{"id":78797,"date":"2026-08-01T16:51:48","date_gmt":"2026-08-01T13:51:48","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=78797"},"modified":"2026-08-10T13:22:02","modified_gmt":"2026-08-10T10:22:02","slug":"anuncios-pre-roll","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/es\/anuncios-pre-roll\/","title":{"rendered":"Qu\u00e9 son los anuncios pre-roll: nuevo formato"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 son los anuncios pre-roll?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los <strong><a href=\"https:\/\/richads.com\/blog\/es\/guia-formato-publicitario-pre-roll\/\" target=\"_blank\" rel=\"noreferrer noopener\">anuncios pre-roll<\/a><\/strong> son videos cortos (de hasta 30 segundos) que se reproducen justo antes del contenido de video principal que tu audiencia est\u00e1 viendo. Los pre-roll son un tipo de anuncios in-stream que se ejecutan en plataformas de streaming como YouTube y Twitch. Comienzan en el momento perfecto: cuando los usuarios est\u00e1n enganchados y concentrados, con los ojos en la pantalla, as\u00ed que tus anuncios son el centro de atenci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/Pre-roll-video-ads-example-1-1024x512-1.jpg\" alt=\"Ejemplo de anuncios de video pre-roll\" class=\"wp-image-78804\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/Pre-roll-video-ads-example-1-1024x512-1.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/Pre-roll-video-ads-example-1-1024x512-1-300x150.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/Pre-roll-video-ads-example-1-1024x512-1-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Los anuncios de video pre-roll funcionan con un <strong>modelo de pago CPM<\/strong>, con pujas que <strong>comienzan desde solo $0.05<\/strong> en RichAds. Es uno de los formatos m\u00e1s econ\u00f3micos y, a la vez, m\u00e1s efectivos de nuestro inventario.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Video con opci\u00f3n de omitir vs. sin opci\u00f3n de omitir<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Existen dos tipos de anuncios pre-roll:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Con opci\u00f3n de omitir (Skippable)<\/strong> \u2014 El espectador puede omitir el video despu\u00e9s de 5 segundos. Es una opci\u00f3n menos intrusiva y muy efectiva, utilizada para la mayor\u00eda de las ofertas y verticales.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"630\" height=\"364\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/skippable-pre-roll-ads.png\" alt=\"anuncios pre-roll con opci\u00f3n de omitir\" class=\"wp-image-78805\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/skippable-pre-roll-ads.png 630w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/skippable-pre-roll-ads-300x173.png 300w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Fuente: soporte de Google<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sin opci\u00f3n de omitir (Non-skippable)<\/strong> \u2014 El espectador ve el anuncio de video completo antes de acceder al contenido elegido. Garantiza la m\u00e1xima exposici\u00f3n, aunque puede molestar a los usuarios si se dirige a la audiencia incorrecta.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"596\" height=\"349\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/non-skippable-pre-roll-ads.png\" alt=\"anuncios pre-roll sin opci\u00f3n de omitir\" class=\"wp-image-78806\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/non-skippable-pre-roll-ads.png 596w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/non-skippable-pre-roll-ads-300x176.png 300w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Fuente: soporte de Google<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la red publicitaria RichAds, puedes acceder a ambos formatos, ya que trabajamos con diversos publishers: algunos solo ofrecen anuncios con opci\u00f3n de omitir, mientras que otros permiten la reproducci\u00f3n completa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/my.richads.com\/signup\" class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" style=\"width: 100%;\" aria-label=\"\u00a1Lanza anuncios pre-roll en tr\u00e1fico Premium de RichAds!\">\u00a1Lanza anuncios pre-roll en tr\u00e1fico Premium de RichAds!<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\" id=\"block-24cd3f86-e900-4538-a0ae-1edd66a45bfd\">\u00bfQu\u00e9 es RichAds?<br>Red publicitaria para anuncios de Telegram,<br>push y popunder ads de alta calidad,<br>domain redirect, fuente de tr\u00e1fico native y display,<br>compra push ads desde $0.005 (CPC), pop ads desde $0.5 (CPM),<br>domain ads desde $1.5 (CPM), native ads desde $0.001 (CPC),<br>la red publicitaria ofrece grandes vol\u00famenes de tr\u00e1fico en m\u00e1s de 200 pa\u00edses, desde Tier 3 hasta Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 deber\u00edas lanzar campa\u00f1as de video pre-roll<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El video se ha convertido en la principal fuente de contenido en la actualidad, y la mayor\u00eda de los usuarios prefieren ver videos en lugar de leer texto. Los anuncios pre-roll ayudan a los afiliados a aprovechar este cambio de inter\u00e9s y aumentar sus ganancias.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">La publicidad en video pre-roll ofrece:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Visibilidad garantizada<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los anuncios de video no se pueden ignorar como los banners est\u00e1ticos. Un usuario hace clic para reproducir un video, y el anuncio comienza de inmediato, imposible de pasar por alto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CTR alto<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los anuncios de video pre-roll tienen el CTR m\u00e1s alto de cualquier formato digital porque son atractivos y m\u00e1s informativos. Puedes combinar efectos visuales, sonido y texto, generando m\u00e1s clics y m\u00e1s conversiones.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Versatilidad<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los anuncios de video funcionan bien pr\u00e1cticamente en cualquier vertical y pa\u00eds. Cuando puedes mostrar un producto y demostrar resultados, las personas responden mejor, sin importar la oferta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPM bajo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los CPM de pre-roll son incluso m\u00e1s bajos que los del <a href=\"https:\/\/richads.com\/blog\/es\/guia-popunder-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">tr\u00e1fico popunder<\/a>, mientras que el engagement es m\u00e1s fuerte. En RichAds, el costo de los anuncios pre-roll comienza desde <strong>solo $0.05<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"0gWWSfPOgD\"><a href=\"https:\/\/richads.com\/blog\/es\/guia-formato-publicitario-pre-roll\/\">Pre-Roll: Gu\u00eda del Formato Publicitario en 2026<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cPre-Roll: Gu\u00eda del Formato Publicitario en 2026\u201d \u2014 RichAds Blog\" src=\"https:\/\/richads.com\/blog\/es\/guia-formato-publicitario-pre-roll\/embed\/#?secret=AwenkNMmrm#?secret=0gWWSfPOgD\" data-secret=\"0gWWSfPOgD\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Mejores verticales para tr\u00e1fico pre-roll<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan los datos reales de campa\u00f1as en la red publicitaria <a href=\"https:\/\/my.richads.com\/signup\">RichAds<\/a>, estas verticales son las que mejor rendimiento tienen:<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\"><strong>Gambling<\/strong><br><strong>Betting<\/strong><br><strong>Dating<\/strong><br><strong>Gaming<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La audiencia de estos nichos consume mucho contenido de video, incluyendo streams, rese\u00f1as y tutoriales, lo que la hace muy comprometida y receptiva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Los mejores pa\u00edses para dirigir tr\u00e1fico de video pre-roll<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El tr\u00e1fico pre-roll est\u00e1 disponible en todo el mundo. Hemos destacado los mejores pa\u00edses para probar primero, con vol\u00famenes de tr\u00e1fico diarios:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><strong>India <\/strong>\u2013 20M<\/li>\n\n\n\n<li><strong>Indonesia <\/strong>\u2013 6M<\/li>\n\n\n\n<li><strong>Brasil <\/strong>\u2013 5,5M<\/li>\n\n\n\n<li><strong>Filipinas <\/strong>\u2013 4M<\/li>\n\n\n\n<li><strong>Reino Unido <\/strong>\u2013 3M<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><strong>Canad\u00e1 <\/strong>\u2013 3M<\/li>\n\n\n\n<li><strong>Tailandia <\/strong>\u2013 2,5M<\/li>\n\n\n\n<li><strong>Australia <\/strong>\u2013 1,5 M<\/li>\n\n\n\n<li><strong>Pakist\u00e1n <\/strong>\u2013 1M<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Costo del tr\u00e1fico pre-roll<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los anuncios pre-roll en RichAds generan <strong>m\u00e1s de 50 millones de impresiones diarias<\/strong> con un CPM que empieza desde solo $0.05. Est\u00e1 claro que el precio del tr\u00e1fico pre-roll puede variar seg\u00fan el pa\u00eds y la vertical. Sin embargo, en la mayor\u00eda de los casos, el costo sigue siendo menor que el de otros formatos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed est\u00e1n los CPM promedio de los anuncios de video en la red publicitaria RichAds:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Pa\u00eds<\/strong><\/th><th><strong>CPM promedio, $<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Indonesia<\/td><td>0.065<\/td><\/tr><tr><td>India<\/td><td>0.065<\/td><\/tr><tr><td>Filipinas<\/td><td>0.1<\/td><\/tr><tr><td>Tailandia<\/td><td>0.171<\/td><\/tr><tr><td>Pakist\u00e1n<\/td><td>0.3<\/td><\/tr><tr><td>Reino Unido<\/td><td>0.536<\/td><\/tr><tr><td>Canad\u00e1<\/td><td>0.568<\/td><\/tr><tr><td>Australia<\/td><td>0.743<\/td><\/tr><tr><td>Brasil<\/td><td>0.9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Prueba los anuncios de video pre-roll ahora<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los anuncios de video pre-roll ofrecen a los afiliados precios asequibles, alta visibilidad, fuerte engagement y una segmentaci\u00f3n precisa. Es un formato novedoso que puede convertirse en tu ventaja competitiva, especialmente en nichos dif\u00edciles como Gambling y Betting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lanza hoy tu primera campa\u00f1a de video pre-roll en RichAds y aprovecha los numerosos beneficios de este formato. \u00a1Tambi\u00e9n hemos preparado una gu\u00eda completa de pre-roll para ayudarte a empezar!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/my.richads.com\/signup\" class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" style=\"width: 100%;\" aria-label=\"\u00a1Lanza anuncios pre-roll en el tr\u00e1fico Premium de RichAds!\">\u00a1Lanza anuncios pre-roll en el tr\u00e1fico Premium de RichAds!<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\" id=\"block-24cd3f86-e900-4538-a0ae-1edd66a45bfd\">\u00bfQu\u00e9 es RichAds?<br>Red publicitaria para anuncios en telegram,<br>push ads y popunder ads de alta calidad,<br>domain redirect, fuente de tr\u00e1fico nativo y display,<br>compra push ads desde $0.005 (CPC), pop ads desde $0.5 (CPM),<br>domain ads desde $1.5 (CPM), native ads \u2014 desde $0.001 (CPC),<br>la red publicitaria ofrece grandes vol\u00famenes de tr\u00e1fico en m\u00e1s de 200 pa\u00edses, desde Tier 3 hasta Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Ds4caDSfwV\"><a href=\"https:\/\/richads.com\/blog\/es\/mejores-redes-de-publicidad-en-video\/\">12 Mejores Redes de Publicidad en Video en 2026<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201c12 Mejores Redes de Publicidad en Video en 2026\u201d \u2014 RichAds Blog\" src=\"https:\/\/richads.com\/blog\/es\/mejores-redes-de-publicidad-en-video\/embed\/#?secret=30MfOXNazN#?secret=Ds4caDSfwV\" data-secret=\"Ds4caDSfwV\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Descubre qu\u00e9 son los anuncios pre-roll, v\u00eddeos cortos de hasta 30 segundos que se reproducen antes del contenido en plataformas como YouTube.<\/p>\n","protected":false},"author":4,"featured_media":76120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1573],"tags":[1614,1598],"class_list":["post-78797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-es","tag-anuncios-pre-roll","tag-novedades-de-richads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 son los anuncios pre-roll v\u00eddeo: nuevo formato<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 son los anuncios pre-roll, v\u00eddeos cortos de hasta 30 segundos que se reproducen antes del contenido en plataformas como YouTube.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/es\/anuncios-pre-roll\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 son los anuncios pre-roll v\u00eddeo: nuevo formato\" \/>\n<meta property=\"og:description\" content=\"Descubre qu\u00e9 son los anuncios pre-roll, v\u00eddeos cortos de hasta 30 segundos que se reproducen antes del contenido en plataformas como YouTube.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/richads.com\/blog\/es\/anuncios-pre-roll\/\" \/>\n<meta property=\"og:site_name\" content=\"RichAds Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/richadscom\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-01T13:51:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T10:22:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-ads-new.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"968\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aksana Shakal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aksana Shakal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/es\\\/anuncios-pre-roll\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/es\\\/anuncios-pre-roll\\\/\"},\"author\":{\"name\":\"Aksana Shakal\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/cd687c8cf439906bcc3427c6b597af37\"},\"headline\":\"Qu\u00e9 son los anuncios pre-roll: nuevo formato\",\"datePublished\":\"2026-08-01T13:51:48+00:00\",\"dateModified\":\"2026-08-10T10:22:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/es\\\/anuncios-pre-roll\\\/\"},\"wordCount\":901,\"publisher\":{\"@id\":\"\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/es\\\/anuncios-pre-roll\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Pre-roll-ads-new.jpg\",\"keywords\":[\"Anuncios pre-roll\",\"Novedades de RichAds\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/es\\\/anuncios-pre-roll\\\/\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/es\\\/anuncios-pre-roll\\\/\",\"name\":\"Qu\u00e9 son los anuncios pre-roll v\u00eddeo: nuevo formato\",\"isPartOf\":{\"@id\":\"\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/es\\\/anuncios-pre-roll\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/es\\\/anuncios-pre-roll\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Pre-roll-ads-new.jpg\",\"datePublished\":\"2026-08-01T13:51:48+00:00\",\"dateModified\":\"2026-08-10T10:22:02+00:00\",\"description\":\"Descubre qu\u00e9 son los anuncios pre-roll, v\u00eddeos cortos de hasta 30 segundos que se reproducen antes del contenido en plataformas como YouTube.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/es\\\/anuncios-pre-roll\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/richads.com\\\/blog\\\/es\\\/anuncios-pre-roll\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/es\\\/anuncios-pre-roll\\\/#primaryimage\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Pre-roll-ads-new.jpg\",\"contentUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Pre-roll-ads-new.jpg\",\"width\":1440,\"height\":968,\"caption\":\"New format - pre-roll ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/es\\\/anuncios-pre-roll\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/richads.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu\u00e9 son los anuncios pre-roll: nuevo formato\"}]},{\"@type\":\"WebSite\",\"@id\":\"\\\/#website\",\"url\":\"\\\/\",\"name\":\"RichAds Blog\",\"description\":\"All trends, tips, and e-books for advertisers and affiliate marketers\",\"publisher\":{\"@id\":\"\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"\\\/#organization\",\"name\":\"RichAds Blog\",\"url\":\"\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"RichAds Blog\"},\"image\":{\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/richadscom\"]},{\"@type\":\"Person\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/cd687c8cf439906bcc3427c6b597af37\",\"name\":\"Aksana Shakal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/aksana-shakal_avatar-96x96.jpg\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/aksana-shakal_avatar-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/aksana-shakal_avatar-96x96.jpg\",\"caption\":\"Aksana Shakal\"},\"description\":\"Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/aksana-shakal-296a27a4\\\/\"],\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/author\\\/aksana-shakal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu\u00e9 son los anuncios pre-roll v\u00eddeo: nuevo formato","description":"Descubre qu\u00e9 son los anuncios pre-roll, v\u00eddeos cortos de hasta 30 segundos que se reproducen antes del contenido en plataformas como YouTube.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/richads.com\/blog\/es\/anuncios-pre-roll\/","og_locale":"en_US","og_type":"article","og_title":"Qu\u00e9 son los anuncios pre-roll v\u00eddeo: nuevo formato","og_description":"Descubre qu\u00e9 son los anuncios pre-roll, v\u00eddeos cortos de hasta 30 segundos que se reproducen antes del contenido en plataformas como YouTube.","og_url":"https:\/\/richads.com\/blog\/es\/anuncios-pre-roll\/","og_site_name":"RichAds Blog","article_publisher":"https:\/\/www.facebook.com\/richadscom","article_published_time":"2026-08-01T13:51:48+00:00","article_modified_time":"2026-08-10T10:22:02+00:00","og_image":[{"width":1440,"height":968,"url":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-ads-new.jpg","type":"image\/jpeg"}],"author":"Aksana Shakal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Aksana Shakal","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/richads.com\/blog\/es\/anuncios-pre-roll\/#article","isPartOf":{"@id":"https:\/\/richads.com\/blog\/es\/anuncios-pre-roll\/"},"author":{"name":"Aksana Shakal","@id":"\/#\/schema\/person\/cd687c8cf439906bcc3427c6b597af37"},"headline":"Qu\u00e9 son los anuncios pre-roll: nuevo formato","datePublished":"2026-08-01T13:51:48+00:00","dateModified":"2026-08-10T10:22:02+00:00","mainEntityOfPage":{"@id":"https:\/\/richads.com\/blog\/es\/anuncios-pre-roll\/"},"wordCount":901,"publisher":{"@id":"\/#organization"},"image":{"@id":"https:\/\/richads.com\/blog\/es\/anuncios-pre-roll\/#primaryimage"},"thumbnailUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-ads-new.jpg","keywords":["Anuncios pre-roll","Novedades de RichAds"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/richads.com\/blog\/es\/anuncios-pre-roll\/","url":"https:\/\/richads.com\/blog\/es\/anuncios-pre-roll\/","name":"Qu\u00e9 son los anuncios pre-roll v\u00eddeo: nuevo formato","isPartOf":{"@id":"\/#website"},"primaryImageOfPage":{"@id":"https:\/\/richads.com\/blog\/es\/anuncios-pre-roll\/#primaryimage"},"image":{"@id":"https:\/\/richads.com\/blog\/es\/anuncios-pre-roll\/#primaryimage"},"thumbnailUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-ads-new.jpg","datePublished":"2026-08-01T13:51:48+00:00","dateModified":"2026-08-10T10:22:02+00:00","description":"Descubre qu\u00e9 son los anuncios pre-roll, v\u00eddeos cortos de hasta 30 segundos que se reproducen antes del contenido en plataformas como YouTube.","breadcrumb":{"@id":"https:\/\/richads.com\/blog\/es\/anuncios-pre-roll\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/richads.com\/blog\/es\/anuncios-pre-roll\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/richads.com\/blog\/es\/anuncios-pre-roll\/#primaryimage","url":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-ads-new.jpg","contentUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-ads-new.jpg","width":1440,"height":968,"caption":"New format - pre-roll ads"},{"@type":"BreadcrumbList","@id":"https:\/\/richads.com\/blog\/es\/anuncios-pre-roll\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/richads.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Qu\u00e9 son los anuncios pre-roll: nuevo formato"}]},{"@type":"WebSite","@id":"\/#website","url":"\/","name":"RichAds Blog","description":"All trends, tips, and e-books for advertisers and affiliate marketers","publisher":{"@id":"\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"\/#organization","name":"RichAds Blog","url":"\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"RichAds Blog"},"image":{"@id":"\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/richadscom"]},{"@type":"Person","@id":"\/#\/schema\/person\/cd687c8cf439906bcc3427c6b597af37","name":"Aksana Shakal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/aksana-shakal_avatar-96x96.jpg","url":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/aksana-shakal_avatar-96x96.jpg","contentUrl":"https:\/\/richads.com\/blog\/wp-content\/uploads\/2024\/03\/aksana-shakal_avatar-96x96.jpg","caption":"Aksana Shakal"},"description":"Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.","sameAs":["https:\/\/www.linkedin.com\/in\/aksana-shakal-296a27a4\/"],"url":"https:\/\/richads.com\/blog\/author\/aksana-shakal\/"}]}},"lang":"es","translations":{"es":78797,"ru":76127,"en":76118},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/posts\/78797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/comments?post=78797"}],"version-history":[{"count":5,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/posts\/78797\/revisions"}],"predecessor-version":[{"id":78827,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/posts\/78797\/revisions\/78827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/media\/76120"}],"wp:attachment":[{"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/media?parent=78797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/categories?post=78797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richads.com\/blog\/wp-json\/wp\/v2\/tags?post=78797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}