{"id":75612,"date":"2026-04-15T12:41:16","date_gmt":"2026-04-15T09:41:16","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=75612"},"modified":"2026-04-15T12:42:52","modified_gmt":"2026-04-15T09:42:52","slug":"world-cup-advertising","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/world-cup-advertising\/","title":{"rendered":"World Cup Advertising in 2026: Costs and Campaigns"},"content":{"rendered":"<div class=\"lead-paragraph\">\n    <p>The World Cup is one of the best seasonal opportunities <a href=\"https:\/\/richads.com\/blog\/what-is\/igaming\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"iGaming\">iGaming<\/a> affiliates can capitalize on. The traffic is massive, conversions are high, and both new and returning bettors flood the market.\u00a0<\/p>\n<p>In this guide, the <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"RichAds ad network\">RichAds ad network<\/a> team provides all the necessary info for World Cup advertising success, from top GEOs and traffic sources to ad strategies and campaign settings that drive results.<\/p>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/richads.com\/blog\/richads-won-the-best-igaming-traffic-source-competition-by-sigma\/\" target=\"_blank\" aria-label=\"&lt;img src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-1024x227.png&quot; alt=&quot;&quot; class=&quot;wp-image-35747&quot;\/&gt;\"><img decoding=\"async\" width=\"1024\" height=\"227\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-1024x227.png\" alt=\"\" class=\"wp-image-35747\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-1024x227.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-300x66.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers-768x170.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2022\/11\/the-best-traffic-source-for-igaming-offers.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Why should affiliates consider advertising the World Cup?<\/h2>\n\n\n\n<p>The FIFA World Cup is the biggest sporting event, attracting the attention of billions of people worldwide. The 2026 edition will be the greatest so far, co-hosted by the United States, Canada, and Mexico, with 48 teams competing for the first time. Affiliates can&#8217;t miss this opportunity, as more matches mean more engaged bettors and greater revenue potential.<\/p>\n\n\n\n<p>According to a <a href=\"https:\/\/www.paysafe.com\/fileadmin\/content\/pdf\/2026\/ATWPP_World_Cup_2026_report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"recent survey\">recent survey<\/a> covering over 3,850 respondents across North America, Europe, and Latin America, the Betting activity during the 2026 tournament is expected to increase enormously:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>41%<\/strong> of regular players plan to wager on the World Cup games.\u00a0<\/li>\n\n\n\n<li><strong>19% <\/strong>plan to make their first-ever online bet. In the U.S., this number jumps to 29%, and in Mexico &#8211; to 26%.<\/li>\n\n\n\n<li>The tournament even attracts people who would not normally bet on sports &#8211; <strong>49% <\/strong>of respondents who don&#8217;t regularly follow soccer say they will place bets on the World Cup.<\/li>\n<\/ul>\n\n\n\n<p>The bet amounts are also rising. According to the survey, <strong>92% of bettors<\/strong> plan to wager either more than usual or at the same level.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"924\" height=\"599\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/world-cup-betting-stat-edited.png\" alt=\"world cup betting statistics\" class=\"wp-image-75618\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/world-cup-betting-stat-edited.png 924w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/world-cup-betting-stat-edited-300x194.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/world-cup-betting-stat-edited-768x498.png 768w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/figure>\n\n\n\n<p>All that data proves that the FIFA World Cup advertising in 2026 should be really profitable. And with the right approach and RichAds tips, you will surely win the competition!<\/p>\n\n\n<div id=\"richads-button-block_0536b81875af0e7475f6ffa8bb53a14b\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Advertise World Cup on RichAds premium traffic!\">\n                Advertise World Cup on RichAds premium traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\" id=\"block-24cd3f86-e900-4538-a0ae-1edd66a45bfd\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Major games to promote: match schedule<\/h3>\n\n\n\n<p>One of the most important insights for affiliates is when people actually bet. The data shows that timing is everything, as <strong>64% of bettors<\/strong> plan to place their wagers on the day of the game. Plus, 36% intend to bet a couple of days in advance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"915\" height=\"376\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/world-cup-campaigns-time.png\" alt=\"\" class=\"wp-image-75625\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/world-cup-campaigns-time.png 915w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/world-cup-campaigns-time-300x123.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/world-cup-campaigns-time-768x316.png 768w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/figure>\n\n\n\n<p>It means you need to run your World Cup campaigns during and around match days, focusing on real-time urgency and live <a href=\"https:\/\/richads.com\/blog\/what-is\/betting-vertical\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Betting\">Betting<\/a> angles. And to do so, you should learn the FIFA schedule &#8211; here are <strong>the main dates to remember<\/strong>:<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\">Group fixtures \u2013 <strong>11 June &#8211; 7 July 2026<\/strong><br>Quarterfinals \u2013 <strong>9 July &#8211; 11 July 2026<\/strong><br>Semifinals \u2013 <strong>14 and 15 July 2026<\/strong><br>Bronze final \u2013 <strong>18 July 2026<\/strong><br>FIFA World Cup 2026 Final \u2013 <strong>19 July 2026<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best GEOs for World Cup advertising<\/h2>\n\n\n\n<p>For successful FIFA World Cup advertising, affiliates need to know which <a href=\"https:\/\/richads.com\/blog\/best-geos-and-verticals\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"GEOs to test\">GEOs to test<\/a>. Fortunately, we\u2019ve determined <strong>11 top GEOs<\/strong> with the most active football fans who plan to watch games and bet online:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"668\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/world-cup-geos-1024x668.jpg\" alt=\"top world cup geos\" class=\"wp-image-75619\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/world-cup-geos-1024x668.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/world-cup-geos-300x196.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/world-cup-geos-768x501.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/world-cup-geos.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">North America<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>United States<\/strong><br>The U.S. is a host country for the 2026 tournament, and Sports Betting is now legal in most states, so the interest levels are really high there &#8211; at 68%. Plus, 51% of American bettors plan to wager more than usual.<\/li>\n\n\n\n<li><strong>Canada<\/strong><br>The overall Canadian excitement is slightly lower &#8211; at 59% &#8211; but still very promising. Ontario has legal online Sports Betting, making it the key province to target.<\/li>\n\n\n\n<li><strong>Mexico<\/strong><br>A co-host nation, with 73% of active bettors planning to watch most or all matches live. It&#8217;s one of the most active Betting markets for the World Cup advertising.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"joUrDJq71i\"><a href=\"https:\/\/richads.com\/blog\/how-to-promote-gambling-in-canada\/\" aria-label=\"How to gain Gambling traffic in Canada in 2026?\">How to gain Gambling traffic in Canada in 2026?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to gain Gambling traffic in Canada in 2026?&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-promote-gambling-in-canada\/embed\/#?secret=6NuYsAmIyP#?secret=joUrDJq71i\" data-secret=\"joUrDJq71i\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Europe<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>United Kingdom<\/strong><br>One of the most mature iGaming markets in the world. 35% of UK football fans plan to watch most matches live, and the UK consistently ranks among the top markets for online Sports Betting conversion rates.<\/li>\n\n\n\n<li><strong>Germany<\/strong><br>66% of German fans plan to follow most games and will likely bet on some of them. There is a high level of digital engagement, so it&#8217;s a solid choice for online advertising.<\/li>\n\n\n\n<li><strong>France<\/strong><br>It has the highest engagement rate in Europe. According to the Betting survey, 72% of French respondents plan to watch most or all matches live. This is a prime European market for <a href=\"https:\/\/richads.com\/blog\/betting-creatives\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Betting creatives\">Betting creatives<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"damlS67Vdb\"><a href=\"https:\/\/richads.com\/blog\/online-gambling-in-germany\/\" aria-label=\"Online Gambling in Germany: full overview\">Online Gambling in Germany: full overview<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Online Gambling in Germany: full overview&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/online-gambling-in-germany\/embed\/#?secret=TvO2w5DRtp#?secret=damlS67Vdb\" data-secret=\"damlS67Vdb\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Latin America<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brazil<\/strong><br>The most football-obsessed nation on earth, with 45% of Brazilians planning to watch every FIFA match live.<\/li>\n\n\n\n<li><strong>Peru<\/strong><br>Another LATAM country with strong enthusiasm for Betting. With 76% of fans planning to follow most games live and bet with digital wallets, it&#8217;s a good choice for advertising the World Cup online.<\/li>\n\n\n\n<li><strong>Ecuador<\/strong><br>The most Betting country globally. 84% of Ecuadorians plan to follow most matches and prepare to watch games even at work.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"NcZdkCOCwM\"><a href=\"https:\/\/richads.com\/blog\/how-to-gain-betting-traffic-in-brazil-full-affiliate-guide\/\" aria-label=\"How to gain Betting traffic in Brazil? Full affiliate guide\">How to gain Betting traffic in Brazil? Full affiliate guide<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to gain Betting traffic in Brazil? Full affiliate guide&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-gain-betting-traffic-in-brazil-full-affiliate-guide\/embed\/#?secret=XFfyhg6Uo6#?secret=NcZdkCOCwM\" data-secret=\"NcZdkCOCwM\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Africa<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>South Africa<\/strong><br>One of Africa&#8217;s most developed online Betting markets, with a passionate football fanbase and growing mobile internet penetration. Sports Betting is legal and regulated, and interest will rise significantly during FIFA.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nigeria<\/strong><br>The largest and fastest-growing Sports Betting market in Africa. Nigerians are deeply passionate about football, and the World Cup period drives some of the highest Betting traffic volumes on the continent.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"RsnJG8sjf8\"><a href=\"https:\/\/richads.com\/blog\/how-to-gain-betting-traffic-in-nigeria\/\" aria-label=\"How to gain Betting traffic in Nigeria?\">How to gain Betting traffic in Nigeria?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to gain Betting traffic in Nigeria?&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-gain-betting-traffic-in-nigeria\/embed\/#?secret=zQAHhctRoh#?secret=RsnJG8sjf8\" data-secret=\"RsnJG8sjf8\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Top traffic sources for World Cup campaigns<\/h2>\n\n\n\n<p><a href=\"https:\/\/richads.com\/blog\/event-betting-in-affiliate-marketing-trends-and-promotion-tips-for-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Event Betting\">Event Betting<\/a> campaigns can be very profitable if you use the right traffic sources that convert well with sports ads and allow you to target the audience precisely. <a href=\"https:\/\/my.richads.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds ad network\">RichAds ad network<\/a> has a vast experience in the Betting vertical and offers two most-converting formats for major sporting events: push and pop ads.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Push Ads<\/strong><br><a href=\"https:\/\/richads.com\/blog\/push-notification-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Push notification ads\">Push notification ads<\/a> are sent directly to a user&#8217;s device and appear instantly. They are hard to miss and work perfectly for match-day urgency campaigns. Plus, the users have already opted in to receive these notifications, so you&#8217;re targeting a warm audience. With RichAds&#8217; detailed targeting by country, device, OS, mobile carrier, and more, you can segment only engaged users to achieve high CTR and conversion rates.<\/li>\n\n\n\n<li><strong>Pop Ads<\/strong><br><a href=\"https:\/\/richads.com\/blog\/popunder-ads-what-is-it-how-to-earn\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Popunders\">Popunders<\/a> open in a new browser tab or window behind the current page. The user sees your landing page when they close or minimize the active window. This format is less aggressive, yet very effective, ensuring massive reach at a low CPM. And you don&#8217;t need any creatives, so you can launch World Cup campaigns faster, test different offers and GEOs, and scale what&#8217;s working with a minimal budget.<\/li>\n<\/ul>\n\n\n\n<p>For the best results, you can <strong>combine both formats<\/strong>: use <a href=\"https:\/\/richads.com\/blog\/what-is-pop-traffic-and-where-to-buy-it\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"pop traffic\">pop traffic<\/a> for broad awareness and new user acquisition, and <a href=\"https:\/\/richads.com\/blog\/what-push-traffic-is-and-where-to-buy-it\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"push ads traffic\">push ads traffic<\/a> for urgency ads and retargeting on match days.<\/p>\n\n\n<div id=\"richads-button-block_5f431cbe689dc810740291f342f67ea5\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Run World Cup campaigns on RichAds premium traffic!\">\n                Run World Cup campaigns on RichAds premium traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\" id=\"block-24cd3f86-e900-4538-a0ae-1edd66a45bfd\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">World Cup advertising costs<\/h2>\n\n\n\n<p>The RichAds ad network offers high volumes of traffic and some of the best <a href=\"https:\/\/richads.com\/blog\/what-is\/cpc-or-cost-per-click\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CPC\">CPC<\/a> and <a href=\"https:\/\/richads.com\/blog\/what-is\/cpm-or-cost-per-mille\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CPM\">CPM<\/a> prices across top GEOs for FIFA World Cup advertising. Here are the average numbers you can expect:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Country<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Impressions (all formats)<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>CPC<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>CPM<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>US<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">735,14M<\/td><td class=\"has-text-align-center\" data-align=\"center\">0,12<\/td><td class=\"has-text-align-center\" data-align=\"center\">3,34<\/td><\/tr><tr><td><strong>Canada<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">75,25M<\/td><td class=\"has-text-align-center\" data-align=\"center\">0,04<\/td><td class=\"has-text-align-center\" data-align=\"center\">2,84<\/td><\/tr><tr><td><strong>Mexico<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">24,4M<\/td><td class=\"has-text-align-center\" data-align=\"center\">0,03<\/td><td class=\"has-text-align-center\" data-align=\"center\">1,18<\/td><\/tr><tr><td><strong>UK<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">125,28M<\/td><td class=\"has-text-align-center\" data-align=\"center\">0,04<\/td><td class=\"has-text-align-center\" data-align=\"center\">1,57<\/td><\/tr><tr><td><strong>Germany<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">143,37M<\/td><td class=\"has-text-align-center\" data-align=\"center\">0,08<\/td><td class=\"has-text-align-center\" data-align=\"center\">1,19<\/td><\/tr><tr><td><strong>France<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">38,59M<\/td><td class=\"has-text-align-center\" data-align=\"center\">0,09<\/td><td class=\"has-text-align-center\" data-align=\"center\">0,69<\/td><\/tr><tr><td><strong>Brazil<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">177,21M<\/td><td class=\"has-text-align-center\" data-align=\"center\">0,06<\/td><td class=\"has-text-align-center\" data-align=\"center\">1,86<\/td><\/tr><tr><td><strong>Peru<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">17,18M<\/td><td class=\"has-text-align-center\" data-align=\"center\">0,02<\/td><td class=\"has-text-align-center\" data-align=\"center\">1,08<\/td><\/tr><tr><td><strong>Ecuador<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">4,38M<\/td><td class=\"has-text-align-center\" data-align=\"center\">0,004<\/td><td class=\"has-text-align-center\" data-align=\"center\">1,34<\/td><\/tr><tr><td><strong>South Africa<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">13,79M<\/td><td class=\"has-text-align-center\" data-align=\"center\">0,04<\/td><td class=\"has-text-align-center\" data-align=\"center\">1,17<\/td><\/tr><tr><td><strong>Nigeria<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">9,7M<\/td><td class=\"has-text-align-center\" data-align=\"center\">0,06<\/td><td class=\"has-text-align-center\" data-align=\"center\">5,26<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>To calculate your FIFA World Cup advertising costs, you should also consider the minimal deposit ($150 at RichAds), creative design costs, and test budget. Growing Betting interest during FIFA will surely affect the competition, increasing bids. Consult your manager at the <a href=\"https:\/\/my.richads.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds ad network\">RichAds ad network<\/a> for the best amounts and budget optimization strategy &#8211; they see many campaigns and can advise based on the current market situation.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Qhsy4YrgFQ\"><a href=\"https:\/\/richads.com\/blog\/top-7-betting-ad-networks\/\" aria-label=\"Top 8 Betting ad networks\">Top 8 Betting ad networks<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top 8 Betting ad networks&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/top-7-betting-ad-networks\/embed\/#?secret=1RMaJKBAfD#?secret=Qhsy4YrgFQ\" data-secret=\"Qhsy4YrgFQ\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ad creative ideas for World Cup campaigns<\/h2>\n\n\n\n<p>During a major event like the World Cup, emotions run high, so people respond well to ads that resonate with them. Bright colors, catchy headlines, and football images drive clicks and encourage conversions. You can try any classic Betting approaches, they all can work well for World Cup advertising.<\/p>\n\n\n\n<p>However, there are also some specific rules, as FIFA fiercely protects its intellectual property and actively monitors advertising for violations during the tournament. So, when you prepare creatives for your World Cup campaigns, <strong>you can&#8217;t use<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>FIFA logos, wordmark, and the official tournament name &#8220;FIFA World Cup&#8221; or &#8220;World Cup 2026&#8221;.<\/li>\n\n\n\n<li>World Cup trophy image.<\/li>\n\n\n\n<li>Images of real players.<\/li>\n\n\n\n<li>National team names.<\/li>\n<\/ul>\n\n\n\n<p>Ultimately, you can&#8217;t openly show that your ads are connected to FIFA. Still, there are many ways to attract bettors&#8217; attention:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Urgency and timing<\/strong>. Since <a href=\"https:\/\/www.paysafe.com\/fileadmin\/content\/pdf\/2026\/ATWPP_World_Cup_2026_report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"64% of bettors\">64% of bettors<\/a> decide on match day, use real-time urgency in your ads. Messages like &#8220;Match starts in 2 hours \u2014 don&#8217;t miss out&#8221; or &#8220;Final Match! Last chance to bet&#8221; tap directly into the match-day excitement that drives most Betting volume.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"352\" height=\"340\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/push-betting.png\" alt=\"\" class=\"wp-image-75620\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/push-betting.png 352w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/push-betting-300x290.png 300w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bonus-first messaging<\/strong>. Welcome bonuses are the #1 hook for first-time bettors. If the offer includes a free bet, deposit match, or no-deposit bonus, lead with it.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/pop-betting-1024x575.png\" alt=\"\" class=\"wp-image-75621\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/pop-betting-1024x575.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/pop-betting-300x169.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/pop-betting-768x431.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/pop-betting.png 1431w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Community and social proof<\/strong>. Around 60% of bettors would join a group bet if a friend organized one, which means social factor is a real conversion driver. You can leverage the community excitement that surrounds the World Cup.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"318\" height=\"275\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/promote-World-Cup-2026-1.png\" alt=\"\" class=\"wp-image-75628\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/promote-World-Cup-2026-1.png 318w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/promote-World-Cup-2026-1-300x259.png 300w\" sizes=\"(max-width: 318px) 100vw, 318px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Big win visualization<\/strong>. Use imagery of celebration, trophies, or money and headlines with actual amounts. Numbers work well for both push and pop formats.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"354\" height=\"343\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/push-betting2.png\" alt=\"\" class=\"wp-image-75623\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/push-betting2.png 354w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/push-betting2-300x291.png 300w\" sizes=\"(max-width: 354px) 100vw, 354px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prediction challenges<\/strong>. Ask users to make predictions. Seasoned football fans always think they know the winner.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"331\" height=\"282\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/best-betting-ads-1.png\" alt=\"\" class=\"wp-image-75627\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/best-betting-ads-1.png 331w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/04\/best-betting-ads-1-300x256.png 300w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"bcEl4tF1sP\"><a href=\"https:\/\/richads.com\/blog\/betting-creatives\/\" aria-label=\"Best betting creatives examples\">Best betting creatives examples<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Best betting creatives examples&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/betting-creatives\/embed\/#?secret=LzRm8eRdYD#?secret=bcEl4tF1sP\" data-secret=\"bcEl4tF1sP\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">FIFA World Cup campaign setup tips<\/h2>\n\n\n\n<p>Running event Betting campaigns is different from evergreen offer advertising. The window is short, and competition is high, so you must think through every detail. To help you prepare, the RichAds ad network experts compiled a list of settings and strategies that work best:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start campaigns at least two days before key matches<\/strong>. You&#8217;ll need time to gather the data and optimize properly, so launch at least 48 hours before a major game. You can also run always-on campaigns for the tournament period and create separate urgency campaigns for the most hyped matches.<\/li>\n\n\n\n<li><strong>Run mobile-first campaigns<\/strong>. About 60% of football fans plan to place bets online via a mobile app. People are increasingly using mobile internet, and your push creatives and landing pages must be optimized for mobile screens. Separate mobile and desktop World Cup campaigns to simplify optimization.<\/li>\n\n\n\n<li><strong>Use Performance Mode<\/strong>. If you&#8217;re running on RichAds, activate <a href=\"https:\/\/richads.com\/blog\/performance-mode-feature-get-the-most-converting-traffic-weekly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Performance Mode\">Performance Mode<\/a>. This feature automatically selects the best traffic sources for your offer, and updates whitelists weekly on performance data.<\/li>\n\n\n\n<li><strong>Apply extended frequency capping<\/strong>. For event campaigns, increase your frequency cap to 2-3 ad views per user per day. Normally, we recommend capping frequency to avoid ad fatigue, but during the World Cup, users are excited and ready to see ads multiple times.<\/li>\n\n\n\n<li><strong>Use higher bids<\/strong>. You are not the only one deciding to profit from World Cup advertising, so the competition will be fierce. Increase your bids to win auctions and secure enough traffic volume. If you&#8217;re unsure of the right bid for your target GEO, consult with your RichAds manager.<\/li>\n\n\n\n<li><strong>Use only Premium traffic sources<\/strong>. You won&#8217;t have time for the extended optimization cycle &#8211; you need the best sources right away. At RichAds, you can choose Premium targeting that includes high-quality traffic sources showing good results for similar campaigns. You can also ask your manager for <a href=\"https:\/\/richads.com\/blog\/what-is\/whitelist\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"whitelists\">whitelists<\/a> specially created for your offer and GEO.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Don&#8217;t miss the World Cup promotion opportunity<\/h2>\n\n\n\n<p>The FIFA World Cup is a once-in-four-year event that drives enormous user attention and Betting intent. Nearly 70% of football fans plan to watch most matches, and 60% will bet online.<\/p>\n\n\n\n<p>The potential profitability is really high, as the 2026 tournament is set to be the biggest event in history. You just need to target the right GEOs, use push and pop traffic, create compelling ads that match your audience, and run your campaigns with proper timing and fast optimization.<\/p>\n\n\n\n<p>Start preparations for World Cup advertising now to ensure the best results on the game days. With RichAds&#8217; premium traffic across all major FIFA GEOs and built-in optimization and automation tools, you can make the most of the major Betting season of the year.<\/p>\n\n\n<div id=\"richads-button-block_575394cac85d02c7db4e9db11fe695c0\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch your profitable World Cup campaign on RichAds now!\">\n                Launch your profitable World Cup campaign on RichAds now!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\" id=\"block-24cd3f86-e900-4538-a0ae-1edd66a45bfd\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"GOcIEZUNX4\"><a href=\"https:\/\/richads.com\/blog\/how-to-rock-on-sports-betting-with-push-ads-full-affiliate-guide\/\" aria-label=\"Sports Betting in Affiliate Marketing: How to Earn More\">Sports Betting in Affiliate Marketing: How to Earn More<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Sports Betting in Affiliate Marketing: How to Earn More&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/how-to-rock-on-sports-betting-with-push-ads-full-affiliate-guide\/embed\/#?secret=bqJY1ZNIXq#?secret=GOcIEZUNX4\" data-secret=\"GOcIEZUNX4\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ: How to advertise World Cup 2026<\/h2>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">How much does World Cup advertising cost?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>World Cup advertising is among the most expensive in sports marketing. Official sponsorship deals average $60\u2013100 million, with some exceeding $100 million for top-tier partnerships. Affiliate World Cup campaign costs can vary significantly depending on reach, timing, and geo. Test budgets start at $300 in Tier-3 countries and can reach $ 3,000 in top Betting GEOs.\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">How do brands advertise during the FIFA World Cup?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Brands use a mix of official sponsorships, TV commercials, influencer partnerships, and affiliate marketing. Official sponsors get exclusive rights &#8211; logos, stadium presence, integrations, while others rely on digital campaigns.<\/p>\n\n\n\n<p>Affiliates can use football-themed creatives and catchy urgency-led headings to drive converting traffic. According to <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> ad network data, push and pop ads work the best for FIFA World Cup advertising.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">What are the most famous World Cup advertising campaigns?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Some of the most iconic campaigns include Adidas&#8217; &#8220;Impossible is Nothing&#8221;, Pepsi vs Coca-Cola football-themed ads about their ongoing rivalry, Beats by Dre&#8217;s &#8221; The Game Before The Game&#8221;, and Coca-Cola&#8217;s &#8220;Wavin&#8217; Flag&#8221;. These campaigns stand out for storytelling and global cultural impact, still memorable, sometimes even more than the matches themselves.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Is World Cup advertising worth the cost?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Yes, it can be highly effective and profitable. The World Cup drives enormous volumes of Betting traffic, and affiliates can leverage it. However, ROI highly depends on execution: strong creative, audience relevance, and smart optimization matter a lot. To succeed, you should carefully select offers and launch campaigns on reliable ad platforms like <a href=\"https:\/\/richads.com\/blog\/what-is\/richads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a>, which have experience in the Betting vertical and offer advanced tools for campaign management.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">What channels are used for World Cup ads?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Brands usually use a multi-channel approach, mixing TV ads, social media, print ads, influencer marketing, and affiliate campaigns. As the trend shifts toward digital-first and interactive formats, affiliate marketing is becoming one of the top channels for World Cup advertising.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why should affiliates consider advertising the World Cup? The FIFA World Cup is the biggest sporting event, attracting the attention of billions of people worldwide. The 2026 edition will be the greatest so far, co-hosted by the United States, Canada, and Mexico, with 48 teams competing for the first time. Affiliates can&#8217;t miss this opportunity, [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":75630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[138,17],"tags":[191,217,10,1101],"class_list":["post-75612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced","category-affiliate-marketing","tag-advertising","tag-affiliate-marketing","tag-betting","tag-igaming"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FIFA World Cup Advertising in 2026: Full Guide &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Learn how to succeed in World Cup advertising in 2026. 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