{"id":7988,"date":"2021-01-13T15:11:03","date_gmt":"2021-01-13T12:11:03","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=7988"},"modified":"2024-05-28T12:52:18","modified_gmt":"2024-05-28T09:52:18","slug":"how-to-scale-push-ads-the-right-way","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/how-to-scale-push-ads-the-right-way\/","title":{"rendered":"How to Scale Push Ads the Right Way with RichAds"},"content":{"rendered":"\n

The main question is how to scale push ads without destroying them. At first glance, it seems a natural process, and nothing can spoil it. After optimization, the campaign is working well, add money, and earn more. But it only seems so easy. Scaling, like any advertising step, has its difficulties.<\/span><\/p>\n\n\n

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When to scale push ads?<\/b><\/h2>\n

Before we start dealing with how to scale push ads, let’s discuss one more thing. <\/span><\/p>\n

Push ads have some main parameters that indicate the campaign’s success: <\/span>CTR, CR, and ROI<\/b>. They are all important, but not always for making decisions: to scale or not.<\/span><\/p>\n\n\n

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CTR indicates how your creative attracts users. It is a primary parameter for the start and optimization. <\/span><\/p>\n

If you see high CTR but no conversions<\/b>, it’s time to check the creative and landing page’s combination. Is the URL leads to the right page, the offer is clear, and the CTA button conspicuous? Check these points to find the problem. <\/span><\/p>\n

Pause your campaign and look for the moment when users lose interest. Under such conditions, you have nothing to scale \u2014 it’s time to find the perfect match of the creatives and landing page or correct mistakes. Time to increase push traffic is ahead.<\/span><\/p>\n\n\n\n

Find 30 basic ways to increase your CTR <\/strong>here.<\/strong><\/a><\/p>\n\n\n\n

The other situation is when the <\/span>income from payouts is approximately equal to the cost of buying traffic<\/b>. This is an ambiguous situation to scale push advertising. The campaign is not profitable yet, but it may be. <\/span><\/p>\n

It is risky to scale at this moment. Wait at least for 1-2 days. If ROI won’t grow \u2014 don’t scale. <\/span><\/p>\n

At last, if your <\/span>campaign shows a positive ROI for a couple of days<\/b> \u2014 it’s time! <\/span>Scale push traffic to get as much profit as possible. <\/span><\/p>\n\n\n\n

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How do you understand that a push ad campaign is ready for scaling? <\/strong><\/p>\n\n\n\n

This one is easy. If I see conversions and at least -50% ROI or more, it\u2019s time to scale up slightly.<\/p>\n\n\n\n

\"\"<\/p>\nServando Silva, Affiliate Marketing Expert<\/strong><\/cite><\/blockquote>\n\n\n\n

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Simple: is it converting every time you are competing with a budget? If it is, then you can scale across other platforms. <\/p>\n\n\n\n

No algorithm is perfect. ROI is just the only parameter that is important.<\/p>\n\n\n\n

\"\"<\/p>\nIan Fernando, Affiliate Marketing Expert<\/strong><\/cite><\/blockquote>\n\n\n\n