{"id":67889,"date":"2025-09-16T23:59:00","date_gmt":"2025-09-16T20:59:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=67889"},"modified":"2025-11-20T16:44:06","modified_gmt":"2025-11-20T13:44:06","slug":"interactive-playable-advertising-in-telegram-by-richads","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/interactive-playable-advertising-in-telegram-by-richads\/","title":{"rendered":"How Interactive Advertising Transformed Telegram: Try Playable Ads by RichAds"},"content":{"rendered":"
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Behold the UNIQUE format for advertising on Telegram<\/a>\u00a0that gamifies ads and makes users engage!<\/p>\n

Proudly released by RichAds ad network<\/a> the interactive Playable Ads are changing the advertising industry right now!<\/p>\n<\/div>\n\n\n

What are Playable Ads on Telegram Mini Apps?<\/h2>\n\n\n\n

Basically, Playable Ads<\/a> are an exclusively available at RichAds format of interstitial pages that users can interact with, for example, by simply tapping the screen, or even through a full-scale demo version of a game, or platform. Such advertisements appear directly in Mini Apps<\/a> and present the Telegram audience not only with the opportunity to notice the product, but also preliminary try out it first-hand, thus increasing user engagement!<\/p>\n\n\n

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An example of how Playable Ads in Telegram Mini Apps work<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

This is a unique format by RichAds ad network<\/a>, that is also independent from the messenger\u2019s official ad platform and provides a variety of products with a new way to be promoted. For example, Playable Ads are functionable enough to present games, media, iGaming<\/a> and financial platforms in a seamless liability-free experience even for the completely new users to these categories.<\/p>\n\n\n\n

Playable Ads as a new trend for Telegram advertising<\/h2>\n\n\n\n

Yes, they already are! Interactive advertising has proven itself worthy many times before, even applied for various other traffic sources, think of pre-landing pages<\/a> for pops. Giving the opportunity to explore the offer in practice is just another way of personalized ads, putting the individual experience as top priority. And currently making the approach as close to the expected target audience on Telegram as possible is what\u2019s trending!<\/p>\n\n\n\n

By the example of gaming industry, which obviously gets extreme benefits now that Playable Ads are here, it’s really vivid how users are engaged and led to the product, walking through the entire marketing funnel in just one step<\/strong>:<\/p>\n\n\n\n

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Interest<\/strong><\/p>\n\n\n\n

The audience is exposed to a catchy looking advertisement, initiating the interest.<\/p>\n<\/div>\n\n\n\n

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Desire<\/strong><\/p>\n\n\n\n

Interactive experience boosts desire to find out more about the promoted product.<\/p>\n<\/div>\n\n\n\n

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Trial<\/strong><\/p>\n\n\n\n

Finishing the trial period of the gaming, the users are easily redirected to the main offer.<\/p>\n<\/div>\n<\/div>\n\n\n\n

How interactive Playable Ads sky-boost the user engagement<\/h2>\n\n\n\n

We offered our advertisers to test the Playable Ads in addition to their current interstitial campaigns, setting the targeting parameters alike. Starting from just $3<\/strong> CPM<\/a> to launch a campaign, they were intrigued how well could the interactive ads perform in comparison to their previous promotions. In fact, they were more surprised by the results!<\/p>\n\n\n\n

During an indentical period of advertising, Playable Ads showed an extreme increase in attracted leads following the interactive experience right to the advertised product. If before the improvements were expected to affect the campaigns by about 20%-35% performance increase, the tests showed that such ads provide an engaging approach with up to 80% effectiveness growth<\/strong>!<\/p>\n\n\n\n

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