{"id":75967,"date":"2026-05-15T11:09:35","date_gmt":"2026-05-15T08:09:35","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=75967"},"modified":"2026-05-15T13:14:23","modified_gmt":"2026-05-15T10:14:23","slug":"pre-roll-ads-guide","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/","title":{"rendered":"What Are Pre-Roll Ads and How Do They Work"},"content":{"rendered":"
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Video content is conquering and dominating the digital space. In 2026, over 80%<\/a> of users prefer watching videos to reading text, and affiliates can leverage this trend.\u00a0<\/p>\n

RichAds ad network<\/a> launches a new format – pre-roll video ads. They are highly visible, engaging, and effective, and this guide covers everything you need to run successful pre-roll campaigns.<\/p>\n

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What are pre-roll ads?<\/h2>\n\n\n\n

Pre-roll ads are short video ads that play before the main content a user is about to watch. They last no longer than 30 seconds; however, some options come with a “Skip” button after five seconds. <\/p>\n\n\n\n

\"pre-roll<\/figure>\n\n\n
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\n \n Launch pre-roll ads on RichAds Premium traffic! <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n

Examples of pre-roll video ads<\/h3>\n\n\n\n

You’ve probably seen pre-roll video ads on YouTube, Twitch, Vimeo, and other streaming and video platforms. Here are some of the examples:<\/p>\n\n\n

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\"pre-roll
Source: socialmediaexaminer.com<\/em><\/figcaption><\/figure>\n<\/div>\n\n
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\"twitter
Source: socialmediaexaminer.com<\/em><\/figcaption><\/figure>\n<\/div>\n\n
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\"pre-roll
Source: iebschool.com<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

How do pre-roll ads work?<\/h3>\n\n\n\n

The pre-roll ad appears in the video player when a user clicks to play a video. The ad comes first, so the user can’t miss it and has to watch either the full video or the first few seconds. <\/p>\n\n\n\n

\"pre-roll<\/figure>\n\n\n\n

The pre-roll video ad includes an icon, a title, a domain, and a CTA button that lets the user learn more about the offer. Once they click, they go to your landing page and complete the conversion.<\/p>\n\n\n\n

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Pre-landing page examples for leading verticals<\/a><\/blockquote>