{"id":673,"date":"2019-09-23T06:39:28","date_gmt":"2019-09-23T06:39:28","guid":{"rendered":"https:\/\/richpush.co\/blog\/?p=673"},"modified":"2025-10-23T10:17:11","modified_gmt":"2025-10-23T07:17:11","slug":"sweepstakes-insiders-tips-on-campaign-launching","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/sweepstakes-insiders-tips-on-campaign-launching\/","title":{"rendered":"Sweepstakes: Insiders\u2019 insights on campaign launching"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Sweepstakes is one of the most popular verticals which is been<\/span> profitable for advertisers for a long time. Competition among affiliate marketers becomes higher and higher, and cutting<span style=\"font-weight: 400;\"> lemon is not so easy as it was before.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"6DOMa3JNig\"><a href=\"https:\/\/richads.com\/blog\/how-to-advertise-sweepstakes-in-2022\/\" aria-label=\"How to Advertise Sweepstakes in 2025\">How to Advertise Sweepstakes in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to Advertise Sweepstakes in 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-advertise-sweepstakes-in-2022\/embed\/#?secret=9eKlxbnrOU#?secret=6DOMa3JNig\" data-secret=\"6DOMa3JNig\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What to consider when choosing an offer<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Not only performance marketing newbies but also experienced specialists choose sweepstakes. Why not? Some offer types allow newbie affiliates to try themselves out without losing large budgets.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At the same time, there are offers, attractive for skilled affiliates.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Among sweepstakes, anyone can find an offer and try to make a profit on it.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Among advertisers, it has been argued that the sweepstakes vertical is one of the simplest ones to make a profit.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some funnels don\u2019t require great effort: fill in some fields, leave an e-mail and conversion will be charged. But things aren\u2019t that simple.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>There are 4 types of offers:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>SOI (Single Opt In) and DOI (<\/b><b>Double Opt In<\/b><b>)<\/b><span style=\"font-weight: 400;\"> &#8211; in the first case leaving your e-mail is enough, but in the second one the e-mail should be confirmed;<\/span><\/li>\n\n\n\n<li><b>CC-submit (Credit card submit)<\/b><span style=\"font-weight: 400;\"> &#8211; except personal data, you should type your credit card information and a small sum of money will be written off from it;<\/span><\/li>\n\n\n\n<li><b>Pin Submit <\/b><span style=\"font-weight: 400;\">\u00a0&#8211; conversion will be charged when a user send paid SMS or pay for subscription another way;<\/span><\/li>\n\n\n\n<li><b>IVR (<\/b><b>Interactive Voice Response)<\/b><span style=\"font-weight: 400;\"> &#8211; to confirm data it\u2019s necessary to call and confirm your personal website pin code.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/09\/5-\u043e\u0448\u0438\u0431\u043e\u043a-\u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u043d\u0438\u043a\u043e\u0432_2.jpg\" alt=\"\" class=\"wp-image-674\"\/><\/figure>\n<\/div>\n\n\n<p><b>SOI and DOI offers<\/b><span style=\"font-weight: 400;\"> seem to be very simple to get conversions. You can make money on them in developed countries where advertisers are ready to pay for clients\u2019 private data. In developing countries, such offers appeared not long ago, and the payouts are quite low.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"781\" height=\"590\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/11\/2021-11-05_17-40-23.jpg\" alt=\"\" class=\"wp-image-21082\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/11\/2021-11-05_17-40-23.jpg 781w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/11\/2021-11-05_17-40-23-300x227.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2021\/11\/2021-11-05_17-40-23-768x580.jpg 768w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Despite GEO, the payouts on such offers are the lowest in the vertical. The usual, the simplest the action, the lower payout for the conversion.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But there are also hidden dangers.&nbsp;<\/span><\/p>\n\n\n\n<blockquote>\n<figure><img decoding=\"async\" class=\"alignleft wp-image-677 size-thumbnail\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/09\/a-26-512-150x150.png\" alt=\"\" width=\"150\" height=\"150\"><\/figure>\n<p style=\"text-align: center;\"><b><i><\/i>Experienced affiliate marketer\u2019s advice<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Even in the simplest offers, you can find a questionnaire where the user will be offered to fill in a lot of fields.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This funnel may seem very simple, but due to the long questionnaire, it will not give a lot of conversions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s necessary to estimate the number of fields the user should fill for the pixel to be activated.&nbsp;<\/span><span style=\"font-weight: 400;\">It shouldn\u2019t be too high.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, some advertisers are very sensitive to the data validation, and if the data are incorrect, the conversion may not be taken into account.&nbsp;&nbsp;<\/span><\/p>\n<\/blockquote>\n\n\n\n<p><b>\u0421\u0421-submit offers <\/b><span style=\"font-weight: 400;\">are popular around the world and more complicated in getting conversions. The funnel is more difficult in this case: besides the questionnaire, you should type the credit card data, from which a small sum of money will be written off.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/09\/kisscc0-e-commerce-online-shopping-business-to-consumer-sh-life-5afdb667001a09.0161394215265767430004-1024x683.jpg\" alt=\"\" class=\"wp-image-678\"\/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">The payout for such offers may be up to 40 dollars, especially in top countries from Tier 1 (Germany, Great Britain, and the USA), but the competition for the traffic will be high.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In countries from Tier 2 and 3, CC-submit appeared more recently. The main difficulty in these countries is that the users know less about this type of offers. Your task is to inform the user about the vertical and how he can make a profit. It\u2019s important to explain that the lottery is absolutely safe.<\/span><\/p>\n\n\n\n<blockquote>\n<figure><img decoding=\"async\" class=\"alignleft wp-image-677 size-thumbnail\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/09\/a-26-512-150x150.png\" alt=\"\" width=\"150\" height=\"150\"><\/figure>\n<p style=\"text-align: center;\"><b><i><\/i>Experienced affiliate marketer\u2019s advice<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Countries from Tier 2 and 3 become active participants of the sweepstakes market.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The experience has shown that it\u2019s easier to get high ROI here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;In the case of CC-submit, there may be unexpected difficulties with processing from advertisers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most frequently the thing is that not all credit cards can be accepted.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, there are a lot of such offers in France and there are no problems with credit cards. But in Mexico, there are some difficulties with credit cards\u2019 validation and it\u2019s more complicated to run offers successfully there.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">***<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to try your luck in well-developed countries, remember that the users are more financially educated there. It\u2019s very important to explain the reason why the user can win an iPhone or should type his data. Use pre-landing pages with logical lead to the main page of an offer.<\/span><\/p>\n<\/blockquote>\n\n\n\n<p><b>IVR offers <\/b><span style=\"font-weight: 400;\">are quite rare, but some&nbsp;affiliates manage&nbsp;to convert them.<\/span><b>&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The success of conversion here depends on the duration of the user\u2019s talk. To get conversion it\u2019s necessary to maintain a conversation for at least 2-3 minutes.&nbsp; It\u2019s quite long in our messengers era.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The challenge of work with such offers determines the quality of connection in different GEOs. In such offers you should always check the performance of the telephone network: whether there is 24\/7 support (to prevent the leak of leads), what is the answer waiting time and whether everything is OK with the connection.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/09\/cell-phone-cellular-technology-communicate-263582-1024x663.jpg\" alt=\"\" class=\"wp-image-706\"\/><\/figure>\n<\/div>\n\n\n<p><b>Pin Submit <\/b><span style=\"font-weight: 400;\">is a quite specific area of sweepstakes vertical. They also have funnels with prize lotteries and can be attributed to the sphere of mobile subscriptions. We will talk about them in more detail in the next posts.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/richads.typeform.com\/to\/jBmf18?utm_source=blog&amp;utm_medium=typeform&amp;utm_campaign=ebook_sweepstakes\" aria-label=\"&lt;img src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/06\/Sweeps_book_blog1.png&quot; alt=&quot;how to run sweepstakes&quot; class=&quot;wp-image-3068&quot;\/&gt;\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/06\/Sweeps_book_blog1.png\" alt=\"how to run sweepstakes\" class=\"wp-image-3068\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How to promote sweepstakes: The <\/span><span style=\"font-weight: 400;\">secrets <\/span><span style=\"font-weight: 400;\">of converting creatives<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Any campaign requires hard work on choosing and testing different variants of creatives. The advantage of campaign launching at RichAds: you can add up to 10 different creatives in one campaign and make qualitative split testing.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Where to find ideas for creatives?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">What do you think about using spy tools? Why not? But everything requires an approach.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are tired of making up new creatives, we can make them for you for free. Ask your account manager about the details.<\/span><\/p>\n\n\n\n<blockquote><figure><img decoding=\"async\" class=\"alignleft wp-image-677 size-thumbnail\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/09\/a-26-512-150x150.png\" alt=\"\" width=\"150\" height=\"150\"><\/figure><p style=\"text-align: center;\"><b><i><\/i>Experienced affiliate marketer\u2019s advice<\/b><\/p><p><span style=\"font-weight: 400;\">Using spy tools filter relevant creatives for the last 1-2 weeks. Creatives annoy users.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400;\">Using older versions you risk entering the market with creatives that don\u2019t work.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400;\">RichAds experts assume that the more a user sees the same images on push notifications, the lower the CTR and the possibility of conversion.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/09\/image4-1024x634.png\" alt=\"\" class=\"wp-image-707\"\/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Have you found fresh popular creative?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Take the idea but rework it, implement small changes to make your creative look different. If you use an icon with a gift box, try another angle or image.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Use the principle of small changes with the help of a photo editor: add bright details in the image. You can add fireworks or festive ribbons to the gift box.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In our blog, you will find the <\/span><a href=\"https:\/\/richads.com\/blog\/full-sweepstakes-guide-with-examples-of-headlines-and-creatives\/\" aria-label=\"&lt;span style=&quot;font-weight: 400;&quot;&gt;guide &lt;\/span&gt;\"><span style=\"font-weight: 400;\">guide <\/span><\/a><span style=\"font-weight: 400;\">on creating converting headlines and creatives for sweepstakes.&nbsp;<\/span><\/p>\n\n\n\n<blockquote><figure><img decoding=\"async\" class=\"alignleft wp-image-677 size-thumbnail\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/09\/a-26-512-150x150.png\" alt=\"\" width=\"150\" height=\"150\"><\/figure><p style=\"text-align: center;\"><b><i><\/i>Experienced affiliate marketer\u2019s advice<\/b><\/p><p><span style=\"font-weight: 400;\">Small mistakes can lower the level of confidence in the lottery. The model of the cell phone you offer and the model in the title or description should always coincide.<\/span><\/p><p><span style=\"font-weight: 400;\">***<\/span><\/p><p><span style=\"font-weight: 400;\">Use the button of an e-mail or a new message as an icon. This method is familiar to a lot of advertisers. But if you add to it the red number \u201c1\u201d, as if you have one new message, the creative will be more attractive.&nbsp;<\/span><\/p><figure><img decoding=\"async\" class=\"aligncenter wp-image-679 size-thumbnail\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/09\/hhhhh-150x150.png\" alt=\"\" width=\"150\" height=\"150\"><\/figure><p><span style=\"font-weight: 400;\">***<\/span><\/p><p><span style=\"font-weight: 400;\">Add headlines, icons and attractive emojis in your text. Fire?, gift box?, festive ribbons? will make your CTR higher by 5-20%.<\/span><\/p><p><span style=\"font-weight: 400;\">***<\/span><\/p><p><span style=\"font-weight: 400;\">For the offers with cell phones try to make an Android icon. It expresses the sense of the offer quite well (if we speak about drawing of the latest Samsung model) and doesn\u2019t contradict the rules of moderation.<\/span><\/p><figure><img decoding=\"async\" class=\"aligncenter wp-image-680 size-thumbnail\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/09\/c6a5448ecd53dec9472d8bb4b5708af3-150x150.png\" alt=\"\" width=\"150\" height=\"150\"><\/figure><p><span style=\"font-weight: 400;\">***<\/span><\/p><p><span style=\"font-weight: 400;\">You can make the creative\u2019s CTR higher using the image of the package in the country of your offer. If you work with an offer from the USA, choose the image with the box of the United States&#8217; mail. It will create the&nbsp; illusion of a real package that is waiting for the user at the post office.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400;\">Experience shows that such a method is really effective in France and Czech Republic, but you can also try other locations.<\/span><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><img decoding=\"async\" class=\"aligncenter wp-image-681 size-full\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/09\/photo_2019-09-12_10-50-14___2.jpg\" alt=\"\" width=\"300\" height=\"306\"><\/h2>\n\n\n\n<div class=\"form-link\"><a class=\"typeform-share download\" style=\"color: #ffffff!important;\" href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mode=\"popup\" data-submit-close-delay=\"10\" aria-label=\"Run ads on RichAds traffic\">Run ads on RichAds traffic<\/a><\/div>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"> <strong>What is RichAds?<\/strong><br>\ud83d\udd1d&nbsp;Push and pop ads,<br>\ud83d\udd3c CPC starts from $ <strong>0.003<\/strong>, <br>\ud83d\udd1d CPM from <strong>$0,3<\/strong> in Tier 3, <strong>$0,5<\/strong> in Tier 2, <strong>$1<\/strong> in Tier 1,<br>\u23eb large volumes of available traffic in more than 200 geos. <\/p>\n\n\n\n<p class=\" single-info-blue has-very-light-gray-background-color has-background\"><strong>Pack of 300 best icons for push notifications download <a href=\"https:\/\/richads.com\/blog\/pack-of-300-best-icons-for-push-notifications\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"here\">here<\/a>.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&nbsp;A few words about moderation of sweepstakes&nbsp;<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Often push traffic sources limit or forbid methods that established themselves well for sweepstakes promo in other ad formats.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Mislead, using celebrities, and shocking headlines <a href=\"https:\/\/richads.com\/blog\/because-of-these-7-mistakes-your-creatives-will-never-pass-moderation\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"are forbidden\">are forbidden<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Not all publishers agree to place the mention of brands.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><b><i><img decoding=\"async\" width=\"150\" height=\"150\" class=\"alignnone wp-image-682 \" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/09\/img_295389-150x150.png\" alt=\"\"><\/i>RichAds moderator\u2019s advice<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember that in the icon or the main image you can\u2019t place the picture of the brand &#8211; it will shorten the list of available sub-lists. You can show the photo of a cell phone and name the model, as the device itself is not a brand.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Besides, at RichAds unreliable messages are prohibited. You\u2019d better not to claim that a person won an iPhone and get an e-mail. Inform about the possibility: \u201cYou can win an iPhone\u201d.<\/span><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><b>What to do with localization into local languages<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Translate your creative and landing page into the languages of those countries from which you buy traffic. Creatives in the native language will convert better.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember that the citizens of European countries are not always fluent in the English language. Experts recommend not to work with English bundles in France.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In countries with a few state languages, the situation is even more difficult. For example, in Switzerland, official languages are German, Italian, and French. Whether to enter the market with the English language? Rather, it will make the process of getting profit more difficult.&nbsp;<\/span><\/p>\n\n\n\n<blockquote><figure><img decoding=\"async\" class=\"alignleft wp-image-677 size-thumbnail\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/09\/a-26-512-150x150.png\" alt=\"\" width=\"150\" height=\"150\"><\/figure><p style=\"text-align: center;\"><b><i><\/i>Experienced affiliate marketer\u2019s advice<\/b><\/p><p><span style=\"font-weight: 400;\">For the countries of Near East from Tier 1, English language bundles are the most suitable. If you want to try sweepstakes offers in UAE or Qatar, it\u2019s not necessary to use state language: people it this country are fluent in English.&nbsp;<\/span><\/p><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/09\/1.jpg\" alt=\"\" class=\"wp-image-702\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Sweepstakes pre-landing pages: tips on using<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Some affiliates think that it\u2019s not necessary to use <a href=\"https:\/\/richads.com\/blog\/pre-landing-page-examples-for-leading-verticals\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"a pre-lander\">a pre-lander<\/a>. But the experience shows that running sweepstakes offers successfully without pre-landing pages is impossible.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The peculiarity of the vertical is that you should prepare the user to leave their data. They should understand the profit from filling the questionnaire and typing private data.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In countries from Tier 2 and 3 pre-landing pages are especially important, the users here are only getting to know sweepstakes. For countries from Tier 1 pre-landing pages allow them to get a convincing explanation of how and why they can win a valuable price paying just $1-2.<\/span><\/p>\n\n\n\n<blockquote>\n<figure><img decoding=\"async\" class=\"alignleft wp-image-677 size-thumbnail\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/09\/a-26-512-150x150.png\" alt=\"\" width=\"150\" height=\"150\"><\/figure>\n<p style=\"text-align: center;\"><b><\/b><b>Experienced affiliate marketer\u2019s advice<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In pre-landing pages use the design similar to the design of the website which offers a lottery. It will make a shift more logical and will not cause inner protest. Don\u2019t place the company\u2019s logo on the landing page: it will hamper moderation.&nbsp;<\/span><span style=\"font-weight: 400;\">Use similar page making &#8211; make the user think that the pre-landing page is the offer\u2019s website itself.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">***<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pre-landing pages with questions still show great results. Experts state that 3 questions are enough to attract users. The most important thing is not to ask too general or abstract questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about the valid reason why the company gives away prizes and your questions should support it.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is the questionnaire for the company that provides cell service, and the gift is an iPhone:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which cell phone service provider do you use?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which functions do you use more often: calls\/SMS\/Internet?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What\u2019s wrong with your cell phone provider?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">***<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pre-landing pages with the possibility to choose a gift from 3-4 variants convert really well. You can put the wind in showing that one of the gifts is already given away. It will show that the offer is very popular, create imaginary hype and make the user continue.&nbsp;<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\" single-info-blue has-very-light-gray-background-color has-background\"><strong>Sweepstakes in 2020: trends, traffic sources, GEOs. <a href=\"https:\/\/richads.com\/blog\/sweepstakes-in-2020-trends-traffic-sources-geos-part-1\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Part 1\">Part 1<\/a><br>Sweepstakes in 2020: how to choose the best offer. <a href=\"https:\/\/richads.com\/blog\/sweepstakes-in-2020-how-to-choose-the-best-offer-part-2\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Part 2\">Part 2<\/a><\/strong><\/p>\n\n\n<h3 style=\"text-align: center;\"><b style=\"color: inherit; text-align: center; font-size: 1.56em;\">The last experienced affiliate marketer\u2019s advice<\/b><\/h3>\n<h3 style=\"text-align: center;\"><b><i><img decoding=\"async\" class=\"alignleft wp-image-677 \" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/09\/a-26-512-150x150.png\" alt=\"\" width=\"98\" height=\"98\"><\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Build good relationships with your manager. He can make a lot for you. You will save your time and money if you go over details before campaign launching (targeting, sources, the competitiveness of an offer, how many new subscribers you can send to it).&nbsp;&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-710 size-full aligncenter\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/09\/colleagues-company-cooperation-1081228.jpg\" alt=\"\" width=\"3000\" height=\"1843\"><\/p>\n<p><span style=\"font-weight: 400;\">Sweepstakes vertical is a second popular vertical at RichAds, and our experts think that the trend will be the same. Sweepstakes vertical works great despite high competition.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use experts\u2019 recommendations to run push ads successfully with <a href=\"https:\/\/richads.com\/ru\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"RichAds\">RichAds<\/a>.<\/span><\/p>\n\n\n<p><\/p>\n<div class=\"form-link\"><a class=\"typeform-share download\" href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mode=\"popup\" data-submit-close-delay=\"10\" aria-label=\"Run ads on RichAds traffic\">Run ads on RichAds traffic<\/a><\/div>\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"> <strong>What is RichAds?<\/strong><br>\ud83d\udd1d&nbsp;Push and pop ads,<br>\ud83d\udd3c CPC starts from $ <strong>0.003<\/strong>, <br>\ud83d\udd1d CPM from <strong>$0,3<\/strong> in Tier 3, <strong>$0,5<\/strong> in Tier 2, <strong>$1<\/strong> in Tier 1,<br>\u23eb large volumes of available traffic in more than 200 geos. <\/p>\n\n\n<\/p>\n<p><strong>Appreciate <a href=\"https:\/\/afflift.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"affLIFT forum\">affLIFT forum<\/a> and users @1017, @meannn, @servandosilva and of course, @Luke for valuable data we have used in this article<\/strong><\/p>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/richads.typeform.com\/to\/jBmf18?utm_source=blog&amp;utm_medium=typeform&amp;utm_campaign=ebook_sweepstakes\" aria-label=\"&lt;img src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/06\/Sweeps_book_blog1.png&quot; alt=&quot;how to run sweepstakes&quot; class=&quot;wp-image-3068&quot;\/&gt;\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/06\/Sweeps_book_blog1.png\" alt=\"how to run sweepstakes\" class=\"wp-image-3068\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Sweepstakes is one of the most popular verticals which is been profitable for advertisers for a long time. Competition among affiliate marketers becomes higher and higher, and cutting lemon is not so easy as it was before.&nbsp; What to consider when choosing an offer Not only performance marketing newbies but also experienced specialists choose sweepstakes. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[157,159,167,9],"class_list":["post-673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-book","tag-ad-network","tag-digital-marketing","tag-push-notifications","tag-sweepstakes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sweepstakes: Insiders\u2019 insights on campaign launching &#8212; RichAds Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/sweepstakes-insiders-tips-on-campaign-launching\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sweepstakes: Insiders\u2019 insights on campaign launching &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"Sweepstakes is one of the most popular verticals which is been profitable for advertisers for a long time. 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