{"id":77807,"date":"2026-07-22T09:50:09","date_gmt":"2026-07-22T06:50:09","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=77807"},"modified":"2026-07-22T14:27:43","modified_gmt":"2026-07-22T11:27:43","slug":"how-to-launch-pre-roll-video-campaign","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/how-to-launch-pre-roll-video-campaign\/","title":{"rendered":"How to Launch a Successful Pre-Roll Video Campaign"},"content":{"rendered":"<div class=\"lead-paragraph\">\n    <p>Video is eating the internet. Most people now would rather watch a video than read a paragraph, and that shift is a gift for affiliates and media buyers.<\/p>\n<p>You just need to launch a pre-roll video campaign correctly, and this guide from the <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"RichAds ad network\">RichAds ad network<\/a> team provides step-by-step instructions.<\/p>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Why work with pre-roll video ads?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pre-roll ads\">Pre-roll ads<\/a> are short video ads that play before the main video a user wants to watch. They typically run 10 to 30 seconds and can be skippable after 5 seconds or non-skippable, playing through to the end.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ve surely seen them on YouTube, Twitch, Vimeo, and other streaming platforms \u2014 they&#8217;re also called <a href=\"https:\/\/richads.com\/blog\/what-are-in-stream-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"in-stream ads\">in-stream ads<\/a> there. The thing is, these ads work very well. They are engaging, vivid, and informative, delivering large traffic volumes across the globe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits of pre-roll advertising<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pre-roll marketing is conquering digital ad space, and for many good reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ads can&#8217;t be ignored<\/strong>. The ad sits inside the video player where the user is already looking. There&#8217;s no banner blindness, and every impression is a real view.<\/li>\n\n\n\n<li><strong>High CTR<\/strong>. <a href=\"https:\/\/richads.com\/blog\/what-is\/video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Video ads\">Video ads<\/a> convert clicks better than static formats because they&#8217;re more engaging. Motion, sound, an interesting story, and a strong CTA do what banners can&#8217;t.<\/li>\n\n\n\n<li><strong>Storytelling<\/strong>. In 15\u201330 seconds, you can show a product in action, explain a benefit, and trigger an emotional reaction. That&#8217;s a big advantage for offers that need a bit of explanation, like <a href=\"https:\/\/richads.com\/blog\/how-to-promote-gambling-with-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Gambling\">Gambling<\/a>, Dating, or Finance.<\/li>\n\n\n\n<li><strong>Low cost<\/strong>. At Ri\u0441hAds, <a href=\"https:\/\/richads.com\/blog\/pre-roll-ad-cost\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"pre-roll CPMs\">pre-roll CPMs<\/a> are 2\u20133 times lower than <a href=\"https:\/\/richads.com\/blog\/popunder-ads-what-is-it-how-to-earn\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"popunder\">popunder<\/a> prices, while delivering stronger engagement. Bids can start as low as<strong> $0.05<\/strong>, so it&#8217;s affordable to test even on a small budget.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, pre-roll video ads win for affiliate campaigns, ensuring high conversion rates.<\/p>\n\n\n<div id=\"richads-button-block_c847d59b9c972cc44897a62dc74cc56d\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Run Premium pre-roll traffic at RichAds!\">\n                Run Premium pre-roll traffic at RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\" id=\"block-24cd3f86-e900-4538-a0ae-1edd66a45bfd\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best GEOs and verticals for pre-roll video advertising<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pre-roll advertising works across GEOs and performs well for emotion-driven offers, where the audience wants to see the product in action. To determine the current top choices, we&#8217;ve conducted our internal research:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best geos for pre-roll video ads<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>India;<\/li>\n\n\n\n<li>Thailand;<\/li>\n\n\n\n<li>Brazil;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Indonesia;<\/li>\n\n\n\n<li>T\u00fcrkiye;<\/li>\n\n\n\n<li>Bangladesh.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"668\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/pre-roll-geos-1024x668.jpg\" alt=\"pre-roll ad geos\" class=\"wp-image-77457\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/pre-roll-geos-1024x668.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/pre-roll-geos-300x196.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/pre-roll-geos-768x501.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/03\/pre-roll-geos.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Best verticals to run pre-roll ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For <strong>mobile traffic<\/strong> on <a href=\"https:\/\/richads.com\/blog\/what-are-in-stream-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"in-stream ads\">in-stream ads<\/a> in June 2026 the best niches to promote are <strong>Gambling, Betting, E-commerce, Finance, and Sweepstakes<\/strong>. <strong>Desktop<\/strong> pre-roll video traffic in June works well for offers in <strong>Betting<\/strong>, <strong>Gambling, and <strong>Sweepstakes<\/strong><\/strong> verticals<strong>.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"single-info-blue wp-block-paragraph\"><strong>The best niches for mobile in-stream ads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gambling;<\/li>\n\n\n\n<li>Betting;<\/li>\n\n\n\n<li>E-commerce;<\/li>\n\n\n\n<li>Finance;<\/li>\n\n\n\n<li>Sweepstakes.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"single-info-blue wp-block-paragraph\"><strong>The best niches for desktop in-stream ads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Betting;<\/li>\n\n\n\n<li>Gambling;<\/li>\n\n\n\n<li>Sweepstakes.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Best geo-vertical bundles for pre-roll ads<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"single-info-blue wp-block-paragraph\"><strong>Top-notch bundles to test for mobile video ads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gambling:<\/strong> IND, IDN, THA, COL, MYS, VNM;<\/li>\n\n\n\n<li><strong>Betting: <\/strong>IND, TUR, DEU, CAN, BRA, PAK;<\/li>\n\n\n\n<li><strong>Dating<\/strong>: CHN, VNM, MYS, THA, IND, BRA.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"single-info-blue wp-block-paragraph\"><strong>Top-notch bundles to test for desktop video ads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gambling:<\/strong> IND, THA, MYS, VNM, BRA, CAN;<\/li>\n\n\n\n<li><strong>Betting<\/strong>: IDN, USA, DEU, BRA, GRC, TUR;<\/li>\n\n\n\n<li><strong>Finance<\/strong>: USA, FRA, GBR, JPN, AUS, POL.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">We regularly update data in the &#8220;<a href=\"https:\/\/richads.com\/blog\/best-geos-and-verticals\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Best GEOs and verticals\">Best GEOs and verticals<\/a>&#8221; report to provide you with fresh info on top targeting solutions for primary affiliate formats. Check the guide every season to stay in the loop!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to launch a pre-roll video campaign: step by step<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once all general questions are resolved, we can proceed with the actual pre-roll campaign launch. We&#8217;ve broken the process down into simple steps you should follow on the RichAds <a href=\"https:\/\/richads.com\/blog\/best-video-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"video ad platform\">video ad platform<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Prepare your video creative<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You need a short video:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10 to 30 seconds,&nbsp;<\/li>\n\n\n\n<li>MP4 format,&nbsp;<\/li>\n\n\n\n<li>under 20 MB,<\/li>\n\n\n\n<li>aspect ratio 16:9,&nbsp;<\/li>\n\n\n\n<li>resolution up to 1920\u00d71080.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1-1024x512.jpg\" alt=\"Pre-roll video ads example\" class=\"wp-image-75968\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1-1024x512.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1-300x150.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1-768x384.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-example-1.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The first 5 seconds matter the most, as many publishers support only the skippable video format. Open with something bold, unexpected, or visually striking to catch the attention immediately.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can build the video in Canva, Promo, Animoto, or a similar tool, or outsource production if you need something more polished. Also, some affiliate programs provide ready-made advertising materials, including pre-rolls.<\/p>\n\n\n\n<div class=\"wp-block-custom-embed custom-embed\">\n    <div class=\"custom-embed__title\">\n        <a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;h3&gt;16 Top Examples of Effective Pre-Roll Ads in 2026&lt;\/h3&gt;\">\n            <h3>16 Top Examples of Effective Pre-Roll Ads in 2026<\/h3>\n        <\/a>\n    <\/div>\n    <div class=\"custom-embed__content\">\n                    <a class=\"custom-embed__image-link\" href=\"https:\/\/richads.com\/blog\/pre-roll-ads-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;img width=&quot;300&quot; height=&quot;202&quot; src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-examples.jpg&quot; class=&quot;custom-embed__image wp-post-image&quot; alt=&quot;16 Top Examples of Effective Pre-Roll Ads in 2026&quot; srcset=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-examples.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-examples-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-examples-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-examples-768x516.jpg 768w&quot; sizes=&quot;(max-width: 300px) 100vw, 300px&quot; \/&gt;\">\n                <img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-examples.jpg\" class=\"custom-embed__image wp-post-image\" alt=\"16 Top Examples of Effective Pre-Roll Ads in 2026\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-examples.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-examples-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-examples-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-examples-768x516.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            <\/a>\n                <div class=\"custom-embed__text\">\n                            <a href=\"https:\/\/richads.com\/pre-roll-video-ads\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Pre-roll video ads\">Pre-roll video ads<\/a> are among the most effective affiliate formats for promoting offers at scale. But not every video ad works well.\u00a0\r\nTo help you understand how to make a really good ad, we&#8217;ve gathered 16 pre-roll ad examples broken down by vertical.                        <a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;span class=&quot;custom-embed__read-more&quot;&gt;Continue reading&lt;\/span&gt;\">\n                <span class=\"custom-embed__read-more\">Continue reading<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"custom-embed__bottom\">\n        <a href=\"https:\/\/richads.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;img src=&quot;\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-32x32.png&quot; srcset=&quot;\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-150x150.png 2x&quot; width=&quot;25&quot; height=&quot;25&quot; alt=&quot;RichAds Blog Home Page&quot;&gt;\n            &lt;span&gt;RichAds Blog&lt;\/span&gt;\">\n            <img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-32x32.png\" srcset=\"\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-150x150.png 2x\" width=\"25\" height=\"25\" alt=\"RichAds Blog Home Page\">\n            <span>RichAds Blog<\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">2. Add destination URL<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Insert the URL address of your landing page. Note that you can add only one landing page per campaign, so to test different landings, you need to launch a separate pre-roll video campaign!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"396\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/preroll-setup1-1024x396.png\" alt=\"pre-roll campaign\" class=\"wp-image-75975\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/preroll-setup1-1024x396.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/preroll-setup1-300x116.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/preroll-setup1-768x297.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/preroll-setup1.png 1167w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Fill in the ad content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside the video file, you should provide info for the small banner block:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Icon <\/strong>\u2014 a logo or image that signals what the ad is about.<\/li>\n\n\n\n<li><strong>Title <\/strong>\u2014 a short line, up to 30 characters, that pushes toward action.<\/li>\n\n\n\n<li><strong>Message <\/strong>\u2014 your domain, up to 60 characters.<\/li>\n\n\n\n<li><strong>Button <\/strong>\u2014 a short, clear CTA, up to 10 characters.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The RichAds ad network lets you upload <strong>up to 5 videos per campaign<\/strong>, so you should fill in all fields for each one.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"334\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/pre-roll-campaign-1024x334.png\" alt=\"pre-roll campaign\" class=\"wp-image-77213\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/pre-roll-campaign-1024x334.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/pre-roll-campaign-300x98.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/pre-roll-campaign-768x251.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/pre-roll-campaign.png 1192w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">First, upload one video and save the campaign. After that, you can upload the others. Wait until all <a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"video creatives\">video creatives<\/a> are fully uploaded, then save the campaign again.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Set your targeting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Define who sees your ad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GEO <\/strong>\u2014 country, and region or city if you want to narrow further.<\/li>\n\n\n\n<li><strong>OS <\/strong>\u2014 specific operating systems, if you already know what performs for your offer.<\/li>\n\n\n\n<li><strong>Language <\/strong>\u2014 match the language of your target audience.<\/li>\n\n\n\n<li><strong>Device <\/strong>\u2014 mobile, desktop, or tablet. Run these as separate campaigns, since CPMs and audience behavior differ between them.<\/li>\n\n\n\n<li><strong>Carrier <\/strong>\u2014 the system shows you the most popular carriers for mobile campaigns.<\/li>\n\n\n\n<li><strong>ISP <\/strong>\u2014 choose internet providers to target in your desktop campaigns.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"790\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-campaign-setup-1024x790.png\" alt=\"pre-roll campaign targeting\" class=\"wp-image-77808\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-campaign-setup-1024x790.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-campaign-setup-300x231.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-campaign-setup-768x593.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-campaign-setup.png 1186w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We recommend prioritizing mobile pre-roll campaigns, as they generally account for most pre-roll traffic. Start by targeting Android and iOS devices on recent OS versions, and leave the targeting broad for initial tests.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-custom-embed custom-embed\">\n    <div class=\"custom-embed__title\">\n        <a href=\"https:\/\/richads.com\/blog\/mobile-affiliate-marketing-how-it-works\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;h3&gt;Mobile Affiliate Marketing: How It Works&lt;\/h3&gt;\">\n            <h3>Mobile Affiliate Marketing: How It Works<\/h3>\n        <\/a>\n    <\/div>\n    <div class=\"custom-embed__content\">\n                    <a class=\"custom-embed__image-link\" href=\"https:\/\/richads.com\/blog\/mobile-affiliate-marketing-how-it-works\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;img width=&quot;300&quot; height=&quot;202&quot; src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Mobile-Affiliate-Marketing-guide-in-2025-by-RichAds-ad-network.jpg&quot; class=&quot;custom-embed__image wp-post-image&quot; alt=&quot;Mobile Affiliate Marketing: How It Works&quot; srcset=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Mobile-Affiliate-Marketing-guide-in-2025-by-RichAds-ad-network.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Mobile-Affiliate-Marketing-guide-in-2025-by-RichAds-ad-network-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Mobile-Affiliate-Marketing-guide-in-2025-by-RichAds-ad-network-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Mobile-Affiliate-Marketing-guide-in-2025-by-RichAds-ad-network-768x516.jpg 768w&quot; sizes=&quot;(max-width: 300px) 100vw, 300px&quot; \/&gt;\">\n                <img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Mobile-Affiliate-Marketing-guide-in-2025-by-RichAds-ad-network.jpg\" class=\"custom-embed__image wp-post-image\" alt=\"Mobile Affiliate Marketing: How It Works\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Mobile-Affiliate-Marketing-guide-in-2025-by-RichAds-ad-network.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Mobile-Affiliate-Marketing-guide-in-2025-by-RichAds-ad-network-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Mobile-Affiliate-Marketing-guide-in-2025-by-RichAds-ad-network-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/Mobile-Affiliate-Marketing-guide-in-2025-by-RichAds-ad-network-768x516.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            <\/a>\n                <div class=\"custom-embed__text\">\n                            With the mobile market growing fast, <a href=\"https:\/\/richads.com\/blog\/what-is\/mobile-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"mobile affiliate marketing\">mobile affiliate marketing<\/a> has become a new playground, and it doesn&#8217;t seem to be slowing down in 2025.\r\nIn this article\u00a0you will learn everything on affiliate mobile marketing!                        <a href=\"https:\/\/richads.com\/blog\/mobile-affiliate-marketing-how-it-works\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;span class=&quot;custom-embed__read-more&quot;&gt;Continue reading&lt;\/span&gt;\">\n                <span class=\"custom-embed__read-more\">Continue reading<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"custom-embed__bottom\">\n        <a href=\"https:\/\/richads.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;img src=&quot;\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-32x32.png&quot; srcset=&quot;\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-150x150.png 2x&quot; width=&quot;25&quot; height=&quot;25&quot; alt=&quot;RichAds Blog Home Page&quot;&gt;\n            &lt;span&gt;RichAds Blog&lt;\/span&gt;\">\n            <img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-32x32.png\" srcset=\"\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-150x150.png 2x\" width=\"25\" height=\"25\" alt=\"RichAds Blog Home Page\">\n            <span>RichAds Blog<\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">5. Set your budget and bid<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pre-roll video ads run on a <a href=\"https:\/\/richads.com\/blog\/what-is\/cpm-or-cost-per-mille\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CPM model\">CPM model<\/a>, so you pay per thousand impressions. Minimum bids at RichAds start from<strong> $0.05<\/strong>, and the algorithm shows you a recommended CPM for the GEO you&#8217;ve selected.&nbsp;Use that as your baseline, and bid a bit higher if you want to buy better-performing traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1011\" height=\"369\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/preroll-setup3.png\" alt=\"pre-roll campaign budget\" class=\"wp-image-75977\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/preroll-setup3.png 1011w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/preroll-setup3-300x109.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/preroll-setup3-768x280.png 768w\" sizes=\"(max-width: 1011px) 100vw, 1011px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For testing, a <strong>daily budget of $100<\/strong> is usually enough to gather meaningful data. When you know what converts, you can optimize your budget to avoid overspending.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Set frequency cap<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The frequency cap regulates how many times a user is shown your pre-roll advertising video. To prevent overwhelming users with your campaign, we recommend setting this parameter to 1 view per user per day.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"239\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/preroll-setup9-1024x239.png\" alt=\"pre-roll campaign cap\" class=\"wp-image-76195\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/preroll-setup9-1024x239.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/preroll-setup9-300x70.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/preroll-setup9-768x179.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/preroll-setup9.png 1187w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But if you urgently need to gather as many impressions as possible, you can adjust this cap. For example, during major events like the <a href=\"https:\/\/richads.com\/blog\/world-cup-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Football World Cup\">Football World Cup<\/a>, the frequency cap may be increased to 2 or even 3 times.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Pick your traffic sources<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The RichAds ad platform offers a &#8220;Premium&#8221; source option, so you can start with high-quality placements right away. It allows you to skip the slow manual-testing phase and get conversions faster.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"905\" height=\"371\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/preroll-setup4.png\" alt=\"pre-roll campaign sources\" class=\"wp-image-75979\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/preroll-setup4.png 905w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/preroll-setup4-300x123.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/preroll-setup4-768x315.png 768w\" sizes=\"(max-width: 905px) 100vw, 905px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-custom-embed custom-embed\">\n    <div class=\"custom-embed__title\">\n        <a href=\"https:\/\/richads.com\/blog\/premium-traffic-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;h3&gt;Premium Traffic: What It Is and Why It Matters&lt;\/h3&gt;\">\n            <h3>Premium Traffic: What It Is and Why It Matters<\/h3>\n        <\/a>\n    <\/div>\n    <div class=\"custom-embed__content\">\n                    <a class=\"custom-embed__image-link\" href=\"https:\/\/richads.com\/blog\/premium-traffic-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;img width=&quot;300&quot; height=&quot;202&quot; src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/12\/What-Is-Premium-Traffic-and-How-to-Recognize-It-in-2025.jpg&quot; class=&quot;custom-embed__image wp-post-image&quot; alt=&quot;Premium Traffic: What It Is and Why It Matters&quot; srcset=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/12\/What-Is-Premium-Traffic-and-How-to-Recognize-It-in-2025.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/12\/What-Is-Premium-Traffic-and-How-to-Recognize-It-in-2025-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/12\/What-Is-Premium-Traffic-and-How-to-Recognize-It-in-2025-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/12\/What-Is-Premium-Traffic-and-How-to-Recognize-It-in-2025-768x516.jpg 768w&quot; sizes=&quot;(max-width: 300px) 100vw, 300px&quot; \/&gt;\">\n                <img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/12\/What-Is-Premium-Traffic-and-How-to-Recognize-It-in-2025.jpg\" class=\"custom-embed__image wp-post-image\" alt=\"Premium Traffic: What It Is and Why It Matters\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/12\/What-Is-Premium-Traffic-and-How-to-Recognize-It-in-2025.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/12\/What-Is-Premium-Traffic-and-How-to-Recognize-It-in-2025-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/12\/What-Is-Premium-Traffic-and-How-to-Recognize-It-in-2025-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/12\/What-Is-Premium-Traffic-and-How-to-Recognize-It-in-2025-768x516.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            <\/a>\n                <div class=\"custom-embed__text\">\n                            Premium traffic can be the difference between a campaign that scales and one that quietly bleeds budget. \r\nIn this article, we\u2019ll break down what premium really means in performance marketing, how ad networks like RichAds filter and protect their traffic, which formats are available, and what conditions you need to enter these segments.                        <a href=\"https:\/\/richads.com\/blog\/premium-traffic-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;span class=&quot;custom-embed__read-more&quot;&gt;Continue reading&lt;\/span&gt;\">\n                <span class=\"custom-embed__read-more\">Continue reading<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"custom-embed__bottom\">\n        <a href=\"https:\/\/richads.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;img src=&quot;\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-32x32.png&quot; srcset=&quot;\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-150x150.png 2x&quot; width=&quot;25&quot; height=&quot;25&quot; alt=&quot;RichAds Blog Home Page&quot;&gt;\n            &lt;span&gt;RichAds Blog&lt;\/span&gt;\">\n            <img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-32x32.png\" srcset=\"\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-150x150.png 2x\" width=\"25\" height=\"25\" alt=\"RichAds Blog Home Page\">\n            <span>RichAds Blog<\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">8. Use whitelists and blacklists<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Whitelist <\/strong>\u2014 is a list of traffic sources that convert the most at the desired price.<\/li>\n\n\n\n<li><strong>Blacklist <\/strong>\u2014 is a list of poorly performing traffic sources that bring few conversions or are too expensive.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Composing <a href=\"https:\/\/richads.com\/blog\/what-is\/whitelist\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"whitelists\">whitelists<\/a> to target only converting sources and turning off sources from <a href=\"https:\/\/richads.com\/blog\/what-is\/blacklist-nbsp\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"blacklists\">blacklists<\/a> are crucial steps of campaign optimization.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"621\" height=\"444\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/whitelists.jpg\" alt=\"whitelists\" class=\"wp-image-45789\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/whitelists.jpg 621w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/01\/whitelists-300x214.jpg 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can get whitelists and blacklists from your manager in advance, depending on your <a href=\"https:\/\/richads.com\/blog\/welcome-to-our-loyalty-program-richclub-for-advertisers\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"loyalty program tier\">loyalty program tier<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Set the campaign schedule<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For an initial test, running full-time is usually the better call, as it lets you see when your audience is actually active. Once you have data, you can narrow the schedule to match.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-schedule-1024x537.png\" alt=\"pre-roll campaign schedule\" class=\"wp-image-77809\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-schedule-1024x537.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-schedule-300x157.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-schedule-768x402.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-schedule.png 1040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If your offer is time-sensitive, such as live events or a call center with specific business hours, set the schedule right away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s the whole process. Save and launch your pre-roll video campaign, just don&#8217;t forget about ongoing optimization.<\/p>\n\n\n<div id=\"richads-button-block_b798406c7c062da001d1ec36cb1b64c6\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch your pre-roll campaign at RichAds!\">\n                Launch your pre-roll campaign at RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\" id=\"block-24cd3f86-e900-4538-a0ae-1edd66a45bfd\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimization tools for pre-roll ad campaign<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Optimization is actually the most important step that affects the profitability of your pre-roll campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once your campaign is live, use these tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conversion tracker<\/strong>. Connect a <a href=\"https:\/\/richads.com\/blog\/what-is\/affiliate-tracker\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"tracker\">tracker<\/a> so you can see exactly which sources, GEOs, and creatives drive conversions. Without tracking, you&#8217;re optimizing blind.<\/li>\n\n\n\n<li><strong>Micro Bidding<\/strong>. Once you have enough data from the test, use <a href=\"https:\/\/richads.com\/blog\/new-feature-at-richpush-micro-biding\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Micro Bidding\">Micro Bidding<\/a> to set custom bids for specific sources, so you spend on what really converts.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/richads.com\/blog\/automated-rules-media-buyers-superpower\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Automated Rules\">Automated Rules<\/a><\/strong>. Set rules that automatically blacklist underperforming sources or creatives, or pause a campaign once it hits a cost threshold. This RichAds tool prevents your budget from leaking when you&#8217;re not actively watching the dashboard.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pre-roll video ads combine guaranteed visibility, strong targeting, and low CPMs, making them a leading choice for affiliates. Get a Gambling, <a href=\"https:\/\/richads.com\/blog\/promoting-sports-betting-offers-with-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Betting\">Betting<\/a>, or Dating offer, choose one of the top-performing GEOs, and launch your pre-roll campaign following the guide carefully. If you do everything right, the format rewards with high CTR and strong ROI.<\/p>\n\n\n<div id=\"richads-button-block_b798406c7c062da001d1ec36cb1b64c6\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch your pre-roll campaign at RichAds!\">\n                Launch your pre-roll campaign at RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\" id=\"block-24cd3f86-e900-4538-a0ae-1edd66a45bfd\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<div class=\"wp-block-custom-embed custom-embed\">\n    <div class=\"custom-embed__title\">\n        <a href=\"https:\/\/richads.com\/blog\/how-to-promote-gambling-with-video-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;h3&gt;How to Promote Gambling with Video Ads&lt;\/h3&gt;\">\n            <h3>How to Promote Gambling with Video Ads<\/h3>\n        <\/a>\n    <\/div>\n    <div class=\"custom-embed__content\">\n                    <a class=\"custom-embed__image-link\" href=\"https:\/\/richads.com\/blog\/how-to-promote-gambling-with-video-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;img width=&quot;300&quot; height=&quot;202&quot; src=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/Gambling-with-video-ads.jpg&quot; class=&quot;custom-embed__image wp-post-image&quot; alt=&quot;How to Promote Gambling with Video Ads&quot; srcset=&quot;https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/Gambling-with-video-ads.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/Gambling-with-video-ads-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/Gambling-with-video-ads-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/Gambling-with-video-ads-768x516.jpg 768w&quot; sizes=&quot;(max-width: 300px) 100vw, 300px&quot; \/&gt;\">\n                <img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/Gambling-with-video-ads.jpg\" class=\"custom-embed__image wp-post-image\" alt=\"How to Promote Gambling with Video Ads\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/Gambling-with-video-ads.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/Gambling-with-video-ads-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/Gambling-with-video-ads-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/Gambling-with-video-ads-768x516.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            <\/a>\n                <div class=\"custom-embed__text\">\n                            Video is the top affiliate ad format in 2026, especially for Gambling promotion.\r\nThis guide from the <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"RichAds\">RichAds<\/a> ad network team walks you through the peculiarities of Gambling video ads. You&#8217;ll learn where to run them, which creative angles convert, and how to launch a campaign that brings profits.                        <a href=\"https:\/\/richads.com\/blog\/how-to-promote-gambling-with-video-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;span class=&quot;custom-embed__read-more&quot;&gt;Continue reading&lt;\/span&gt;\">\n                <span class=\"custom-embed__read-more\">Continue reading<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"custom-embed__bottom\">\n        <a href=\"https:\/\/richads.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"&lt;img src=&quot;\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-32x32.png&quot; srcset=&quot;\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-150x150.png 2x&quot; width=&quot;25&quot; height=&quot;25&quot; alt=&quot;RichAds Blog Home Page&quot;&gt;\n            &lt;span&gt;RichAds Blog&lt;\/span&gt;\">\n            <img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-32x32.png\" srcset=\"\/blog\/wp-content\/uploads\/2021\/09\/cropped-logo-crown-512-150x150.png 2x\" width=\"25\" height=\"25\" alt=\"RichAds Blog Home Page\">\n            <span>RichAds Blog<\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">FAQ on pre-roll video campaign<\/h2>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">What is a pre-roll video campaign?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">It&#8217;s an ad campaign that runs short video ads before the main video content a user chooses to watch. The ad shows an icon, title, domain, and CTA button, and clicking it sends the viewer to your offer page. Pre-roll video runs on a CPM model, so you pay per thousand impressions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">How do pre-roll video campaigns work?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">When a user clicks play on a video, your ad loads first. It&#8217;s either <a href=\"https:\/\/richads.com\/blog\/what-is\/skippable-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"skippable\">skippable<\/a> (the viewer can skip after 5 seconds) or <a href=\"https:\/\/richads.com\/blog\/what-is\/non-skippable-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"non-skippable\">non-skippable<\/a> (it plays through to the end).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platform matches your ad to viewers based on your targeting settings: GEO, device, OS, and so on. On affiliate ad networks like <a href=\"https:\/\/richads.com\/blog\/what-is\/richads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a>, you&#8217;re usually charged per thousand views; on streaming platforms like YouTube, some video ads use a CPV pricing model.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">What makes a successful pre-roll campaign?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">To succeed, you need several engaging video creatives for testing, a connected conversion tracker, detailed targeting, and advanced optimization tools, including whitelists, micro bidding, and automation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look for dedicated video ad networks like RichAds, which offer everything you need for a successful launch.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Which targeting options are available for pre-roll ads?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The basic set includes GEO (country, sometimes region or city), device type (mobile, desktop, tablet), OS, and language.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some platforms, like RichAds, also let you target by carrier, ISP, and schedule, and you can set an impression cap, which is how many times a user sees the ad per day.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">How can you optimize a pre-roll video campaign?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Connect a conversion tracker first \u2014 without it, you&#8217;re optimizing blind. From there, build whitelists of converting sources and cut the ones that don&#8217;t perform, and use micro bidding to fine-tune bids by source or GEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you launch on the RichAds ad network, you can also use the Automated Rules feature to pause or blacklist underperformers automatically. The platform has a pre-made Premium sources list, and managers can also provide custom whitelists for your specific offer.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why work with pre-roll video ads? Pre-roll ads are short video ads that play before the main video a user wants to watch. They typically run 10 to 30 seconds and can be skippable after 5 seconds or non-skippable, playing through to the end. You&#8217;ve surely seen them on YouTube, Twitch, Vimeo, and other streaming [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":77810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[138,17],"tags":[191,171,1541,1552],"class_list":["post-77807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced","category-affiliate-marketing","tag-advertising","tag-lead-generation","tag-pre-roll","tag-video-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pre-Roll Video Campaigns in 2026: Best Practices and Tips &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"A full guide on pre-roll video campaign launch. Learn how to run video ads step by step to achieve the best results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/how-to-launch-pre-roll-video-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pre-Roll Video Campaigns in 2026: Best Practices and Tips &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"A full guide on pre-roll video campaign launch. 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