{"id":69913,"date":"2025-11-05T17:19:55","date_gmt":"2025-11-05T14:19:55","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=69913"},"modified":"2025-11-05T17:19:56","modified_gmt":"2025-11-05T14:19:56","slug":"google-ads-sweepstake-casinos","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/google-ads-sweepstake-casinos\/","title":{"rendered":"Google Ads BAN Sweepstake Casinos? New Gambling Ads Landscape"},"content":{"rendered":"
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Just recently Google updated their policy regarding social casinos, now excluding a range of products from promotion. How does that affect the Gambling<\/a> ads landscape truly?<\/p>\n

RichAds ad network<\/a>\u2019s team explains the recent sweepstake casinos ‘ban’ from Google Ads.<\/p>\n<\/div>\n\n\n

What are social casinos in the first place?<\/h2>\n\n\n\n

Social casinos are gambling-styled games that use virtual currency instead of real money. In essence, it\u2019s a free-to-play experience that simulates online casino games like slots, poker, instant and live-dealer games, etc, yet considered much safer for broad audiences. The in-game currency to play on is earned through gameplay, and can\u2019t be exchanged for real money.<\/p>\n\n\n\n

And sweepstake casinos?<\/h3>\n\n\n\n

In fact, sweepstake casinos utilise the same functionality that easily relates them to social casinos, yet with a distinctive difference \u2014 the opportunity to withdraw. Users play on virtual currency, but get the chance to win the opportunity to exchange the earned assets for the real prizes within the sweepstake promotion. This introduces a dual currency mechanic, one for the gaming and the other to withdraw, allowing players to transfer in-game assets into real world rewards.<\/p>\n\n\n

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\n \n Get high-quality Gambling traffic from RichAds! <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n

Google Ads ban on sweepstake casinos explained<\/h2>\n\n\n\n

Basically, unlike most of the iGaming<\/a> products, the social casinos are not that much restricted from advertising through Google Ads and generally comply with the platform guidelines just fine. For a while that was also the case with sweepstake casinos, which were considered as games despite the indirect money withdrawal opportunities.<\/p>\n\n\n\n

That changed with the recent Google\u2019s update on their Games and Gambling policy<\/a> of 28th of October 2025, stating that sweepstake casinos are NOT social casinos and can\u2019t be certified as ones. Now sweepstake casinos are considered a subject of Gambling and to be certified in order with the platform\u2019s policies towards them. In short, that sufficiently limits advertising such websites and applications, as Google is known for strict rules towards Gambling ads.<\/p>\n\n\n\n

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What to do after Google Ads\u2019 policy update on sweepstake casinos?<\/h2>\n\n\n\n

While technically the policy update doesn\u2019t completely forbid advertising sweepstake casinos on Google Ads, such products are now a lot harder to promote via the platform. The certification of Gambling at Google is a really tough issue, aligned with strict moderation watch and bans on campaigns. Truly, a very old and notorious problem many affiliates come across while deciding to launch Gambling campaigns through the traffic source.<\/p>\n\n\n\n

Regardless of the fact, there are still ways to run ads for sweepstake casino offers, addressing independent performance marketing and advertising networks, such as RichAds<\/a>. The moderation policy there is way more friendly towards Gambling products, while the traffic volumes and targeting capacity can easily compete with Google Ads platform:<\/p>\n\n\n\n