{"id":76118,"date":"2026-05-15T14:16:07","date_gmt":"2026-05-15T11:16:07","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=76118"},"modified":"2026-05-20T15:16:22","modified_gmt":"2026-05-20T12:16:22","slug":"new-pre-roll-video-ad-format-launch","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/new-pre-roll-video-ad-format-launch\/","title":{"rendered":"Announcing the Launch of Our New Pre-Roll Video Ad Format"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What are pre-roll ads?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pre-roll ads<\/strong> are short videos (up to 30 seconds) that play right before the main video content your audience is watching. Pre-rolls start at the perfect moment: when users are engaged and focused, with their eyes on the screen, so your ads are in the spotlight.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1-1024x512.jpg\" alt=\"Pre-roll video ads example\" class=\"wp-image-75968\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1-1024x512.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1-300x150.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1-768x384.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pre-roll video ads run on a <strong><a href=\"https:\/\/richads.com\/blog\/what-is\/cpm-or-cost-per-mille\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CPM\">CPM<\/a> payment model<\/strong>, with bids <strong>starting at just $0.05<\/strong> at RichAds. It&#8217;s one of the most affordable, yet effective formats in our inventory.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Skippable vs. non-skippable video<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are two types of pre-roll ads:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Skippable <\/strong>\u2014 The viewer can skip the video after 5 seconds. It&#8217;s a less intrusive and highly effective option used for most offers and verticals.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"630\" height=\"364\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/skippable-pre-roll-ads.png\" alt=\"skippable pre-roll ads\" class=\"wp-image-75973\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/skippable-pre-roll-ads.png 630w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/skippable-pre-roll-ads-300x173.png 300w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><figcaption class=\"wp-element-caption\"><em>Source: Google support<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Non-skippable<\/strong> \u2014 The viewer watches the full video ad before seeing their chosen content. It ensures maximum exposure, yet may annoy users if you target the wrong audience.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"596\" height=\"349\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/non-skippable-pre-roll-ads.png\" alt=\"non-skippable pre-roll ads\" class=\"wp-image-75974\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/non-skippable-pre-roll-ads.png 596w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/non-skippable-pre-roll-ads-300x176.png 300w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><figcaption class=\"wp-element-caption\"><em>Source: Google support<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">At the <a href=\"https:\/\/richads.com\/blog\/what-is\/richads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> ad network, you can access both formats, as we partner with various publishers \u2014 some work only with skippable ads, while others allow full playback.\u00a0<\/p>\n\n\n<div id=\"richads-button-block_fb172bbcf12620f3cb919d87e18f8091\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch pre-roll ads on RichAds Premium traffic!\">\n                Launch pre-roll ads on RichAds Premium traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\" id=\"block-24cd3f86-e900-4538-a0ae-1edd66a45bfd\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why you should launch pre-roll video campaigns<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Video has become the main source of content nowadays, with most users preferring to watch videos rather than to read text. Pre-roll ads help affiliates benefit from this interest shift and increase profits.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">Pre-roll video advertising delivers:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Guaranteed visibility<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Video ads can&#8217;t be ignored like static banners. A user clicks to play a video, and the ad starts right away, impossible to miss.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">High CTR<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pre-roll video ads have the highest CTR of any digital format because they&#8217;re engaging and more informative. You can use visual effects, sound, and text together, driving more clicks and more conversions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Versatility<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Video ads work well for virtually any vertical and GEO. When you can demonstrate a product and show results, people respond better, no matter the offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Low CPM<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pre-roll CPMs are even lower than <a href=\"https:\/\/richads.com\/blog\/how-to-buy-popunder-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"popunder traffic\">popunder traffic<\/a>, while engagement is stronger. At RichAds, CPM costs start at <strong>only $0.05<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"YXbXgw6Zh8\"><a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/\" aria-label=\"What Are Pre-Roll Ads and How Do They Work\">What Are Pre-Roll Ads and How Do They Work<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;What Are Pre-Roll Ads and How Do They Work&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/embed\/#?secret=Jp1V2TvQvU#?secret=YXbXgw6Zh8\" data-secret=\"YXbXgw6Zh8\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Best verticals for pre-roll traffic<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Based on real campaign data at <a href=\"https:\/\/my.richads.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a> ad network, these verticals perform best:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Gambling<\/strong><br><strong>Betting<\/strong><br><strong>Dating<\/strong><br><strong>Gaming<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The audience for these niches consumes a lot of video content, including streams, reviews, and tutorials, making it highly engaged and responsive.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"zOHR1tmWHf\"><a href=\"https:\/\/richads.com\/blog\/what-are-verticals-in-affiliate-marketing\/\" aria-label=\"Affiliate Marketing Verticals: A Practical Guide\">Affiliate Marketing Verticals: A Practical Guide<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Affiliate Marketing Verticals: A Practical Guide&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/what-are-verticals-in-affiliate-marketing\/embed\/#?secret=Y4fmKttcpx#?secret=zOHR1tmWHf\" data-secret=\"zOHR1tmWHf\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Top GEOs to target for pre-roll video<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pre-roll traffic is available worldwide. We&#8217;ve highlighted the best countries to test first with daily traffic volumes:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><strong>India <\/strong>\u2013 20M<\/li>\n\n\n\n<li><strong>Indonesia <\/strong>\u2013 6M<\/li>\n\n\n\n<li><strong>Brazil <\/strong>\u2013 5,5M<\/li>\n\n\n\n<li><strong>Philippines <\/strong>\u2013 4M&nbsp;<\/li>\n\n\n\n<li><strong>United Kingdom <\/strong>\u2013 3M<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><strong>Canada <\/strong>\u2013 3M<\/li>\n\n\n\n<li><strong>Thailand <\/strong>\u2013 2,5M&nbsp;<\/li>\n\n\n\n<li><strong>Australia <\/strong>\u2013 1,5 M&nbsp;<\/li>\n\n\n\n<li><strong>Pakistan <\/strong>\u2013 1M<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"IOWXgIZLOw\"><a href=\"https:\/\/richads.com\/blog\/best-geos-and-verticals\/\" aria-label=\"Best Geos and Verticals for Affiliate Marketing Campaigns in Spring 2026 at RichAds\">Best Geos and Verticals for Affiliate Marketing Campaigns in Spring 2026 at RichAds<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Best Geos and Verticals for Affiliate Marketing Campaigns in Spring 2026 at RichAds&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/best-geos-and-verticals\/embed\/#?secret=LO9wKYsagY#?secret=IOWXgIZLOw\" data-secret=\"IOWXgIZLOw\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pre-roll traffic cost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pre-roll ads at RichAds deliver <strong>over 50M daily impressions<\/strong> with a CPM starting at just $0.05. Clearly, the pre-roll traffic price may vary by GEO and vertical. However, in most cases, the cost is still lower than for other formats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the average video ad CPMs at RichAds advertising network:<\/p>\n\n\n\n<figure class=\"wp-block-table style3 is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Country<\/strong><\/th><th><strong>Average CPM, $<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Indonesia<\/td><td>0.065<\/td><\/tr><tr><td>India<\/td><td>0.065<\/td><\/tr><tr><td>Philippines<\/td><td>0.1<\/td><\/tr><tr><td>Thailand<\/td><td>0.171<\/td><\/tr><tr><td>Pakistan<\/td><td>0.3<\/td><\/tr><tr><td>United Kingdom<\/td><td>0.536<\/td><\/tr><tr><td>Canada<\/td><td>0.568<\/td><\/tr><tr><td>Australia<\/td><td>0.743<\/td><\/tr><tr><td>Brazil<\/td><td>0.9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Try pre-roll video ads now<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pre-roll video ads offer affiliates affordable pricing, high visibility, strong engagement, and precise targeting. It&#8217;s a fresh format that may become your competitive advantage, especially in tough niches like Gambling and Betting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Launch your first pre-roll campaign at RichAds today and capitalize on this format&#8217;s many benefits. We&#8217;ve also prepared a comprehensive <a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"pre-roll guide\">pre-roll guide<\/a> to help you start!<\/p>\n\n\n<div id=\"richads-button-block_fb172bbcf12620f3cb919d87e18f8091\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch pre-roll ads on RichAds Premium traffic!\">\n                Launch pre-roll ads on RichAds Premium traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\" id=\"block-24cd3f86-e900-4538-a0ae-1edd66a45bfd\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are pre-roll ads? Pre-roll ads are short videos (up to 30 seconds) that play right before the main video content your audience is watching. Pre-rolls start at the perfect moment: when users are engaged and focused, with their eyes on the screen, so your ads are in the spotlight. Pre-roll video ads run on [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":76120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[420,18],"tags":[191,1541,424],"class_list":["post-76118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-richads-updates","tag-advertising","tag-pre-roll","tag-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing Pre-Roll Video Ads: New Advertisement Format &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Meet pre-roll video ads - new, high-converting ad format at RichAds ad network. Learn verticals, GEOs, and traffic volumes and costs to launch your first campaign successfully.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/new-pre-roll-video-ad-format-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Pre-Roll Video Ads: New Advertisement Format &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"Meet pre-roll video ads - new, high-converting ad format at RichAds ad network. 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