpops-hq-pop-ad-network\/#What_We_Offer\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Source Sampling\">Source Sampling<\/a>, which helps test sources in the best way even with a small budget.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what_parameters_to_look_at_in_the_tracker?\">What parameters to look at in the tracker?<\/h3>\n\n\n\n<p>At first, sort your subscribers lists in the tracker to see which one doesn\u2019t bring conversions. If you have enough data, you can dive deeper to look at each Publisher or even Site.&nbsp;<\/p>\n\n\n\n<p>Find the report for<strong>&nbsp;Publishers,<\/strong>&nbsp;for example, and sort them per&nbsp;<strong>Visit<\/strong>. You may notice that some Publishers have a lot of visits and no conversions. Turn them off, adding them to the blacklist. You\u2019ll find the instructions on how to do this below.<\/p>\n\n\n\n<p>Then you can sort the same report per&nbsp;<strong>Conversions<\/strong>&nbsp;and see which&nbsp;<strong>Publishers<\/strong>&nbsp;bring conversions. But Conversions are not enough. Have a look at the row with ROI or Profit.&nbsp;<\/p>\n\n\n\n<p>If you have conversions, and positive ROI, it\u2019s a good sign! Add this source to Whitelist.<\/p>\n\n\n\n<p>If you&nbsp;<strong>have a conversion, but your ROI<\/strong>&nbsp;is low for this source, it\u2019s a reason to think about blacklisting or how to pay less for this source (you\u2019ll find the instruction on how to use Micro Bidding below).<\/p>\n\n\n\n<p>Also, you can have a look at the&nbsp;<strong>EPV<\/strong>&nbsp;(<strong>Earnings per Visit<\/strong>) per source. Compare it with the CPM you pay for these ads. If the EPV amount is close to the CPM, you have to think about them. Probably you won\u2019t get profit from this source.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Optimization on pops based on the following terms:<\/strong><br><br><strong>EPC (Earn Per Click) = EPI (Earnings per Impression) = EPV (Earnings per Visit)<\/strong><br><br><strong>&nbsp; EPC (Earn Per Click) or EPV (Earn Per View)<\/strong>&nbsp;is the ratio that shows an average&nbsp;earning of the webmaster for 1 click (impression) of their ads. This value is opposite to CPC. They are usually compared. If CPC is greater, at the end of the campaign, you are in a total loss.<br>&nbsp; <br>When comparing, remember that pops work on the CPM model (payment for&nbsp;1000 impressions = clicks).<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"3gdUT5Bto3\"><a href=\"https:\/\/richads.com\/blog\/review-of-trackers-integrated-with-richpush\/\" aria-label=\"14 best tracking solutions for affiliate marketing in 2025\">14 best tracking solutions for affiliate marketing in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;14 best tracking solutions for affiliate marketing in 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/review-of-trackers-integrated-with-richpush\/embed\/#?secret=N9WvADnaR3#?secret=3gdUT5Bto3\" data-secret=\"3gdUT5Bto3\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how_to_use_richads_features_for_auto-optimization_on_pops?\">How to use RichAds features for auto-optimization on Pops?<\/h2>\n\n\n\n<p>RichAds has cool features for maximum automatization of the optimization processes&nbsp;and reducing the traffic budget for pops.<\/p>\n\n\n\n<p>Make work with pop ads easier using <a href=\"https:\/\/richads.com\/blog\/performance-mode-feature-get-the-most-converting-traffic-weekly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Performance Mode\">Performance Mode<\/a>,&nbsp;<a href=\"https:\/\/richads.com\/blog\/new-feature-at-richpush-micro-biding\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Micro bidding\">Micro bidding<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/richads.com\/blog\/automated-rules-media-buyers-superpower\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Automated rules\">Automated rules<\/a>. The latter two&nbsp;features are allowed for the customers who have conversion tracking connected with RichAds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to start in Performance Mode<\/h3>\n\n\n\n<p>Performance Mode is a RichAds&#8217; in-house feature that sets optimizaton process into an automatically adjusted mode. Once you&#8217;ve started a pop ads campaign in Performance mode, the algorithm behind it will be automatically detecting the best parameters for the campaign and set them accordingly.<\/p>\n\n\n\n<p>Running pops campaigns in Performance Mode adds weekly fresh whitelists and blocklists, figuring them out by the campaign&#8217;s results! Thus, continuingly sorting traffic sources in this optimization flow, you get more and more highly converting sources exactly for your offer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"995\" height=\"338\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-set-Performance-Mode.jpg\" alt=\"\" class=\"wp-image-49913\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-set-Performance-Mode.jpg 995w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-set-Performance-Mode-300x102.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-set-Performance-Mode-768x261.jpg 768w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/figure>\n\n\n\n<p>At RichAds you can launch a popunder ad campaign in Performance Mode right from the start. We also highly recommend to use this optimization flow for beginners and those marketers who want to get a safe choice on automatic optimization!<\/p>\n\n\n\n<p>Also, worth mentioning that Performance Mode works simultaneously with manually added whitelists and blocklists, which increases the overall CR, decreasing the budget expenses. Plus to that, running pops in Performance Mode on Premium traffic sources at RichAds boosts the results, as this group is already configured with the best performing sources!  <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ykRz7A2vt1\"><a href=\"https:\/\/richads.com\/blog\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\/\" aria-label=\"How to increase CR and reduce CPA with Performance mode\">How to increase CR and reduce CPA with Performance mode<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to increase CR and reduce CPA with Performance mode&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-increase-cr-and-reduce-cpa-with-performance-mode\/embed\/#?secret=MEmfYN8gNt#?secret=ykRz7A2vt1\" data-secret=\"ykRz7A2vt1\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how_to_set_up_micro_bidding\">How to set up Micro bidding<\/h3>\n\n\n\n<p>Micro bidding allows us to set up different bids for different parameters within one campaign.<\/p>\n\n\n\n<p>You may notice, for example, newer Androids tend to convert better, and you would like to&nbsp;increase traffic from it.<\/p>\n\n\n\n<p>Formulas for Micro bidding are set up in the following way:<\/p>\n\n\n\n<p>Parameter name: value:operation and change factor<br>Example: <strong>os:android 6:+0.001<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"994\" height=\"216\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-set-micro-bidding-3.jpg\" alt=\"\" class=\"wp-image-49897\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-set-micro-bidding-3.jpg 994w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-set-micro-bidding-3-300x65.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-set-micro-bidding-3-768x167.jpg 768w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><figcaption class=\"wp-element-caption\"><em>Popup &amp; popunder campaign optimization process with Micro bidding<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>For example, an advertiser\u2019s bid for the campaign is $0.003. To make it higher for a certain OS, use the following settings:<\/p>\n\n\n\n<p>os:android 6:+0.001(0.003+0.001=0.004 \u2014 it\u2019s a total bid);<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"a50bnz50OI\"><a href=\"https:\/\/richads.com\/blog\/new-feature-at-richpush-micro-biding\/\" aria-label=\"How to make the most from Micro Bidding feature\">How to make the most from Micro Bidding feature<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to make the most from Micro Bidding feature&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/new-feature-at-richpush-micro-biding\/embed\/#?secret=ZGihUqzYBG#?secret=a50bnz50OI\" data-secret=\"a50bnz50OI\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how_to_set_up_automated_rules\">How to set up Automated rules<\/h3>\n\n\n\n<p>Automated rules allow creating automatic settings for black- and whitelists according to&nbsp;7 parameters.<\/p>\n\n\n\n<p>You can apply this action for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>publisher IDs;<\/li>\n\n\n\n<li>site IDs;<\/li>\n\n\n\n<li>OS;<\/li>\n\n\n\n<li>creatives = landing pages;<\/li>\n\n\n\n<li>browsers;<\/li>\n\n\n\n<li>devices;<\/li>\n\n\n\n<li>campaigns.<\/li>\n<\/ul>\n\n\n\n<p>Using this feature, you don\u2019t have to set up lots of parameters manually.<\/p>\n\n\n\n<p>To make the work of Automated rules correct, set up at least 2 logical automatic conditions.<\/p>\n\n\n\n<p>Here are the best conditions to make black- and whitelists:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clicks+Conversions;<\/li>\n\n\n\n<li>Spend+Conversions;<\/li>\n\n\n\n<li>CPA+Conversions;<\/li>\n\n\n\n<li>Conversions+Clicks+Spend.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Automation is also very helpful for managing pop campaigns, such as traffic source rules <strong>(i.e. if spend &gt;1.50 and Conversions &lt; 1 pause website).<\/strong><\/p>\n\n\n\n<p><img decoding=\"async\" class=\"wp-image-2766\" style=\"width: 100px;\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/11\/nick.png\" alt=\"\"><\/p>\n<cite><strong>Nick Lenihan, Affiliate Marketing Expert<\/strong><\/cite><\/blockquote>\n\n\n\n<p>Let\u2019s look into the example of blacklisting non-converting sources with <a href=\"https:\/\/richads.com\/blog\/automated-rules-media-buyers-superpower\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Automated rules\">Automated rules<\/a>. As it was already\u00a0said previously, you have to choose two logical conditions: for example, if the spend is\u00a0greater than $3 and conversions are less than 1, the system will automatically blacklist this\u00a0source.<\/p>\n\n\n\n<p>Don\u2019t forget to set up a period of time. For blacklisting, 1-3 days may be enough.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"566\" height=\"496\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/11\/how-to-optimize-popunders-experts-guide_-auto-optimization3-566x496.jpg\" alt=\"popup &amp; popunder campaign optimization process\" class=\"wp-image-6894\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/11\/how-to-optimize-popunders-experts-guide_-auto-optimization3-566x496.jpg 566w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/11\/how-to-optimize-popunders-experts-guide_-auto-optimization3-300x263.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/11\/how-to-optimize-popunders-experts-guide_-auto-optimization3-135x118.jpg 135w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/11\/how-to-optimize-popunders-experts-guide_-auto-optimization3-171x150.jpg 171w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/11\/how-to-optimize-popunders-experts-guide_-auto-optimization3-268x235.jpg 268w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/11\/how-to-optimize-popunders-experts-guide_-auto-optimization3-343x300.jpg 343w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/11\/how-to-optimize-popunders-experts-guide_-auto-optimization3.jpg 699w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><figcaption class=\"wp-element-caption\"><em>Popup &amp; popunder campaign optimization process with Automated rules<\/em><\/figcaption><\/figure>\n<\/div>\n\n<div id=\"richads-button-block_c1ee01670448e91694a70e82d7ea7038\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Start running popunder ads on quality traffic by RichAds!\">\n                Start running popunder ads on quality traffic by RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expert\u2019s wisdom on how to optimize popup campaign<\/h2>\n\n\n\n<p>Here you can find some useful tips from the experts on optimizing your ad campaigns on popup &amp; popunder! You can choose your own strategy on optimizing or follow the additional tips, or even mix it.<\/p>\n\n\n\n<p>Don&#8217;t forget about using the automatic platform features as they increase the performance and at the same time decrease the expenses and effort.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tips from Luke Kling<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The fewer variables you have in your initial campaign setup, the more likely it is that you are not overpaying for traffic and the fewer variables you have to optimize for. Mobile and desktop traffic are going to have different bids. Instead of setting up 1 campaign targeting for both mobile and desktop, create separate campaigns for them. Then, when you do your optimizations, you also won\u2019t have to worry about optimizing for the device. The same can be done for GEOs, OS, browser, etc.<\/p>\n\n\n\n<p>There are 2 segments you can optimize for in each campaign:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visitor Segments;<\/li>\n\n\n\n<li>Traffic Source Segments.<\/li>\n<\/ul>\n\n\n\n<p>The Visitor Segments are standard things you need to analyze\/optimize in every campaign: device, OS, browser, etc.<\/p>\n\n\n\n<p>The Traffic Source Segments are the variables specific to the traffic source. These are the ones I tend to give the most attention to once I\u2019ve done my basic Visitor Segment optimizations. For example, with RichAds, you would optimize the Site ID and Publisher ID.<\/p>\n\n\n\n<p>If you want to do it like a Pro, setup automatic optimization rules. RichAds has this built-in, so there\u2019s really no excuse not to do it! Otherwise, you can test trackers\/ optimizers like TheOptimizer, Landingtrack, RedTrack, and soon, Voluum!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/luke.png\" alt=\"\" class=\"wp-image-49851\" style=\"width:100px\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/luke.png 200w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/luke-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<cite><strong>Luke Kling, Affiliate Marketing Expert, rules premium affiliate community affLIFT<\/strong><\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Tips from Servando Silva<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>There are many things to pay attention to while <span style=\"font-weight: 400;\">optimize popup campaign<\/span>. It all depends on which type of campaigns, verticals, and conversion flow you\u2019re testing. <\/p>\n\n\n\n<p>However, some variables you\u2019ll always need to check when optimizing are the <strong>website IDs, the OS and browser<\/strong>. <a href=\"https:\/\/richads.com\/blog\/richads-traffic-quality-now-verified-by-adscore\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;strong&gt;Filtering bots&lt;\/strong&gt;\"><strong>Filtering bots<\/strong><\/a> is one of the things I consider a must for Pops as where you can find more bot traffic than any other traffic source.<\/p>\n\n\n\n<p><img decoding=\"async\" class=\"wp-image-2766\" style=\"width: 100px;\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/11\/servando.png\" alt=\"\"><\/p>\n<cite><strong>Servando Silva, Affiliate Marketing Expert<\/strong><\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Tips from Ian Fernando<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>EPI. The only number that is important. Everything else is just tweaking.<\/p>\n\n\n\n<p><img decoding=\"async\" class=\"wp-image-2766\" style=\"width: 100px;\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/11\/ian-fernando.png\" alt=\"\"><\/p>\n<cite><strong>Ian Fernando, Affiliate Marketing Expert<\/strong><\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Tips from Nick Lenihan<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The first thing you want to do is to make sure you have solid offers and landing pages. After you know you have that, you can look at the segments of traffic you\u2019re buying and see what\u2019s working and what\u2019s not (i.e., Android &gt; Chrome &gt; WiFi or Android &gt; Chrome &gt; MTN). Eliminate the losers and scale the winners. If EPV &gt; CPV, then scale (increase bids, use other traffic sources, etc.). <\/p>\n\n\n\n<p>Automation is also very helpful for managing pop campaigns, such as traffic source rules (i.e. if spend &gt;1.50 and Conversions &lt; 1 pause website).<\/p>\n\n\n\n<p><img decoding=\"async\" class=\"wp-image-2766\" style=\"width: 100px;\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/11\/nick.png\" alt=\"\"><\/p>\n<cite><strong>Nick Lenihan, Affiliate Marketing Expert<\/strong><\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"sT9VPVf4v8\"><a href=\"https:\/\/richads.com\/blog\/automated-rules-media-buyers-superpower\/\" aria-label=\"Automated Rules: Media Buyer&#8217;s Superpower\">Automated Rules: Media Buyer&#8217;s Superpower<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Automated Rules: Media Buyer&#8217;s Superpower&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/automated-rules-media-buyers-superpower\/embed\/#?secret=Exvedjq3nh#?secret=sT9VPVf4v8\" data-secret=\"sT9VPVf4v8\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Tips from imAttila<\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Pick the best lander after 1000 visits to it based on landing page CTR and\/or conversion; whichever seems to make sense. <\/p>\n\n\n\n<p>Continue with more landers in the style that worked best. <\/p>\n\n\n\n<p>Test the offer on the backend. Even the same offer on different CPA networks might perform differently.<\/p>\n\n\n\n<p><img decoding=\"async\" class=\"wp-image-2766\" style=\"width: 100px;\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/11\/attila.png\" alt=\"\"><\/p>\n<cite><strong>imAttila, Affiliate Marketing Expert<\/strong><\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"igjZRWkRYk\"><a href=\"https:\/\/richads.com\/blog\/pre-landing-page-examples-for-leading-verticals\/\" aria-label=\"Pre-landing page examples for leading verticals\">Pre-landing page examples for leading verticals<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Pre-landing page examples for leading verticals&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/pre-landing-page-examples-for-leading-verticals\/embed\/#?secret=2QXpqlaCKu#?secret=igjZRWkRYk\" data-secret=\"igjZRWkRYk\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tips from Colin Dijs<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A combination of the \u201c3-Day Rule\u201d and rule-based optimization based on cutting low-quality placements. Find more about this rule <a href=\"https:\/\/www.youtube.com\/watch?v=g3Yjj3vlLhM\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"here\">here<\/a>.<\/p>\n\n\n\n<p><em>.<\/em><img decoding=\"async\" class=\"wp-image-2766\" style=\"width: 100px;\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/11\/colin-2.png\" alt=\"\"><\/p>\n<cite><strong>Colin Dijs, Affiliate Marketing Expert<\/strong><\/cite><\/blockquote>\n\n\n\n<p class=\"has-text-align-center\"><strong>Find more tips from the experts about optimization on Pops in our e-book<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/richads.typeform.com\/to\/nI5Q5J?utm_source=blog&amp;utm_medium=typeform&amp;utm_campaign=pops_ebook\" target=\"_blank\" rel=\" noreferrer noopener\" aria-label=\"&lt;img src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Affiliate-marketing-popunder-tutorial.png&quot; alt=&quot;&quot; class=&quot;wp-image-49831&quot;\/&gt;\"><img decoding=\"async\" width=\"566\" height=\"160\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Affiliate-marketing-popunder-tutorial.png\" alt=\"\" class=\"wp-image-49831\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Affiliate-marketing-popunder-tutorial.png 566w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/Affiliate-marketing-popunder-tutorial-300x85.png 300w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Pop ads campaigns optimization might seem like a very busy task followed by handling high volumes of traffic and details to consider. But in the end it narrows down to these simple steps: user profile optimization, traffic sources optimization, converting landing testing, and utilising automatic features. With the knowledge of these peculiarities, you can try setting up optimization process for your popunder campaigns and get higher and higher results with the practice!<\/p>\n\n\n\n<p>We at <a href=\"https:\/\/my.richads.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> have prepared everything for you to optimize your ad campaigns at the platform on popup &amp; popunder with ease! You can launch a pops campaign worldwide on 220+ geos from Tier 3 to Tier 1, getting the best results with the use of Performance Mode, Micro bidding, Automated rules and integrating conversion tracking tools. Run profitable popunder ads with RichAds!<\/p>\n\n\n<div id=\"richads-button-block_c1ee01670448e91694a70e82d7ea7038\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Start running popunder ads on quality traffic by RichAds!\">\n                Start running popunder ads on quality traffic by RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"QNZw4qH03H\"><a href=\"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-pops-campaign\/\" aria-label=\"How to launch a successful pop ads campaign\">How to launch a successful pop ads campaign<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to launch a successful pop ads campaign&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-pops-campaign\/embed\/#?secret=cHECZLxM7B#?secret=QNZw4qH03H\" data-secret=\"QNZw4qH03H\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The first question you face is&nbsp;how to make optimization on pops ad campaign?&nbsp;Where to start? Which parameters are the main to look at to make decisions? Our ad network experts and the&nbsp;6 best affiliate marketing experts&nbsp;will share their wisdom about popunders\u2019 optimization in this post. What is optimization on pops&nbsp; The main goal of an\u0443 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,187,12],"tags":[641,648,179,219,643],"class_list":["post-6538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn","category-pop-ads","category-pops","tag-clickunder","tag-optimization","tag-pop-ads","tag-pops","tag-popunder"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to set up popup &amp; popunder campaign optimization &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"If you wonder how to set up popunder campaign optimization based on the best practices, then read this article! We will show how to optimize ad campaigns on this ad format and give tips from experts in the affiliate marketing field!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to set up popup &amp; popunder campaign optimization &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"If you wonder how to set up popunder campaign optimization based on the best practices, then read this article! We will show how to optimize ad campaigns on this ad format and give tips from experts in the affiliate marketing field!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/\" \/>\n<meta property=\"og:site_name\" content=\"RichAds Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/richadscom\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-06T14:44:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-30T14:55:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/12\/How-to-Optimize-Pops.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"968\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aksana Shakal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aksana Shakal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-optimize-pops-ad-campaign-like-a-pro\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-optimize-pops-ad-campaign-like-a-pro\\\/\"},\"author\":{\"name\":\"Aksana Shakal\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/cd687c8cf439906bcc3427c6b597af37\"},\"headline\":\"How to optimize a pop ads campaign like a pro\",\"datePublished\":\"2025-01-06T14:44:38+00:00\",\"dateModified\":\"2025-01-30T14:55:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-optimize-pops-ad-campaign-like-a-pro\\\/\"},\"wordCount\":3119,\"commentCount\":0,\"publisher\":{\"@id\":\"\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-optimize-pops-ad-campaign-like-a-pro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/How-to-Optimize-Pops.png\",\"keywords\":[\"clickunder\",\"optimization\",\"pop ads\",\"pops\",\"popunder\"],\"articleSection\":[\"Learn\",\"pop ads\",\"Pops\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-optimize-pops-ad-campaign-like-a-pro\\\/\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-optimize-pops-ad-campaign-like-a-pro\\\/\",\"name\":\"How to set up popup & popunder campaign optimization &#8212; RichAds Blog\",\"isPartOf\":{\"@id\":\"\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-optimize-pops-ad-campaign-like-a-pro\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-optimize-pops-ad-campaign-like-a-pro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/How-to-Optimize-Pops.png\",\"datePublished\":\"2025-01-06T14:44:38+00:00\",\"dateModified\":\"2025-01-30T14:55:18+00:00\",\"description\":\"If you wonder how to set up popunder campaign optimization based on the best practices, then read this article! We will show how to optimize ad campaigns on this ad format and give tips from experts in the affiliate marketing field!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-optimize-pops-ad-campaign-like-a-pro\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-optimize-pops-ad-campaign-like-a-pro\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-optimize-pops-ad-campaign-like-a-pro\\\/#primaryimage\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/How-to-Optimize-Pops.png\",\"contentUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/How-to-Optimize-Pops.png\",\"width\":1440,\"height\":968,\"caption\":\"How to Optimize Pop ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/how-to-optimize-pops-ad-campaign-like-a-pro\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/richads.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to optimize a pop ads campaign like a pro\"}]},{\"@type\":\"WebSite\",\"@id\":\"\\\/#website\",\"url\":\"\\\/\",\"name\":\"RichAds Blog\",\"description\":\"All trends, tips, and e-books for advertisers and affiliate marketers\",\"publisher\":{\"@id\":\"\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"\\\/#organization\",\"name\":\"RichAds Blog\",\"url\":\"\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"RichAds Blog\"},\"image\":{\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/richadscom\"]},{\"@type\":\"Person\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/cd687c8cf439906bcc3427c6b597af37\",\"name\":\"Aksana Shakal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/aksana-shakal_avatar-96x96.jpg\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/aksana-shakal_avatar-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/aksana-shakal_avatar-96x96.jpg\",\"caption\":\"Aksana Shakal\"},\"description\":\"Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/aksana-shakal-296a27a4\\\/\"],\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/author\\\/aksana-shakal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to set up popup & popunder campaign optimization &#8212; RichAds Blog","description":"If you wonder how to set up popunder campaign optimization based on the best practices, then read this article! We will show how to optimize ad campaigns on this ad format and give tips from experts in the affiliate marketing field!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/","og_locale":"en_US","og_type":"article","og_title":"How to set up popup & popunder campaign optimization &#8212; RichAds Blog","og_description":"If you wonder how to set up popunder campaign optimization based on the best practices, then read this article! We will show how to optimize ad campaigns on this ad format and give tips from experts in the affiliate marketing field!","og_url":"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/","og_site_name":"RichAds Blog","article_publisher":"https:\/\/www.facebook.com\/richadscom","article_published_time":"2025-01-06T14:44:38+00:00","article_modified_time":"2025-01-30T14:55:18+00:00","og_image":[{"width":1440,"height":968,"url":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/12\/How-to-Optimize-Pops.png","type":"image\/png"}],"author":"Aksana Shakal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Aksana Shakal","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/#article","isPartOf":{"@id":"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/"},"author":{"name":"Aksana Shakal","@id":"\/#\/schema\/person\/cd687c8cf439906bcc3427c6b597af37"},"headline":"How to optimize a pop ads campaign like a pro","datePublished":"2025-01-06T14:44:38+00:00","dateModified":"2025-01-30T14:55:18+00:00","mainEntityOfPage":{"@id":"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/"},"wordCount":3119,"commentCount":0,"publisher":{"@id":"\/#organization"},"image":{"@id":"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/#primaryimage"},"thumbnailUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/12\/How-to-Optimize-Pops.png","keywords":["clickunder","optimization","pop ads","pops","popunder"],"articleSection":["Learn","pop ads","Pops"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/","url":"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/","name":"How to set up popup & popunder campaign optimization &#8212; RichAds Blog","isPartOf":{"@id":"\/#website"},"primaryImageOfPage":{"@id":"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/#primaryimage"},"image":{"@id":"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/#primaryimage"},"thumbnailUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/12\/How-to-Optimize-Pops.png","datePublished":"2025-01-06T14:44:38+00:00","dateModified":"2025-01-30T14:55:18+00:00","description":"If you wonder how to set up popunder campaign optimization based on the best practices, then read this article! We will show how to optimize ad campaigns on this ad format and give tips from experts in the affiliate marketing field!","breadcrumb":{"@id":"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/#primaryimage","url":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/12\/How-to-Optimize-Pops.png","contentUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/12\/How-to-Optimize-Pops.png","width":1440,"height":968,"caption":"How to Optimize Pop ads"},{"@type":"BreadcrumbList","@id":"https:\/\/richads.com\/blog\/how-to-optimize-pops-ad-campaign-like-a-pro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/richads.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to optimize a pop ads campaign like a pro"}]},{"@type":"WebSite","@id":"\/#website","url":"\/","name":"RichAds Blog","description":"All trends, tips, and e-books for advertisers and affiliate marketers","publisher":{"@id":"\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"\/#organization","name":"RichAds Blog","url":"\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"RichAds Blog"},"image":{"@id":"\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/richadscom"]},{"@type":"Person","@id":"\/#\/schema\/person\/cd687c8cf439906bcc3427c6b597af37","name":"Aksana Shakal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/aksana-shakal_avatar-96x96.jpg","url":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/aksana-shakal_avatar-96x96.jpg","contentUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/aksana-shakal_avatar-96x96.jpg","caption":"Aksana Shakal"},"description":"Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.","sameAs":["https:\/\/www.linkedin.com\/in\/aksana-shakal-296a27a4\/"],"url":"https:\/\/richads.com\/blog\/author\/aksana-shakal\/"}]}},"lang":"en","translations":{"en":6538,"ru":7351},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/posts\/6538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/comments?post=6538"}],"version-history":[{"count":59,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/posts\/6538\/revisions"}],"predecessor-version":[{"id":63185,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/posts\/6538\/revisions\/63185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/media\/18871"}],"wp:attachment":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/media?parent=6538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/categories?post=6538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/tags?post=6538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}