{"id":79860,"date":"2026-09-01T12:26:28","date_gmt":"2026-09-01T09:26:28","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=79860"},"modified":"2026-09-01T12:36:06","modified_gmt":"2026-09-01T09:36:06","slug":"gambling-video-advertising-2026","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/gambling-video-advertising-2026\/","title":{"rendered":"Research on iGaming video advertising in 2026"},"content":{"rendered":"<div class=\"lead-paragraph\">\n    <p>You need to launch a test video ad campaign, so you ask AI how to do it and immediately run into a wall of terminology. You get confused and start digging in. Turns out, it&#8217;s more complicated than push or pop.<\/p>\n<p>To clear things up, I put together a practical guide \u2013 zero fluff: only facts, numbers, and recs.<\/p>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>You\u2019ll learn<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>8 video ad formats, with pros and cons of each;<\/li>\n\n\n\n<li>4 video traffic sources for white-hat, grey, and black verticals;<\/li>\n\n\n\n<li>Complete video marketing statistics, with traffic volumes and ad spend across the platforms;<\/li>\n\n\n\n<li>Top 20 GEOs for iGaming video advertising<\/li>\n\n\n\n<li>Current video creative trends, including AI generative approaches.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Video Advertising: A Breakdown of Formats<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First, let&#8217;s clean up the terminology so the naming doesn&#8217;t get confusing. We&#8217;ll use three classifications:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>By placement<\/strong> \u2014 where the video physically shows up: <a href=\"https:\/\/richads.com\/blog\/what-are-in-stream-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">in-stream<\/a> (inside a video player) vs. out-stream (outside video content \u2014 in an article\/feed\/banner).<\/li>\n\n\n\n<li><strong>By position in the viewing session<\/strong> \u2014 when the video shows up: before the main content \u2014 <a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">pre-roll<\/a>, in the middle \u2014 mid-roll, or after it \u2014 post-roll (relevant only for in-stream).<\/li>\n\n\n\n<li><strong>By user engagement model<\/strong> \u2014 rewarded video (the publisher gets paid a reward for the view), interstitial video (the video opens full-screen), and native video (it blends into the content).<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/09\/2-1024x576.png\" alt=\"video ads classification\" class=\"wp-image-79900\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/09\/2-1024x576.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/09\/2-300x169.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/09\/2-768x432.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/09\/2-1536x864.jpg 1536w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/09\/2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can combine these terminologies into compound format names \u2014 for example, &#8220;in-stream pre-roll&#8221; or &#8220;out-stream native&#8221;.<\/p>\n\n\n\n<div class=\"wp-block-custom-embed custom-embed\">\n    <div class=\"custom-embed__title\">\n        <a href=\"https:\/\/richads.com\/blog\/what-are-in-stream-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <h3>What Are In-Stream Ads and How Do They Work?<\/h3>\n        <\/a>\n    <\/div>\n    <div class=\"custom-embed__content\">\n                    <a class=\"custom-embed__image-link\" href=\"https:\/\/richads.com\/blog\/what-are-in-stream-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/In-stream-ads.jpg\" class=\"custom-embed__image wp-post-image\" alt=\"What Are In-Stream Ads and How Do They Work?\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/In-stream-ads.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/In-stream-ads-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/In-stream-ads-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/In-stream-ads-768x516.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            <\/a>\n                <div class=\"custom-embed__text\">\n                            Video is a top format now, with people spending an average of 17 hours a week watching streaming content. That&#8217;s a massive opportunity for affiliates, and in-stream ads are the tool to take advantage of it.\r\nIn this guide, the <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener\">RichAds<\/a> ad network team provides comprehensive info on this ad type: what <a href=\"https:\/\/richads.com\/blog\/what-is\/in-stream-ads\/\" target=\"_blank\" rel=\"noopener\">in-stream ads<\/a> are, how they work, how much you can earn, and how to run profitable in-stream campaigns.                        <a href=\"https:\/\/richads.com\/blog\/what-are-in-stream-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <span class=\"custom-embed__read-more\">Continue reading<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"custom-embed__bottom\">\n        <a href=\"https:\/\/richads.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/images\/items\/logo-crown.svg\" width=\"25\" height=\"25\" alt=\"RichAds Blog Home Page\">\n            <span>RichAds Blog<\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Below, you can check which format fits your task. For now, it&#8217;s abstract \u2014 no volumes, costs, or conversions yet.<\/p>\n\n\n\n<figure class=\"wp-block-table style3 is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Format<\/strong><\/th><th><strong>Where it runs<\/strong><\/th><th><strong>Launch trigger<\/strong><\/th><th><strong>Pros<\/strong><\/th><th><strong>Cons<\/strong><\/th><\/tr><\/thead><tbody><tr><td>In-Stream<\/td><td>Video players, streaming services, video hosting sites<\/td><td>Built into the player, launches with the content<\/td><td>High user attention; VAST\/VPAID support gives tracking and interactivity flexibility; premium format perception<\/td><td>Requires the publisher to have video content; higher buying cost; user can close\/skip the ad<\/td><\/tr><tr><td>Out-Stream<\/td><td>Articles, social feeds, banner zones on sites without video<\/td><td>Auto-plays when it enters the viewport (in-view triggering), usually on scroll<\/td><td>Huge available inventory (any site, not just video platforms); cheaper than in-stream; scalable reach<\/td><td>Usually muted by default \u2014 lower engagement; higher non-viewability risk; easy to lose among the content<\/td><\/tr><tr><td>Pre-Roll<\/td><td>Start of in-stream video, before the main content<\/td><td>Auto-plays before playback starts<\/td><td>Maximum reach and forced-view; the user hasn&#8217;t gotten their content yet \u2014 high motivation to watch through\/react<\/td><td>Annoys the user if the ad is long; high skip\/close rate at the first opportunity; competition for the first few seconds of attention<\/td><\/tr><tr><td>Mid-Roll<\/td><td>Middle of long in-stream video (breaks in streams, content splits)<\/td><td>Triggers at a preset pause point in the content<\/td><td>High completion \u2014 the user&#8217;s already invested and doesn&#8217;t want to leave; feels less intrusive than pre-roll<\/td><td>Needs long-form content (~8\u201310 min+) \u2014 limited inventory; bad placement can annoy at a climactic moment<\/td><\/tr><tr><td>Post-Roll<\/td><td>End of in-stream video, after the content wraps<\/td><td>Plays after viewing finishes<\/td><td>Lowest buying cost; doesn&#8217;t interrupt the main viewing<\/td><td>Lowest completion rate \u2014 the user&#8217;s usually already gone; minimal effectiveness for performance goals<\/td><\/tr><tr><td>Rewarded Video<\/td><td>Mobile games and apps<\/td><td>Voluntary click in exchange for a reward (extra life, in-game currency, feature unlock)<\/td><td>Very high completion rate (often 90%+); positive ad perception \u2014 a deal, not an interruption; quality, &#8220;warm&#8221; lead<\/td><td>Narrow inventory (gaming apps only); doesn&#8217;t work for cold reach; depends on the publisher&#8217;s game mechanics<\/td><\/tr><tr><td>Interstitial Video<\/td><td>UI pauses in apps\/sites (between levels, screen transitions)<\/td><td>Auto-shown at a natural pause in interaction<\/td><td>Good balance of reach and attention; full-screen format \u2014 high visibility; not tied to having video content<\/td><td>Can feel intrusive if triggered too often; risk of accidental clicks<\/td><\/tr><tr><td>Native Video<\/td><td>News feeds, recommendation blocks, content widgets<\/td><td>Auto-plays on scroll, styled to match surrounding content<\/td><td>Less banner blindness; organic placement boosts CTR; soft, non-intrusive funnel entry<\/td><td>Lower direct performance vs. pre-roll; needs solid creative adaptation to the placement&#8217;s style; risk of being mistaken for organic content (reputation risk)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div id=\"richads-button-block_2a2f843f1b562436bd2d2a3df4b94d03\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\">\n                Run video ads on RichAds&#8217; Premium traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where to Buy Video Advertising?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that the terms and format names are sorted, the next question is: where do you actually buy the ads, and who do you ask for pricing to put together your media plan?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Broadly speaking, there are four main sources of video inventory:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mainstream video network.<\/strong> Since buying impressions site by site is a nightmare, you need a network with an already-built publisher base: regular sites, video hosting platforms, news portals, entertainment sites, and so on. Safe for white-hat, compliant brands.<\/li>\n\n\n\n<li><strong>Non-Mainstream video network.<\/strong> Same idea as above, except the traffic comes from publishers like torrent sites, file-sharing platforms, VPN apps, pirated content streaming, and so on \u2014 basically all the non-premium video inventory that suits grey verticals.<\/li>\n\n\n\n<li><strong>Social Video.<\/strong> Video within social platforms like TikTok, YouTube Shorts, Meta, etc. Each platform has its own odds with moderation and ad account setup, and there&#8217;s still no single network that can run universal creatives everywhere at once. So you&#8217;re either hunting for half-measure workarounds through various DSPs, or opening an ad account on every platform and running campaigns separately \u2014 at least, there is a lot of traffic. Doesn&#8217;t work for most grey and for all black verticals.<\/li>\n\n\n\n<li><strong>CTV\/OTT.<\/strong> This one needs a bit of explanation:<br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000a3\" class=\"has-inline-color\">CTV (Connected TV)<\/mark> = the device you watch on (Apple TV, Chromecast, an ISP set-top box, a console like PlayStation).<br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000a3\" class=\"has-inline-color\">OTT (Over-The-Top)<\/mark> = the service\/content you&#8217;re watching (Netflix, YouTube, Kinopub, etc.).<br>To buy impressions there, you go to specialized agencies and big DSPs \u2014 starting budgets are higher than all the other options above, and moderation is strict.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/09\/3-1024x576.png\" alt=\"video traffic sources\" class=\"wp-image-79901\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/09\/3-1024x576.png 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/09\/3-300x169.png 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/09\/3-768x432.png 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/09\/3-1536x864.jpg 1536w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/09\/3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"single-info-blue wp-block-paragraph\"><strong>A separate note on YouTube<\/strong>: watching through the app on a TV counts toward CTV stats, while watching through the mobile feed\/Shorts counts toward Social stats. Keep all these nuances in mind for the numbers below.<\/p>\n\n\n\n<div class=\"wp-block-custom-embed custom-embed\">\n    <div class=\"custom-embed__title\">\n        <a href=\"https:\/\/richads.com\/blog\/best-video-ad-networks\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <h3>Top Video Ad Networks List in 2026\u00a0<\/h3>\n        <\/a>\n    <\/div>\n    <div class=\"custom-embed__content\">\n                    <a class=\"custom-embed__image-link\" href=\"https:\/\/richads.com\/blog\/best-video-ad-networks\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks.jpg\" class=\"custom-embed__image wp-post-image\" alt=\"Top Video Ad Networks List in 2026\u00a0\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/top-video-ad-networks-768x516.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            <\/a>\n                <div class=\"custom-embed__text\">\n                            Video is now the dominant format in digital advertising. About 80% of all internet traffic is video, and the global video advertising\u00a0 market value is projected to reach <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/digital-video-ad-market\" target=\"_blank\" rel=\"noopener\">$659.16 billion<\/a> by 2030. For publishers, this means more demand and higher CPMs; and for affiliates, better engagement and more conversions.\r\nBut to profit from video ads, you need the right platform. This guide covers the 12 best video ad&#8230;                        <a href=\"https:\/\/richads.com\/blog\/best-video-ad-networks\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <span class=\"custom-embed__read-more\">Continue reading<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"custom-embed__bottom\">\n        <a href=\"https:\/\/richads.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/images\/items\/logo-crown.svg\" width=\"25\" height=\"25\" alt=\"RichAds Blog Home Page\">\n            <span>RichAds Blog<\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s put all the sources into a comparison table and add formats and verticals:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Source<\/strong><\/th><th><strong>Formats<\/strong><\/th><th><strong>Verticals<\/strong><\/th><th><strong>Pros<\/strong><\/th><th><strong>Cons<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Non-Mainstream (pirated streaming, torrents, alt-apps, etc.)<\/td><td>Pre-roll, Out-stream, Interstitial<\/td><td><a href=\"https:\/\/richads.com\/blog\/igaming-in-affiliate-marketing-how-to-succeed-in-the-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">iGaming<\/a>, Betting, Dating, Nutra<\/td><td>Minimal moderation, low CPM, high traffic volumes, fast launch<\/td><td>Risk of low-quality\/bot traffic without whitelists, lower user trust, brand reputation risk<\/td><\/tr><tr><td>Mainstream Video Networks (video hosting, news portals, streaming)<\/td><td>Pre-roll, Mid-roll, Out-stream<\/td><td>iGaming, <a href=\"https:\/\/richads.com\/blog\/how-to-rock-on-sports-betting-with-push-ads-full-affiliate-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Betting<\/a>, Finance, E-commerce, Utilities, Games<\/td><td>Quality, &#8220;clean&#8221; audience, higher click conversion, access to mid-roll with high completion<\/td><td>Higher CPM, longer creo\/lander moderation, limited access for aggressive creatives<\/td><\/tr><tr><td>Social Video (TikTok, Meta, YouTube Shorts)<\/td><td>Native video, Out-stream, Rewarded (in-app)<\/td><td>E-commerce, Finance, <a href=\"https:\/\/richads.com\/blog\/full-dating-guide-with-tips-and-creatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dating<\/a>, Games, Utilities<\/td><td>Massive reach and precise targeting, high audience engagement, powerful platform creative tools<\/td><td>Strictest policy on gambling\/betting (needs certification or a soft-offer approach), high account ban risk<\/td><\/tr><tr><td>CTV\/OTT (Netflix, Roku, YouTube App, Amazon Fire TV, etc.)<\/td><td>Pre-roll, Mid-roll (in-stream only)<\/td><td>Finance, <a href=\"https:\/\/richads.com\/blog\/ecommerce-advertising-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-commerce<\/a>, Betting (branding), Games<\/td><td>Almost 100% completion, premium brand perception, high audience trust<\/td><td>Expensive, no direct click from the remote, tough moderation \u2014 not for direct gambling creo, branding only<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div id=\"richads-button-block_2a2f843f1b562436bd2d2a3df4b94d03\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\">\n                Run video ads on RichAds&#8217; Premium traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Video Marketing Statistics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The main goal of this section is to figure out what&#8217;s happening with these sources in terms of traffic volumes and budget \u2014 where the audience is growing, and where advertisers are spending more. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Getting solid numbers here is hard: every source uses its own methodology for counting views due to tech differences. On top of that, the leading stats firms often only crunch numbers for one region, which doesn&#8217;t give you the global picture and makes comparisons messy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s dig in together.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CTV\/OTT<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For this source, the most reliable data I found was for the <strong>US market<\/strong>, so we&#8217;re treating it as the global trend. Growth rates were compared from 2024 through 2026 (partial year) across three metrics: <strong>time spent, invalid traffic, and ad spend<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bottom line \u2014 all three metrics are growing, but ad spend and time spent growth are slowing down, unlike bot traffic. Here&#8217;s the data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Time spent<\/strong> \u2013 how much time people spend watching content. Research shows growth slowing to <strong>8.4%<\/strong> in 2026 vs. 2025, compared to <strong>15%<\/strong> in 2025 vs. 2024. The market is moving from explosive growth into maturity. <br>Worth noting that the data covers dozens of platforms, and their growth rates vary wildly. Some individual players, like Prime Video and Roku, are still growing <strong>25\u201332% YoY<\/strong>, massively outpacing the market as a whole.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"774\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/5-CTV-growth-is-slowing-down-1024x774.jpg\" alt=\"CTV growth\" class=\"wp-image-79861\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/5-CTV-growth-is-slowing-down-1024x774.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/5-CTV-growth-is-slowing-down-300x227.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/5-CTV-growth-is-slowing-down-768x580.jpg 768w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/5-CTV-growth-is-slowing-down.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"single-info-blue wp-block-paragraph\"><strong>Fun fact<\/strong>: in March 2026, Nielsen delayed publishing its February report because the household TV-connection growth numbers came in lower than the streaming companies wanted \u2014 so they &#8220;leaned on&#8221; Nielsen to keep it from going out.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>IVT = Invalid Traffic<\/strong>, or plain old bot traffic. Pixalate&#8217;s data shows a <strong>19%<\/strong> jump in 2025 vs. 2024, and Q1 2026 vs. Q1 2025 shows <strong>25%<\/strong> \u2014 a record high.<\/li>\n\n\n\n<li><strong>Ad spend<\/strong> on CTV grew from <strong>$28.79B<\/strong> in 2024 to <strong>$33B<\/strong> in 2025, according to eMarketer, with a forecast of <strong>$37.70B<\/strong> in 2026 \u2014 that&#8217;s 19%-16%-13% YoY growth, respectively.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-custom-embed custom-embed\">\n    <div class=\"custom-embed__title\">\n        <a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <h3>What Are Pre-Roll Ads and How Do They Work<\/h3>\n        <\/a>\n    <\/div>\n    <div class=\"custom-embed__content\">\n                    <a class=\"custom-embed__image-link\" href=\"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads.jpg\" class=\"custom-embed__image wp-post-image\" alt=\"What Are Pre-Roll Ads and How Do They Work\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads-768x516.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            <\/a>\n                <div class=\"custom-embed__text\">\n                            What are pre-roll ads? Pre-roll ads are short video ads that play before the main content a user is about to watch. They last no longer than 30 seconds; however, some options come with a &#8220;Skip&#8221; button after five seconds.&nbsp; What is RichAds?Ad network for telegram ads,high quality push and popunder ads,domain redirect, native and&hellip;                        <a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <span class=\"custom-embed__read-more\">Continue reading<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"custom-embed__bottom\">\n        <a href=\"https:\/\/richads.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/images\/items\/logo-crown.svg\" width=\"25\" height=\"25\" alt=\"RichAds Blog Home Page\">\n            <span>RichAds Blog<\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Social Video<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This category includes a bunch of individual private companies that don&#8217;t disclose their numbers, and since there&#8217;s no single platform to analyze them through, I have a few disclaimers on the stats below.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re looking at the three biggest social platforms \u2014 <strong>YouTube, TikTok, and Meta<\/strong> \u2014 across audiences, fake accounts, and ad spend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok and YouTube don&#8217;t regularly publish official global audience numbers, and Meta stopped disclosing its share of fake accounts altogether back in 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The numbers below were pulled from third-party sources and can have a significant spread in their ranges.<\/p>\n\n\n\n<figure class=\"wp-block-table style3 is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Audience \/ MAU<\/strong><\/th><th><strong>2024<\/strong><\/th><th><strong>2025<\/strong><\/th><th><strong>2026 forecast<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>YouTube<br><\/strong><em>(Alphabet doesn&#8217;t disclose MAU in its reports \u2014 only ad revenue. Figures are unofficial estimates from DataReportal\/Statista\/Backlinko)<\/em><\/td><td>~2.40\u20132.50B<\/td><td>~2.53\u20132.70B (+6.7%)<\/td><td>~2.70\u20132.85B (+6.1%)<\/td><\/tr><tr><td><strong>TikTok<\/strong><br><em>(ByteDance is private \u2014 there&#8217;s no official data at all. All figures are third-party estimates from Backlinko, DemandSage, Dreamgrow, etc.)<\/em><\/td><td>~1.50\u20131.70B<\/td><td>~1.6\u20132.2B (+6.6%\u201329%)<\/td><td>~1.0\u20132.2B (-40%\u20130%)<\/td><\/tr><tr><td><strong>Meta<\/strong><br><em>(Official quarterly reports since 2024 cover DAU only \u2014 investor.atmeta.com. We&#8217;re extrapolating that to MAU, even though it&#8217;s not 100% accurate)<\/em><\/td><td>~3.35B<\/td><td>~3.58B (+6.8%)<\/td><td>~3.72B (+4%)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"694\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/6-Social-video-audience-MAU-1024x694.jpg\" alt=\"social media video audience statistics\" class=\"wp-image-79862\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/6-Social-video-audience-MAU-1024x694.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/6-Social-video-audience-MAU-300x203.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/6-Social-video-audience-MAU-767x520.jpg 767w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/6-Social-video-audience-MAU.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube shows the most stable and predictable trajectory of the three \u2014 growth is holding at <strong>6\u20137% YoY<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meta&#8217;s audience growth is slowing<\/strong> \u2014 from +6.8% down to +4% over three years \u2014 but it&#8217;s still the only platform with fully official, verifiable data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok is the only platform where you genuinely can&#8217;t draw a solid conclusion, since the estimated spread is too wide and none of the data is official.<\/p>\n\n\n\n<figure class=\"wp-block-table style3 is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Ad spend \/ avg. Monthly<\/strong><\/th><th><strong>2024<\/strong><\/th><th><strong>2025<\/strong><\/th><th><strong>2026 forecast<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>YouTube<\/strong><br><em>(Official Alphabet data, public company, SEC filings)<\/em><\/td><td>~$3.01B<\/td><td>~$3.36B (+11.8%)<\/td><td>~$3.29B (+11%)<\/td><\/tr><tr><td><strong>TikTok<\/strong><br><em>(NO official data \u2014 all figures from third-party analytics firms like DemandSage, Growth Navigate, etc.)<\/em><\/td><td>~$1.97B<\/td><td>~$2.76B (+40.5%)<\/td><td>~$2.90\u20133.66B (+5%\u201331%)<\/td><\/tr><tr><td><strong>Meta<\/strong><br><em>(Official data \u2014 SEC-regulated filings, direct Meta press releases)<\/em><\/td><td>~$13.71B<\/td><td>~$16.75B (+22%)<\/td><td>~$20.27B (+28%)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>most reliable numbers come from YouTube<\/strong>, and they show the most modest, predictable growth of ~11\u201312%. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s no official TikTok data, and that&#8217;s the one showing the most impressive growth at ~25\u201340%, which <strong>can&#8217;t be verified<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta sits in between: fully official data and accelerating revenue growth, pointing to a strategy focused on monetizing its existing base rather than acquiring new users.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>Fake accounts, avg. removed per year<\/strong><\/td><td><strong>Ratio (removed \/ MAU)<\/strong><\/td><\/tr><tr><td>YouTube&nbsp;<\/td><td>~25M spam channels<\/td><td>~42%<\/td><\/tr><tr><td>TikTok&nbsp;<\/td><td>~1B<\/td><td>~53% (more than half the audience)<\/td><\/tr><tr><td>Meta&nbsp;<\/td><td>~4.5B<\/td><td>~147% (more than the MAU figure itself!)<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/surfshark.com\/research\/chart\/social-media-scam-fake-accounts\" target=\"_blank\" rel=\"noreferrer noopener\">surfshark.com research<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"762\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/7-Fake-accounts-deleted-annually-1024x762.jpg\" alt=\"fake accounts statistics\" class=\"wp-image-79863\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/7-Fake-accounts-deleted-annually-1024x762.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/7-Fake-accounts-deleted-annually-300x223.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/7-Fake-accounts-deleted-annually-767x571.jpg 767w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/7-Fake-accounts-deleted-annually.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Meta has the highest account-removal rate: either they&#8217;re dealing with a massive bot attack, or they run the most aggressive detection system.<\/p>\n\n\n\n<div class=\"wp-block-custom-embed custom-embed\">\n    <div class=\"custom-embed__title\">\n        <a href=\"https:\/\/richads.com\/blog\/social-media-poster-size\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <h3>Social Media Post Size and Dimensions in 2026<\/h3>\n        <\/a>\n    <\/div>\n    <div class=\"custom-embed__content\">\n                    <a class=\"custom-embed__image-link\" href=\"https:\/\/richads.com\/blog\/social-media-poster-size\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/social-media-poster-size.jpg\" class=\"custom-embed__image wp-post-image\" alt=\"Social Media Post Size and Dimensions in 2026\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/social-media-poster-size.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/social-media-poster-size-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/social-media-poster-size-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/social-media-poster-size-768x516.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            <\/a>\n                <div class=\"custom-embed__text\">\n                            Social platforms quietly tweak their image specs every year, and 2026 is no exception. In this guide, <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener\">RichAds<\/a> ad network&#8217;s team gathers current social media poster size requirements for ten platforms.\r\nPlus, there&#8217;s a consolidated reference table, built for affiliate teams who&#8217;d rather check one page than ten when prepping creatives.                        <a href=\"https:\/\/richads.com\/blog\/social-media-poster-size\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <span class=\"custom-embed__read-more\">Continue reading<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"custom-embed__bottom\">\n        <a href=\"https:\/\/richads.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/images\/items\/logo-crown.svg\" width=\"25\" height=\"25\" alt=\"RichAds Blog Home Page\">\n            <span>RichAds Blog<\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Mainstream Video Network and Non-Mainstream Video Network<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Impressions<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Just about all the video inventory sits across roughly 15\u201320 networks and <a href=\"https:\/\/richads.com\/blog\/what-is\/demand-side-platform-dsp\/\" target=\"_blank\" rel=\"noreferrer noopener\">DSP<\/a>s. Add up the numbers each of them claims publicly, and you get about 100 billion impressions per day. That equals showing every person on Earth a video ad 12 times a day. Sounds not real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why this number can&#8217;t actually be calculated:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In the <a href=\"https:\/\/richads.com\/blog\/best-programmatic-ad-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">programmatic<\/a> ecosystem, the same piece of inventory can <strong>pass through multiple intermediaries<\/strong> at the same time;<\/li>\n\n\n\n<li>Differences in who&#8217;s reporting what: <strong>&#8220;impressions processed&#8221; \u2260 impressions sold<\/strong> \u2014 the former is the entire volume of ad requests\/bid requests that technically passed through the network&#8217;s\/DSP&#8217;s infrastructure, including a huge chunk of &#8220;empty&#8221; requests that never won an auction;<\/li>\n\n\n\n<li>The same <strong>publisher works with several networks<\/strong> at once and sometimes sells the same slot to different networks at different times of day or rotates between them;<\/li>\n\n\n\n<li><strong>Almost everyone inflates their numbers<\/strong> or just forgets to update the ones already posted on their own sites and their partners&#8217; sites.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">So while you can&#8217;t calculate the total impression volume across all networks, there are big <a href=\"https:\/\/richads.com\/blog\/what-is\/ssp-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">SSPs<\/a> and DSPs that are required to disclose their financials, and you can pick up some clues there. However, public, white-hat companies don&#8217;t carry non-mainstream traffic.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PubMatic<\/strong> (Nasdaq: PUBM) \u2014 works with roughly 1,950 major publishers and app developers. Processed impression volume grew from ~75 trillion per quarter (Q1 2025) to ~<strong>94.2 trillion<\/strong> (Q1 2026) \u2014 <strong>26% YoY growth<\/strong>. Keep in mind: processed impressions \u2260 real\/sold impressions.<\/li>\n\n\n\n<li><strong>The Trade Desk<\/strong> (Nasdaq: TTD) \u2014 the largest independent DSP \u2014 shows video spend volume growing roughly <strong>+24% YoY<\/strong>. Another indirect signal of growth.<\/li>\n<\/ul>\n\n\n<div id=\"richads-button-block_2a2f843f1b562436bd2d2a3df4b94d03\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\">\n                Run video ads on RichAds&#8217; Premium traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Invalid Traffic<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s everything we could dig up from open sources. Note that the mobile traffic numbers below also apply to the social source.<\/p>\n\n\n\n<figure class=\"wp-block-table style3 is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Period<\/strong><\/th><th><strong>Web<\/strong><\/th><th><strong>Mobile App<\/strong><\/th><th><strong>CTV (for comparison)<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Q2 2025<\/strong><br><em>(Pixalate Q2 2025 Global Ad Fraud Benchmarks)<\/em><\/td><td>19%<\/td><td>29%<\/td><td>18%<\/td><\/tr><tr><td><strong>Q3 2025<\/strong><br><em>(Pixalate Q3 2025 Global IVT &amp; Ad Fraud Benchmarks, via WilDi Maps, citing 106B impressions)<\/em><\/td><td>21%<\/td><td>33%<\/td><td>19%<\/td><\/tr><tr><td><strong>Q1 2026<\/strong><br><em>(Pixalate Q1 2026 Ad Fraud Benchmarks Report for EMEA\/North America)<\/em><\/td><td>20%<\/td><td>39%<\/td><td>25%<\/td><\/tr><tr><td><strong>Q2 2026<\/strong><br><em>(Pixalate Q2 2026 Ad Fraud Benchmarks Report for EMEA\/North America)<\/em><\/td><td>21%<\/td><td>41%<\/td><td>26%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"720\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/4-Bot-traffic-IVT-1024x720.jpg\" alt=\"bot traffic video statistics\" class=\"wp-image-79864\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/4-Bot-traffic-IVT-1024x720.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/4-Bot-traffic-IVT-767x539.jpg 767w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/4-Bot-traffic-IVT-300x211.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/4-Bot-traffic-IVT.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">One possible reason fraud is lower on the web than on mobile: <strong>the web is a well-oiled, mature part of the industry<\/strong>. JS-based verification, browser fingerprinting, CAPTCHA, and cookie-based tracking \u2014 these have been around for decades, which pushed fraudsters toward other areas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mobile is the fastest-growing segment<\/strong> by budget, so there&#8217;s more profit in it for everyone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And CTV, by the way, has <strong>26% fraud growth<\/strong> \u2014 higher than the web, but lower than the app. Basically, it&#8217;s a middle ground: not as strong protection as the web, and impression prices are high enough to make fraud worth the effort.<\/p>\n\n\n\n<div class=\"wp-block-custom-embed custom-embed\">\n    <div class=\"custom-embed__title\">\n        <a href=\"https:\/\/richads.com\/blog\/best-programmatic-ad-platforms\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <h3>Programmatic Ad Platforms: 10 Best Solutions in 2026<\/h3>\n        <\/a>\n    <\/div>\n    <div class=\"custom-embed__content\">\n                    <a class=\"custom-embed__image-link\" href=\"https:\/\/richads.com\/blog\/best-programmatic-ad-platforms\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/best-programmatic-ad-platforms.jpg\" class=\"custom-embed__image wp-post-image\" alt=\"Programmatic Ad Platforms: 10 Best Solutions in 2026\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/best-programmatic-ad-platforms.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/best-programmatic-ad-platforms-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/best-programmatic-ad-platforms-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/best-programmatic-ad-platforms-768x516.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            <\/a>\n                <div class=\"custom-embed__text\">\n                            Programmatic advertising is now the default way most affiliate traffic gets bought. But how do you choose the best solution?\r\nThis guide gives you the list of the 10 best programmatic ad platforms affiliates use in 2026. Plus, a <a href=\"https:\/\/richads.com\/blog\/best-programmatic-ad-platforms\/#comparison_table\">comparison table<\/a> for easy decision-making.                        <a href=\"https:\/\/richads.com\/blog\/best-programmatic-ad-platforms\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <span class=\"custom-embed__read-more\">Continue reading<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"custom-embed__bottom\">\n        <a href=\"https:\/\/richads.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/images\/items\/logo-crown.svg\" width=\"25\" height=\"25\" alt=\"RichAds Blog Home Page\">\n            <span>RichAds Blog<\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">RichAds Platform Data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One thing we can do for certain \u2014 pull real numbers from the <a href=\"https:\/\/richads.com\/blog\/what-is\/richads\/\" target=\"_blank\" rel=\"noreferrer noopener\">RichAds platform<\/a> and look at them from several angles of advertiser performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">RichAds works across a range of verticals: iGaming, Finance, <a href=\"https:\/\/richads.com\/blog\/full-guide-on-nutra-vertical-in-affiliate-marketing-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nutra<\/a>, Utilities, Games, and Ecommerce. However, most benchmarks have been collected for iGaming, so that&#8217;s where we&#8217;ll dig in.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-yellow wp-block-paragraph\"><strong>Top 20 countries by impressions, with CTR and CPM, for the iGaming vertical<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Country<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Impressions, monthly<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>CTR, %<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>CPM, $<\/strong><\/td><\/tr><tr><td>IND<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.09 bln<\/td><td class=\"has-text-align-center\" data-align=\"center\">5<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.10<\/td><\/tr><tr><td>IDN<\/td><td class=\"has-text-align-center\" data-align=\"center\">267 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.8<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.13<\/td><\/tr><tr><td>THA<\/td><td class=\"has-text-align-center\" data-align=\"center\">114 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.5<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.17<\/td><\/tr><tr><td>DEU<\/td><td class=\"has-text-align-center\" data-align=\"center\">74.6 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.8<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.45<\/td><\/tr><tr><td>USA<\/td><td class=\"has-text-align-center\" data-align=\"center\">67.3 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.7<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.59<\/td><\/tr><tr><td>VNM<\/td><td class=\"has-text-align-center\" data-align=\"center\">54.8 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">4<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.99<\/td><\/tr><tr><td>BRA<\/td><td class=\"has-text-align-center\" data-align=\"center\">43.7 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.16<\/td><\/tr><tr><td>TUR<\/td><td class=\"has-text-align-center\" data-align=\"center\">43.6 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">4.6<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.45<\/td><\/tr><tr><td>JPN<\/td><td class=\"has-text-align-center\" data-align=\"center\">42.3 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">5.1<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.17<\/td><\/tr><tr><td>MYS<\/td><td class=\"has-text-align-center\" data-align=\"center\">33.2 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.8<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.16<\/td><\/tr><tr><td>PHL<\/td><td class=\"has-text-align-center\" data-align=\"center\">29.1 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">4.3<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.08<\/td><\/tr><tr><td>FRA<\/td><td class=\"has-text-align-center\" data-align=\"center\">27.5 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.3<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.00<\/td><\/tr><tr><td>COL<\/td><td class=\"has-text-align-center\" data-align=\"center\">27.4 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">3.8<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.25<\/td><\/tr><tr><td>AUS<\/td><td class=\"has-text-align-center\" data-align=\"center\">23.1 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.4<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.93<\/td><\/tr><tr><td>POL<\/td><td class=\"has-text-align-center\" data-align=\"center\">20.5 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.9<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.30<\/td><\/tr><tr><td>CHN<\/td><td class=\"has-text-align-center\" data-align=\"center\">20.4 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.7<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.37<\/td><\/tr><tr><td>BGR<\/td><td class=\"has-text-align-center\" data-align=\"center\">20.4 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">3<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.35<\/td><\/tr><tr><td>PAK<\/td><td class=\"has-text-align-center\" data-align=\"center\">20.0 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">8.6<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.00<\/td><\/tr><tr><td>CAN<\/td><td class=\"has-text-align-center\" data-align=\"center\">19.81 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.1<\/td><td class=\"has-text-align-center\" data-align=\"center\">0.67<\/td><\/tr><tr><td>BGD<\/td><td class=\"has-text-align-center\" data-align=\"center\">16.83 mln<\/td><td class=\"has-text-align-center\" data-align=\"center\">4.6<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.00<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-custom-embed custom-embed\">\n    <div class=\"custom-embed__title\">\n        <a href=\"https:\/\/richads.com\/blog\/pre-roll-ad-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <h3>Pre-Roll Ad Cost: Pricing Guide for 2026<\/h3>\n        <\/a>\n    <\/div>\n    <div class=\"custom-embed__content\">\n                    <a class=\"custom-embed__image-link\" href=\"https:\/\/richads.com\/blog\/pre-roll-ad-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Pre-roll-ads-cost.jpg\" class=\"custom-embed__image wp-post-image\" alt=\"Pre-Roll Ad Cost: Pricing Guide for 2026\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Pre-roll-ads-cost.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Pre-roll-ads-cost-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Pre-roll-ads-cost-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Pre-roll-ads-cost-768x516.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            <\/a>\n                <div class=\"custom-embed__text\">\n                            Pre-roll is a highly popular video ad format in 2026 because it engages viewers and drives conversions. But how much will this effectiveness cost?\nThis guide provides the answer. You&#8217;ll get pre-roll ad pricing for <a href=\"https:\/\/richads.com\/blog\/pre-roll-ad-cost\/#pre-roll_ad_cost_on_youtube\">YouTube<\/a>, <a href=\"https:\/\/richads.com\/blog\/pre-roll-ad-cost\/#pre-roll_ad_cost_on_x_twitter\">X (Twitter)<\/a>, <a href=\"https:\/\/richads.com\/blog\/pre-roll-ad-cost\/#pre-roll_ad_cost_on_facebook_meta\">Facebook<\/a>, and <a href=\"https:\/\/richads.com\/blog\/pre-roll-ad-cost\/#pre-roll_ad_pricing_at_richads\" target=\"_blank\" rel=\"noopener\">RichAds<\/a> \u2014 all the top platforms for video advertising.                        <a href=\"https:\/\/richads.com\/blog\/pre-roll-ad-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <span class=\"custom-embed__read-more\">Continue reading<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"custom-embed__bottom\">\n        <a href=\"https:\/\/richads.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/images\/items\/logo-crown.svg\" width=\"25\" height=\"25\" alt=\"RichAds Blog Home Page\">\n            <span>RichAds Blog<\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"779\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/11-RichAds-GEO-efficiency_-engagement-vs-price-1024x779.jpg\" alt=\"top geos for video ads\" class=\"wp-image-79865\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/11-RichAds-GEO-efficiency_-engagement-vs-price-1024x779.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/11-RichAds-GEO-efficiency_-engagement-vs-price-300x228.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/11-RichAds-GEO-efficiency_-engagement-vs-price-767x584.jpg 767w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/08\/11-RichAds-GEO-efficiency_-engagement-vs-price.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"single-info-blue wp-block-paragraph\">So what advice can we give media buyers looking at these numbers?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Underpriced markets \u2014 high CTR at low CPM<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Audience engagement in these GEOs is clearly higher than what the current price &#8220;justifies&#8221; \u2014 meaning advertiser competition hasn&#8217;t caught up to the traffic quality yet:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PHL (<a href=\"https:\/\/richads.com\/blog\/how-to-gain-gambling-traffic-in-the-philippines-all-secrets-revealed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Philippines<\/a>)<\/strong> \u2014 4.3% CTR at a CPM of just $0.08. The engagement-to-price ratio here is the best in the whole table \u2014 noticeably better than even India&#8217;s. This should be the first pick for testing.<\/li>\n\n\n\n<li><strong>TUR (<a href=\"https:\/\/richads.com\/blog\/how-to-get-gambling-traffic-in-turkey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Turkey<\/a>)<\/strong> \u2014 4.6% CTR at a $0.45 CPM, while GEOs with similar CTR (JPN, BRA) run CPMs almost 2\u20133x higher. Looks like a market that competition hasn&#8217;t &#8220;warmed up&#8221; yet.<\/li>\n\n\n\n<li><strong>COL (Colombia) and IDN (<a href=\"https:\/\/richads.com\/blog\/how-to-gain-gambling-traffic-in-indonesia-in-depth-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Indonesia<\/a>)<\/strong> fall into this bucket too: decent CTR at a CPM that&#8217;s a fraction of what Tier-1 countries with similar engagement charge.<\/li>\n\n\n\n<li><strong>IND (<a href=\"https:\/\/richads.com\/blog\/gambling-ads-india\/\" target=\"_blank\" rel=\"noreferrer noopener\">India<\/a>)<\/strong> \u2014 a massive volume (1.09B impressions) at a $0.10 CPM with a solid 5% CTR \u2014 a great spot for racking up volume fast and testing creatives at scale. But cheap Tier-3 traffic in gambling often runs into trouble at the deposit stage \u2014 use this volume for A\/B-testing creatives\/landers, not as your main ROI source, without first checking how the funnel performs all the way to FTD.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pricier markets with weak CTR \u2014 proceed-with-caution zone<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DEU, USA, FRA, AUS, CAN<\/strong> \u2014 all sit at a 1.7\u20132.4% CTR, but CPMs of $0.45\u20131.00 \u2014 noticeably higher than GEOs with similar or even better CTR. There are two possible explanations here, and the buyer needs to figure out which one applies to their specific offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Positive scenario<\/strong>: these are high-spending Tier-1 markets \u2014 the low CTR is offset by much higher lead quality and deposit value, so the premium is justified.<\/li>\n\n\n\n<li><strong>Negative scenario<\/strong>: the high price is simply a byproduct of heavy competition, not real audience quality in the vertical.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-custom-embed custom-embed\">\n    <div class=\"custom-embed__title\">\n        <a href=\"https:\/\/richads.com\/blog\/gambling-ads-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <h3>Gambling Advertising in 2026: Formats, Tips and Examples<\/h3>\n        <\/a>\n    <\/div>\n    <div class=\"custom-embed__content\">\n                    <a class=\"custom-embed__image-link\" href=\"https:\/\/richads.com\/blog\/gambling-ads-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Gambling-ads-guide.jpg\" class=\"custom-embed__image wp-post-image\" alt=\"Gambling Advertising in 2026: Formats, Tips and Examples\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Gambling-ads-guide.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Gambling-ads-guide-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Gambling-ads-guide-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Gambling-ads-guide-768x516.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            <\/a>\n                <div class=\"custom-embed__text\">\n                            The Gambling vertical is one of the most profitable niches in affiliate marketing. In 2026, the global Gambling market is projected to generate over <a href=\"https:\/\/www.statista.com\/outlook\/amo\/gambling\/worldwide\/#revenue\" target=\"_blank\" rel=\"noopener\">$655 billion<\/a> in revenue, with online casinos accounting for the largest share.\u00a0\r\nBut high profits only come with high expertise. This Gambling ads guide from the <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener\">RichAds ad network<\/a> team can help you succeed.                        <a href=\"https:\/\/richads.com\/blog\/gambling-ads-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <span class=\"custom-embed__read-more\">Continue reading<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"custom-embed__bottom\">\n        <a href=\"https:\/\/richads.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/images\/items\/logo-crown.svg\" width=\"25\" height=\"25\" alt=\"RichAds Blog Home Page\">\n            <span>RichAds Blog<\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">From Impression to FTD: The Video Ad Funnel in Gambling<\/h3>\n\n\n\n<figure class=\"wp-block-table \u044b\u0435\u043d\u0434\u04433 is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Funnel Stage<\/strong><\/th><th><strong>Traffic Problem Zone<\/strong><\/th><th><strong>How RichAds Closes It<\/strong><\/th><th><strong>RichAds Tools<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Impression<\/td><td>Bot traffic inflates impression counts \u2014 money goes toward viewers who don&#8217;t exist (we covered this: mobile app IVT hit 39\u201341%)<\/td><td>Filters out invalid traffic before it ever hits your campaign stats<\/td><td>Layered anti-fraud system + whitelisted publishers<\/td><\/tr><tr><td>View \u2192 Click<\/td><td>Completion rate \u2014 watching the ad through doesn&#8217;t mean it registered with the viewer. CTR is what measures actual activity.<\/td><td>Optimizes delivery not for &#8220;watch-through&#8221;, but for real performance signals from each specific placement<\/td><td><a href=\"https:\/\/richads.com\/blog\/richads-platform-updates-new-features-at-optimizer\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Optimizer<\/a>, <a href=\"https:\/\/richads.com\/blog\/new-feature-at-richpush-micro-biding\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microbidding<\/a> (bids set at the source level)<\/td><\/tr><tr><td>Click \u2192 Registration<\/td><td>No tracking from click to registration means no way to optimize<\/td><td>Passes the actual registration event back into the system, not just the click<\/td><td>S2S Postback<\/td><\/tr><tr><td>Registration \u2192 FTD<\/td><td>A registration isn&#8217;t a deposit yet: without a follow-up touch, users tend to just forget to deposit \u2014 and the budget spent acquiring them goes to waste.<\/td><td>Brings down the cost of registration itself and improves its quality; re-serves ads to that warm, already-registered audience, improving the odds they make it to FTD<\/td><td>CPA Goal (<a href=\"https:\/\/richads.com\/blog\/target-cpa-2-0\/\" target=\"_blank\" rel=\"noreferrer noopener\">Target CPA<\/a> on registration), Smart Retargeting<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"single-info-blue wp-block-paragraph\">Check out our real-life <a href=\"https:\/\/richads.com\/cases\/pre-roll-case-study-betting-indonesia\/\" target=\"_blank\" rel=\"noopener\">Betting case on pre-roll ads in Indonesia<\/a> to understand video traffic efficiency. RichAds ran a 30-day pre-roll video campaign for a Betting brand in Indonesia. The client wanted to grow reach aggressively while keeping cost per deposit predictable and low. As a result, the testing drove <strong>165M+ impressions<\/strong>, 9,000 registrations, and <strong>468 deposits at a $53 cost per deposit<\/strong>. The high CTR of 4.6% at just $0.0033 eCPC \u2014 proof that pre-roll can scale volume aggressively without sacrificing quality in competitive verticals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which client segments get the most value from running pre-roll video traffic on RichAds:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segment 1. Operators entering new <a href=\"https:\/\/richads.com\/blog\/what-is\/tier-2-countries\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tier-2<\/a> and <a href=\"https:\/\/richads.com\/blog\/what-is\/tier-3-countries\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tier-3<\/a> markets.<\/strong> <br>When you don&#8217;t need to build brand awareness from scratch, but you do need fast, massive, cheap reach in markets where pricing hasn&#8217;t fully heated up yet.<\/li>\n\n\n\n<li><strong>Segment 2. Operators\/media buyers testing creos and hypotheses at scale.<\/strong> <br>It&#8217;s not about the quality of each impression \u2014 it&#8217;s about volume, so you can run dozens of fast tests in days instead of months. GEOs like India give you massive volume at a low price.<\/li>\n\n\n\n<li><strong>Segment 3. Established brands buying up <a href=\"https:\/\/richads.com\/blog\/what-is\/tier-1-countries\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tier-1<\/a>.<\/strong> <br>When lead quality matters more than a high CTR and a low CPM.<\/li>\n\n\n\n<li><strong>Segment 4. Media buyers who need full-service support from the platform.<\/strong> <br>The RichAds team is ready to help with end-to-end launches, testing, results analysis, and creative production.<\/li>\n<\/ul>\n\n\n<div id=\"richads-button-block_2a2f843f1b562436bd2d2a3df4b94d03\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\">\n                Run video ads on RichAds&#8217; Premium traffic!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creative Trends<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you launch another <a href=\"https:\/\/richads.com\/blog\/how-to-promote-gambling-with-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">video creative on gambling<\/a> traffic across ad networks, keep these already-active trends in mind:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. AI detection of generative-creative &#8220;fingerprints&#8221;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Say a video was generated by any AI (Sora, Runway, and the like). Each of these tools has its own signature &#8220;fingerprint&#8221; \u2014 textures, how light behaves, how physical objects move \u2014 and moderation platforms are already picking up on it and drawing conclusions. Meta has this capability, and I think it&#8217;s going to get used more and more against grey and black verticals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. AI as an &#8220;insight engine&#8221;, not just a generator<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The more mature approach to video generation isn&#8217;t building every ad from scratch \u2014 it&#8217;s analyzing your existing library of creatives (comparing visual and audio traits like color, whether there&#8217;s a face on screen, length, composition, voiceover), measuring their performance, and reworking them into new tests. Big brands can do this through dedicated analytics tools (VidMob, Meta Creative Insights); affiliates without a big budget will have to do it manually with spreadsheets and accessible <a href=\"https:\/\/richads.com\/blog\/best-ai-video-creation-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI video tools<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. AI optimization on the publisher&#8217;s side<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Publishers have begun using AI to test ad placement, pricing, and timing in real time, and some report revenue gains of 20\u201330% from automation alone. This directly drives the emergence of new video ad formats and makes them either more or less expensive, which translates into better conversion for the advertiser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are already news sites running vertical video feeds baked right into the page layout \u2014 a permanent section the user scrolls through vertically, like in TikTok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. The arms race in creo production volume<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The industry is clearly moving away from the &#8220;one great ad&#8221; mindset toward high-frequency testing of dozens of variations. This is explained by every point above. AI crushed production costs \u2014 the barrier that used to naturally cap volume is gone. Platform algorithms push you toward this approach themselves, through creative fatigue, market-by-market personalization, endless testing, and so on. And all of that leads to audience fatigue with your creative, which means you need to make even more and be even louder.<\/p>\n\n\n\n<div class=\"wp-block-custom-embed custom-embed\">\n    <div class=\"custom-embed__title\">\n        <a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <h3>16 Top Examples of Effective Pre-Roll Ads in 2026<\/h3>\n        <\/a>\n    <\/div>\n    <div class=\"custom-embed__content\">\n                    <a class=\"custom-embed__image-link\" href=\"https:\/\/richads.com\/blog\/pre-roll-ads-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-examples.jpg\" class=\"custom-embed__image wp-post-image\" alt=\"16 Top Examples of Effective Pre-Roll Ads in 2026\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-examples.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-examples-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-examples-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/pre-roll-examples-768x516.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            <\/a>\n                <div class=\"custom-embed__text\">\n                            <a href=\"https:\/\/richads.com\/pre-roll-video-ads\/\" target=\"_blank\" rel=\"noopener\">Pre-roll video ads<\/a> are among the most effective affiliate formats for promoting offers at scale. But not every video ad works well.\u00a0\r\nTo help you understand how to make a really good ad, we&#8217;ve gathered 16 pre-roll ad examples broken down by vertical.                        <a href=\"https:\/\/richads.com\/blog\/pre-roll-ads-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <span class=\"custom-embed__read-more\">Continue reading<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"custom-embed__bottom\">\n        <a href=\"https:\/\/richads.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/images\/items\/logo-crown.svg\" width=\"25\" height=\"25\" alt=\"RichAds Blog Home Page\">\n            <span>RichAds Blog<\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Video advertising in 2026 isn&#8217;t about one single format \u2014 it&#8217;s a whole ecosystem made up of four fundamentally different buying sources: Mainstream and Non-Mainstream <a href=\"https:\/\/richads.com\/blog\/best-video-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\">video networks<\/a>, Social Video, and CTV\/OTT, each growing on its own with its own audience, pricing, and moderation level for the gambling vertical.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Independent data shows that the explosive growth we saw in 2024 and 2025 has started to slow across every segment \u2014 from 15% down to 8.4% for CTV time spent, and from 6.8% down to 4% for Meta&#8217;s audience \u2014 while bot traffic, by contrast, keeps climbing steadily and is already hitting 39\u201341% on mobile apps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, video advertising specifically is becoming one of the key monetization formats in the programmatic market: video&#8217;s share of revenue at major SSPs and DSPs is closing in on half of all ad budgets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a media buyer in gambling, this means the choice of traffic source shouldn&#8217;t be driven by general trends, but by the specific job at hand \u2014 Non-Mainstream for fast, cheap testing, Mainstream for cleaner audiences, CTV for branding when you&#8217;ve got a license and a big budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as important is pairing the right format with the right funnel stage: pre-roll works best for reach, native for driving clicks, and what actually determines conversion to FTD isn&#8217;t the creo or the targeting \u2014 it&#8217;s a properly set up postback and optimization toward your target conversion cost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The practical solution for running <a href=\"https:\/\/richads.com\/blog\/how-to-launch-pre-roll-video-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">video campaigns<\/a> in gambling is <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RichAds<\/a>. The platform gives you access to whitelisted Mainstream inventory with anti-fraud filtering, flexible targeting by GEO and device, and tools like <a href=\"https:\/\/richads.com\/blog\/postback-access-to-all-richpush-features\/\" target=\"_blank\" rel=\"noreferrer noopener\">S2S Postback<\/a>, Smart Retargeting, and Target CPA, which close exactly the measurement gaps that most often eat into a buyer&#8217;s budget between the impression and the deposit.<\/p>\n\n\n<div id=\"richads-button-block_10386dc436f6db4fb6e4ef8645c40a5c\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\">\n                Launch your video campaign at RichAds!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue wp-block-paragraph\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<div class=\"wp-block-custom-embed custom-embed\">\n    <div class=\"custom-embed__title\">\n        <a href=\"https:\/\/richads.com\/blog\/how-to-promote-gambling-with-video-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <h3>How to Promote Gambling with Video Ads<\/h3>\n        <\/a>\n    <\/div>\n    <div class=\"custom-embed__content\">\n                    <a class=\"custom-embed__image-link\" href=\"https:\/\/richads.com\/blog\/how-to-promote-gambling-with-video-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/Gambling-with-video-ads.jpg\" class=\"custom-embed__image wp-post-image\" alt=\"How to Promote Gambling with Video Ads\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/Gambling-with-video-ads.jpg 1440w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/Gambling-with-video-ads-300x202.jpg 300w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/Gambling-with-video-ads-1024x688.jpg 1024w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/07\/Gambling-with-video-ads-768x516.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            <\/a>\n                <div class=\"custom-embed__text\">\n                            Video is the top affiliate ad format in 2026, especially for Gambling promotion.\r\nThis guide from the <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener\">RichAds<\/a> ad network team walks you through the peculiarities of Gambling video ads. You&#8217;ll learn where to run them, which creative angles convert, and how to launch a campaign that brings profits.                        <a href=\"https:\/\/richads.com\/blog\/how-to-promote-gambling-with-video-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                <span class=\"custom-embed__read-more\">Continue reading<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"custom-embed__bottom\">\n        <a href=\"https:\/\/richads.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/images\/items\/logo-crown.svg\" width=\"25\" height=\"25\" alt=\"RichAds Blog Home Page\">\n            <span>RichAds Blog<\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">How is video different from an interactive format?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-1\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">These are two different classifications \u2014 same principle as in-stream\/out-stream. &#8220;Video&#8221; refers to moving images; &#8220;interactive&#8221; concerns whether the user can engage with the ad. A video can be both static and interactive (think VPAID with clickable overlays, CTA buttons over the ad, shoppable elements).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The confusion usually comes up with interstitial: it belongs to the same group as rewarded and native \u2014 user engagement model, not content type. So an interstitial can be implemented as video, as a static image, or as an HTML5 banner \u2014 the full-screen placement itself isn&#8217;t tied to video specifically.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">What&#8217;s the core mission of video advertising?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-2\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">To deliver emotion and build awareness faster than a static format (banner, push) can. You physically can&#8217;t &#8220;scan&#8221; a video in a split second the way you can a banner \u2014 so it works better at the top of the funnel (reach, brand awareness), not as a direct trigger for clicks and conversions. Expecting the same direct-response metrics from video that you get from push\/pop is a methodology mistake \u2014 they&#8217;re different tools for different funnel jobs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">What&#8217;s the fastest way to boost conversion on video ads?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-3\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">It&#8217;s not creative or targeting \u2014 it&#8217;s correctly passing the conversion signal back into the system via postback. Optimization algorithms (AI Optimizer, CPA Goal, and similar tools) learn from real data \u2014 if the system can&#8217;t see which impressions actually led to an FTD, it physically can&#8217;t route the budget toward what&#8217;s actually working. Setting up your postback correctly is the fastest lever there is, and it often moves the needle more than weeks of creative testing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">What formats pair best with video advertising?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-4\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The classic combo in gambling is video for reach and brand introduction (top of funnel) + push\/pop for cheap repeat touches and reminders (retargeting the audience that&#8217;s already seen you). Video is more expensive per contact than push, so it&#8217;s inefficient to run it at every funnel stage. The logical flow: video \u2192 warm audience \u2192 push\/native as the cheaper closing tool.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">How do you know it&#8217;s time to stop or swap out a creative?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-5\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">When CTR starts dropping while completion rate stays flat or even climbs \u2014 that&#8217;s the classic signal of creative fatigue (same principle we covered in the AI and production-volume section). The audience is sick of the ad, but it&#8217;s still forced to watch it through because the format is <a href=\"https:\/\/richads.com\/blog\/what-is\/non-skippable-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">non-skippable<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-6\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Do you need a separate creative for every format (pre-roll\/native\/out-stream)?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-6\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Technically, you can run one video everywhere. Still, each format &#8220;lives&#8221; in a different visual context: native needs to blend into the placement&#8217;s surrounding content, while pre-roll is competing for attention in the first few seconds of forced viewing. One universal video usually delivers a mediocre result everywhere, instead of a great result in at least one place.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ll learn: What Is Video Advertising: A Breakdown of Formats First, let&#8217;s clean up the terminology so the naming doesn&#8217;t get confusing. We&#8217;ll use three classifications: You can combine these terminologies into compound format names \u2014 for example, &#8220;in-stream pre-roll&#8221; or &#8220;out-stream native&#8221;. Below, you can check which format fits your task. For now, it&#8217;s [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":79902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[138,17],"tags":[217,4,1101,1541,1552],"class_list":["post-79860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced","category-affiliate-marketing","tag-affiliate-marketing","tag-gambling","tag-igaming","tag-pre-roll","tag-video-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gambling Video Ads in 2026: What Advertisers Need to Know &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"Check out an expert research on video ads in iGaming. Video traffic types and sources overview, marketing statistics, top GEOs, pricing, and creative trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/gambling-video-advertising-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gambling Video Ads in 2026: What Advertisers Need to Know &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"Check out an expert research on video ads in iGaming. 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