{"id":67403,"date":"2025-09-25T00:01:00","date_gmt":"2025-09-24T21:01:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=67403"},"modified":"2026-03-26T17:19:24","modified_gmt":"2026-03-26T14:19:24","slug":"cpc-vs-cpm-in-telegram-ads","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/cpc-vs-cpm-in-telegram-ads\/","title":{"rendered":"Telegram Advertising: Key Differences Between CPC and CPM Models"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Brief article summary:<\/strong><br>The article explains what CPC and CPM mean in the context of Telegram advertising, and how each payment model applies across formats like mini apps, bots, official Telegram Ads, and native post placements. It covers the differences between CPC and CPM, which model is better for different goals, such as traffic, brand awareness, or lead generation, and provides a CPC vs CPM pricing comparison by GEO.&nbsp;<\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Telegram CPC or CPM: what\u2019s the difference and which formats to choose?<\/h2>\n\n\n\n<p>Let\u2019s briefly explain the difference between Telegram monetization models. As we\u2019ve mentioned above there are two of them \u2014 CPC vs CPM.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/what-is\/cpc-or-cost-per-click\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;CPC&lt;\/strong&gt;\"><strong>CPC<\/strong><\/a><strong> (cost per click)<\/strong> \u2014- pricing per click;<\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/what-is\/cpm-or-cost-per-mille\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;CPM&lt;\/strong&gt;\"><strong>CPM<\/strong><\/a><strong>&nbsp; (cost per mile) <\/strong>\u2014- pricing per mile ( cost per 1000 impressions).<\/li>\n<\/ul>\n\n\n\n<p>Below we\u2019ll have a look at the most popular Telegram ad formats and compare CPM ads vs CPC ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Telegram ads in mini apps and bots<\/h3>\n\n\n\n<p>Telegram advertising in mini apps and bots exists in 4 variations \u2014 push-style, interstitial, video and embedded ads. They appear in mini apps such as <a href=\"https:\/\/richads.com\/blog\/telegram-clicker-games-what-are-they-and-how-do-they-work\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"clickers\">clickers<\/a> or tap-to-earn games as well as bots, and do not compete with official Telegram ads. Main pros are that they allow to <a href=\"https:\/\/richads.com\/blog\/how-to-launch-campaigns-for-telegram-premium-users\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"target Premium users\">target Premium users<\/a>, positive TON balance audience,&nbsp;<\/p>\n\n\n\n<p>Pricing models vary from format to format at <a href=\"https:\/\/my.richads.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a>, let\u2019s have a look at the pricing models per format and see what advertisers can choose.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>Telegram monetization models in mini apps: CPC or CPM?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Push-style ads.<\/strong><br>Push-style ads mimic standard push notifications with an icon, title (up to 30 characters), and short description (up to 60 characters), acting as clickable buttons. Integrated natively into the Telegram Mini Apps (TMA) interface, they generate around 1.6M daily impressions.<br>The model works on <strong>CPC with<\/strong> <strong>minimal pricing at $0.015<\/strong> at RichAds.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXfsYmiqg2RLO5emxpSU8lpGUu7V4Uv5_X3wzyjl5Sq3c4JZ6D-P_UiS1UTWqfAMQYgIU6Awt7z4XUKoOMWHpPrbucEgH-HcB-oS4SnbPD3ImQoU3FrR9UbgBIiRO9KbvJWl-B3cIQkeyr-BB2hs9L7skj3mtTUvX7Q.png\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interstitial banner.<\/strong><br>Full-screen static image ads with a title, description, optional branding, and button. Ideal for transitions between game levels, they reach 950K+ daily impressions.<br>Works on <strong>CPM bids, from $1.5<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/image-1024x602.jpg\" alt=\"\" class=\"wp-image-67406\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/image-1024x602.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/image-300x176.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/image-768x452.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/image.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/interstitial-video-format-for-telegram-ads-richads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;Interstitial video&lt;\/strong&gt;\"><strong>Interstitial video<\/strong><\/a><strong>.<\/strong><br>Engaging full-screen videos with text and a closeable button, shown during app transitions. This format captures attention effectively, earning over 200K impressions per day.<br><strong>CPM starting at $3<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXdE3YSTQnnIspgKbpAo4SZ-0JPoDe4qZKLN4GafskVhR5UsHa3qtL7pbzvid1nSju7hhlzxFokpjV-cYU7z5QFRmRlEamH_5xRjtIZXWRiFvtgZSi_s1UuQcbn9pnFJR3TaQamdvwkeyr-BB2hs9L7skj3mtTUvX7Q.png\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Embedded banner.<\/strong><br>Static image banners placed within the TMA interface without disrupting content. Discreet yet effective, they drive 650K impressions daily.<br>Operates on <strong>CPM from $0.4.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXfhCGA7X5138V3O7Y91KqUFCHDuaeGZrpn-qaHnXsWQ3G2RikIE6ih933r5O-IGULkp7Glgh8RClyY2hOSZz9zoO8TZUnAe4NtqAF302YmZP6s1YzQ_5Frfq-Q0VuFMxs1it2ow-Akeyr-BB2hs9L7skj3mtTUvX7Q.png\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/ads-in-telegram-message-bots\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;Ads in bots.&lt;\/strong&gt;\"><strong>Ads in bots.<\/strong><\/a><br>At RichAds, advertising in Telegram bots is available with adding a description, a call-to-action button and setting up multiple creatives (static banners).<br>Pricing on<strong> CPM, from $3.8.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXddVi2nTDMhUay4lv9S_AyrbD9Gd_nELMHlEbOf1buu578G0p6V5EvU5HlFC9R35BGVFcz8PoO-Mp-XZSmxedieqfMqWoQGhga1SBh8ZtlfwpGBeO6UeQG5-5afgBtkPghZeEE9Gwkeyr-BB2hs9L7skj3mtTUvX7Q.png\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/richads.com\/blog\/richads-updates-exclusive-playable-ads-format-at-telegram\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Playable ads.&lt;br&gt;\">Playable ads.<br><\/a><\/strong>This is is an interactive advertisement where a user can not only see a game or product in action, but also try a demo right inside Telegram. The format is loaded as an HTML5 file up to 2 MB, and <strong>the cost starts from $3 CPM<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/Playable-ads-v-Telegram-1-1024x602.jpg\" alt=\"\" class=\"wp-image-68024\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/Playable-ads-v-Telegram-1-1024x602.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/Playable-ads-v-Telegram-1-300x176.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/Playable-ads-v-Telegram-1-768x452.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/07\/Playable-ads-v-Telegram-1.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div id=\"richads-button-block_45a4ce8807da090d4ea52335b204761d\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Get HQ Telegram traffic at RichAds!\">\n                Get HQ Telegram traffic at RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Official Telegram ads<\/h3>\n\n\n\n<p>This type of advertising is officially supported by the messenger itself. In this case ads appear in public channels and bots that have more than 1000 subscribers and are marked as advertising. It works as an action, meaning that advertisers compete with each other.<\/p>\n\n\n\n<p>The official Telegram advertising operates on CPM model, with a minimum of <strong>$0.1 TON, which is $0.31 USD.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXfQZYb0e6cAXYpJiXC2wY1cfd_jDAKEKj_UZWVypio54MvxQLJDnTGzmf6t8ZxuhIRfjbqNlTitVvzdAaTF3zUiWZa8fVAaWHWjF6kocdEZawgum10ztzfwbtY91joe7meEuSXUHQkeyr-BB2hs9L7skj3mtTUvX7Q.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"nMrJAKxrr8\"><a href=\"https:\/\/richads.com\/blog\/telegram-ads-pricing-how-much-do-they-cost\/\" aria-label=\"Telegram ads pricing in 2026: How much do they cost?\">Telegram ads pricing in 2026: How much do they cost?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Telegram ads pricing in 2026: How much do they cost?&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/telegram-ads-pricing-how-much-do-they-cost\/embed\/#?secret=yWgWSgd0KL#?secret=nMrJAKxrr8\" data-secret=\"nMrJAKxrr8\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Ads in Telegram channels via posts<\/h3>\n\n\n\n<p>An unofficial way to advertise in Telegram is to contact the owners of big channels and ask them to make a native-style post or advertise your product in any way they offer. In this case, the price may be fixed per post or per several posts per month.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXc_7Pv4v4x7t_PimqbQwhVDVoO0G0HmZJc2I-i4SdJdBVgfry1nRl7GsWbTNo1ngVxk6SzsQSaLyhywn4dgmu7ujkeB_eNUD1-IFGSEBPwczaM0Ah_-tCJKRHfXG6Mbz7xK0z7iMgkeyr-BB2hs9L7skj3mtTUvX7Q.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p>However, there\u2019s a lifehack to check our catalogues like Telega.io that show approximate price per day depending on the channel rating, subscribers amount, and ER (engagement rate). Below, you can see an example of how it can look like!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/AD_4nXc442nZJRVmtrsh_QunmDNfhmKHKb1zVsfLPvEDLr_UL0bhUnqM3TGAw0DuELBp-U4tBn4Y3fPv4NXxRR95XIM3msmZhfIkZK0bWK99n7PNcuElSwTEY-17YPyQ86LIwGfeCEWuRAkeyr-BB2hs9L7skj3mtTUvX7Q.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>Source: Telega.io&nbsp;<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"stZz7fYsW2\"><a href=\"https:\/\/richads.com\/blog\/richads-updates-exclusive-playable-ads-format-at-telegram\/\" aria-label=\"RichAds Updates: Exclusive Playable Ads Format at Telegram\">RichAds Updates: Exclusive Playable Ads Format at Telegram<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;RichAds Updates: Exclusive Playable Ads Format at Telegram&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/richads-updates-exclusive-playable-ads-format-at-telegram\/embed\/#?secret=N7ZjFDdOzP#?secret=stZz7fYsW2\" data-secret=\"stZz7fYsW2\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Telegram ads CPM vs CPC pricing by GEO<\/h2>\n\n\n\n<p>There\u2019s no official data on official Telegram ads CPM as well as channel ads CPM\/CPC, yet we\u2019ve made some research on average pricing for you to have a better understanding of your budget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Official Telegram ads and channel posts pricing comparison<\/h3>\n\n\n\n<p>Below you\u2019ll find a total breakdown of official Telegram ads and advertising in channels by posts by GEO.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Country \/ Region<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Official Telegram Ads (CPM, USD)<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Direct Channel Ads (CPM, USD)<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>USA<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$4-5<\/td><td class=\"has-text-align-center\" data-align=\"center\">$20-30 (business\/finance)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>UK<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$4-5<\/td><td class=\"has-text-align-center\" data-align=\"center\">$18-25<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>France<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$3-4<\/td><td class=\"has-text-align-center\" data-align=\"center\">$15-20<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Italy<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$2.3-3.2<\/td><td class=\"has-text-align-center\" data-align=\"center\">$10-15<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Brazil<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$3-3.2<\/td><td class=\"has-text-align-center\" data-align=\"center\">$8-12<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>UAE \/ Arabic<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$3-3.2<\/td><td class=\"has-text-align-center\" data-align=\"center\">$15-25 (tech\/business)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Kazakhstan<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$0.5-1.0<\/td><td class=\"has-text-align-center\" data-align=\"center\">$5-8<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Uzbekistan<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$0.3-0.6<\/td><td class=\"has-text-align-center\" data-align=\"center\">$3-5<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>India<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$1.2-2<\/td><td class=\"has-text-align-center\" data-align=\"center\">$6-10<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Indonesia<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$1.5-2.5<\/td><td class=\"has-text-align-center\" data-align=\"center\">$5-9<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Germany<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$3-4<\/td><td class=\"has-text-align-center\" data-align=\"center\">$15-22<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"mV9lx8odU1\"><a href=\"https:\/\/richads.com\/blog\/how-to-advertise-on-telegram-in-the-usa-a-complete-guide\/\" aria-label=\"How to advertise on Telegram in the USA: a complete guide\">How to advertise on Telegram in the USA: a complete guide<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to advertise on Telegram in the USA: a complete guide&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-advertise-on-telegram-in-the-usa-a-complete-guide\/embed\/#?secret=xwP36lhldf#?secret=mV9lx8odU1\" data-secret=\"mV9lx8odU1\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Telegram ads in mini apps: average pricing and budgets<\/h3>\n\n\n\n<p>Luckily, most formats on Telegram ads in mini apps and bots as of now do not depend on GEOs as of now, there are minimum prices per each format and recommended prices to gain enough traffic.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-yellow\"><strong>Telegram ads in mini apps pricing by format at <\/strong><a href=\"https:\/\/my.richads.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&lt;strong&gt;RichAds&lt;\/strong&gt;\"><strong>RichAds<\/strong><\/a><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Push-style<\/strong>.<br>USA<strong>:&nbsp; <\/strong>$0.043 CPC<br>India<strong>:<\/strong> $0.035 CPC<br>Nigeria: $0.031 CPC<br>Indonesia<strong>: <\/strong>$0.042 CPC<br>Philippines: $0.03 CPC<br><\/li>\n\n\n\n<li><strong>Interstitial banner<\/strong>.<br>Minimum: $1.5 CPM<br>Recommended: $2.74 CPM<br><\/li>\n\n\n\n<li><strong>Embedded banner<\/strong>.<br>Minimum: $0.4 CPM<br>Recommended: $0.89 CPM<br><\/li>\n\n\n\n<li><strong>Interstitial video<\/strong> <strong>(CPM)<\/strong>.<br>Minimum: $1.5<br>Recommended: $4.2<br><\/li>\n\n\n\n<li><strong>Ads in bots<\/strong> <strong>(CPM)<\/strong>.<br>Minimum: $3.8<br>Recommended: $6.8<br><\/li>\n\n\n\n<li><strong>Playable ads (CPM).<\/strong><br>Minimum: $3<\/li>\n<\/ul>\n\n\n\n<p>In terms of budget, you can get started with $150 at <a href=\"https:\/\/my.richads.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a>, if you wish to have free creatives, whitelists and have your Telegram campaigns managed, you can deposit $3000 and have it all set up!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Now you know all about Telegram advertising CPC or CPM, which formats are the most affordable and the budgets you need to get started.<\/p>\n\n\n\n<p>Go ahead, choose a Telegram ad format at RichAds and boost your profit significantly!<\/p>\n\n\n<div id=\"richads-button-block_45a4ce8807da090d4ea52335b204761d\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Get HQ Telegram traffic at RichAds!\">\n                Get HQ Telegram traffic at RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"BvU788Mjk5\"><a href=\"https:\/\/richads.com\/blog\/how-to-run-telegram-ads\/\" aria-label=\"How to run Telegram Ads: setup, budget, and audience tips\">How to run Telegram Ads: setup, budget, and audience tips<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to run Telegram Ads: setup, budget, and audience tips&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-run-telegram-ads\/embed\/#?secret=gUcIaCXWug#?secret=BvU788Mjk5\" data-secret=\"BvU788Mjk5\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions on Telegram CPC and CPM models<\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-aab-accordion-block aab__accordion_container\" style=\"border:1px solid #cccccc;margin-top:0px;margin-bottom:15px;border-radius:0px\"><div class=\"aab__accordion_head aab_right_icon\" data-active=\"false\" style=\"color:#333333;background-color:transparent;padding:10px 15px 10px 15px\"><div class=\"aab__accordion_heading aab_right_icon\"><h4 class=\"aab__accordion_title\" style=\"margin:0;color:#333333\">What is the difference between CPC and CPM in Telegram ads?<\/h4><\/div><div class=\"aab__accordion_icon\" style=\"color:#333333;background-color:transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><div class=\"aab__accordion_body \" role=\"region\" style=\"background-color:transparent;border-top:1px solid #cccccc;padding:10px 15px 10px 15px\">\n<p><a href=\"https:\/\/richads.com\/blog\/what-is\/cpc-or-cost-per-click\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CPC\">CPC<\/a> definition in Telegram&nbsp; \u2014 cost per click; <a href=\"https:\/\/richads.com\/blog\/what-is\/cpm-or-cost-per-mille\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CPM\">CPM<\/a> definition \u2014 cost per thousand views; The main difference is that different ad formats use various pricing models, like push-style ads in mini apps use CPC model, while official Telegram ads use CPM model.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container\" style=\"border:1px solid #cccccc;margin-top:0px;margin-bottom:15px;border-radius:0px\"><div class=\"aab__accordion_head aab_right_icon\" data-active=\"false\" style=\"color:#333333;background-color:transparent;padding:10px 15px 10px 15px\"><div class=\"aab__accordion_heading aab_right_icon\"><h4 class=\"aab__accordion_title\" style=\"margin:0;color:#333333\">Which is better for Telegram advertising: CPC or CPM?<\/h4><\/div><div class=\"aab__accordion_icon\" style=\"color:#333333;background-color:transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><div class=\"aab__accordion_body \" role=\"region\" style=\"background-color:transparent;border-top:1px solid #cccccc;padding:10px 15px 10px 15px\">\n<p>Any model will work well if you know how to distribute your budget, choose any ad format that you know how to work with and accumulate profit!<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container\" style=\"border:1px solid #cccccc;margin-top:0px;margin-bottom:15px;border-radius:0px\"><div class=\"aab__accordion_head aab_right_icon\" data-active=\"false\" style=\"color:#333333;background-color:transparent;padding:10px 15px 10px 15px\"><div class=\"aab__accordion_heading aab_right_icon\"><h4 class=\"aab__accordion_title\" style=\"margin:0;color:#333333\">How does Telegram charge for ads &#8211; CPC or CPM?<\/h4><\/div><div class=\"aab__accordion_icon\" style=\"color:#333333;background-color:transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><div class=\"aab__accordion_body \" role=\"region\" style=\"background-color:transparent;border-top:1px solid #cccccc;padding:10px 15px 10px 15px\">\n<p>Official Telegram ads use the CPM model, starting from $0.1 TON ($0.31). Yet, you can choose alternatives, like ads in mini apps and bots by <a href=\"https:\/\/my.richads.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a>, with CPC starting from $0.015 for push-style ads.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container\" style=\"border:1px solid #cccccc;margin-top:0px;margin-bottom:15px;border-radius:0px\"><div class=\"aab__accordion_head aab_right_icon\" data-active=\"false\" style=\"color:#333333;background-color:transparent;padding:10px 15px 10px 15px\"><div class=\"aab__accordion_heading aab_right_icon\"><h4 class=\"aab__accordion_title\" style=\"margin:0;color:#333333\">When should I use CPC over CPM in Telegram campaigns?<\/h4><\/div><div class=\"aab__accordion_icon\" style=\"color:#333333;background-color:transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><div class=\"aab__accordion_body \" role=\"region\" style=\"background-color:transparent;border-top:1px solid #cccccc;padding:10px 15px 10px 15px\">\n<p>Use CPC when your goal is to drive clicks and engagement, especially for action-based conversions like sign-ups or downloads.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container\" style=\"border:1px solid #cccccc;margin-top:0px;margin-bottom:15px;border-radius:0px\"><div class=\"aab__accordion_head aab_right_icon\" data-active=\"false\" style=\"color:#333333;background-color:transparent;padding:10px 15px 10px 15px\"><div class=\"aab__accordion_heading aab_right_icon\"><h4 class=\"aab__accordion_title\" style=\"margin:0;color:#333333\">How to optimize Telegram ads for lower CPC or CPM?<\/h4><\/div><div class=\"aab__accordion_icon\" style=\"color:#333333;background-color:transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><div class=\"aab__accordion_body \" role=\"region\" style=\"background-color:transparent;border-top:1px solid #cccccc;padding:10px 15px 10px 15px\">\n<p>At <a href=\"https:\/\/my.richads.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a>, you can apply A\/B testing of creatives, <a href=\"https:\/\/richads.com\/blog\/what-is\/whitelist\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"whitelists\">whitelists<\/a> and blacklists to optimize advertising costs easily. If you deposit $3000, your manager will create an ad campaign from scratch and manage your Telegram ads!<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brief article summary:The article explains what CPC and CPM mean in the context of Telegram advertising, and how each payment model applies across formats like mini apps, bots, official Telegram Ads, and native post placements. It covers the differences between CPC and CPM, which model is better for different goals, such as traffic, brand awareness, [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":67404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[138],"tags":[217,1273],"class_list":["post-67403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced","tag-affiliate-marketing","tag-telegram-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CPC vs CPM in Telegram Ads: What\u2019s Better in 2025? &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Looking for Telegram CPC vs CPM difference for various formats? RichAds ad network team has compiled this info for most popular messenger formats as well as FAQ on payment models!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/cpc-vs-cpm-in-telegram-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPC vs CPM in Telegram Ads: What\u2019s Better in 2025? &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"Looking for Telegram CPC vs CPM difference for various formats? 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