{"id":67240,"date":"2025-07-22T10:49:32","date_gmt":"2025-07-22T07:49:32","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=67240"},"modified":"2026-03-26T17:32:19","modified_gmt":"2026-03-26T14:32:19","slug":"3-telegram-ad-formats-case-study-mini-app-audience","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/3-telegram-ad-formats-case-study-mini-app-audience\/","title":{"rendered":"Case Study: 3 Telegram Ad Formats for Mini App 20 Times Audience Growth"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Telegram ads case: Mini App owner\u2019s request<\/h2>\n\n\n\n<p>A Telegram mini app owner approached RichAds and wanted to quickly purchase a good audience.<\/p>\n\n\n\n<p>Initially, he had no understanding of which countries he needed or which formats he wanted to use \u2013 he was ready to test various formats to assess the effectiveness specifically for his app. As a result, the client and manager chose 3 case study <a href=\"https:\/\/richads.com\/blog\/richads-revolutionary-release-new-telegram-ads-format-now-available-on-the-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Telegram ad formats\">Telegram ad formats<\/a>: push-style, interstitial banner, and <a href=\"https:\/\/richads.com\/blog\/interstitial-video-format-for-telegram-ads-richads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"video\">video<\/a>.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-yellow\"><strong>Telegram Ads case start: all about the app<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>App theme<\/strong>: a game, character life simulator<\/li>\n\n\n\n<li><strong>Goal<\/strong>: growing the audience and acquiring active users<\/li>\n\n\n\n<li><strong>Conversion<\/strong>: app launch<\/li>\n\n\n\n<li><strong>Initial audience<\/strong>: 3,622 users<\/li>\n\n\n\n<li><strong>Case period<\/strong>: one week<\/li>\n<\/ul>\n\n\n<div id=\"richads-button-block_6bc81075c933c1fb4f1fd8acf60e56a8\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Promote your mini app on top traffic by RichAds!\">\n                Promote your mini app on top traffic by RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Telegram Mini App advertising strategy<\/h2>\n\n\n\n<p>It is important to note that the advertising campaign strategy and setup for all three best performing Telegram ads formats were identical to make the test as objective as possible.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>Ad campaign setup for all Telegram ads formats:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GEOs for testing: <\/strong>CIS, Asia, USA<\/li>\n\n\n\n<li><strong>Impressions: <\/strong>2 times per day per user<\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/what-is\/whitelist\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;Whitelists&lt;\/strong&gt;\"><strong>Whitelists<\/strong><\/a><strong>: <\/strong>yes, selected by manager (only top sources)<\/li>\n\n\n\n<li><strong>Bids: <\/strong>minimum for the regions<\/li>\n\n\n\n<li><strong>Creatives: <\/strong>free localized creatives for each GEO and format from RichAds managers<\/li>\n<\/ul>\n\n\n\n<p>Three formats were used, as mentioned earlier: push-style, interstitial, and video. Below you can see how the ads look in each of them.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Push-style.<\/strong><br>Reminiscent of a classic push notification without a banner. It includes an icon, short headline, and description. Thanks to its native style and resemblance to a regular notification, this Telegram format gives a high CTR. You can launch starting from $0.015 per click, and when <strong>monetizing with RichAds, the minimum bid is $0.01!<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXesugywQXy8kFnZ6XhdoDKJ4rH293qqJTpOqudhsJt91E87QPEs6pI9JBCsWisSzXkUySsDw0zSpGRrUBcpXDXA_xp2tK7jERs_TJFZ5zBRfxaqtdbYwt7lvAQivrOt5_SvKpDMkeyuRe41MDJQitdM7IYOO0Qpg.png\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interstitial.<\/strong><br>This is a full-screen static banner with a headline, text, and button. The format works well without pressuring the user, and the bid starts from $1.5 per thousand impressions.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Interstitial-banner-format-creatives-format-for-Telegram-Mini-Apps-at-RichAds-1024x484.jpg\" alt=\"Interstitial banner format creatives format for Telegram Mini Apps at RichAds\" class=\"wp-image-64706\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Interstitial-banner-format-creatives-format-for-Telegram-Mini-Apps-at-RichAds-1024x484.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Interstitial-banner-format-creatives-format-for-Telegram-Mini-Apps-at-RichAds-300x142.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Interstitial-banner-format-creatives-format-for-Telegram-Mini-Apps-at-RichAds-768x363.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Interstitial-banner-format-creatives-format-for-Telegram-Mini-Apps-at-RichAds.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Video.<\/strong><br>Full-screen video with text and a button. It can be closed after a few seconds, but the video has time to engage. The minimum bid starts from $3 CPM, and with RichAds monetization, <strong>it\u2019s cheaper \u2014 $1.5 CPM.<\/strong><br><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXdUVF6TZJQ4OhqQX6Lve_40z9aMPHaZ6KHU3jlT3KIND5nK78pRBj5FurwBW6GjVHk42XaIZU7Dxj-emLCeG4T1hjmcyEDMp6DJVz6kGeSpympXEy8sn-5kvVPG8NRDcTxQZ6zQKAkeyuRe41MDJQitdM7IYOO0Qpg.png\" alt=\"\"><\/li>\n<\/ul>\n\n\n\n<p>Below we\u2019ll talk about the results of each format in each region, show how it looks (without real examples of creatives to avoid disclosing the client\u2019s strategy).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"tB2xGrlsEw\"><a href=\"https:\/\/richads.com\/blog\/best-telegram-creatives-examples\/\" aria-label=\"Best Telegram creatives examples in 2026\">Best Telegram creatives examples in 2026<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Best Telegram creatives examples in 2026&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/best-telegram-creatives-examples\/embed\/#?secret=Rhzq5dmjnw#?secret=tB2xGrlsEw\" data-secret=\"tB2xGrlsEw\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Region #1. Test and results for CIS<\/h2>\n\n\n\n<p>Let\u2019s examine what the advertiser received in the Telegram advertising case specifically in the CIS region. For each format, the following GEOs were tested \u2013 Ukraine, Kazakhstan, and Uzbekistan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Push-style Telegram ads for CIS<\/h3>\n\n\n\n<p>When launching in CIS, push-style advertising had quite a high (spoiler: but not the highest) <a href=\"https:\/\/richads.com\/blog\/what-is\/win-rate\/\" aria-label=\"winrate\">winrate<\/a> (a metric that determines the success of a bid compared to other ads and allows you to get traffic) and CTR, even though the bid was minimal for each country \u2014 on average $0.01 per click.<\/p>\n\n\n\n<p>Most conversions came from Ukraine, 7.8k users. By conversion \u2014 Uzbekistan was the most profitable direction, with a CR of 17% and the lowest cost per lead \u2014 $0.056. The most expensive GEO was Ukraine, cost per lead $0.08, and CR \u2014 15%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"249\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-1024x249.png\" alt=\"\" class=\"wp-image-72693\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-1024x249.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-300x73.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-768x186.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed.png 1281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Average results for CIS for push-style advertising:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average cost per user: $0.065<\/li>\n\n\n\n<li>Click-to-conversion rate: 15.29%<\/li>\n\n\n\n<li>Impression-to-conversion rate: 7.02%<\/li>\n\n\n\n<li>Active users: 21.3% (tracked on the app side)<\/li>\n\n\n\n<li>Cost of an active, returning user: $0.305<\/li>\n<\/ul>\n\n\n\n<p class=\"single-info-blue\"><strong>Important: <\/strong>active users in this case are users who, according to the app owner, actively interacted in the app and generated revenue either through ad views or in-game purchases.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"g6t1XAEgSY\"><a href=\"https:\/\/richads.com\/blog\/best-geos-to-launch-telegram-ads\/\" aria-label=\"Top GEOs for Advertising in Telegram in 2025\">Top GEOs for Advertising in Telegram in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top GEOs for Advertising in Telegram in 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/best-geos-to-launch-telegram-ads\/embed\/#?secret=NqJLDwNxJn#?secret=g6t1XAEgSY\" data-secret=\"g6t1XAEgSY\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Video ads on Telegram for CIS<\/h3>\n\n\n\n<p>This ad type also worked great in the CIS region, with a high winrate, but a higher cost per lead, minimum cost in Ukraine \u2014 $0.017 per user. Conversion was lower than push-style notifications, with the highest being in Kazakhstan \u2014 5%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"262\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-1-1024x262.png\" alt=\"\" class=\"wp-image-72694\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-1-1024x262.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-1-300x77.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-1-768x197.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-1.png 1292w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Average results for CIS for video advertising:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average cost per user: $0.184<\/li>\n\n\n\n<li>Click-to-conversion rate: 4.62%<\/li>\n\n\n\n<li>Impression-to-conversion rate: 0.81%<\/li>\n\n\n\n<li>Active users: 39.7%, tracked on the app side<\/li>\n\n\n\n<li>Cost of an active, returning user: $0.463<\/li>\n<\/ul>\n\n\n\n<p>Thus, according to RichAds\u2019 team observations in this case, video has a lower conversion rate, higher cost per user, but the audience is more active and interested in the app. The video lasts 10 seconds \u2014 during this time, the app manages to interest the user and attract exactly the relevant audience for the mini app!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Interstitial ads in Telegram for CIS<\/h3>\n\n\n\n<p>This format showed the highest winrate and the lowest cost per click \u2014 $0.005. The highest conversion rate was in Ukraine \u2014 6%, and the lowest cost per lead in Kazakhstan \u2014 $0.08.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"251\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-2-1024x251.png\" alt=\"\" class=\"wp-image-72695\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-2-1024x251.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-2-300x73.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-2-768x188.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-2.png 1298w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Average results for CIS for interstitial advertising:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average cost per user: $0.097<\/li>\n\n\n\n<li>Click-to-conversion rate: 5.93%<\/li>\n\n\n\n<li>Impression-to-conversion rate: 1.54%<\/li>\n\n\n\n<li>Active users: 27.2%, tracked on the app side<\/li>\n\n\n\n<li>Cost of an active, returning user: $0.357<\/li>\n<\/ul>\n\n\n<div id=\"richads-button-block_6bc81075c933c1fb4f1fd8acf60e56a8\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Promote your mini app on top traffic by RichAds!\">\n                Promote your mini app on top traffic by RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Results in CIS for all formats<\/h3>\n\n\n\n<p>The cheapest and highest-converting format for the CIS region is definitely push-style, with an average lead cost of $0.06, and click-to-conversion rate of 15%. In terms of cost per active user, interstitial ads are almost the same as push-style, with an average of $0.3 per user.<\/p>\n\n\n\n<p>The video format is slightly more expensive, but it leads in terms of the percentage of active, engaged audience with a rate of 39%.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Average results for all formats for CIS:<\/strong><br>Average cost per user: $0.076<br>Click-to-conversion rate: 11.73%<br>Impression-to-conversion rate: 3.8%<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"TQWJRQXmyr\"><a href=\"https:\/\/richads.com\/blog\/how-telegram-games-earn-money-case-study-with-11000-monthly-profit\/\" aria-label=\"How Telegram games earn money: Case study with $11000+ monthly profit\">How Telegram games earn money: Case study with $11000+ monthly profit<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How Telegram games earn money: Case study with $11000+ monthly profit&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-telegram-games-earn-money-case-study-with-11000-monthly-profit\/embed\/#?secret=Fb5Ljb0ItW#?secret=TQWJRQXmyr\" data-secret=\"TQWJRQXmyr\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Region #2. Test and results in the USA<\/h2>\n\n\n\n<p>The next region for testing belongs to Tier 1 and is one of the most expensive for launching any format but is famous for the quality and purchasing power of its audience, which is why the mini app owner chose it for the Telegram ads case!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Push-style ads in Telegram for the USA<\/h3>\n\n\n\n<p>The format definitely showed the highest CTR at 40%, while maintaining a fairly low cost per lead \u2014 $0.06. Among all formats, push-style also had the highest CR in the USA \u2014 15%, with more than 30k clicks. The client\u2019s spend was also quite high compared to other formats \u2014 $312.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXfBwbo-Ym9ss1y-FW3WnOgTCAGNYublk8-8dj9jjhx8E3TyE1phFVXugy8ia2igPQaY_WTrVKI0e6YFuIr1g4ENSDWPX4I9OeKUpuHfFcWGUCmq7r40Swraox3-XrUOxml2RY6hbwkeyuRe41MDJQitdM7IYOO0Qpg.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Results for the USA for push-style ads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average cost per user: $0.065<\/li>\n\n\n\n<li>Click-to-conversion rate: 15.45%<\/li>\n\n\n\n<li>Impression-to-conversion rate: 6.24%<\/li>\n\n\n\n<li>Active users: 18.8%, tracked on the app side<\/li>\n\n\n\n<li>Cost of an active, returning user: $0.346<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"dPHApOUebj\"><a href=\"https:\/\/richads.com\/blog\/how-to-advertise-on-telegram-in-the-usa-a-complete-guide\/\" aria-label=\"How to advertise on Telegram in the USA: a complete guide\">How to advertise on Telegram in the USA: a complete guide<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to advertise on Telegram in the USA: a complete guide&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-advertise-on-telegram-in-the-usa-a-complete-guide\/embed\/#?secret=dI3W5UJKiE#?secret=dPHApOUebj\" data-secret=\"dPHApOUebj\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Video ads in Telegram for the USA<\/h3>\n\n\n\n<p>The video format in the USA stood out with a really low cost per click \u2014 $0.005, and a high winrate \u2014 105%. However, the cost per lead was the highest among all formats \u2014 $0.14, but the advertiser spent only $41.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXehpeykyau-jZIjUp_p3IuGlzmHvhbayX4_Wm72EIPkw5IjX1uxKfcA4k2kxt6RIMnKNZ4Ju94Xt4Ucf4qAbtlS0Bn6Fbk9TTdnr6gPhAKlLy4dhUzZOF_m-jKOXOT-Uut4PCoqKQkeyuRe41MDJQitdM7IYOO0Qpg.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Results for the USA for video ads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average cost per user: $0.15<\/li>\n\n\n\n<li>Click-to-conversion rate: 3.44%<\/li>\n\n\n\n<li>Impression-to-conversion rate: 1%<\/li>\n\n\n\n<li>Active users: 34.2%, tracked on the app side<\/li>\n\n\n\n<li>Cost of an active, returning user: $0.439<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Interstitial ads in Telegram for the USA&nbsp;<\/h3>\n\n\n\n<p>This format is definitely the cheapest in the USA with a click cost from $0.004 and a total spend of only $31. However, CR was the lowest and there were fewer clicks than in other formats.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXdg1OjmgycB6kZFLqKEsCBvq4XFBNQxhRS-eU-49F5oiFIWpmxD1Ns1EFSvKnYph5tXKVLA6TxF27mjsnpHgoSfpmi3cSUFxklW-v8JK-i2V8EE_I_WXNPTOO_ks0xcbJuAwdzJqQkeyuRe41MDJQitdM7IYOO0Qpg.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Results for the USA for interstitial ads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average cost per user: $0.125<\/li>\n\n\n\n<li>Click-to-conversion rate: 3.22%<\/li>\n\n\n\n<li>Impression-to-conversion rate: 1.2%<\/li>\n\n\n\n<li>Active users: 26.1%, tracked on the app side<\/li>\n\n\n\n<li>Cost of an active, returning user: $0.479<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Results for the USA for all formats<\/h3>\n\n\n\n<p>As with CIS, push-style format leads in the USA in terms of the lowest cost per user \u2014 $0.065, as well as click-to-conversion and impression-to-conversion. As for active users specifically, the video format wins by percentage \u2014 34%, and interstitial is in second place \u2014 26%.<\/p>\n\n\n\n<p>However, the lowest cost per active, engaged user is still in push-style format \u2014 $0.3.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Average results for all formats for the USA:<\/strong><br>Average cost per user: $0.072<br>Click-to-conversion rate: 11.38%<br>Impression-to-conversion rate: 4.3%<\/p><\/blockquote><\/figure>\n\n\n\n<p>Surprisingly, the USA turned out to be slightly cheaper than CIS in terms of pricing, and the impression-to-conversion rate was even higher!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ya6r41IxVD\"><a href=\"https:\/\/richads.com\/blog\/telegram-ads-pricing-how-much-do-they-cost\/\" aria-label=\"Telegram ads pricing in 2026: How much do they cost?\">Telegram ads pricing in 2026: How much do they cost?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Telegram ads pricing in 2026: How much do they cost?&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/telegram-ads-pricing-how-much-do-they-cost\/embed\/#?secret=MWXEDZAcMh#?secret=ya6r41IxVD\" data-secret=\"ya6r41IxVD\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Region #3. Test and results in Asia<\/h2>\n\n\n\n<p>Asia is definitely one of the most contrasting Tier 3 regions, since you can target both expensive Singapore and cheaper India, but in any case, Asia brings a high conversion rate and engaged users. We tried to test different regions to see what exactly works.<\/p>\n\n\n\n<p>Below, let\u2019s see what results our client achieved when purchasing an audience for his Telegram mini app.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Push-style ads in Telegram for Asia<\/h3>\n\n\n\n<p>The highest winrate at the minimum push-style bid was in Vietnam \u2014 as much as 105%. The lowest cost per lead in this format was in Indonesia \u2014 only $0.05, and the highest CR was also there \u2014 18%. The second country in affordability and conversion was again Vietnam, with a cost per lead of $0.06, and CR 16%.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXcXawg2g1zN1MW6RzxduXZuIo2cyLGMe5Ci_SwPcGn_isZGnII7cYXK0F8xLn3MhEY9sTm2lYpEI46m8efxfXl8597pQ2ST4xCbGX-rZVtUrLZJkkzERN8Y2_PNCoe4SpePkEnPkeyuRe41MDJQitdM7IYOO0Qpg.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Average results for Asia for push-style ads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average cost per user: $0.0707<\/li>\n\n\n\n<li>Click-to-conversion rate: 14.14%<\/li>\n\n\n\n<li>Impression-to-conversion rate: 5.29%<\/li>\n\n\n\n<li>Active users: 19.1%, tracked on the app side<\/li>\n\n\n\n<li>Cost of an active, returning user: $0.37<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Video ads in Telegram for Asia<\/h3>\n\n\n\n<p>In the video format, Singapore brought the highest number of conversions \u2014 252. The cheapest country was Vietnam with a cost per lead of $0.14, and the highest CR was in Indonesia \u2014 4%. As with the previous format, Vietnam is the top GEO in terms of price\/CR ratio since the cost per lead is the lowest, and conversion is in second place \u2014 3.8%.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXdKO2y_xZtdDxBkSzzIYn6L8pJ5OqjzjzDoLaxyzZWl7ebA7oqk1hLEByb9_PiHk5StmpvxowKbnxqIdmiPH45mjvLSP2tMbdoqE_XqaKH5lqm9R_umUzxM2H-Lhb6l30Rrc954keyuRe41MDJQitdM7IYOO0Qpg.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Average results for Asia for video ads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average cost per user: $0.18<\/li>\n\n\n\n<li>Click-to-conversion rate: 3.63%<\/li>\n\n\n\n<li>Impression-to-conversion rate: 0.8%<\/li>\n\n\n\n<li>Active users: 34.9%, tracked on the app side<\/li>\n\n\n\n<li>Cost of an active, returning user: $0.516<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"uiPQhfzRbo\"><a href=\"https:\/\/richads.com\/blog\/how-to-advertise-on-telegram-in-india-a-complete-guide\/\" aria-label=\"How to advertise on Telegram in India: a complete guide in 2025\">How to advertise on Telegram in India: a complete guide in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to advertise on Telegram in India: a complete guide in 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-advertise-on-telegram-in-india-a-complete-guide\/embed\/#?secret=7eSS16CrOG#?secret=uiPQhfzRbo\" data-secret=\"uiPQhfzRbo\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Interstitial ads in Telegram for Asia<\/h3>\n\n\n\n<p>Vietnam is the cheapest GEO for interstitial format too, with a price from $0.11 per lead, and the highest CR \u2014 4.4%. In terms of conversion numbers, Singapore leads again \u2014 201 conversions. The second GEO by CR is Hong Kong, and the lowest cost per lead is in Singapore.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXcLNgGUYRwOf-dFsM23C7NhWvD2rWqbaRLlMMM7MGrNTKfH_R8qnfcl-rkA52RdIFtP9uMA05DXCkm0nvt22OJSVpRsgbF2cFkxhYyUF2n9OAtp7PbMgR5N74iEnJ-9kg9sygzqOQkeyuRe41MDJQitdM7IYOO0Qpg.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Average results for Asia for interstitial ads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average cost per user: $0.172<\/li>\n\n\n\n<li>Click-to-conversion rate: 3.61%<\/li>\n\n\n\n<li>Impression-to-conversion rate: 0.9%<\/li>\n\n\n\n<li>Active users: 26.7%, tracked on the app side<\/li>\n\n\n\n<li>Cost of an active, returning user: $0.644<\/li>\n<\/ul>\n\n\n<div id=\"richads-button-block_6bc81075c933c1fb4f1fd8acf60e56a8\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Promote your mini app on top traffic by RichAds!\">\n                Promote your mini app on top traffic by RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Results in Asia for all the formats<\/h3>\n\n\n\n<p>As in other GEOs, the most cost-effective format per user in Asia was push ads at a price from $0.07. It\u2019s also at the top for click-to-conversion and impression-to-conversion rates. Video advertising is again in first place in terms of active users \u2014 34%, but the price for such a user is quite high, from $0.5. Interstitial ads rank second in engaged users, but the price is even higher \u2014 $0.6.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Average results for all formats for Asia:<\/strong><br>Average cost per user: $0.076<br>Click-to-conversion rate: 11.73%<br>Impression-to-conversion rate: 3.8%<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"0N5AKKUKc3\"><a href=\"https:\/\/richads.com\/blog\/how-to-run-telegram-ads-in-nigeria\/\" aria-label=\"How to Advertise on Telegram in Nigeria: A Complete Guide\">How to Advertise on Telegram in Nigeria: A Complete Guide<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to Advertise on Telegram in Nigeria: A Complete Guide&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-run-telegram-ads-in-nigeria\/embed\/#?secret=bvE6qSsUu8#?secret=0N5AKKUKc3\" data-secret=\"0N5AKKUKc3\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Real results from Telegram ads and mini app owner feedback&nbsp;<\/h2>\n\n\n\n<p>Overall, all three formats perform similarly in each region \u2014 push-style leads in terms of the lowest cost per lead and conversions from impressions and clicks, video ads lead in engaged users in the app, along with the interstitial format.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>By GEO,&nbsp; the USA turned out to be the cheapest country in terms of average cost per user \u2014 $0.072 and led in impression-to-conversion rates. CIS and Asia have similar average metrics and are just slightly more expensive than the USA.<\/p><\/blockquote><\/figure>\n\n\n\n<p>According to the case results, the mini app owner increased his audience by as much as 20 times! From 3,622 monthly users, he gained 61,328 active users monthly! According to the client\u2019s feedback \u2014 the audience is of high quality, bringing profit from ads and in-game purchases!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>These Telegram ads cases across three formats show which format to choose based on price accessibility and depending on your goal in any GEO.<\/p>\n\n\n\n<p>If you\u2019re looking for how to gain a quality audience for your Telegram mini app or bot, we definitely recommend launching ads with RichAds and boosting your MAU by 20 times! Moreover, we\u2019ll provide you with converting whitelists and help you with a strategy specifically tailored to your app.<\/p>\n\n\n<div id=\"richads-button-block_6bc81075c933c1fb4f1fd8acf60e56a8\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Promote your mini app on top traffic by RichAds!\">\n                Promote your mini app on top traffic by RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"xbSYZjjg10\"><a href=\"https:\/\/richads.com\/blog\/how-to-run-telegram-ads\/\" aria-label=\"How to run Telegram Ads: setup, budget, and audience tips\">How to run Telegram Ads: setup, budget, and audience tips<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to run Telegram Ads: setup, budget, and audience tips&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-run-telegram-ads\/embed\/#?secret=3tBUEmbe1p#?secret=xbSYZjjg10\" data-secret=\"xbSYZjjg10\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Telegram ads case: Mini App owner\u2019s request A Telegram mini app owner approached RichAds and wanted to quickly purchase a good audience. Initially, he had no understanding of which countries he needed or which formats he wanted to use \u2013 he was ready to test various formats to assess the effectiveness specifically for his app. [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":67241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[155],"tags":[1350,1273],"class_list":["post-67240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-network","tag-case-telegram","tag-telegram-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Telegram Ad Formats Case Study for Mini App Audience &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Looking for a real Telegram ads case study on mini app audience growth? RichAds ad network team explains how to boost the audience 20 times in a week via 3 Telegram ads formats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/3-telegram-ad-formats-case-study-mini-app-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Telegram Ad Formats Case Study for Mini App Audience &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"Looking for a real Telegram ads case study on mini app audience growth? 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